EQH vs SNFCA vs PRU Stock Comparison

Equitable Holdings, Security National Financial and Prudential Financial Prices as of Oct 27, 2026 Peers: Industry group
EQH Equitable Holdings, Inc.
$54.61 +1.4% 1M +11.6% 1Y
Market cap
$15.18B
P/E
–
Revenue (TTM)
$10.62B
Div. yield
0.02%
Life Insurance Financial Services
2 wins
PRU Prudential Financial Inc
$115.21 -3.6% 1M +12.7% 1Y
Market cap
$39.83B
P/E
10.2x
Revenue (TTM)
$64.77B
Div. yield
0.05%
Life Insurance Financial Services
7 wins

Head to Head

11 decided of 12

Prudential Financial leads on 7 of the 12 questions below (Prudential Financial 7, Security National Financial 2, Equitable Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionEQHSNFCAPRULeader
Larger companyMarket capitalisation $15.18B $236.70M $39.83B PRU
Cheaper on earningsLower P/E, profitable companies only -15.5x 6.3x 10.2x SNFCA
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.9x — 8.6x EQH
Faster revenue growthRevenue growth, trailing twelve months -22.1% -1.1% +9.4% PRU
More profitableNet margin, trailing twelve months -9.3% 11.1% 6.0% SNFCA
Better return on capitalReturn on invested capital -6.4% -6.6% 16.9% PRU
Less leveragedLower net debt / EBITDA — — -1.0x –
Higher dividend yieldTrailing dividend yield 0.02% 0.00% 0.05% PRU
Better 1-year returnPrice return, last 12 months +11.6% +10.0% +12.7% PRU
Better 5-year returnAnnualised price return, 5 years +10.1%/yr +5.1%/yr +0.5%/yr EQH
Less volatileAnnualised volatility, 1 year 33.6% 30.0% 22.7% PRU
Higher overall scoreMean of the five percentile scores vs peers 21/100 39/100 60/100 PRU

Percentile Scorecard

EQHSNFCAPRU

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisEQHSNFCAPRU
Valuation 12 #105 of 119 87 #16 of 119 93 #9 of 119
Growth 3 #111 of 114 24 #87 of 114 84 #19 of 114
Profitability 8 #101 of 110 28 #80 of 110 39 #68 of 110
Financial Health 6 #104 of 110 43 #63 of 110 31 #76 of 110
Shareholder Returns 75 #27 of 106 13 #92 of 106 51 #53 of 106
Overall 21 39 60
  • EQH ranked among 126 companies in Insurance
  • SNFCA ranked among 126 companies in Insurance
  • PRU ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodEQHSNFCAPRUSPY
1 month +1.4%+4.2%-3.6% -0.2%
3 months +10.5%-5.7%-7.0% +3.9%
6 months +30.5%-7.8%+18.9% +8.2%
Year to date +14.6%+1.1%+2.1% +12.9%
1 year +11.6%+10.0%+12.7% +12.3%
3 years +108.8%+42.6%+30.0% +87.4%
3 years, per year +27.8%+12.6%+9.2% +23.3%
5 years +62.0%+27.9%+2.3% +67.9%
5 years, per year +10.1%+5.1%+0.5% +10.9%
10 years —+105.6%+35.9% +261.1%
10 years, per year —+7.5%+3.1% +13.7%

Risk

MeasureEQHSNFCAPRUSPY
Volatility, 1Y 33.6%30.0%22.7% 12.7%
Downside volatility, 1Y 36.9%30.3%25.1% 12.7%
Beta vs S&P 500, 1Y 1.180.420.59 1.00
Return / volatility, 1Y 0.350.330.56 0.97
Max drawdown, 5Y -37.1%-39.5%-36.4% -25.4%
From 52-week high -0.8%-9.0%-7.9% -1.2%
52-week high $55.03$10.01$125.14 $779.14
52-week low $35.34$7.76$92.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleEQHSNFCAPRU
P/E now vs peer median -15.5xmedian 10.5x 6.4xmedian 10.5x 10.2xmedian 10.5x
P/S now vs peer median 1.4xmedian 1.4x 0.6xmedian 1.4x 0.6xmedian 1.4x
EV/EBITDA now vs peer median —median 7.6x —median 7.6x 2.6xmedian 7.6x
P/FCF now vs peer median 11.3xmedian 8.5x 26.2xmedian 8.5x 3.6xmedian 8.5x
P/B now vs peer median 17.4xmedian 1.5x 0.1xmedian 1.5x 1.2xmedian 1.5x
PEG now vs peer median 0.37median 0.53 0.69median 0.53 0.33median 0.53

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsEQHSNFCAPRU
Revenue $10.62B $335.96M $64.77B
Gross profit $8.95B $188.72M $28.58B
Operating income -$384.00M -$99.03M $11.10B
Net income -$816.00M $37.29M $4.07B
Free cash flow $1.32B $8.19M $10.97B
EPS (diluted) $-3.53 $1.39 $11.26
Cash & equivalents $17.18B $163.44M $15.16B
Total debt $3.84B $564.03M $20.62B
Shares (diluted) 278.30M 26.89M 348.10M
Enterprise value -$44.54B -$1.80B -$90.48B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricEQHSNFCAPRU
P/E -15.5x 6.4x 10.2x
P/FCF 11.3x 26.2x 3.6x
P/Operating cash flow 11.0x 2.7x 3.6x
P/S 1.4x 0.6x 0.6x
P/B 17.4x 0.1x 1.2x
P/Tangible book 17.4x 0.1x 1.2x
EV/EBITDA – – 2.6x
EV/EBIT 0.5x 1.9x 2.6x
EV/Revenue 0.0x -0.5x 0.4x
EV/FCF -0.1x -22.5x 2.6x
EV/Operating cash flow -0.1x -2.3x 2.6x
PEG (3Y EPS CAGR) 0.37 0.69 0.33

Growth

14 metrics
MetricEQHSNFCAPRU
Revenue growth (1Y) -22.1% -1.1% 9.4%
Revenue CAGR (3Y) 3.7% -1.8% 0.3%
Gross profit growth (1Y) -16.6% -1.0% 34.6%
Gross profit CAGR (3Y) 9.6% -18.6% 8.9%
Operating income growth (1Y) -131.7% 11.4% 78.3%
Operating income CAGR (3Y) -29.1% -74.1% 23.3%
Net income growth (1Y) -220.5% 27.9% 123.3%
Net income CAGR (3Y) -34.6% 12.1% 30.9%
EPS growth (1Y) -366.1% 27.5% 144.9%
EPS CAGR (3Y) -41.6% 9.2% 31.1%
Operating cash flow growth (1Y) -14.2% 57.6% 426.6%
Operating cash flow CAGR (3Y) 176.8% 32.0% 20.8%
Free cash flow growth (1Y) -12.6% 155.3% 426.6%
Free cash flow CAGR (3Y) 124.9% -26.9% 20.8%

Profitability

14 metrics
MetricEQHSNFCAPRU
Gross margin 84.3% 56.2% 44.1%
EBITDA margin – – 16.9%
Operating margin -3.6% -29.5% 17.1%
Pretax margin -5.7% 14.4% 7.6%
Net margin -9.3% 11.1% 6.0%
FCF margin 12.4% 2.4% 16.9%
Operating cash flow margin 12.8% 24.0% 16.9%
Return on equity -38.7% 3.7% 12.7%
Return on assets -0.2% 2.3% 0.5%
Return on invested capital -6.4% -6.6% 16.9%
Return on capital employed – – –
Asset turnover 0.0x 0.2x 0.1x
Cash conversion (OCF / net income) -1.7x 2.2x 2.7x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricEQHSNFCAPRU
Debt / assets 1.1% 9.0% 2.6%
Debt / equity 4.5x 0.1x 0.6x
Net debt / EBITDA – – -1.0x
Debt / FCF 2.9x 17.6x 1.9x
Liabilities / assets 99.7% – 95.9%
Equity / assets 0.3% 100.0% 4.1%
Interest coverage -1.7x -23.5x 1.8x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricEQHSNFCAPRU
Dividend yield 2.1% – 4.8%
Net buyback yield 11.0% 0.8% 2.2%
Shareholder yield 13.1% 0.8% 7.1%
Payout ratio (earnings) -38.8% – 47.9%
Payout ratio (FCF) 24.0% – 17.7%
Dividend growth (1Y) 3.3% – 2.0%
Dividend CAGR (3Y) 2.0% – 2.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusEQHSNFCAPRU
Forward P/E 7.9xFY2026 – 8.6xFY2026
EPS, next fiscal year $6.87FY2026 – $13.45FY2026
EPS growth, next FY +21.8%FY2026 – -6.8%FY2026
EPS growth, the year after +23.6% – -1.0%
Revenue, next fiscal year $16.47BFY2026 – $56.39BFY2026
Revenue growth, next FY +9.4%FY2026 – -2.2%FY2026
Revenue growth, the year after +8.7% – +6.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersEQHSNFCAPRU
Held by institutions 95.4% 41.5% 62.9%
Institutions holding 482 77 1,417
Change in shares held, QoQ +14.2% -1.3% +1.0%
Institutions buying 214 37 699
Institutions selling 205 22 469
Buyers to sellers 1.04 1.68 1.49

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

EQHSNFCAPRU
EQH 1.00 0.25 0.55
SNFCA 0.25 1.00 0.36
PRU 0.55 0.36 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, EQH, SNFCA and PRU?

Prudential Financial (PRU) is the largest by market capitalisation: Equitable Holdings (EQH) $15.18B, Security National Financial (SNFCA) $236.70M, Prudential Financial (PRU) $39.83B.

Which stock is cheaper, EQH, SNFCA and PRU?

Security National Financial (SNFCA) trades on the lowest price-to-earnings ratio (Equitable Holdings (EQH) -15.5x, Security National Financial (SNFCA) 6.3x, Prudential Financial (PRU) 10.2x). On next year's consensus earnings, Equitable Holdings (EQH) is cheapest (Equitable Holdings (EQH) 7.9x, Prudential Financial (PRU) 8.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Prudential Financial (PRU) grew revenue fastest over the trailing twelve months: Equitable Holdings (EQH) -22.1%, Security National Financial (SNFCA) -1.1%, Prudential Financial (PRU) +9.4%.

Which company is more profitable?

Security National Financial (SNFCA) has the highest net margin (Equitable Holdings (EQH) -9.3%, Security National Financial (SNFCA) 11.1%, Prudential Financial (PRU) 6.0%). On return on invested capital, Prudential Financial (PRU) leads (Equitable Holdings (EQH) -6.4%, Security National Financial (SNFCA) -6.6%, Prudential Financial (PRU) 16.9%).

Which stock has performed better?

Over the past year Prudential Financial (PRU) returned the most: Equitable Holdings (EQH) +11.6%, Security National Financial (SNFCA) +10.0%, Prudential Financial (PRU) +12.7%. Over five years, Equitable Holdings (EQH) compounded fastest (Equitable Holdings (EQH) +10.1%/yr, Security National Financial (SNFCA) +5.1%/yr, Prudential Financial (PRU) +0.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Prudential Financial (PRU) has the highest dividend yield: Equitable Holdings (EQH) 0.02%, Security National Financial (SNFCA) 0.00%, Prudential Financial (PRU) 0.05%. Security National Financial (SNFCA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Prudential Financial (PRU) has been the steadiest (Equitable Holdings (EQH) 33.6%, Security National Financial (SNFCA) 30.0%, Prudential Financial (PRU) 22.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, EQH, SNFCA and PRU?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Prudential Financial (PRU) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.