EQH vs PRU vs SLF Stock Comparison

Equitable Holdings, Prudential Financial and Sun Life Financial Prices as of Oct 28, 2026 Peers: Industry group
EQH Equitable Holdings, Inc.
$54.61 +4.4% 1M +13.2% 1Y
Market cap
$14.91B
P/E
–
Revenue (TTM)
$10.62B
Div. yield
2.09%
Life Insurance Financial Services
2 wins
PRU Prudential Financial Inc
$115.39 -0.6% 1M +13.7% 1Y
Market cap
$39.81B
P/E
10.2x
Revenue (TTM)
$64.77B
Div. yield
4.81%
Life Insurance Financial Services
6 wins
SLF Sun Life Financial Inc
$80.86 +1.7% 1M +29.6% 1Y
Market cap
$44.78B
P/E
19.0x
Revenue (TTM)
—
Div. yield
4.65%
Life Insurance Financial Services
3 wins

Head to Head

11 decided of 12

Prudential Financial leads on 6 of the 12 questions below (Prudential Financial 6, Sun Life Financial 3, Equitable Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionEQHPRUSLFLeader
Larger companyMarket capitalisation $14.91B $39.81B $44.78B SLF
Cheaper on earningsLower P/E, profitable companies only -15.5x 10.2x 19.0x PRU
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.9x 8.6x 13.3x EQH
Faster revenue growthRevenue growth, trailing twelve months -22.1% +9.4% — PRU
More profitableNet margin, trailing twelve months -9.3% 6.0% — PRU
Better return on capitalReturn on invested capital -6.4% 16.9% 12.7% PRU
Less leveragedLower net debt / EBITDA — -1.0x — –
Higher dividend yieldTrailing dividend yield 2.09% 4.81% 4.65% PRU
Better 1-year returnPrice return, last 12 months +13.2% +13.7% +29.6% SLF
Better 5-year returnAnnualised price return, 5 years +10.3%/yr +1.0%/yr +7.3%/yr EQH
Less volatileAnnualised volatility, 1 year 33.6% 22.7% 18.6% SLF
Higher overall scoreMean of the five percentile scores vs peers 21/100 60/100 36/100 PRU

Percentile Scorecard

EQHPRUSLF

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisEQHPRUSLF
Valuation 12 #105 of 119 94 #8 of 119 21 #94 of 119
Growth 4 #109 of 113 87 #16 of 113 30 #80 of 113
Profitability 9 #98 of 107 40 #65 of 107 46 #58 of 107
Financial Health 5 #102 of 107 32 #73 of 107 35 #70 of 107
Shareholder Returns 74 #28 of 105 50 #53 of 105 47 #56 of 105
Overall 21 60 36
  • EQH ranked among 126 companies in Insurance
  • PRU ranked among 126 companies in Insurance
  • SLF ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodEQHPRUSLFSPY
1 month +4.4%-0.6%+1.7% +0.9%
3 months +12.9%-5.9%-1.7% +5.9%
6 months +31.7%+19.7%+14.7% +8.5%
Year to date +14.6%+2.2%+29.6% +13.3%
1 year +13.2%+13.7%+29.6% +12.4%
3 years +108.8%+30.2%+80.7% +88.1%
3 years, per year +27.8%+9.2%+21.8% +23.5%
5 years +63.0%+4.9%+41.9% +68.2%
5 years, per year +10.3%+1.0%+7.3% +11.0%
10 years —+36.6%+142.2% +263.4%
10 years, per year —+3.2%+9.2% +13.8%

Risk

MeasureEQHPRUSLFSPY
Volatility, 1Y 33.6%22.7%18.6% 12.7%
Downside volatility, 1Y 37.1%25.2%20.0% 12.7%
Beta vs S&P 500, 1Y 1.180.590.37 1.00
Return / volatility, 1Y 0.390.611.59 0.98
Max drawdown, 5Y -37.1%-36.4%-33.0% -25.4%
From 52-week high -0.8%-7.8%-3.8% -0.9%
52-week high $55.03$125.14$84.07 $779.14
52-week low $35.34$92.00$57.60 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleEQHPRUSLF
P/E now vs peer median -15.5xmedian 10.9x 10.2xmedian 10.9x 19.0xmedian 10.9x
P/S now vs peer median 1.4xmedian 1.4x 0.6xmedian 1.4x —median 1.4x
EV/EBITDA now vs peer median —median 7.5x 2.6xmedian 7.5x —median 7.5x
P/FCF now vs peer median 11.3xmedian 8.5x 3.6xmedian 8.5x 13.7xmedian 8.5x
P/B now vs peer median 17.4xmedian 1.5x 1.2xmedian 1.5x 2.4xmedian 1.5x
PEG now vs peer median 0.37median 0.59 0.33median 0.59 7.26median 0.59

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsEQHPRUSLF
Revenue $10.62B $64.77B –
Gross profit $8.95B $28.58B –
Operating income -$384.00M $11.10B –
Net income -$816.00M $4.07B $2.57B
Free cash flow $1.32B $10.97B $3.28B
EPS (diluted) $-3.53 $11.26 $4.23
Cash & equivalents $17.18B $15.16B –
Total debt $3.84B $20.62B $6.42B
Shares (diluted) 278.30M 348.10M 566.00M
Enterprise value -$43.16B -$87.85B $2.88B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricEQHPRUSLF
P/E -15.5x 10.2x 19.0x
P/FCF 11.3x 3.6x 13.7x
P/Operating cash flow 11.0x 3.6x 13.2x
P/S 1.4x 0.6x –
P/B 17.4x 1.2x 2.4x
P/Tangible book 17.4x 1.2x 2.9x
EV/EBITDA – 2.6x –
EV/EBIT 0.5x 2.6x 10.0x
EV/Revenue 0.0x 0.4x –
EV/FCF -0.1x 2.6x 12.3x
EV/Operating cash flow -0.1x 2.6x 11.9x
PEG (3Y EPS CAGR) 0.37 0.33 7.26

Growth

14 metrics
MetricEQHPRUSLF
Revenue growth (1Y) -22.1% 9.4% –
Revenue CAGR (3Y) 3.7% 0.3% –
Gross profit growth (1Y) -16.6% 34.6% –
Gross profit CAGR (3Y) 9.6% 8.9% –
Operating income growth (1Y) -131.7% 78.3% –
Operating income CAGR (3Y) -29.1% 23.3% –
Net income growth (1Y) -220.5% 123.3% 4.7%
Net income CAGR (3Y) -34.6% 30.9% 6.5%
EPS growth (1Y) -366.1% 144.9% 4.1%
EPS CAGR (3Y) -41.6% 31.1% 2.6%
Operating cash flow growth (1Y) -14.2% 426.6% 8.5%
Operating cash flow CAGR (3Y) 176.8% 20.8% 13.0%
Free cash flow growth (1Y) -12.6% 426.6% 8.6%
Free cash flow CAGR (3Y) 124.9% 20.8% 9.5%

Profitability

14 metrics
MetricEQHPRUSLF
Gross margin 84.3% 44.1% –
EBITDA margin – 16.9% –
Operating margin -3.6% 17.1% –
Pretax margin -5.7% 7.6% –
Net margin -9.3% 6.0% –
FCF margin 12.4% 16.9% –
Operating cash flow margin 12.8% 16.9% –
Return on equity -38.7% 12.7% 13.9%
Return on assets -0.2% 0.5% 0.9%
Return on invested capital -6.4% 16.9% 12.7%
Return on capital employed – – –
Asset turnover 0.0x 0.1x –
Cash conversion (OCF / net income) -1.7x 2.7x 1.3x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricEQHPRUSLF
Debt / assets 1.1% 2.6% 2.1%
Debt / equity 4.5x 0.6x 0.3x
Net debt / EBITDA – -1.0x –
Debt / FCF 2.9x 1.9x 2.0x
Liabilities / assets 99.7% 95.9% 93.7%
Equity / assets 0.3% 4.1% 6.3%
Interest coverage -1.7x 1.8x 5.6x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricEQHPRUSLF
Dividend yield 2.1% 4.8% 4.7%
Net buyback yield 11.0% 2.2% -0.1%
Shareholder yield 13.1% 7.1% 4.5%
Payout ratio (earnings) -38.8% 47.9% –
Payout ratio (FCF) 24.0% 17.7% –
Dividend growth (1Y) 3.3% 2.0% –
Dividend CAGR (3Y) 2.0% 2.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusEQHPRUSLF
Forward P/E 7.9xFY2026 8.6xFY2026 13.3xFY2026
EPS, next fiscal year $6.87FY2026 $13.45FY2026 $6.06FY2026
EPS growth, next FY +21.8%FY2026 -6.8%FY2026 +11.6%FY2026
EPS growth, the year after +23.6% -1.0% -3.1%
Revenue, next fiscal year $16.47BFY2026 $56.39BFY2026 $6.17BFY2026
Revenue growth, next FY +9.4%FY2026 -2.2%FY2026 -4.1%FY2026
Revenue growth, the year after +8.7% +6.1% +29.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersEQHPRUSLF
Held by institutions 95.4% 62.9% 44.7%
Institutions holding 482 1,418 490
Change in shares held, QoQ +14.2% +1.0% +1.3%
Institutions buying 214 700 256
Institutions selling 205 469 130
Buyers to sellers 1.04 1.49 1.97

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

EQHPRUSLF
EQH 1.00 0.55 0.40
PRU 0.55 1.00 0.31
SLF 0.40 0.31 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, EQH, PRU and SLF?

Sun Life Financial (SLF) is the largest by market capitalisation: Equitable Holdings (EQH) $14.91B, Prudential Financial (PRU) $39.81B, Sun Life Financial (SLF) $44.78B.

Which stock is cheaper, EQH, PRU and SLF?

Prudential Financial (PRU) trades on the lowest price-to-earnings ratio (Equitable Holdings (EQH) -15.5x, Prudential Financial (PRU) 10.2x, Sun Life Financial (SLF) 19.0x). On next year's consensus earnings, Equitable Holdings (EQH) is cheapest (Equitable Holdings (EQH) 7.9x, Prudential Financial (PRU) 8.6x, Sun Life Financial (SLF) 13.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Prudential Financial (PRU) grew revenue fastest over the trailing twelve months: Equitable Holdings (EQH) -22.1%, Prudential Financial (PRU) +9.4%.

Which company is more profitable?

Prudential Financial (PRU) has the highest net margin (Equitable Holdings (EQH) -9.3%, Prudential Financial (PRU) 6.0%). On return on invested capital, Prudential Financial (PRU) leads (Equitable Holdings (EQH) -6.4%, Prudential Financial (PRU) 16.9%, Sun Life Financial (SLF) 12.7%).

Which stock has performed better?

Over the past year Sun Life Financial (SLF) returned the most: Equitable Holdings (EQH) +13.2%, Prudential Financial (PRU) +13.7%, Sun Life Financial (SLF) +29.6%. Over five years, Equitable Holdings (EQH) compounded fastest (Equitable Holdings (EQH) +10.3%/yr, Prudential Financial (PRU) +1.0%/yr, Sun Life Financial (SLF) +7.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Prudential Financial (PRU) has the highest dividend yield: Equitable Holdings (EQH) 2.09%, Prudential Financial (PRU) 4.81%, Sun Life Financial (SLF) 4.65%.

Which stock is riskier?

By one-year price volatility, Sun Life Financial (SLF) has been the steadiest (Equitable Holdings (EQH) 33.6%, Prudential Financial (PRU) 22.7%, Sun Life Financial (SLF) 18.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, EQH, PRU and SLF?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Prudential Financial (PRU) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.