EQH vs PRU vs PUK Stock Comparison

Equitable Holdings, Prudential Financial and Prudential Prices as of Oct 28, 2026 Peers: Industry group
EQH Equitable Holdings, Inc.
$54.61 +4.4% 1M +13.2% 1Y
Market cap
$15.22B
P/E
–
Revenue (TTM)
$10.62B
Div. yield
0.02%
Life Insurance Financial Services
2 wins
PRU Prudential Financial Inc
$115.39 -0.6% 1M +13.7% 1Y
Market cap
$40.44B
P/E
10.3x
Revenue (TTM)
$64.77B
Div. yield
0.05%
Life Insurance Financial Services
8 wins
PUK Prudential Plc
$24.25 -3.8% 1M -14.1% 1Y
Market cap
$31.42B
P/E
–
Revenue (TTM)
—
Div. yield
–
Life Insurance Financial Services

Head to Head

10 decided of 12

Prudential Financial leads on 8 of the 12 questions below (Prudential Financial 8, Equitable Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionEQHPRUPUKLeader
Larger companyMarket capitalisation $15.22B $40.44B $31.42B PRU
Cheaper on earningsLower P/E, profitable companies only -15.5x 10.3x — –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.9x 8.6x 10.8x EQH
Faster revenue growthRevenue growth, trailing twelve months -22.1% +9.4% — PRU
More profitableNet margin, trailing twelve months -9.3% 6.0% — PRU
Better return on capitalReturn on invested capital -6.4% 16.9% — PRU
Less leveragedLower net debt / EBITDA — -1.0x — –
Higher dividend yieldTrailing dividend yield 0.02% 0.05% 0.00% PRU
Better 1-year returnPrice return, last 12 months +13.2% +13.7% -14.1% PRU
Better 5-year returnAnnualised price return, 5 years +10.3%/yr +1.0%/yr -10.1%/yr EQH
Less volatileAnnualised volatility, 1 year 33.6% 22.7% 29.0% PRU
Higher overall scoreMean of the five percentile scores vs peers 21/100 60/100 — PRU

Percentile Scorecard

EQHPRUPUK

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisEQHPRUPUK
Valuation 12 #105 of 119 94 #8 of 119 –
Growth 4 #109 of 113 87 #16 of 113 –
Profitability 9 #98 of 107 40 #65 of 107 –
Financial Health 5 #102 of 107 32 #73 of 107 69 #34 of 107
Shareholder Returns 74 #28 of 105 50 #53 of 105 43 #60 of 105
Overall 21 60 –
  • EQH ranked among 126 companies in Insurance
  • PRU ranked among 126 companies in Insurance
  • PUK ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodEQHPRUPUKSPY
1 month +4.4%-0.6%-3.8% +0.9%
3 months +12.9%-5.9%-17.1% +5.9%
6 months +31.7%+19.7%-18.9% +8.5%
Year to date +14.6%+2.2%-22.1% +13.3%
1 year +13.2%+13.7%-14.1% +12.4%
3 years +108.8%+30.2%+19.3% +88.1%
3 years, per year +27.8%+9.2%+6.1% +23.5%
5 years +63.0%+4.9%-41.3% +68.2%
5 years, per year +10.3%+1.0%-10.1% +11.0%
10 years —+36.6%-24.5% +263.4%
10 years, per year —+3.2%-2.8% +13.8%

Risk

MeasureEQHPRUPUKSPY
Volatility, 1Y 33.6%22.7%29.0% 12.7%
Downside volatility, 1Y 37.1%25.2%30.4% 12.7%
Beta vs S&P 500, 1Y 1.180.591.22 1.00
Return / volatility, 1Y 0.390.61-0.49 0.98
Max drawdown, 5Y -37.1%-36.4%-65.1% -25.4%
From 52-week high -0.8%-7.8%-27.8% -0.9%
52-week high $55.03$125.14$33.61 $779.14
52-week low $35.34$92.00$23.53 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleEQHPRUPUK
P/E now vs peer median -15.5xmedian 10.9x 10.2xmedian 10.9x —median 10.9x
P/S now vs peer median 1.4xmedian 1.4x 0.6xmedian 1.4x —median 1.4x
EV/EBITDA now vs peer median —median 7.5x 2.6xmedian 7.5x —median 7.5x
P/FCF now vs peer median 11.3xmedian 8.5x 3.6xmedian 8.5x —median 8.5x
P/B now vs peer median 17.4xmedian 1.5x 1.2xmedian 1.5x 1.5xmedian 1.5x
PEG now vs peer median 0.37median 0.59 0.33median 0.59 —median 0.59

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsEQHPRUPUK
Revenue $10.62B $64.77B –
Gross profit $8.95B $28.58B –
Operating income -$384.00M $11.10B –
Net income -$816.00M $4.07B –
Free cash flow $1.32B $10.97B –
EPS (diluted) $-3.53 $11.26 –
Cash & equivalents $17.18B $15.16B $5.89B
Total debt $3.84B $20.62B $16.00M
Shares (diluted) 278.30M 348.10M 1.30B
Enterprise value -$44.49B -$89.87B -$722.09B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricEQHPRUPUK
P/E -15.5x 10.2x –
P/FCF 11.3x 3.6x –
P/Operating cash flow 11.0x 3.6x –
P/S 1.4x 0.6x –
P/B 17.4x 1.2x 1.5x
P/Tangible book 17.4x 1.2x 1.8x
EV/EBITDA – 2.6x –
EV/EBIT 0.5x 2.6x –
EV/Revenue 0.0x 0.4x –
EV/FCF -0.1x 2.6x –
EV/Operating cash flow -0.1x 2.6x –
PEG (3Y EPS CAGR) 0.37 0.33 –

Growth

14 metrics
MetricEQHPRUPUK
Revenue growth (1Y) -22.1% 9.4% –
Revenue CAGR (3Y) 3.7% 0.3% –
Gross profit growth (1Y) -16.6% 34.6% –
Gross profit CAGR (3Y) 9.6% 8.9% –
Operating income growth (1Y) -131.7% 78.3% –
Operating income CAGR (3Y) -29.1% 23.3% –
Net income growth (1Y) -220.5% 123.3% –
Net income CAGR (3Y) -34.6% 30.9% –
EPS growth (1Y) -366.1% 144.9% –
EPS CAGR (3Y) -41.6% 31.1% –
Operating cash flow growth (1Y) -14.2% 426.6% –
Operating cash flow CAGR (3Y) 176.8% 20.8% –
Free cash flow growth (1Y) -12.6% 426.6% –
Free cash flow CAGR (3Y) 124.9% 20.8% –

Profitability

14 metrics
MetricEQHPRUPUK
Gross margin 84.3% 44.1% –
EBITDA margin – 16.9% –
Operating margin -3.6% 17.1% –
Pretax margin -5.7% 7.6% –
Net margin -9.3% 6.0% –
FCF margin 12.4% 16.9% –
Operating cash flow margin 12.8% 16.9% –
Return on equity -38.7% 12.7% –
Return on assets -0.2% 0.5% –
Return on invested capital -6.4% 16.9% –
Return on capital employed – – –
Asset turnover 0.0x 0.1x –
Cash conversion (OCF / net income) -1.7x 2.7x –
Stock comp / revenue – – –

Financial Health

11 metrics
MetricEQHPRUPUK
Debt / assets 1.1% 2.6% 0.0%
Debt / equity 4.5x 0.6x 0.0x
Net debt / EBITDA – -1.0x –
Debt / FCF 2.9x 1.9x –
Liabilities / assets 99.7% 95.9% 90.8%
Equity / assets 0.3% 4.1% 9.2%
Interest coverage -1.7x 1.8x –
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricEQHPRUPUK
Dividend yield 2.1% 4.8% 2.3%
Net buyback yield 11.0% 2.2% –
Shareholder yield 13.1% 7.1% 2.3%
Payout ratio (earnings) -38.8% 47.9% –
Payout ratio (FCF) 24.0% 17.7% –
Dividend growth (1Y) 3.3% 2.0% –
Dividend CAGR (3Y) 2.0% 2.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusEQHPRUPUK
Forward P/E 7.9xFY2026 8.6xFY2026 10.8xFY2026
EPS, next fiscal year $6.87FY2026 $13.45FY2026 $2.25FY2026
EPS growth, next FY +21.8%FY2026 -6.8%FY2026 +10.8%FY2026
EPS growth, the year after +23.6% -1.0% +20.4%
Revenue, next fiscal year $16.47BFY2026 $56.39BFY2026 $8.28BFY2026
Revenue growth, next FY +9.4%FY2026 -2.2%FY2026 +112.9%FY2026
Revenue growth, the year after +8.7% +6.1% +13.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersEQHPRUPUK
Held by institutions 95.4% 62.9% 2.9%
Institutions holding 482 1,418 282
Change in shares held, QoQ +14.2% +1.0% +1.8%
Institutions buying 214 700 152
Institutions selling 205 469 96
Buyers to sellers 1.04 1.49 1.58

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

EQHPRUPUK
EQH 1.00 0.55 0.37
PRU 0.55 1.00 0.32
PUK 0.37 0.32 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, EQH, PRU and PUK?

Prudential Financial (PRU) is the largest by market capitalisation: Equitable Holdings (EQH) $15.22B, Prudential Financial (PRU) $40.44B, Prudential (PUK) $31.42B.

Which company is growing faster?

Prudential Financial (PRU) grew revenue fastest over the trailing twelve months: Equitable Holdings (EQH) -22.1%, Prudential Financial (PRU) +9.4%.

Which company is more profitable?

Prudential Financial (PRU) has the highest net margin (Equitable Holdings (EQH) -9.3%, Prudential Financial (PRU) 6.0%). On return on invested capital, Prudential Financial (PRU) leads (Equitable Holdings (EQH) -6.4%, Prudential Financial (PRU) 16.9%).

Which stock has performed better?

Over the past year Prudential Financial (PRU) returned the most: Equitable Holdings (EQH) +13.2%, Prudential Financial (PRU) +13.7%, Prudential (PUK) -14.1%. Over five years, Equitable Holdings (EQH) compounded fastest (Equitable Holdings (EQH) +10.3%/yr, Prudential Financial (PRU) +1.0%/yr, Prudential (PUK) -10.1%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Prudential Financial (PRU) has the highest dividend yield: Equitable Holdings (EQH) 0.02%, Prudential Financial (PRU) 0.05%, Prudential (PUK) 0.00%. Prudential (PUK) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Prudential Financial (PRU) has been the steadiest (Equitable Holdings (EQH) 33.6%, Prudential Financial (PRU) 22.7%, Prudential (PUK) 29.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, EQH, PRU and PUK?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Prudential Financial (PRU) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.