ELF vs ODD vs NUS Stock Comparison

e.l.f. Beauty, Oddity Tech and Nu Skin Enterprises Prices as of Oct 26, 2026 Peers: Industry group
ELF e.l.f. Beauty, Inc.
$112.97 +13.5% 1M -8.0% 1Y
Market cap
$6.72B
P/E
112.8x
Revenue (TTM)
$1.76B
Div. yield
–
Cosmetics Consumer Staples
7 wins
ODD Oddity Tech Ltd
$22.41 +20.2% 1M -51.0% 1Y
Market cap
$1.25B
P/E
96.4x
Revenue (TTM)
$679.09M
Div. yield
–
Cosmetics Consumer Staples
1 win

Head to Head

11 decided of 12

e.l.f. Beauty leads on 7 of the 12 questions below (e.l.f. Beauty 7, Nu Skin Enterprises 3, Oddity Tech 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionELFODDNUSLeader
Larger companyMarket capitalisation $6.72B $1.25B $228.40M ELF
Cheaper on earningsLower P/E, profitable companies only 112.8x 96.4x -1.1x ODD
Cheaper on forward earningsLower price / next fiscal year consensus EPS 33.0x 50.9x 6.0x NUS
Faster revenue growthRevenue growth, trailing twelve months +31.2% -9.7% -15.4% ELF
More profitableNet margin, trailing twelve months 3.4% 1.9% -15.7% ELF
Better return on capitalReturn on invested capital 4.6% -0.5% -1.2% ELF
Less leveragedLower net debt / EBITDA 2.2x 50.2x 0.6x NUS
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.05% –
Better 1-year returnPrice return, last 12 months -8.0% -51.0% -57.4% ELF
Better 5-year returnAnnualised price return, 5 years +29.0%/yr — -34.8%/yr ELF
Less volatileAnnualised volatility, 1 year 70.6% 106.7% 48.0% NUS
Higher overall scoreMean of the five percentile scores vs peers 60/100 26/100 55/100 ELF

Percentile Scorecard

ELFODDNUS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisELFODDNUS
Valuation 41 #31 of 52 29 #37 of 52 86 #8 of 52
Growth 86 #8 of 50 14 #43 of 50 10 #45 of 50
Profitability 64 #17 of 45 32 #31 of 45 43 #26 of 45
Financial Health 67 #19 of 56 49 #29 of 56 64 #21 of 56
Shareholder Returns 40 #19 of 31 7 #29 of 31 73 #9 of 31
Overall 60 26 55
  • ELF ranked among 60 companies in Household and Personal Products
  • ODD ranked among 60 companies in Household and Personal Products
  • NUS ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodELFODDNUSSPY
1 month +13.5%+20.2%+1.3% -0.8%
3 months +34.5%+36.4%-8.8% +3.5%
6 months +77.3%+44.1%-37.3% +7.0%
Year to date +48.6%-44.2%-51.2% +12.2%
1 year -8.0%-51.0%-57.4% +13.0%
3 years +10.5%-12.2%-74.6% +86.3%
3 years, per year +3.4%-4.3%-36.7% +23.1%
5 years +257.3%—-88.2% +68.6%
5 years, per year +29.0%—-34.8% +11.0%
10 years +323.7%—-92.4% +258.0%
10 years, per year +15.5%—-22.7% +13.6%

Risk

MeasureELFODDNUSSPY
Volatility, 1Y 70.6%106.7%48.0% 12.7%
Downside volatility, 1Y 82.7%130.4%57.2% 12.7%
Beta vs S&P 500, 1Y 1.690.880.60 1.00
Return / volatility, 1Y -0.11-0.48-1.20 1.02
Max drawdown, 5Y -77.3%-87.3%-91.9% -25.4%
From 52-week high -14.2%-52.4%-59.4% -1.8%
52-week high $131.70$47.05$11.54 $779.14
52-week low $49.57$9.81$4.53 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleELFODDNUS
P/E now vs peer median 112.1xmedian 18.6x 98.1xmedian 18.6x -1.1xmedian 18.6x
P/S now vs peer median 3.8xmedian 1.6x 1.9xmedian 1.6x 0.2xmedian 1.6x
EV/EBITDA now vs peer median 32.3xmedian 13.0x 236.5xmedian 13.0x 6.3xmedian 13.0x
P/FCF now vs peer median 23.8xmedian 18.4x -53.0xmedian 18.4x 21.2xmedian 18.4x
P/B now vs peer median 5.7xmedian 2.1x 5.2xmedian 2.1x 0.4xmedian 2.1x
PEG now vs peer median -6.57median 0.97 -2.51median 0.97 0.01median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsELFODDNUS
Revenue $1.76B $679.09M $1.38B
Gross profit $1.31B $475.42M $951.49M
Operating income $127.36M -$7.74M -$10.41M
Net income $59.61M $15.16M -$216.39M
Free cash flow $280.16M -$24.08M $10.78M
EPS (diluted) $1.00 $0.21 $-4.45
Cash & equivalents $344.24M $167.27M $189.64M
Total debt $832.00M $2.29B $213.66M
Shares (diluted) 59.73M 61.64M 48.60M
Enterprise value $5.70B -$261.41M -$656.23M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricELFODDNUS
P/E 112.1x 98.1x -1.1x
P/FCF 23.8x -53.0x 21.2x
P/Operating cash flow 22.4x -64.6x 4.5x
P/S 3.8x 1.9x 0.2x
P/B 5.7x 5.2x 0.4x
P/Tangible book 10.6x 6.5x 0.5x
EV/EBITDA 32.3x 236.5x 6.3x
EV/EBIT 56.1x -209.3x -24.1x
EV/Revenue 4.1x 2.4x 0.2x
EV/FCF 25.5x -67.3x 23.2x
EV/Operating cash flow 24.1x -82.0x 4.9x
PEG (3Y EPS CAGR) -6.57 -2.51 0.01

Growth

14 metrics
MetricELFODDNUS
Revenue growth (1Y) 31.2% -9.7% -15.4%
Revenue CAGR (3Y) 37.9% 14.4% -12.3%
Gross profit growth (1Y) 38.2% -13.3% -13.0%
Gross profit CAGR (3Y) 41.8% 14.7% -13.1%
Operating income growth (1Y) -18.4% -106.3% 25.5%
Operating income CAGR (3Y) 5.9% -28.4% -29.2%
Net income growth (1Y) -39.1% -86.2% -314.6%
Net income CAGR (3Y) -15.9% -33.6% -72.0%
EPS growth (1Y) -41.2% -88.2% -318.6%
EPS CAGR (3Y) -17.1% -39.1% -73.1%
Operating cash flow growth (1Y) 85.8% -109.5% -45.6%
Operating cash flow CAGR (3Y) 46.4% -30.1% -9.0%
Free cash flow growth (1Y) 107.6% -111.4% -81.6%
Free cash flow CAGR (3Y) 44.7% -31.1% 76.1%

Profitability

14 metrics
MetricELFODDNUS
Gross margin 74.4% 70.0% 69.2%
EBITDA margin 12.6% 1.0% 2.9%
Operating margin 7.2% -1.1% -0.8%
Pretax margin 4.7% 3.8% -1.9%
Net margin 3.4% 1.9% -15.7%
FCF margin 15.9% -3.5% 0.8%
Operating cash flow margin 16.9% -2.9% 3.7%
Return on equity 5.2% 0.8% -32.4%
Return on assets 2.5% 0.2% -17.3%
Return on invested capital 4.6% -0.5% -1.2%
Return on capital employed 6.1% -0.9% -1.0%
Asset turnover 0.7x 0.7x 1.1x
Cash conversion (OCF / net income) 5.0x -1.3x -0.2x
Stock comp / revenue 5.5% 5.1% 0.1%

Financial Health

11 metrics
MetricELFODDNUS
Debt / assets 33.8% 57.5% 19.1%
Debt / equity 0.7x 2.2x 0.4x
Net debt / EBITDA 2.2x 50.2x 0.6x
Debt / FCF 3.0x -22.3x 19.8x
Liabilities / assets 52.5% 74.0% 51.6%
Equity / assets 47.5% 26.0% 48.4%
Interest coverage – – -0.7x
Current ratio 2.5x 3.5x 2.0x
Quick ratio 1.5x 1.8x 0.9x
Cash ratio 1.0x 1.7x 0.7x
Altman Z-score 4.18 2.62 3.71

Shareholder Returns

7 metrics
MetricELFODDNUS
Dividend yield – – 5.1%
Net buyback yield 1.4% -6.3% 10.9%
Shareholder yield 1.4% -6.3% 16.0%
Payout ratio (earnings) – – -5.4%
Payout ratio (FCF) – – 108.1%
Dividend growth (1Y) – – -2.3%
Dividend CAGR (3Y) – – -46.8%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusELFODDNUS
Forward P/E 33.0xFY2026 50.9xFY2026 6.0xFY2026
EPS, next fiscal year $3.42FY2026 $0.44FY2026 $0.78FY2026
EPS growth, next FY +9.3%FY2026 -80.1%FY2026 -38.6%FY2026
EPS growth, the year after +7.9% +154.5% +43.6%
Revenue, next fiscal year $2.10BFY2026 $699.01MFY2026 $1.24BFY2026
Revenue growth, next FY +27.8%FY2026 -13.7%FY2026 -17.1%FY2026
Revenue growth, the year after -2.8% +10.6% +24.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersELFODDNUS
Held by institutions 87.3% 67.0% 74.1%
Institutions holding 430 136 161
Change in shares held, QoQ -9.9% +3.0% -0.9%
Institutions buying 214 80 77
Institutions selling 158 35 61
Buyers to sellers 1.35 2.29 1.26

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ELFODDNUS
ELF 1.00 0.15 0.26
ODD 0.15 1.00 0.11
NUS 0.26 0.11 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ELF, ODD and NUS?

e.l.f. Beauty (ELF) is the largest by market capitalisation: e.l.f. Beauty (ELF) $6.72B, Oddity Tech (ODD) $1.25B, Nu Skin Enterprises (NUS) $228.40M.

Which stock is cheaper, ELF, ODD and NUS?

Oddity Tech (ODD) trades on the lowest price-to-earnings ratio (e.l.f. Beauty (ELF) 112.8x, Oddity Tech (ODD) 96.4x, Nu Skin Enterprises (NUS) -1.1x). On next year's consensus earnings, Nu Skin Enterprises (NUS) is cheapest (e.l.f. Beauty (ELF) 33.0x, Oddity Tech (ODD) 50.9x, Nu Skin Enterprises (NUS) 6.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

e.l.f. Beauty (ELF) grew revenue fastest over the trailing twelve months: e.l.f. Beauty (ELF) +31.2%, Oddity Tech (ODD) -9.7%, Nu Skin Enterprises (NUS) -15.4%.

Which company is more profitable?

e.l.f. Beauty (ELF) has the highest net margin (e.l.f. Beauty (ELF) 3.4%, Oddity Tech (ODD) 1.9%, Nu Skin Enterprises (NUS) -15.7%). On return on invested capital, e.l.f. Beauty (ELF) leads (e.l.f. Beauty (ELF) 4.6%, Oddity Tech (ODD) -0.5%, Nu Skin Enterprises (NUS) -1.2%).

Which stock has performed better?

Over the past year e.l.f. Beauty (ELF) returned the most: e.l.f. Beauty (ELF) -8.0%, Oddity Tech (ODD) -51.0%, Nu Skin Enterprises (NUS) -57.4%. Over five years, e.l.f. Beauty (ELF) compounded fastest (e.l.f. Beauty (ELF) +29.0%/yr, Nu Skin Enterprises (NUS) -34.8%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: e.l.f. Beauty (ELF) 0.00%, Oddity Tech (ODD) 0.00%, Nu Skin Enterprises (NUS) 0.05%. e.l.f. Beauty (ELF) and Oddity Tech (ODD) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Nu Skin Enterprises (NUS) has been the steadiest (e.l.f. Beauty (ELF) 70.6%, Oddity Tech (ODD) 106.7%, Nu Skin Enterprises (NUS) 48.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ELF, ODD and NUS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, e.l.f. Beauty (ELF) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.