ELF vs ODD vs BWMX Stock Comparison

e.l.f. Beauty, Oddity Tech and Betterware De Mexico, S.A.P.I. De C.V Prices as of Oct 26, 2026 Peers: Industry group
ELF e.l.f. Beauty, Inc.
$112.97 +13.5% 1M -8.0% 1Y
Market cap
$6.72B
P/E
112.8x
Revenue (TTM)
$1.76B
Div. yield
–
Cosmetics Consumer Staples
3 wins
ODD Oddity Tech Ltd
$22.41 +20.2% 1M -51.0% 1Y
Market cap
$1.25B
P/E
96.4x
Revenue (TTM)
$679.09M
Div. yield
–
Cosmetics Consumer Staples

Head to Head

11 decided of 12

Betterware De Mexico, S.A.P.I. De C.V leads on 8 of the 12 questions below (Betterware De Mexico, S.A.P.I. De C.V 8, e.l.f. Beauty 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionELFODDBWMXLeader
Larger companyMarket capitalisation $6.72B $1.25B $632.59M ELF
Cheaper on earningsLower P/E, profitable companies only 112.8x 96.4x 8.4x BWMX
Cheaper on forward earningsLower price / next fiscal year consensus EPS 33.0x 50.9x 8.1x BWMX
Faster revenue growthRevenue growth, trailing twelve months +31.2% -9.7% +28.1% ELF
More profitableNet margin, trailing twelve months 3.4% 1.9% 8.1% BWMX
Better return on capitalReturn on invested capital 4.6% -0.5% 29.4% BWMX
Less leveragedLower net debt / EBITDA 2.2x 50.2x 2.0x BWMX
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -8.0% -51.0% +25.5% BWMX
Better 5-year returnAnnualised price return, 5 years +29.0%/yr — -12.2%/yr ELF
Less volatileAnnualised volatility, 1 year 70.6% 106.7% 37.0% BWMX
Higher overall scoreMean of the five percentile scores vs peers 60/100 26/100 84/100 BWMX

Percentile Scorecard

ELFODDBWMX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisELFODDBWMX
Valuation 41 #31 of 52 29 #37 of 52 96 #3 of 52
Growth 86 #8 of 50 14 #43 of 50 92 #5 of 50
Profitability 64 #17 of 45 32 #31 of 45 98 #2 of 45
Financial Health 67 #19 of 56 49 #29 of 56 36 #36 of 56
Shareholder Returns 40 #19 of 31 7 #29 of 31 97 #2 of 31
Overall 60 26 84
  • ELF ranked among 60 companies in Household and Personal Products
  • ODD ranked among 60 companies in Household and Personal Products
  • BWMX ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodELFODDBWMXSPY
1 month +13.5%+20.2%+0.4% -0.8%
3 months +34.5%+36.4%-0.5% +3.5%
6 months +77.3%+44.1%-0.1% +7.0%
Year to date +48.6%-44.2%+17.9% +12.2%
1 year -8.0%-51.0%+25.5% +13.0%
3 years +10.5%-12.2%+58.8% +86.3%
3 years, per year +3.4%-4.3%+16.7% +23.1%
5 years +257.3%—-47.8% +68.6%
5 years, per year +29.0%—-12.2% +11.0%
10 years +323.7%—— +258.0%
10 years, per year +15.5%—— +13.6%

Risk

MeasureELFODDBWMXSPY
Volatility, 1Y 70.6%106.7%37.0% 12.7%
Downside volatility, 1Y 82.7%130.4%31.4% 12.7%
Beta vs S&P 500, 1Y 1.690.880.59 1.00
Return / volatility, 1Y -0.11-0.480.69 1.02
Max drawdown, 5Y -77.3%-87.3%-81.0% -25.4%
From 52-week high -14.2%-52.4%-13.8% -1.8%
52-week high $131.70$47.05$19.44 $779.14
52-week low $49.57$9.81$13.56 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleELFODDBWMX
P/E now vs peer median 112.1xmedian 18.6x 98.1xmedian 18.6x 8.3xmedian 18.6x
P/S now vs peer median 3.8xmedian 1.6x 1.9xmedian 1.6x 0.7xmedian 1.6x
EV/EBITDA now vs peer median 32.3xmedian 13.0x 236.5xmedian 13.0x 5.5xmedian 13.0x
P/FCF now vs peer median 23.8xmedian 18.4x -53.0xmedian 18.4x 3.4xmedian 18.4x
P/B now vs peer median 5.7xmedian 2.1x 5.2xmedian 2.1x 4.6xmedian 2.1x
PEG now vs peer median -6.57median 0.97 -2.51median 0.97 0.54median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsELFODDBWMX
Revenue $1.76B $679.09M $926.97M
Gross profit $1.31B $475.42M $468.65M
Operating income $127.36M -$7.74M $265.18M
Net income $59.61M $15.16M $76.07M
Free cash flow $280.16M -$24.08M $182.16M
EPS (diluted) $1.00 $0.21 $2.02
Cash & equivalents $344.24M $167.27M $28.94M
Total debt $832.00M $2.29B $1.26B
Shares (diluted) 59.73M 61.64M 37.24M
Enterprise value $5.70B -$261.41M $472.66M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricELFODDBWMX
P/E 112.1x 98.1x 8.3x
P/FCF 23.8x -53.0x 3.4x
P/Operating cash flow 22.4x -64.6x 3.6x
P/S 3.8x 1.9x 0.7x
P/B 5.7x 5.2x 4.6x
P/Tangible book 10.6x 6.5x -5.4x
EV/EBITDA 32.3x 236.5x 5.5x
EV/EBIT 56.1x -209.3x 3.7x
EV/Revenue 4.1x 2.4x 1.1x
EV/FCF 25.5x -67.3x 5.4x
EV/Operating cash flow 24.1x -82.0x 5.7x
PEG (3Y EPS CAGR) -6.57 -2.51 0.54

Growth

14 metrics
MetricELFODDBWMX
Revenue growth (1Y) 31.2% -9.7% 28.1%
Revenue CAGR (3Y) 37.9% 14.4% 9.6%
Gross profit growth (1Y) 38.2% -13.3% -3.8%
Gross profit CAGR (3Y) 41.8% 14.7% -2.5%
Operating income growth (1Y) -18.4% -106.3% 152.8%
Operating income CAGR (3Y) 5.9% -28.4% 32.1%
Net income growth (1Y) -39.1% -86.2% 44.8%
Net income CAGR (3Y) -15.9% -33.6% 8.5%
EPS growth (1Y) -41.2% -88.2% 43.8%
EPS CAGR (3Y) -17.1% -39.1% 15.5%
Operating cash flow growth (1Y) 85.8% -109.5% 99.6%
Operating cash flow CAGR (3Y) 46.4% -30.1% -1.0%
Free cash flow growth (1Y) 107.6% -111.4% 104.0%
Free cash flow CAGR (3Y) 44.7% -31.1% 68.6%

Profitability

14 metrics
MetricELFODDBWMX
Gross margin 74.4% 70.0% 50.6%
EBITDA margin 12.6% 1.0% 19.2%
Operating margin 7.2% -1.1% 28.6%
Pretax margin 4.7% 3.8% 13.6%
Net margin 3.4% 1.9% 8.1%
FCF margin 15.9% -3.5% 19.7%
Operating cash flow margin 16.9% -2.9% 18.5%
Return on equity 5.2% 0.8% 56.6%
Return on assets 2.5% 0.2% 9.0%
Return on invested capital 4.6% -0.5% 29.4%
Return on capital employed 6.1% -0.9% 49.9%
Asset turnover 0.7x 0.7x 1.1x
Cash conversion (OCF / net income) 5.0x -1.3x 2.3x
Stock comp / revenue 5.5% 5.1% –

Financial Health

11 metrics
MetricELFODDBWMX
Debt / assets 33.8% 57.5% 47.0%
Debt / equity 0.7x 2.2x 2.9x
Net debt / EBITDA 2.2x 50.2x 2.0x
Debt / FCF 3.0x -22.3x 2.1x
Liabilities / assets 52.5% 74.0% 83.6%
Equity / assets 47.5% 26.0% 16.4%
Interest coverage – – 6.2x
Current ratio 2.5x 3.5x 1.0x
Quick ratio 1.5x 1.8x 0.4x
Cash ratio 1.0x 1.7x 0.1x
Altman Z-score 4.18 2.62 2.88

Shareholder Returns

7 metrics
MetricELFODDBWMX
Dividend yield – – 7.6%
Net buyback yield 1.4% -6.3% –
Shareholder yield 1.4% -6.3% 7.6%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusELFODDBWMX
Forward P/E 33.0xFY2026 50.9xFY2026 8.1xFY2026
EPS, next fiscal year $3.42FY2026 $0.44FY2026 $2.06FY2026
EPS growth, next FY +9.3%FY2026 -80.1%FY2026 +32.9%FY2026
EPS growth, the year after +7.9% +154.5% +22.8%
Revenue, next fiscal year $2.10BFY2026 $699.01MFY2026 $1.02BFY2026
Revenue growth, next FY +27.8%FY2026 -13.7%FY2026 +28.3%FY2026
Revenue growth, the year after -2.8% +10.6% +13.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersELFODDBWMX
Held by institutions 87.3% 67.0% 12.9%
Institutions holding 430 136 46
Change in shares held, QoQ -9.9% +3.0% +0.5%
Institutions buying 214 80 24
Institutions selling 158 35 14
Buyers to sellers 1.35 2.29 1.71

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ELFODDBWMX
ELF 1.00 0.15 0.11
ODD 0.15 1.00 0.12
BWMX 0.11 0.12 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ELF, ODD and BWMX?

e.l.f. Beauty (ELF) is the largest by market capitalisation: e.l.f. Beauty (ELF) $6.72B, Oddity Tech (ODD) $1.25B, Betterware De Mexico, S.A.P.I. De C.V (BWMX) $632.59M.

Which stock is cheaper, ELF, ODD and BWMX?

Betterware De Mexico, S.A.P.I. De C.V (BWMX) trades on the lowest price-to-earnings ratio (e.l.f. Beauty (ELF) 112.8x, Oddity Tech (ODD) 96.4x, Betterware De Mexico, S.A.P.I. De C.V (BWMX) 8.4x). On next year's consensus earnings, Betterware De Mexico, S.A.P.I. De C.V (BWMX) is cheapest (e.l.f. Beauty (ELF) 33.0x, Oddity Tech (ODD) 50.9x, Betterware De Mexico, S.A.P.I. De C.V (BWMX) 8.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

e.l.f. Beauty (ELF) grew revenue fastest over the trailing twelve months: e.l.f. Beauty (ELF) +31.2%, Oddity Tech (ODD) -9.7%, Betterware De Mexico, S.A.P.I. De C.V (BWMX) +28.1%.

Which company is more profitable?

Betterware De Mexico, S.A.P.I. De C.V (BWMX) has the highest net margin (e.l.f. Beauty (ELF) 3.4%, Oddity Tech (ODD) 1.9%, Betterware De Mexico, S.A.P.I. De C.V (BWMX) 8.1%). On return on invested capital, Betterware De Mexico, S.A.P.I. De C.V (BWMX) leads (e.l.f. Beauty (ELF) 4.6%, Oddity Tech (ODD) -0.5%, Betterware De Mexico, S.A.P.I. De C.V (BWMX) 29.4%).

Which stock has performed better?

Over the past year Betterware De Mexico, S.A.P.I. De C.V (BWMX) returned the most: e.l.f. Beauty (ELF) -8.0%, Oddity Tech (ODD) -51.0%, Betterware De Mexico, S.A.P.I. De C.V (BWMX) +25.5%. Over five years, e.l.f. Beauty (ELF) compounded fastest (e.l.f. Beauty (ELF) +29.0%/yr, Betterware De Mexico, S.A.P.I. De C.V (BWMX) -12.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Betterware De Mexico, S.A.P.I. De C.V (BWMX) has been the steadiest (e.l.f. Beauty (ELF) 70.6%, Oddity Tech (ODD) 106.7%, Betterware De Mexico, S.A.P.I. De C.V (BWMX) 37.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ELF, ODD and BWMX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Betterware De Mexico, S.A.P.I. De C.V (BWMX) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.