EBAY vs BKNG vs MELI Stock Comparison

Ebay, Booking Holdings and Mercadolibre Prices as of Oct 23, 2026 Peers: Industry group
EBAY Ebay Inc
$121.41 +11.3% 1M +27.1% 1Y
Market cap
$52.77B
P/E
23.7x
Revenue (TTM)
$12.01B
Div. yield
–
Digital Marketplaces Technology
2 wins
BKNG Booking Holdings Inc.
$155.83 0.0% 1M -23.5% 1Y
Market cap
$117.57B
P/E
16.3x
Revenue (TTM)
$28.24B
Div. yield
–
Digital Marketplaces Technology
7 wins
MELI Mercadolibre Inc
$1,810.15 +0.6% 1M -15.7% 1Y
Market cap
$84.59B
P/E
45.4x
Revenue (TTM)
$35.18B
Div. yield
–
Digital Marketplaces Technology
2 wins

Head to Head

11 decided of 12

Booking Holdings leads on 7 of the 12 questions below (Booking Holdings 7, Mercadolibre 2, Ebay 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionEBAYBKNGMELILeader
Larger companyMarket capitalisation $52.77B $117.57B $84.59B BKNG
Cheaper on earningsLower P/E, profitable companies only 23.7x 16.3x 45.4x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 21.2x 14.3x 44.6x BKNG
Faster revenue growthRevenue growth, trailing twelve months +14.7% +12.9% +46.0% MELI
More profitableNet margin, trailing twelve months 18.5% 25.5% 5.3% BKNG
Better return on capitalReturn on invested capital 19.3% 75.5% 11.7% BKNG
Less leveragedLower net debt / EBITDA 1.2x 0.3x 1.1x BKNG
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +27.1% -23.5% -15.7% EBAY
Better 5-year returnAnnualised price return, 5 years +8.5%/yr +10.2%/yr +3.8%/yr BKNG
Less volatileAnnualised volatility, 1 year 36.7% 38.0% 40.6% EBAY
Higher overall scoreMean of the five percentile scores vs peers 49/100 60/100 62/100 MELI

Percentile Scorecard

EBAYBKNGMELI

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisEBAYBKNGMELI
Valuation 36 #107 of 167 66 #57 of 167 52 #81 of 167
Growth 50 #77 of 153 38 #96 of 153 80 #32 of 153
Profitability 86 #22 of 153 99 #2 of 153 85 #24 of 153
Financial Health 37 #113 of 179 39 #109 of 179 33 #120 of 179
Shareholder Returns 38 #59 of 94 59 #39 of 94 –
Overall 49 60 62
  • EBAY ranked among 185 companies in Internet Platforms
  • BKNG ranked among 185 companies in Internet Platforms
  • MELI ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodEBAYBKNGMELISPY
1 month +11.3%0.0%+0.6% -1.0%
3 months +11.0%-12.2%+0.5% +2.9%
6 months +24.0%-13.5%-1.4% +6.4%
Year to date +39.4%-27.3%-10.1% +11.4%
1 year +27.1%-23.5%-15.7% +13.1%
3 years +196.2%+37.4%+48.1% +79.4%
3 years, per year +43.6%+11.2%+14.0% +21.5%
5 years +50.7%+62.7%+20.4% +67.7%
5 years, per year +8.5%+10.2%+3.8% +10.9%
10 years +317.8%+165.5%+940.7% +255.2%
10 years, per year +15.4%+10.3%+26.4% +13.5%

Risk

MeasureEBAYBKNGMELISPY
Volatility, 1Y 36.7%38.0%40.6% 12.7%
Downside volatility, 1Y 43.2%38.2%43.6% 12.7%
Beta vs S&P 500, 1Y 0.710.861.10 1.00
Return / volatility, 1Y 0.74-0.62-0.39 1.03
Max drawdown, 5Y -54.3%-39.5%-64.2% -25.4%
From 52-week high -1.2%-29.1%-23.3% -2.5%
52-week high $122.91$219.68$2,360.76 $779.14
52-week low $79.41$154.13$1,546.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleEBAYBKNGMELI
P/E now vs peer median 24.3xmedian 17.5x 16.6xmedian 17.5x 49.3xmedian 17.5x
P/S now vs peer median 4.5xmedian 1.4x 4.1xmedian 1.4x 2.6xmedian 1.4x
EV/EBITDA now vs peer median 19.6xmedian 14.9x 12.2xmedian 14.9x 22.4xmedian 14.9x
P/FCF now vs peer median 21.6xmedian 11.2x 12.3xmedian 11.2x 7.4xmedian 11.2x
P/B now vs peer median 11.6xmedian 1.7x -10.9xmedian 1.7x 11.7xmedian 1.7x
PEG now vs peer median 0.97median 0.42 -0.29median 0.42 1.40median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsEBAYBKNGMELI
Revenue $12.01B $28.24B $35.18B
Gross profit $8.70B – $15.01B
Operating income $2.46B $9.28B $2.91B
Net income $2.22B $7.21B $1.86B
Free cash flow $2.51B $9.54B $12.41B
R&D $1.79B – $2.58B
EPS (diluted) $4.88 $9.36 $36.75
Cash & equivalents $2.31B $17.21B $3.65B
Total debt $6.74B $20.18B $37.59B
Shares (diluted) 455.00M 770.00M 50.70M
Enterprise value $39.30B $50.62B $60.61B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricEBAYBKNGMELI
P/E 24.3x 16.6x 49.3x
P/FCF 21.6x 12.3x 7.4x
P/Operating cash flow 17.4x 11.9x 6.6x
P/S 4.5x 4.1x 2.6x
P/B 11.6x -10.9x 11.7x
P/Tangible book 11.6x -10.1x 11.8x
EV/EBITDA 19.6x 12.2x 22.4x
EV/EBIT 23.3x 12.9x 33.3x
EV/Revenue 4.8x 4.3x 2.7x
EV/FCF 22.9x 12.6x 7.8x
EV/Operating cash flow 18.5x 12.2x 7.0x
PEG (3Y EPS CAGR) 0.97 -0.29 1.40

Growth

14 metrics
MetricEBAYBKNGMELI
Revenue growth (1Y) 14.7% 12.9% 46.0%
Revenue CAGR (3Y) 6.5% 13.4% 41.3%
Gross profit growth (1Y) 14.9% – 35.8%
Gross profit CAGR (3Y) 6.6% – 33.9%
Operating income growth (1Y) 10.6% 12.9% -2.0%
Operating income CAGR (3Y) 3.7% 15.3% 18.1%
Net income growth (1Y) 2.1% 49.8% -9.3%
Net income CAGR (3Y) 18.3% 17.4% 35.0%
EPS growth (1Y) 5.5% -93.7% -9.3%
EPS CAGR (3Y) 25.1% -57.3% 35.3%
Operating cash flow growth (1Y) 68.5% 2.9% 64.1%
Operating cash flow CAGR (3Y) 2.8% 13.2% 45.3%
Free cash flow growth (1Y) 77.8% 3.2% 68.0%
Free cash flow CAGR (3Y) 1.9% 13.9% 44.5%

Profitability

14 metrics
MetricEBAYBKNGMELI
Gross margin 72.5% – 42.7%
EBITDA margin 24.4% 34.9% 12.3%
Operating margin 20.5% 32.9% 8.3%
Pretax margin 20.6% 32.9% 7.4%
Net margin 18.5% 25.5% 5.3%
FCF margin 20.9% 33.8% 35.3%
Operating cash flow margin 25.9% 34.9% 39.5%
Return on equity 49.0% – 24.7%
Return on assets 12.4% 25.1% 3.8%
Return on invested capital 19.3% 75.5% 11.7%
Return on capital employed 20.5% 121.7% 22.8%
Asset turnover 0.7x 1.0x 0.7x
Cash conversion (OCF / net income) 1.4x 1.4x 7.5x
Stock comp / revenue 5.4% 2.1% 0.8%

Financial Health

11 metrics
MetricEBAYBKNGMELI
Debt / assets 37.6% 68.0% 20.7%
Debt / equity 1.4x -1.9x 1.4x
Net debt / EBITDA 1.2x 0.3x 1.1x
Debt / FCF 2.7x 2.1x 0.9x
Liabilities / assets 74.0% 136.3% 84.7%
Equity / assets 26.0% -36.3% 15.3%
Interest coverage 9.9x 8.4x 13.7x
Current ratio 1.0x 1.1x 1.1x
Quick ratio 0.9x 1.0x 0.2x
Cash ratio 0.6x 0.8x 0.2x
Altman Z-score 6.70 5.83 2.42

Shareholder Returns

7 metrics
MetricEBAYBKNGMELI
Dividend yield 1.0% 1.1% –
Net buyback yield 3.6% 9.0% –
Shareholder yield 4.6% 10.0% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusEBAYBKNGMELI
Forward P/E 21.2xFY2026 14.3xFY2026 44.6xFY2026
EPS, next fiscal year $5.72FY2026 $10.90FY2026 $40.57FY2026
EPS growth, next FY +3.6%FY2026 +19.5%FY2026 +3.0%FY2026
EPS growth, the year after +14.3% +16.8% +41.9%
Revenue, next fiscal year $11.91BFY2026 $27.56BFY2026 $39.33BFY2026
Revenue growth, next FY +7.3%FY2026 +2.4%FY2026 +36.1%FY2026
Revenue growth, the year after +7.7% +11.5% +45.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersEBAYBKNGMELI
Held by institutions 92.4% 92.9% 77.8%
Institutions holding 1,293 1,915 1,438
Change in shares held, QoQ +0.3% -9.6% +3.5%
Institutions buying 616 891 714
Institutions selling 485 828 525
Buyers to sellers 1.27 1.08 1.36

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

EBAYBKNGMELI
EBAY 1.00 0.24 0.17
BKNG 0.24 1.00 0.36
MELI 0.17 0.36 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, EBAY, BKNG and MELI?

Booking Holdings (BKNG) is the largest by market capitalisation: Ebay (EBAY) $52.77B, Booking Holdings (BKNG) $117.57B, Mercadolibre (MELI) $84.59B.

Which stock is cheaper, EBAY, BKNG and MELI?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Ebay (EBAY) 23.7x, Booking Holdings (BKNG) 16.3x, Mercadolibre (MELI) 45.4x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Ebay (EBAY) 21.2x, Booking Holdings (BKNG) 14.3x, Mercadolibre (MELI) 44.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Mercadolibre (MELI) grew revenue fastest over the trailing twelve months: Ebay (EBAY) +14.7%, Booking Holdings (BKNG) +12.9%, Mercadolibre (MELI) +46.0%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Ebay (EBAY) 18.5%, Booking Holdings (BKNG) 25.5%, Mercadolibre (MELI) 5.3%). On return on invested capital, Booking Holdings (BKNG) leads (Ebay (EBAY) 19.3%, Booking Holdings (BKNG) 75.5%, Mercadolibre (MELI) 11.7%).

Which stock has performed better?

Over the past year Ebay (EBAY) returned the most: Ebay (EBAY) +27.1%, Booking Holdings (BKNG) -23.5%, Mercadolibre (MELI) -15.7%. Over five years, Booking Holdings (BKNG) compounded fastest (Ebay (EBAY) +8.5%/yr, Booking Holdings (BKNG) +10.2%/yr, Mercadolibre (MELI) +3.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Ebay (EBAY) has been the steadiest (Ebay (EBAY) 36.7%, Booking Holdings (BKNG) 38.0%, Mercadolibre (MELI) 40.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, EBAY, BKNG and MELI?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.