DV vs GOOGL vs APPS Stock Comparison

DoubleVerify Holdings, Alphabet and Digital Turbine Prices as of Oct 23, 2026 Peers: Industry group
GOOGL Alphabet Inc.
$320.21 -5.2% 1M +26.5% 1Y
Market cap
$3.85T
P/E
15.8x
Revenue (TTM)
$445.87B
Div. yield
–
Digital Advertising Technology
6 wins
APPS Digital Turbine, Inc.
$9.86 -14.6% 1M +53.8% 1Y
Market cap
$1.12B
P/E
–
Revenue (TTM)
—
Div. yield
–
Digital Advertising Technology
2 wins

Head to Head

9 decided of 12

Alphabet leads on 6 of the 12 questions below (Alphabet 6, Digital Turbine 2, DoubleVerify Holdings 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDVGOOGLAPPSLeader
Larger companyMarket capitalisation $2.08B $3.85T $1.12B GOOGL
Cheaper on earningsLower P/E, profitable companies only 35.4x 15.8x — GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 30.8x 15.2x 13.3x APPS
Faster revenue growthRevenue growth, trailing twelve months +7.6% +20.1% — GOOGL
More profitableNet margin, trailing twelve months 7.7% 54.8% — GOOGL
Better return on capitalReturn on invested capital — 18.6% — –
Less leveragedLower net debt / EBITDA — -0.8x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +13.7% +26.5% +53.8% APPS
Better 5-year returnAnnualised price return, 5 years -17.8%/yr +18.4%/yr -34.9%/yr GOOGL
Less volatileAnnualised volatility, 1 year 44.2% 31.6% 93.4% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 69/100 61/100 — DV

Percentile Scorecard

DVGOOGLAPPS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDVGOOGLAPPS
Valuation 60 #68 of 167 37 #105 of 167 –
Growth 49 #79 of 153 73 #42 of 153 –
Profitability 75 #39 of 153 87 #21 of 153 –
Financial Health 90 #18 of 179 79 #38 of 179 21 #141 of 179
Shareholder Returns 70 #29 of 94 28 #68 of 94 –
Overall 69 61 –
  • DV ranked among 185 companies in Internet Platforms
  • GOOGL ranked among 185 companies in Internet Platforms
  • APPS ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDVGOOGLAPPSSPY
1 month +1.2%-5.2%-14.6% -1.0%
3 months +28.3%+0.1%+16.7% +2.9%
6 months +24.4%-7.0%+185.0% +6.4%
Year to date +18.4%+2.3%+97.2% +11.4%
1 year +13.7%+26.5%+53.8% +13.1%
3 years -53.0%+130.7%+93.7% +79.4%
3 years, per year -22.2%+32.2%+24.7% +21.5%
5 years -62.5%+132.8%-88.2% +67.7%
5 years, per year -17.8%+18.4%-34.9% +10.9%
10 years —+677.2%+1,088.0% +255.2%
10 years, per year —+22.8%+28.1% +13.5%

Risk

MeasureDVGOOGLAPPSSPY
Volatility, 1Y 44.2%31.6%93.4% 12.7%
Downside volatility, 1Y 47.5%28.9%76.5% 12.7%
Beta vs S&P 500, 1Y 0.541.382.08 1.00
Return / volatility, 1Y 0.310.840.58 1.03
Max drawdown, 5Y -79.7%-44.3%-98.7% -25.4%
From 52-week high -0.1%-20.5%-31.5% -2.5%
52-week high $13.56$402.62$14.39 $779.14
52-week low $8.61$253.08$2.82 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDVGOOGLAPPS
P/E now vs peer median 35.4xmedian 17.5x 15.9xmedian 17.5x —median 17.5x
P/S now vs peer median 2.7xmedian 1.4x 8.7xmedian 1.4x —median 1.4x
EV/EBITDA now vs peer median 11.8xmedian 14.9x 21.7xmedian 14.9x —median 14.9x
P/FCF now vs peer median 13.1xmedian 11.2x 73.0xmedian 11.2x —median 11.2x
P/B now vs peer median 1.9xmedian 1.7x 6.1xmedian 1.7x 5.9xmedian 1.7x
PEG now vs peer median 5.56median 0.42 0.25median 0.42 —median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDVGOOGLAPPS
Revenue $768.82M $445.87B –
Gross profit $633.77M $271.52B –
Operating income $97.55M $147.63B –
Net income $58.86M $244.21B –
Free cash flow $160.55M $53.27B –
R&D $178.30M $68.97B –
EPS (diluted) $0.37 $19.83 –
Cash & equivalents $210.17M $55.91B $37.96M
Total debt – $220.88B $360.96M
Shares (diluted) 157.89M 12.31B 120.47M
Enterprise value $1.24B $3.61T $963.94M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDVGOOGLAPPS
P/E 35.4x 15.9x –
P/FCF 13.1x 73.0x –
P/Operating cash flow 10.3x 21.0x –
P/S 2.7x 8.7x –
P/B 1.9x 6.1x 5.9x
P/Tangible book 2.1x 6.2x -68.9x
EV/EBITDA 11.8x 21.7x –
EV/EBIT 19.4x 25.4x –
EV/Revenue 2.5x 8.4x –
EV/FCF 11.8x 70.3x –
EV/Operating cash flow 9.2x 20.2x –
PEG (3Y EPS CAGR) 5.56 0.25 –

Growth

14 metrics
MetricDVGOOGLAPPS
Revenue growth (1Y) 7.6% 20.1% –
Revenue CAGR (3Y) 15.3% 15.5% –
Gross profit growth (1Y) 8.1% 24.0% –
Gross profit CAGR (3Y) 15.6% 19.2% –
Operating income growth (1Y) 15.1% 21.6% –
Operating income CAGR (3Y) 10.2% 25.6% –
Net income growth (1Y) 11.6% 111.3% –
Net income CAGR (3Y) 3.3% 58.8% –
EPS growth (1Y) 17.9% 109.3% –
EPS CAGR (3Y) 6.4% 64.3% –
Operating cash flow growth (1Y) 14.0% 38.9% –
Operating cash flow CAGR (3Y) 26.7% 23.3% –
Free cash flow growth (1Y) 7.1% -20.2% –
Free cash flow CAGR (3Y) 34.2% -9.2% –

Profitability

14 metrics
MetricDVGOOGLAPPS
Gross margin 82.4% 60.9% –
EBITDA margin 20.7% 38.8% –
Operating margin 12.7% 33.1% –
Pretax margin 12.2% 67.1% –
Net margin 7.7% 54.8% –
FCF margin 20.9% 11.9% –
Operating cash flow margin 26.6% 41.6% –
Return on equity 5.4% 43.6% –
Return on assets 4.6% 30.0% –
Return on invested capital – 18.6% –
Return on capital employed 8.2% 21.5% –
Asset turnover 0.6x 0.5x –
Cash conversion (OCF / net income) 3.5x 0.8x –
Stock comp / revenue 13.4% 6.3% –

Financial Health

11 metrics
MetricDVGOOGLAPPS
Debt / assets – 10.6% 42.9%
Debt / equity – 0.2x 1.8x
Net debt / EBITDA – -0.8x –
Debt / FCF – 1.8x –
Liabilities / assets 16.5% 30.5% 76.2%
Equity / assets 83.5% 69.5% 23.8%
Interest coverage 55.5x – –
Current ratio 4.5x 2.7x 1.2x
Quick ratio 4.7x 2.5x 1.5x
Cash ratio 2.0x 1.9x 0.1x
Altman Z-score 7.36 10.34 –

Shareholder Returns

7 metrics
MetricDVGOOGLAPPS
Dividend yield – 0.3% –
Net buyback yield 7.0% 0.4% –
Shareholder yield 7.0% 0.7% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDVGOOGLAPPS
Forward P/E 30.8xFY2026 15.2xFY2026 13.3xFY2026
EPS, next fiscal year $0.44FY2026 $21.09FY2026 $0.74FY2026
EPS growth, next FY +46.7%FY2026 +95.1%FY2026 +32.1%FY2026
EPS growth, the year after +36.4% -31.7% +32.4%
Revenue, next fiscal year $841.13MFY2026 $527.69BFY2026 $690.88MFY2026
Revenue growth, next FY +12.4%FY2026 +31.0%FY2026 +22.2%FY2026
Revenue growth, the year after +0.8% +21.2% +3.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDVGOOGLAPPS
Held by institutions 100.0% 80.1% 64.5%
Institutions holding 315 5,738 211
Change in shares held, QoQ +1.2% +4.6% +7.1%
Institutions buying 167 2,654 128
Institutions selling 114 2,573 62
Buyers to sellers 1.46 1.03 2.06

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DVGOOGLAPPS
DV 1.00 0.18 0.19
GOOGL 0.18 1.00 0.17
APPS 0.19 0.17 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DV, GOOGL and APPS?

Alphabet (GOOGL) is the largest by market capitalisation: DoubleVerify Holdings (DV) $2.08B, Alphabet (GOOGL) $3.85T, Digital Turbine (APPS) $1.12B.

Which stock is cheaper, DV, GOOGL and APPS?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (DoubleVerify Holdings (DV) 35.4x, Alphabet (GOOGL) 15.8x). On next year's consensus earnings, Digital Turbine (APPS) is cheapest (DoubleVerify Holdings (DV) 30.8x, Alphabet (GOOGL) 15.2x, Digital Turbine (APPS) 13.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: DoubleVerify Holdings (DV) +7.6%, Alphabet (GOOGL) +20.1%.

Which company is more profitable?

Alphabet (GOOGL) has the highest net margin (DoubleVerify Holdings (DV) 7.7%, Alphabet (GOOGL) 54.8%).

Which stock has performed better?

Over the past year Digital Turbine (APPS) returned the most: DoubleVerify Holdings (DV) +13.7%, Alphabet (GOOGL) +26.5%, Digital Turbine (APPS) +53.8%. Over five years, Alphabet (GOOGL) compounded fastest (DoubleVerify Holdings (DV) -17.8%/yr, Alphabet (GOOGL) +18.4%/yr, Digital Turbine (APPS) -34.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (DoubleVerify Holdings (DV) 44.2%, Alphabet (GOOGL) 31.6%, Digital Turbine (APPS) 93.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DV, GOOGL and APPS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.