DSP vs TBLA vs TTD Stock Comparison

Viant Technology, Taboola.com and Trade Desk Prices as of Oct 29, 2026 Peers: Industry group
DSP Viant Technology Inc.
$13.34 +9.6% 1M +55.8% 1Y
Market cap
$886.51M
P/E
30.2x
Revenue (TTM)
$388.50M
Div. yield
–
Digital Advertising Technology
3 wins
TBLA Taboola.com Ltd.
$3.52 +3.2% 1M +1.4% 1Y
Market cap
$886.51M
P/E
8.2x
Revenue (TTM)
$1.96B
Div. yield
–
Digital Advertising Technology
5 wins
TTD Trade Desk, Inc.
$13.06 +8.4% 1M -73.9% 1Y
Market cap
$6.13B
P/E
15.0x
Revenue (TTM)
$2.99B
Div. yield
–
Digital Advertising Technology
2 wins

Head to Head

10 decided of 12

Taboola.com leads on 5 of the 12 questions below (Taboola.com 5, Viant Technology 3, Trade Desk 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDSPTBLATTDLeader
Larger companyMarket capitalisation $886.51M $886.51M $6.13B TTD
Cheaper on earningsLower P/E, profitable companies only 30.2x 8.2x 15.0x TBLA
Cheaper on forward earningsLower price / next fiscal year consensus EPS 78.5x 8.8x 35.3x TBLA
Faster revenue growthRevenue growth, trailing twelve months +22.0% +8.0% +11.6% DSP
More profitableNet margin, trailing twelve months 2.2% 6.1% 13.6% TTD
Better return on capitalReturn on invested capital 3.0% 12.1% — TBLA
Less leveragedLower net debt / EBITDA — -0.3x — –
Higher dividend yieldTrailing dividend yield — — — –
Better 1-year returnPrice return, last 12 months +55.8% +1.4% -73.9% DSP
Better 5-year returnAnnualised price return, 5 years +2.6%/yr -17.8%/yr -29.5%/yr DSP
Less volatileAnnualised volatility, 1 year 68.9% 57.7% 57.8% TBLA
Higher overall scoreMean of the five percentile scores vs peers 58/100 81/100 75/100 TBLA

Percentile Scorecard

DSPTBLATTD

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDSPTBLATTD
Valuation 52 #80 of 166 95 #9 of 166 80 #34 of 166
Growth 86 #23 of 153 92 #13 of 153 64 #56 of 153
Profitability 57 #66 of 153 68 #50 of 153 86 #23 of 153
Financial Health 75 #46 of 179 60 #72 of 179 56 #80 of 179
Shareholder Returns 19 #74 of 91 92 #8 of 91 89 #11 of 91
Overall 58 81 75
  • DSP ranked among 185 companies in Internet Platforms
  • TBLA ranked among 185 companies in Internet Platforms
  • TTD ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDSPTBLATTDSPY
1 month +9.6%+3.2%+8.4% +0.7%
3 months +16.8%-31.0%-28.6% +3.7%
6 months +22.8%-6.4%-44.6% +7.1%
Year to date +10.8%-23.6%-65.6% +12.8%
1 year +55.8%+1.4%-73.9% +11.9%
3 years +152.7%-2.5%-80.8% +85.2%
3 years, per year +36.2%-0.8%-42.3% +22.8%
5 years +13.5%-62.5%-82.6% +67.6%
5 years, per year +2.6%-17.8%-29.5% +10.9%
10 years ——+410.2% +262.0%
10 years, per year ——+17.7% +13.7%

Risk

MeasureDSPTBLATTDSPY
Volatility, 1Y 68.9%57.7%57.8% 12.7%
Downside volatility, 1Y 73.2%63.6%61.0% 12.6%
Beta vs S&P 500, 1Y 1.271.000.82 1.00
Return / volatility, 1Y 0.810.02-1.28 0.94
Max drawdown, 5Y -75.0%-83.9%-91.5% -25.4%
From 52-week high -6.7%-36.9%-74.0% -1.2%
52-week high $14.30$5.58$50.28 $779.14
52-week low $8.50$2.95$11.92 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDSPTBLATTD
P/E now vs peer median 30.2xmedian 16.7x 8.2xmedian 16.7x 15.0xmedian 16.7x
P/S now vs peer median 2.3xmedian 1.4x 0.5xmedian 1.4x 2.1xmedian 1.4x
EV/EBITDA now vs peer median 23.1xmedian 12.7x 3.9xmedian 12.7x 6.5xmedian 12.7x
P/FCF now vs peer median 13.4xmedian 10.5x 4.4xmedian 10.5x 7.1xmedian 10.5x
P/B now vs peer median 2.8xmedian 1.7x 0.9xmedian 1.7x 2.4xmedian 1.7x
PEG now vs peer median 0.99median 0.39 0.14median 0.39 0.30median 0.39

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDSPTBLATTD
Revenue $388.50M $1.96B $2.99B
Gross profit $173.06M $583.65M $2.30B
Operating income $9.12M $126.92M $586.32M
Net income $21.59M $118.76M $406.89M
Free cash flow $66.03M $200.81M $863.05M
R&D – $152.62M $541.95M
EPS (diluted) $0.13 $0.41 $0.87
Cash & equivalents $193.05M $133.05M $1.12B
Total debt – $72.00M –
Shares (diluted) 65.19M 288.76M 469.95M
Enterprise value $360.71M $366.85M $493.76M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDSPTBLATTD
P/E 30.2x 8.2x 15.0x
P/FCF 13.4x 4.4x 7.1x
P/Operating cash flow 13.2x 3.5x 5.7x
P/S 2.3x 0.5x 2.1x
P/B 2.8x 0.9x 2.4x
P/Tangible book 2.9x 0.9x 2.4x
EV/EBITDA 23.1x 3.9x 6.5x
EV/EBIT 76.1x 6.5x 7.9x
EV/Revenue 1.8x 0.4x 1.6x
EV/FCF 10.5x 4.1x 5.4x
EV/Operating cash flow 10.3x 3.3x 4.3x
PEG (3Y EPS CAGR) 0.99 0.14 0.30

Growth

14 metrics
MetricDSPTBLATTD
Revenue growth (1Y) 22.0% 8.0% 11.6%
Revenue CAGR (3Y) 24.3% 83.6% 20.0%
Gross profit growth (1Y) 20.0% 3.2% 8.0%
Gross profit CAGR (3Y) 26.3% – 17.7%
Operating income growth (1Y) 78.9% 178.6% 23.4%
Operating income CAGR (3Y) 30.8% – 58.5%
Net income growth (1Y) 70.6% 773.6% -2.5%
Net income CAGR (3Y) 38.5% 53.5% 46.5%
EPS growth (1Y) 12.6% 1,241% 2.9%
EPS CAGR (3Y) 30.6% 57.5% 49.5%
Operating cash flow growth (1Y) 34.7% 22.0% 16.4%
Operating cash flow CAGR (3Y) 62.0% 51.7% 20.0%
Free cash flow growth (1Y) 36.4% 21.7% 14.2%
Free cash flow CAGR (3Y) 63.4% 66.4% 17.0%

Profitability

14 metrics
MetricDSPTBLATTD
Gross margin 44.5% 29.7% 76.9%
EBITDA margin 7.7% 10.7% 23.8%
Operating margin 2.3% 6.5% 19.6%
Pretax margin 1.8% 6.2% 21.5%
Net margin 2.2% 6.1% 13.6%
FCF margin 17.0% 10.2% 28.9%
Operating cash flow margin 17.3% 12.9% 36.2%
Return on equity 7.1% 12.5% 16.2%
Return on assets 4.6% 7.7% 7.1%
Return on invested capital 3.0% 12.1% –
Return on capital employed 2.9% 11.7% 19.8%
Asset turnover 0.8x 1.3x 0.5x
Cash conversion (OCF / net income) 3.1x 2.1x 2.7x
Stock comp / revenue 7.6% 3.1% 15.1%

Financial Health

11 metrics
MetricDSPTBLATTD
Debt / assets – 4.7% –
Debt / equity – 0.1x –
Net debt / EBITDA – -0.3x –
Debt / FCF – 0.4x –
Liabilities / assets 36.0% 39.4% 55.3%
Equity / assets 64.0% 60.6% 44.7%
Interest coverage – – –
Current ratio 2.3x 1.1x 1.7x
Quick ratio 2.3x 1.0x 1.7x
Cash ratio 1.3x 0.3x 0.5x
Altman Z-score 3.99 2.40 2.25

Shareholder Returns

7 metrics
MetricDSPTBLATTD
Dividend yield – – –
Net buyback yield -0.3% 17.5% 15.3%
Shareholder yield -0.3% 17.5% 15.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDSPTBLATTD
Forward P/E 78.5xFY2026 8.8xFY2026 35.3xFY2026
EPS, next fiscal year $0.17FY2026 $0.40FY2026 $0.37FY2026
EPS growth, next FY -52.8%FY2026 +207.7%FY2026 -58.9%FY2026
EPS growth, the year after +76.5% -20.0% -29.7%
Revenue, next fiscal year $248.57MFY2026 $2.06BFY2026 $2.86BFY2026
Revenue growth, next FY +19.1%FY2026 +7.7%FY2026 -1.5%FY2026
Revenue growth, the year after +31.2% -7.2% -12.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDSPTBLATTD
Held by institutions 18.4% 35.4% 88.4%
Institutions holding 121 206 684
Change in shares held, QoQ +14.8% +27.8% +1.9%
Institutions buying 77 141 338
Institutions selling 28 48 254
Buyers to sellers 2.75 2.94 1.33

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DSPTBLATTD
DSP 1.00 0.37 0.33
TBLA 0.37 1.00 0.24
TTD 0.33 0.24 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DSP, TBLA and TTD?

Trade Desk (TTD) is the largest by market capitalisation: Viant Technology (DSP) $886.51M, Taboola.com (TBLA) $886.51M, Trade Desk (TTD) $6.13B.

Which stock is cheaper, DSP, TBLA and TTD?

Taboola.com (TBLA) trades on the lowest price-to-earnings ratio (Viant Technology (DSP) 30.2x, Taboola.com (TBLA) 8.2x, Trade Desk (TTD) 15.0x). On next year's consensus earnings, Taboola.com (TBLA) is cheapest (Viant Technology (DSP) 78.5x, Taboola.com (TBLA) 8.8x, Trade Desk (TTD) 35.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Viant Technology (DSP) grew revenue fastest over the trailing twelve months: Viant Technology (DSP) +22.0%, Taboola.com (TBLA) +8.0%, Trade Desk (TTD) +11.6%.

Which company is more profitable?

Trade Desk (TTD) has the highest net margin (Viant Technology (DSP) 2.2%, Taboola.com (TBLA) 6.1%, Trade Desk (TTD) 13.6%). On return on invested capital, Taboola.com (TBLA) leads (Viant Technology (DSP) 3.0%, Taboola.com (TBLA) 12.1%).

Which stock has performed better?

Over the past year Viant Technology (DSP) returned the most: Viant Technology (DSP) +55.8%, Taboola.com (TBLA) +1.4%, Trade Desk (TTD) -73.9%. Over five years, Viant Technology (DSP) compounded fastest (Viant Technology (DSP) +2.6%/yr, Taboola.com (TBLA) -17.8%/yr, Trade Desk (TTD) -29.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Taboola.com (TBLA) has been the steadiest (Viant Technology (DSP) 68.9%, Taboola.com (TBLA) 57.7%, Trade Desk (TTD) 57.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DSP, TBLA and TTD?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Taboola.com (TBLA) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.