DEO vs KO vs CWGL Stock Comparison

Diageo, Coca Cola and Crimson Wine Prices as of Oct 23, 2026 Peers: Industry group
DEO Diageo Plc
$95.94 +11.4% 1M -1.0% 1Y
Market cap
$52.55B
P/E
30.7x
Revenue (TTM)
—
Div. yield
–
Spirits and Wine Consumer Staples
1 win
KO Coca Cola Co
$92.70 +5.2% 1M +32.5% 1Y
Market cap
$398.65B
P/E
27.8x
Revenue (TTM)
$50.13B
Div. yield
–
Non-Alcoholic Beverages Consumer Staples
10 wins
CWGL Crimson Wine Group, Ltd
$4.10 -8.7% 1M -20.4% 1Y
Market cap
$85.43M
P/E
121.4x
Revenue (TTM)
$72.36M
Div. yield
–
Spirits and Wine Consumer Staples

Head to Head

11 decided of 12

Coca Cola leads on 10 of the 12 questions below (Coca Cola 10, Diageo 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDEOKOCWGLLeader
Larger companyMarket capitalisation $52.55B $398.65B $85.43M KO
Cheaper on earningsLower P/E, profitable companies only 30.7x 27.8x 121.4x KO
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.4x 28.6x — DEO
Faster revenue growthRevenue growth, trailing twelve months — +6.5% +1.5% KO
More profitableNet margin, trailing twelve months — 28.6% 1.0% KO
Better return on capitalReturn on invested capital — 15.4% -0.7% KO
Less leveragedLower net debt / EBITDA — 1.9x 4.6x KO
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -1.0% +32.5% -20.4% KO
Better 5-year returnAnnualised price return, 5 years -13.8%/yr +11.2%/yr -14.3%/yr KO
Less volatileAnnualised volatility, 1 year 34.2% 19.2% 30.6% KO
Higher overall scoreMean of the five percentile scores vs peers 39/100 59/100 46/100 KO

Percentile Scorecard

DEOKOCWGL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDEOKOCWGL
Valuation 43 #22 of 38 27 #28 of 38 65 #14 of 38
Growth – 63 #13 of 33 25 #25 of 33
Profitability – 97 #2 of 32 48 #17 of 32
Financial Health 30 #27 of 38 60 #16 of 38 78 #9 of 38
Shareholder Returns 44 #14 of 24 48 #13 of 24 13 #21 of 24
Overall 39 59 46
  • DEO ranked among 41 companies in Beverages
  • KO ranked among 41 companies in Beverages
  • CWGL ranked among 41 companies in Beverages

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDEOKOCWGLSPY
1 month +11.4%+5.2%-8.7% -1.0%
3 months +15.5%+12.7%+2.5% +2.9%
6 months +21.0%+21.0%-4.2% +6.4%
Year to date +11.2%+32.6%-16.3% +11.4%
1 year -1.0%+32.5%-20.4% +13.1%
3 years -37.8%+66.6%-30.2% +79.4%
3 years, per year -14.6%+18.6%-11.3% +21.5%
5 years -52.4%+70.2%-53.8% +67.7%
5 years, per year -13.8%+11.2%-14.3% +10.9%
10 years -11.4%+120.0%-56.8% +255.2%
10 years, per year -1.2%+8.2%-8.1% +13.5%

Risk

MeasureDEOKOCWGLSPY
Volatility, 1Y 34.2%19.2%30.6% 12.7%
Downside volatility, 1Y 36.3%16.8%34.8% 12.7%
Beta vs S&P 500, 1Y 0.26-0.270.11 1.00
Return / volatility, 1Y -0.031.70-0.67 1.03
Max drawdown, 5Y -67.4%-20.9%-56.9% -25.4%
From 52-week high -6.1%-2.8%-21.9% -2.5%
52-week high $102.14$95.34$5.25 $779.14
52-week low $72.47$67.54$3.90 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDEOKOCWGL
P/E now vs peer median 30.7xmedian 27.0x 27.9xmedian 27.0x 119.9xmedian 27.0x
P/S now vs peer median 2.1xmedian 1.6x 8.0xmedian 1.6x 1.2xmedian 1.6x
EV/EBITDA now vs peer median —median 14.4x 27.0xmedian 14.4x 20.1xmedian 14.4x
P/FCF now vs peer median 18.3xmedian 18.3x 27.9xmedian 18.3x -2.7xmedian 18.3x
P/B now vs peer median 4.5xmedian 2.8x 10.4xmedian 2.8x 0.5xmedian 2.8x
PEG now vs peer median —median 2.03 2.51median 2.03 -24.72median 2.03

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDEOKOCWGL
Revenue – $50.13B $72.36M
Gross profit – $31.02B $32.85M
Operating income – $14.85B -$2.29M
Net income – $14.40B $704.00K
Free cash flow – $14.30B -$31.77M
EPS (diluted) – $3.32 $0.03
Cash & equivalents $1.52B $12.91B $11.84M
Total debt $93.75B $177.22B $36.85M
Shares (diluted) 557.75M 4.31B 20.59M
Enterprise value $32.62B $385.12B $15.09M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDEOKOCWGL
P/E 30.7x 27.9x 119.9x
P/FCF 18.3x 27.9x -2.7x
P/Operating cash flow – 24.4x 9.0x
P/S 2.1x 8.0x 1.2x
P/B 4.5x 10.4x 0.5x
P/Tangible book 4.5x 15.5x 0.5x
EV/EBITDA – 27.0x 20.1x
EV/EBIT – 28.9x -47.8x
EV/Revenue – 8.6x 1.5x
EV/FCF – 30.0x -3.4x
EV/Operating cash flow – 26.2x 11.6x
PEG (3Y EPS CAGR) – 2.51 -24.72

Growth

14 metrics
MetricDEOKOCWGL
Revenue growth (1Y) – 6.5% 1.5%
Revenue CAGR (3Y) – 4.3% 0.9%
Gross profit growth (1Y) – 7.3% -0.3%
Gross profit CAGR (3Y) – 6.3% 0.0%
Operating income growth (1Y) – 12.9% -199.9%
Operating income CAGR (3Y) – 10.8% -59.1%
Net income growth (1Y) – 18.0% 143.6%
Net income CAGR (3Y) – 11.1% -6.1%
EPS growth (1Y) – 17.6% 143.6%
EPS CAGR (3Y) – 11.1% -4.8%
Operating cash flow growth (1Y) – 1,156% 292.2%
Operating cash flow CAGR (3Y) – 13.8% 45.4%
Free cash flow growth (1Y) – 2,080% -1,125%
Free cash flow CAGR (3Y) – 14.6% -71.7%

Profitability

14 metrics
MetricDEOKOCWGL
Gross margin – 61.9% 45.4%
EBITDA margin – 31.7% 7.5%
Operating margin – 29.6% -3.2%
Pretax margin – 34.4% 1.5%
Net margin – 28.6% 1.0%
FCF margin – 28.5% -43.9%
Operating cash flow margin – 32.6% 13.0%
Return on equity – 38.9% 0.4%
Return on assets – 13.6% 0.3%
Return on invested capital – 15.4% -0.7%
Return on capital employed – 18.4% -1.0%
Asset turnover – 0.5x 0.3x
Cash conversion (OCF / net income) – 1.1x 13.4x
Stock comp / revenue – 0.5% 0.1%

Financial Health

11 metrics
MetricDEOKOCWGL
Debt / assets 48.7% 40.3% 15.6%
Debt / equity 1.8x 1.1x 0.2x
Net debt / EBITDA – 1.9x 4.6x
Debt / FCF – 3.0x -1.2x
Liabilities / assets 72.3% 64.5% 21.2%
Equity / assets 27.7% 35.5% 78.8%
Interest coverage – 9.5x -1.6x
Current ratio 1.6x 1.3x 10.5x
Quick ratio 1.0x 0.7x 2.1x
Cash ratio 0.6x 0.5x 1.0x
Altman Z-score – 5.53 1.29

Shareholder Returns

7 metrics
MetricDEOKOCWGL
Dividend yield 2.1% 2.3% –
Net buyback yield – 0.1% 0.0%
Shareholder yield 2.1% 2.4% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDEOKOCWGL
Forward P/E 15.4xFY2027 28.6xFY2026 –
EPS, next fiscal year $6.25FY2027 $3.24FY2026 –
EPS growth, next FY -5.2%FY2027 +8.0%FY2026 –
EPS growth, the year after +8.0% +11.7% –
Revenue, next fiscal year $19.88BFY2027 $47.01BFY2026 –
Revenue growth, next FY +1.2%FY2027 -1.9%FY2026 –
Revenue growth, the year after +2.8% +0.3% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDEOKOCWGL
Held by institutions 9.2% 75.2% 17.4%
Institutions holding 719 3,641 5
Change in shares held, QoQ +3.4% +1.9% +1.4%
Institutions buying 333 1,806 2
Institutions selling 256 1,359 2
Buyers to sellers 1.30 1.33 1.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DEOKOCWGL
DEO 1.00 0.39 -0.10
KO 0.39 1.00 -0.10
CWGL -0.10 -0.10 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DEO, KO and CWGL?

Coca Cola (KO) is the largest by market capitalisation: Diageo (DEO) $52.55B, Coca Cola (KO) $398.65B, Crimson Wine (CWGL) $85.43M.

Which stock is cheaper, DEO, KO and CWGL?

Coca Cola (KO) trades on the lowest price-to-earnings ratio (Diageo (DEO) 30.7x, Coca Cola (KO) 27.8x, Crimson Wine (CWGL) 121.4x). On next year's consensus earnings, Diageo (DEO) is cheapest (Diageo (DEO) 15.4x, Coca Cola (KO) 28.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Coca Cola (KO) grew revenue fastest over the trailing twelve months: Coca Cola (KO) +6.5%, Crimson Wine (CWGL) +1.5%.

Which company is more profitable?

Coca Cola (KO) has the highest net margin (Coca Cola (KO) 28.6%, Crimson Wine (CWGL) 1.0%). On return on invested capital, Coca Cola (KO) leads (Coca Cola (KO) 15.4%, Crimson Wine (CWGL) -0.7%).

Which stock has performed better?

Over the past year Coca Cola (KO) returned the most: Diageo (DEO) -1.0%, Coca Cola (KO) +32.5%, Crimson Wine (CWGL) -20.4%. Over five years, Coca Cola (KO) compounded fastest (Diageo (DEO) -13.8%/yr, Coca Cola (KO) +11.2%/yr, Crimson Wine (CWGL) -14.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Coca Cola (KO) has been the steadiest (Diageo (DEO) 34.2%, Coca Cola (KO) 19.2%, Crimson Wine (CWGL) 30.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DEO, KO and CWGL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Coca Cola (KO) leads on 10. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.