DEO vs CWGL vs BF-B Stock Comparison

Diageo, Crimson Wine and Brown Forman Prices as of Oct 26, 2026 Peers: Industry group
DEO Diageo Plc
$94.42 +7.9% 1M -1.9% 1Y
Market cap
$51.69B
P/E
30.2x
Revenue (TTM)
—
Div. yield
–
Spirits and Wine Consumer Staples
2 wins
CWGL Crimson Wine Group, Ltd
$4.15 -6.1% 1M -21.0% 1Y
Market cap
$83.79M
P/E
119.0x
Revenue (TTM)
$72.36M
Div. yield
–
Spirits and Wine Consumer Staples
2 wins
BF-B Brown Forman Corp
$28.99 +10.8% 1M +3.7% 1Y
Market cap
$13.10B
P/E
18.2x
Revenue (TTM)
$5.07B
Div. yield
0.03%
Spirits and Wine Consumer Staples
6 wins

Head to Head

10 decided of 12

Brown Forman leads on 6 of the 12 questions below (Brown Forman 6, Diageo 2, Crimson Wine 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDEOCWGLBF-BLeader
Larger companyMarket capitalisation $51.69B $83.79M $13.10B DEO
Cheaper on earningsLower P/E, profitable companies only 30.2x 119.0x 18.2x BF-B
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.1x — — –
Faster revenue growthRevenue growth, trailing twelve months — +1.5% +0.7% CWGL
More profitableNet margin, trailing twelve months — 1.0% 14.2% BF-B
Better return on capitalReturn on invested capital — -0.7% 12.4% BF-B
Less leveragedLower net debt / EBITDA — 4.6x 2.0x BF-B
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.03% –
Better 1-year returnPrice return, last 12 months -1.9% -21.0% +3.7% BF-B
Better 5-year returnAnnualised price return, 5 years -13.8%/yr -13.9%/yr -15.9%/yr DEO
Less volatileAnnualised volatility, 1 year 34.3% 30.6% 39.0% CWGL
Higher overall scoreMean of the five percentile scores vs peers 38/100 46/100 61/100 BF-B

Percentile Scorecard

DEOCWGLBF-B

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDEOCWGLBF-B
Valuation 43 #22 of 38 65 #14 of 38 68 #13 of 38
Growth – 25 #25 of 33 28 #24 of 33
Profitability – 50 #16 of 31 77 #8 of 31
Financial Health 30 #27 of 38 76 #10 of 38 73 #11 of 38
Shareholder Returns 41 #14 of 23 14 #20 of 23 –
Overall 38 46 61
  • DEO ranked among 41 companies in Beverages
  • CWGL ranked among 41 companies in Beverages
  • BF-B ranked among 41 companies in Beverages

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDEOCWGLBF-BSPY
1 month +7.9%-6.1%+10.8% -0.8%
3 months +10.8%+3.8%+5.9% +3.5%
6 months +19.5%-3.9%+5.1% +7.0%
Year to date +9.4%-15.3%+11.2% +12.2%
1 year -1.9%-21.0%+3.7% +13.0%
3 years -36.2%-24.5%-47.3% +86.3%
3 years, per year -13.9%-9.0%-19.3% +23.1%
5 years -52.5%-52.6%-58.0% +68.6%
5 years, per year -13.8%-13.9%-15.9% +11.0%
10 years -12.6%-55.5%-20.3% +258.0%
10 years, per year -1.3%-7.8%-2.2% +13.6%

Risk

MeasureDEOCWGLBF-BSPY
Volatility, 1Y 34.3%30.6%39.0% 12.7%
Downside volatility, 1Y 36.4%34.8%37.4% 12.7%
Beta vs S&P 500, 1Y 0.260.11-0.11 1.00
Return / volatility, 1Y -0.05-0.690.10 1.02
Max drawdown, 5Y -67.4%-56.9%-70.6% -25.4%
From 52-week high -7.6%-21.0%-6.1% -1.8%
52-week high $102.14$5.25$30.88 $779.14
52-week low $72.47$3.90$22.80 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDEOCWGLBF-B
P/E now vs peer median 30.2xmedian 26.6x 121.4xmedian 26.6x 18.4xmedian 26.6x
P/S now vs peer median 2.1xmedian 1.5x 1.2xmedian 1.5x 2.6xmedian 1.5x
EV/EBITDA now vs peer median —median 14.2x 20.3xmedian 14.2x 14.2xmedian 14.2x
P/FCF now vs peer median 18.0xmedian 18.3x -2.7xmedian 18.3x 14.4xmedian 18.3x
P/B now vs peer median 4.4xmedian 2.6x 0.5xmedian 2.6x 3.4xmedian 2.6x
PEG now vs peer median —median 2.09 -25.03median 2.09 -37.41median 2.09

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDEOCWGLBF-B
Revenue – $72.36M $5.07B
Gross profit – $32.85M $2.38B
Operating income – -$2.29M $993.00M
Net income – $704.00K $721.00M
Free cash flow – -$31.77M $925.00M
EPS (diluted) – $0.03 $1.57
Cash & equivalents $1.52B $11.84M $301.00M
Total debt $93.75B $36.85M $2.44B
Shares (diluted) 557.75M 20.59M 459.52M
Enterprise value $31.76B $13.45M $11.79B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDEOCWGLBF-B
P/E 30.2x 121.4x 18.4x
P/FCF 18.0x -2.7x 14.4x
P/Operating cash flow – 9.1x 13.1x
P/S 2.1x 1.2x 2.6x
P/B 4.4x 0.5x 3.4x
P/Tangible book 4.4x 0.5x 4.4x
EV/EBITDA – 20.3x 14.2x
EV/EBIT – -48.3x 15.6x
EV/Revenue – 1.5x 3.0x
EV/FCF – -3.5x 16.7x
EV/Operating cash flow – 11.7x 15.2x
PEG (3Y EPS CAGR) – -25.03 -37.41

Growth

14 metrics
MetricDEOCWGLBF-B
Revenue growth (1Y) – 1.5% 0.7%
Revenue CAGR (3Y) – 0.9% -2.1%
Gross profit growth (1Y) – -0.3% 1.9%
Gross profit CAGR (3Y) – 0.0% -2.0%
Operating income growth (1Y) – -199.9% -8.6%
Operating income CAGR (3Y) – -59.1% -3.7%
Net income growth (1Y) – 143.6% -14.6%
Net income CAGR (3Y) – -6.1% -2.0%
EPS growth (1Y) – 143.6% -12.1%
EPS CAGR (3Y) – -4.8% -0.5%
Operating cash flow growth (1Y) – 292.2% 36.7%
Operating cash flow CAGR (3Y) – 45.4% 26.1%
Free cash flow growth (1Y) – -1,125% 58.4%
Free cash flow CAGR (3Y) – -71.7% 44.6%

Profitability

14 metrics
MetricDEOCWGLBF-B
Gross margin – 45.4% 46.8%
EBITDA margin – 7.5% 21.4%
Operating margin – -3.2% 19.6%
Pretax margin – 1.5% 17.6%
Net margin – 1.0% 14.2%
FCF margin – -43.9% 18.2%
Operating cash flow margin – 13.0% 20.0%
Return on equity – 0.4% 18.0%
Return on assets – 0.3% 9.2%
Return on invested capital – -0.7% 12.4%
Return on capital employed – -1.0% 14.9%
Asset turnover – 0.3x 0.6x
Cash conversion (OCF / net income) – 13.4x 1.4x
Stock comp / revenue – 0.1% 0.6%

Financial Health

11 metrics
MetricDEOCWGLBF-B
Debt / assets 48.7% 15.6% 31.2%
Debt / equity 1.8x 0.2x 0.6x
Net debt / EBITDA – 4.6x 2.0x
Debt / FCF – -1.2x 2.6x
Liabilities / assets 72.3% 21.2% 49.3%
Equity / assets 27.7% 78.8% 50.7%
Interest coverage – -1.6x 9.6x
Current ratio 1.6x 10.5x 3.3x
Quick ratio 1.0x 2.1x 0.9x
Cash ratio 0.6x 1.0x 0.2x
Altman Z-score – 1.31 4.45

Shareholder Returns

7 metrics
MetricDEOCWGLBF-B
Dividend yield 2.1% – –
Net buyback yield – 0.0% –
Shareholder yield 2.1% 0.0% –
Payout ratio (earnings) – – 59.1%
Payout ratio (FCF) – – 46.1%
Dividend growth (1Y) – – 0.5%
Dividend CAGR (3Y) – – 3.3%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDEOCWGLBF-B
Forward P/E 15.1xFY2027 – –
EPS, next fiscal year $6.26FY2027 – –
EPS growth, next FY -5.0%FY2027 – –
EPS growth, the year after +7.8% – –
Revenue, next fiscal year $19.88BFY2027 – –
Revenue growth, next FY +1.2%FY2027 – –
Revenue growth, the year after +2.7% – –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDEOCWGLBF-B
Held by institutions 9.2% 17.4% 42.7%
Institutions holding 719 5 596
Change in shares held, QoQ +3.4% +1.4% -1.4%
Institutions buying 333 2 283
Institutions selling 256 2 210
Buyers to sellers 1.30 1.00 1.35

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DEOCWGLBF-B
DEO 1.00 -0.10 0.57
CWGL -0.10 1.00 -0.08
BF-B 0.57 -0.08 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DEO, CWGL and BF-B?

Diageo (DEO) is the largest by market capitalisation: Diageo (DEO) $51.69B, Crimson Wine (CWGL) $83.79M, Brown Forman (BF-B) $13.10B.

Which stock is cheaper, DEO, CWGL and BF-B?

Brown Forman (BF-B) trades on the lowest price-to-earnings ratio (Diageo (DEO) 30.2x, Crimson Wine (CWGL) 119.0x, Brown Forman (BF-B) 18.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Crimson Wine (CWGL) grew revenue fastest over the trailing twelve months: Crimson Wine (CWGL) +1.5%, Brown Forman (BF-B) +0.7%.

Which company is more profitable?

Brown Forman (BF-B) has the highest net margin (Crimson Wine (CWGL) 1.0%, Brown Forman (BF-B) 14.2%). On return on invested capital, Brown Forman (BF-B) leads (Crimson Wine (CWGL) -0.7%, Brown Forman (BF-B) 12.4%).

Which stock has performed better?

Over the past year Brown Forman (BF-B) returned the most: Diageo (DEO) -1.9%, Crimson Wine (CWGL) -21.0%, Brown Forman (BF-B) +3.7%. Over five years, Diageo (DEO) compounded fastest (Diageo (DEO) -13.8%/yr, Crimson Wine (CWGL) -13.9%/yr, Brown Forman (BF-B) -15.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Diageo (DEO) 0.00%, Crimson Wine (CWGL) 0.00%, Brown Forman (BF-B) 0.03%. Diageo (DEO) and Crimson Wine (CWGL) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Crimson Wine (CWGL) has been the steadiest (Diageo (DEO) 34.3%, Crimson Wine (CWGL) 30.6%, Brown Forman (BF-B) 39.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DEO, CWGL and BF-B?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Brown Forman (BF-B) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.