DEO vs CCU vs BF-B Stock Comparison

Diageo, United Breweries and Brown Forman Prices as of Oct 28, 2026 Peers: Industry group
DEO Diageo Plc
$91.95 +6.6% 1M -2.2% 1Y
Market cap
$55.91B
P/E
29.4x
Revenue (TTM)
—
Div. yield
2.18%
Spirits and Wine Consumer Staples
1 win
CCU United Breweries Co Inc
$10.66 -1.6% 1M -17.5% 1Y
Market cap
$1.97B
P/E
16.0x
Revenue (TTM)
—
Div. yield
3.19%
Brewers Consumer Staples
6 wins
BF-B Brown Forman Corp
$27.75 +6.6% 1M -1.7% 1Y
Market cap
$12.73B
P/E
17.7x
Revenue (TTM)
$5.07B
Div. yield
–
Spirits and Wine Consumer Staples
1 win

Head to Head

8 decided of 12

United Breweries leads on 6 of the 12 questions below (United Breweries 6, Diageo 1, Brown Forman 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDEOCCUBF-BLeader
Larger companyMarket capitalisation $55.91B $1.97B $12.73B DEO
Cheaper on earningsLower P/E, profitable companies only 29.4x 16.0x 17.7x CCU
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.7x 14.2x — CCU
Faster revenue growthRevenue growth, trailing twelve months — — +0.7% –
More profitableNet margin, trailing twelve months — — 14.2% –
Better return on capitalReturn on invested capital — — 12.4% –
Less leveragedLower net debt / EBITDA — — 2.0x –
Higher dividend yieldTrailing dividend yield 2.18% 3.19% — CCU
Better 1-year returnPrice return, last 12 months -2.2% -17.5% -1.7% BF-B
Better 5-year returnAnnualised price return, 5 years -14.4%/yr -8.8%/yr -16.4%/yr CCU
Less volatileAnnualised volatility, 1 year 34.3% 29.6% 39.0% CCU
Higher overall scoreMean of the five percentile scores vs peers 37/100 74/100 61/100 CCU

Percentile Scorecard

DEOCCUBF-B

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDEOCCUBF-B
Valuation 43 #22 of 38 92 #4 of 38 70 #12 of 38
Growth – – 25 #25 of 33
Profitability – – 77 #8 of 31
Financial Health 28 #27 of 37 58 #16 of 37 72 #11 of 37
Shareholder Returns 41 #14 of 23 73 #7 of 23 –
Overall 37 74 61
  • DEO ranked among 41 companies in Beverages
  • CCU ranked among 41 companies in Beverages
  • BF-B ranked among 41 companies in Beverages

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDEOCCUBF-BSPY
1 month +6.6%-1.6%+6.6% +0.9%
3 months +3.1%-8.2%-6.0% +5.9%
6 months +18.8%-2.2%+11.6% +8.5%
Year to date +6.6%-16.5%+6.5% +13.3%
1 year -2.2%-17.5%-1.7% +12.4%
3 years -37.9%-4.2%-49.6% +88.1%
3 years, per year -14.7%-1.4%-20.4% +23.5%
5 years -53.9%-37.0%-59.1% +68.2%
5 years, per year -14.4%-8.8%-16.4% +11.0%
10 years -14.2%-50.5%-24.6% +263.4%
10 years, per year -1.5%-6.8%-2.8% +13.8%

Risk

MeasureDEOCCUBF-BSPY
Volatility, 1Y 34.3%29.6%39.0% 12.7%
Downside volatility, 1Y 36.4%29.4%37.5% 12.7%
Beta vs S&P 500, 1Y 0.260.91-0.12 1.00
Return / volatility, 1Y -0.07-0.59-0.04 0.98
Max drawdown, 5Y -67.4%-51.3%-70.6% -25.4%
From 52-week high -10.0%-30.1%-10.1% -0.9%
52-week high $102.14$15.25$30.88 $779.14
52-week low $72.47$10.26$22.80 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDEOCCUBF-B
P/E now vs peer median 29.4xmedian 26.9x 16.0xmedian 26.9x 17.7xmedian 26.9x
P/S now vs peer median 2.0xmedian 1.7x 0.6xmedian 1.7x 2.5xmedian 1.7x
EV/EBITDA now vs peer median —median 17.9x —median 17.9x 13.7xmedian 17.9x
P/FCF now vs peer median 17.5xmedian 18.5x 19.3xmedian 18.5x 13.8xmedian 18.5x
P/B now vs peer median 4.3xmedian 2.6x 1.1xmedian 2.6x 3.2xmedian 2.6x
PEG now vs peer median —median 2.10 —median 2.10 -35.81median 2.10

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDEOCCUBF-B
Revenue – – $5.07B
Gross profit – – $2.38B
Operating income – – $993.00M
Net income – – $721.00M
Free cash flow – – $925.00M
EPS (diluted) – – $1.57
Cash & equivalents $1.52B $576.90M $301.00M
Total debt $93.75B $6.04B $2.44B
Shares (diluted) 557.75M – 459.52M
Enterprise value $38.07B -$936.76M $11.42B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDEOCCUBF-B
P/E 29.4x 16.0x 17.7x
P/FCF 17.5x 19.3x 13.8x
P/Operating cash flow – – 12.6x
P/S 2.0x 0.6x 2.5x
P/B 4.3x 1.1x 3.2x
P/Tangible book 4.3x 1.3x 4.2x
EV/EBITDA – – 13.7x
EV/EBIT – – 15.0x
EV/Revenue – – 2.9x
EV/FCF – – 16.1x
EV/Operating cash flow – – 14.7x
PEG (3Y EPS CAGR) – – -35.81

Growth

14 metrics
MetricDEOCCUBF-B
Revenue growth (1Y) – – 0.7%
Revenue CAGR (3Y) – – -2.1%
Gross profit growth (1Y) – – 1.9%
Gross profit CAGR (3Y) – – -2.0%
Operating income growth (1Y) – – -8.6%
Operating income CAGR (3Y) – – -3.7%
Net income growth (1Y) – – -14.6%
Net income CAGR (3Y) – – -2.0%
EPS growth (1Y) – – -12.1%
EPS CAGR (3Y) – – -0.5%
Operating cash flow growth (1Y) – – 36.7%
Operating cash flow CAGR (3Y) – – 26.1%
Free cash flow growth (1Y) – – 58.4%
Free cash flow CAGR (3Y) – – 44.6%

Profitability

14 metrics
MetricDEOCCUBF-B
Gross margin – – 46.8%
EBITDA margin – – 21.4%
Operating margin – – 19.6%
Pretax margin – – 17.6%
Net margin – – 14.2%
FCF margin – – 18.2%
Operating cash flow margin – – 20.0%
Return on equity – – 18.0%
Return on assets – – 9.2%
Return on invested capital – – 12.4%
Return on capital employed – – 14.9%
Asset turnover – – 0.6x
Cash conversion (OCF / net income) – – 1.4x
Stock comp / revenue – – 0.6%

Financial Health

11 metrics
MetricDEOCCUBF-B
Debt / assets 48.7% 34.9% 31.2%
Debt / equity 1.8x 0.8x 0.6x
Net debt / EBITDA – – 2.0x
Debt / FCF – – 2.6x
Liabilities / assets 72.3% 55.7% 49.3%
Equity / assets 27.7% 44.3% 50.7%
Interest coverage – – 9.6x
Current ratio 1.6x 1.9x 3.3x
Quick ratio 1.0x 1.3x 0.9x
Cash ratio 0.6x 0.7x 0.2x
Altman Z-score – – 4.36

Shareholder Returns

7 metrics
MetricDEOCCUBF-B
Dividend yield 2.2% 3.2% –
Net buyback yield – – –
Shareholder yield 2.2% 3.2% –
Payout ratio (earnings) – – 59.1%
Payout ratio (FCF) – – 46.1%
Dividend growth (1Y) – – 0.5%
Dividend CAGR (3Y) – – 3.3%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDEOCCUBF-B
Forward P/E 14.7xFY2027 14.2xFY2026 –
EPS, next fiscal year $6.26FY2027 $0.75FY2026 –
EPS growth, next FY -5.0%FY2027 +7.1%FY2026 –
EPS growth, the year after +7.8% -5.3% –
Revenue, next fiscal year $19.88BFY2027 $3.24BFY2026 –
Revenue growth, next FY +1.2%FY2027 +0.8%FY2026 –
Revenue growth, the year after +2.7% +3.7% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDEOCCUBF-B
Held by institutions 9.2% 14.4% 42.7%
Institutions holding 719 81 596
Change in shares held, QoQ +3.4% +4.1% -1.4%
Institutions buying 333 43 283
Institutions selling 256 25 210
Buyers to sellers 1.30 1.72 1.35

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DEOCCUBF-B
DEO 1.00 0.35 0.57
CCU 0.35 1.00 0.25
BF-B 0.57 0.25 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DEO, CCU and BF-B?

Diageo (DEO) is the largest by market capitalisation: Diageo (DEO) $55.91B, United Breweries (CCU) $1.97B, Brown Forman (BF-B) $12.73B.

Which stock is cheaper, DEO, CCU and BF-B?

United Breweries (CCU) trades on the lowest price-to-earnings ratio (Diageo (DEO) 29.4x, United Breweries (CCU) 16.0x, Brown Forman (BF-B) 17.7x). On next year's consensus earnings, United Breweries (CCU) is cheapest (Diageo (DEO) 14.7x, United Breweries (CCU) 14.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which stock has performed better?

Over the past year Brown Forman (BF-B) returned the most: Diageo (DEO) -2.2%, United Breweries (CCU) -17.5%, Brown Forman (BF-B) -1.7%. Over five years, United Breweries (CCU) compounded fastest (Diageo (DEO) -14.4%/yr, United Breweries (CCU) -8.8%/yr, Brown Forman (BF-B) -16.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

United Breweries (CCU) has the highest dividend yield: Diageo (DEO) 2.18%, United Breweries (CCU) 3.19%. Brown Forman (BF-B) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, United Breweries (CCU) has been the steadiest (Diageo (DEO) 34.3%, United Breweries (CCU) 29.6%, Brown Forman (BF-B) 39.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DEO, CCU and BF-B?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, United Breweries (CCU) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.