DEO vs BF-B vs MGPI Stock Comparison

Diageo, Brown Forman and Mgp Ingredients Prices as of Oct 23, 2026 Peers: Industry group
DEO Diageo Plc
$95.94 +11.4% 1M -1.0% 1Y
Market cap
$52.55B
P/E
30.7x
Revenue (TTM)
—
Div. yield
–
Spirits and Wine Consumer Staples
3 wins
BF-B Brown Forman Corp
$29.41 +11.8% 1M +4.6% 1Y
Market cap
$13.31B
P/E
18.5x
Revenue (TTM)
$5.07B
Div. yield
0.03%
Spirits and Wine Consumer Staples
6 wins
MGPI Mgp Ingredients Inc
$15.73 +21.6% 1M -35.6% 1Y
Market cap
$333.07M
P/E
–
Revenue (TTM)
$500.01M
Div. yield
–
Spirits and Wine Consumer Staples
2 wins

Head to Head

11 decided of 12

Brown Forman leads on 6 of the 12 questions below (Brown Forman 6, Diageo 3, Mgp Ingredients 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDEOBF-BMGPILeader
Larger companyMarket capitalisation $52.55B $13.31B $333.07M DEO
Cheaper on earningsLower P/E, profitable companies only 30.7x 18.5x -1.4x BF-B
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.4x — 9.3x MGPI
Faster revenue growthRevenue growth, trailing twelve months — +0.7% -18.0% BF-B
More profitableNet margin, trailing twelve months — 14.2% -48.2% BF-B
Better return on capitalReturn on invested capital — 12.4% -26.5% BF-B
Less leveragedLower net debt / EBITDA — 2.0x -1.4x MGPI
Higher dividend yieldTrailing dividend yield 0.00% 0.03% 0.00% –
Better 1-year returnPrice return, last 12 months -1.0% +4.6% -35.6% BF-B
Better 5-year returnAnnualised price return, 5 years -13.8%/yr -15.8%/yr -25.3%/yr DEO
Less volatileAnnualised volatility, 1 year 34.2% 38.9% 46.2% DEO
Higher overall scoreMean of the five percentile scores vs peers 39/100 62/100 36/100 BF-B

Percentile Scorecard

DEOBF-BMGPI

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDEOBF-BMGPI
Valuation 43 #22 of 38 68 #13 of 38 41 #23 of 38
Growth – 28 #24 of 33 0 #33 of 33
Profitability – 77 #8 of 32 23 #25 of 32
Financial Health 30 #27 of 38 76 #10 of 38 54 #18 of 38
Shareholder Returns 44 #14 of 24 – 61 #10 of 24
Overall 39 62 36
  • DEO ranked among 41 companies in Beverages
  • BF-B ranked among 41 companies in Beverages
  • MGPI ranked among 41 companies in Beverages

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDEOBF-BMGPISPY
1 month +11.4%+11.8%+21.6% -1.0%
3 months +15.5%+12.8%-11.1% +2.9%
6 months +21.0%+3.9%-22.2% +6.4%
Year to date +11.2%+12.9%-35.3% +11.4%
1 year -1.0%+4.6%-35.6% +13.1%
3 years -37.8%-47.8%-83.7% +79.4%
3 years, per year -14.6%-19.5%-45.4% +21.5%
5 years -52.4%-57.7%-76.7% +67.7%
5 years, per year -13.8%-15.8%-25.3% +10.9%
10 years -11.4%-18.3%-59.5% +255.2%
10 years, per year -1.2%-2.0%-8.6% +13.5%

Risk

MeasureDEOBF-BMGPISPY
Volatility, 1Y 34.2%38.9%46.2% 12.7%
Downside volatility, 1Y 36.3%37.3%50.1% 12.7%
Beta vs S&P 500, 1Y 0.26-0.09-0.05 1.00
Return / volatility, 1Y -0.030.12-0.77 1.03
Max drawdown, 5Y -67.4%-70.6%-89.8% -25.4%
From 52-week high -6.1%-4.8%-40.4% -2.5%
52-week high $102.14$30.88$26.40 $779.14
52-week low $72.47$22.80$12.74 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDEOBF-BMGPI
P/E now vs peer median 30.7xmedian 27.0x 18.7xmedian 27.0x -1.4xmedian 27.0x
P/S now vs peer median 2.1xmedian 1.6x 2.7xmedian 1.6x 0.7xmedian 1.6x
EV/EBITDA now vs peer median —median 14.4x 14.4xmedian 14.4x -2.8xmedian 14.4x
P/FCF now vs peer median 18.3xmedian 18.3x 14.6xmedian 18.3x 379.3xmedian 18.3x
P/B now vs peer median 4.5xmedian 2.8x 3.4xmedian 2.8x 0.6xmedian 2.8x
PEG now vs peer median —median 2.03 -37.95median 2.03 0.02median 2.03

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDEOBF-BMGPI
Revenue – $5.07B $500.01M
Gross profit – $2.38B $177.75M
Operating income – $993.00M -$269.74M
Net income – $721.00M -$242.03M
Free cash flow – $925.00M $888.00K
EPS (diluted) – $1.57 $-11.23
Cash & equivalents $1.52B $301.00M $17.79M
Total debt $93.75B $2.44B $1.18B
Shares (diluted) 557.75M 459.52M 21.43M
Enterprise value $32.62B $12.00B $273.01M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDEOBF-BMGPI
P/E 30.7x 18.7x -1.4x
P/FCF 18.3x 14.6x 379.3x
P/Operating cash flow – 13.3x 13.8x
P/S 2.1x 2.7x 0.7x
P/B 4.5x 3.4x 0.6x
P/Tangible book 4.5x 4.4x 0.9x
EV/EBITDA – 14.4x -2.8x
EV/EBIT – 15.7x -2.6x
EV/Revenue – 3.1x 1.4x
EV/FCF – 16.9x 775.5x
EV/Operating cash flow – 15.4x 28.2x
PEG (3Y EPS CAGR) – -37.95 0.02

Growth

14 metrics
MetricDEOBF-BMGPI
Revenue growth (1Y) – 0.7% -18.0%
Revenue CAGR (3Y) – -2.1% -14.6%
Gross profit growth (1Y) – 1.9% -26.6%
Gross profit CAGR (3Y) – -2.0% -12.8%
Operating income growth (1Y) – -8.6% -1,343%
Operating income CAGR (3Y) – -3.7% -56.1%
Net income growth (1Y) – -14.6% -3,519%
Net income CAGR (3Y) – -2.0% -61.5%
EPS growth (1Y) – -12.1% -3,543%
EPS CAGR (3Y) – -0.5% -62.5%
Operating cash flow growth (1Y) – 36.7% -81.1%
Operating cash flow CAGR (3Y) – 26.1% -28.2%
Free cash flow growth (1Y) – 58.4% -98.5%
Free cash flow CAGR (3Y) – 44.6% -53.4%

Profitability

14 metrics
MetricDEOBF-BMGPI
Gross margin – 46.8% 35.5%
EBITDA margin – 21.4% -48.9%
Operating margin – 19.6% -53.9%
Pretax margin – 17.6% -55.3%
Net margin – 14.2% -48.2%
FCF margin – 18.2% 0.2%
Operating cash flow margin – 20.0% 4.9%
Return on equity – 18.0% -41.4%
Return on assets – 9.2% -23.2%
Return on invested capital – 12.4% -26.5%
Return on capital employed – 14.9% -27.9%
Asset turnover – 0.6x 0.5x
Cash conversion (OCF / net income) – 1.4x -0.1x
Stock comp / revenue – 0.6% 1.0%

Financial Health

11 metrics
MetricDEOBF-BMGPI
Debt / assets 48.7% 31.2% 34.9%
Debt / equity 1.8x 0.6x 0.6x
Net debt / EBITDA – 2.0x -1.4x
Debt / FCF – 2.6x 416.2x
Liabilities / assets 72.3% 49.3% 44.1%
Equity / assets 27.7% 50.7% 55.9%
Interest coverage – 9.6x –
Current ratio 1.6x 3.3x 7.0x
Quick ratio 1.0x 0.9x 1.6x
Cash ratio 0.6x 0.2x 0.2x
Altman Z-score – 4.48 1.00

Shareholder Returns

7 metrics
MetricDEOBF-BMGPI
Dividend yield 2.1% – 3.1%
Net buyback yield – – 0.3%
Shareholder yield 2.1% – 3.3%
Payout ratio (earnings) – 59.1% –
Payout ratio (FCF) – 46.1% –
Dividend growth (1Y) – 0.5% –
Dividend CAGR (3Y) – 3.3% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDEOBF-BMGPI
Forward P/E 15.4xFY2027 – 9.3xFY2026
EPS, next fiscal year $6.25FY2027 – $1.69FY2026
EPS growth, next FY -5.2%FY2027 – -40.7%FY2026
EPS growth, the year after +8.0% – +21.9%
Revenue, next fiscal year $19.88BFY2027 – $463.37MFY2026
Revenue growth, next FY +1.2%FY2027 – -13.6%FY2026
Revenue growth, the year after +2.8% – +2.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDEOBF-BMGPI
Held by institutions 9.2% 42.7% 72.3%
Institutions holding 719 596 149
Change in shares held, QoQ +3.4% -1.4% +0.2%
Institutions buying 333 283 80
Institutions selling 256 210 51
Buyers to sellers 1.30 1.35 1.57

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DEOBF-BMGPI
DEO 1.00 0.57 0.52
BF-B 0.57 1.00 0.46
MGPI 0.52 0.46 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DEO, BF-B and MGPI?

Diageo (DEO) is the largest by market capitalisation: Diageo (DEO) $52.55B, Brown Forman (BF-B) $13.31B, Mgp Ingredients (MGPI) $333.07M.

Which stock is cheaper, DEO, BF-B and MGPI?

Brown Forman (BF-B) trades on the lowest price-to-earnings ratio (Diageo (DEO) 30.7x, Brown Forman (BF-B) 18.5x, Mgp Ingredients (MGPI) -1.4x). On next year's consensus earnings, Mgp Ingredients (MGPI) is cheapest (Diageo (DEO) 15.4x, Mgp Ingredients (MGPI) 9.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Brown Forman (BF-B) grew revenue fastest over the trailing twelve months: Brown Forman (BF-B) +0.7%, Mgp Ingredients (MGPI) -18.0%.

Which company is more profitable?

Brown Forman (BF-B) has the highest net margin (Brown Forman (BF-B) 14.2%, Mgp Ingredients (MGPI) -48.2%). On return on invested capital, Brown Forman (BF-B) leads (Brown Forman (BF-B) 12.4%, Mgp Ingredients (MGPI) -26.5%).

Which stock has performed better?

Over the past year Brown Forman (BF-B) returned the most: Diageo (DEO) -1.0%, Brown Forman (BF-B) +4.6%, Mgp Ingredients (MGPI) -35.6%. Over five years, Diageo (DEO) compounded fastest (Diageo (DEO) -13.8%/yr, Brown Forman (BF-B) -15.8%/yr, Mgp Ingredients (MGPI) -25.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Diageo (DEO) 0.00%, Brown Forman (BF-B) 0.03%, Mgp Ingredients (MGPI) 0.00%. Diageo (DEO) and Mgp Ingredients (MGPI) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Diageo (DEO) has been the steadiest (Diageo (DEO) 34.2%, Brown Forman (BF-B) 38.9%, Mgp Ingredients (MGPI) 46.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DEO, BF-B and MGPI?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Brown Forman (BF-B) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.