DECK vs URBN vs LULU Stock Comparison

Deckers Outdoor, Urban Outfitters and Lululemon Athletica Prices as of Oct 28, 2026 Peers: Industry group
DECK Deckers Outdoor Corp
$80.76 +3.1% 1M -7.8% 1Y
Market cap
$11.49B
P/E
–
Revenue (TTM)
—
Div. yield
–
Footwear Consumer Discretionary
2 wins
URBN Urban Outfitters Inc
$89.35 +18.4% 1M +33.0% 1Y
Market cap
$7.65B
P/E
13.4x
Revenue (TTM)
$6.47B
Div. yield
–
Apparel Retail Consumer Discretionary
4 wins
LULU lululemon athletica inc.
$105.22 +4.6% 1M -41.5% 1Y
Market cap
$11.21B
P/E
8.4x
Revenue (TTM)
$11.09B
Div. yield
–
Apparel Consumer Discretionary
3 wins

Head to Head

9 decided of 12

Urban Outfitters leads on 4 of the 12 questions below (Urban Outfitters 4, Lululemon Athletica 3, Deckers Outdoor 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDECKURBNLULULeader
Larger companyMarket capitalisation $11.49B $7.65B $11.21B DECK
Cheaper on earningsLower P/E, profitable companies only — 13.4x 8.4x LULU
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.8x 13.5x 10.3x LULU
Faster revenue growthRevenue growth, trailing twelve months — +11.0% +1.7% URBN
More profitableNet margin, trailing twelve months — 8.8% 12.8% LULU
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield — — — –
Better 1-year returnPrice return, last 12 months -7.8% +33.0% -41.5% URBN
Better 5-year returnAnnualised price return, 5 years +4.2%/yr +22.9%/yr -25.8%/yr URBN
Less volatileAnnualised volatility, 1 year 40.6% 42.9% 46.9% DECK
Higher overall scoreMean of the five percentile scores vs peers — 79/100 76/100 URBN

Percentile Scorecard

DECKURBNLULU

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDECKURBNLULU
Valuation – 60 #42 of 104 84 #8 of 45
Growth – 80 #20 of 98 29 #31 of 43
Profitability – 82 #18 of 96 98 #2 of 41
Financial Health 88 #7 of 52 84 #18 of 110 75 #14 of 52
Shareholder Returns – 87 #10 of 71 97 #2 of 34
Overall – 79 76
  • DECK ranked among 52 companies in Apparel and Luxury
  • URBN ranked among 115 companies in Retail
  • LULU ranked among 52 companies in Apparel and Luxury

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDECKURBNLULUSPY
1 month +3.1%+18.4%+4.6% +0.9%
3 months -22.0%+18.5%-11.6% +5.9%
6 months -20.3%+30.1%-23.8% +8.5%
Year to date -22.1%+18.7%-49.4% +13.3%
1 year -7.8%+33.0%-41.5% +12.4%
3 years -15.9%+164.2%-72.8% +88.1%
3 years, per year -5.6%+38.3%-35.2% +23.5%
5 years +22.6%+179.8%-77.4% +68.2%
5 years, per year +4.2%+22.9%-25.8% +11.0%
10 years +791.4%+163.5%+80.2% +263.4%
10 years, per year +24.5%+10.2%+6.1% +13.8%

Risk

MeasureDECKURBNLULUSPY
Volatility, 1Y 40.6%42.9%46.9% 12.7%
Downside volatility, 1Y 34.6%39.0%52.2% 12.7%
Beta vs S&P 500, 1Y 1.070.951.20 1.00
Return / volatility, 1Y -0.190.77-0.88 0.98
Max drawdown, 5Y -65.2%-52.2%-82.0% -25.4%
From 52-week high -33.2%-1.5%-51.3% -0.9%
52-week high $120.94$90.73$215.88 $779.14
52-week low $77.68$59.57$91.88 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDECKURBNLULU
P/E now vs peer median —median 16.4x 13.4xmedian 16.7x 8.4xmedian 16.4x
P/S now vs peer median —median 0.7x 1.2xmedian 0.4x 1.0xmedian 0.7x
EV/EBITDA now vs peer median —median 10.0x 8.0xmedian 9.2x 3.9xmedian 10.0x
P/FCF now vs peer median —median 12.0x 25.9xmedian 16.0x 8.3xmedian 12.0x
P/B now vs peer median 4.6xmedian 2.2x 2.7xmedian 1.6x 2.3xmedian 2.2x
PEG now vs peer median —median 0.54 0.34median 0.73 0.50median 0.54

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDECKURBNLULU
Revenue – $6.47B $11.09B
Gross profit – $2.43B $6.22B
Operating income – $731.44M $1.98B
Net income – $569.06M $1.42B
Free cash flow – $295.21M $1.35B
EPS (diluted) – $6.57 $12.56
Cash & equivalents $1.91B $598.76M $1.39B
Shares (diluted) 144.29M 86.67M 112.92M
Enterprise value $4.37B $5.22B $5.47B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDECKURBNLULU
P/E – 13.4x 8.4x
P/FCF – 25.9x 8.3x
P/Operating cash flow – 10.7x 5.7x
P/S – 1.2x 1.0x
P/B 4.6x 2.7x 2.3x
P/Tangible book 4.6x 2.7x 2.3x
EV/EBITDA – 8.0x 3.9x
EV/EBIT – 9.5x 5.0x
EV/Revenue – 1.1x 0.9x
EV/FCF – 23.5x 7.3x
EV/Operating cash flow – 9.7x 5.0x
PEG (3Y EPS CAGR) – 0.34 0.50

Growth

14 metrics
MetricDECKURBNLULU
Revenue growth (1Y) – 11.0% 1.7%
Revenue CAGR (3Y) – 9.4% 7.9%
Gross profit growth (1Y) – 16.7% -3.4%
Gross profit CAGR (3Y) – 16.0% 7.5%
Operating income growth (1Y) – 31.4% -20.7%
Operating income CAGR (3Y) – 34.9% 8.5%
Net income growth (1Y) – 19.7% -20.6%
Net income CAGR (3Y) – 36.1% 12.1%
EPS growth (1Y) – 25.9% -15.8%
EPS CAGR (3Y) – 40.0% 16.6%
Operating cash flow growth (1Y) – 21.3% 3.7%
Operating cash flow CAGR (3Y) – 22.9% 6.6%
Free cash flow growth (1Y) – -26.0% 15.9%
Free cash flow CAGR (3Y) – 11.4% 11.8%

Profitability

14 metrics
MetricDECKURBNLULU
Gross margin – 37.5% 56.1%
EBITDA margin – 13.5% 22.7%
Operating margin – 11.3% 17.8%
Pretax margin – 11.1% 18.1%
Net margin – 8.8% 12.8%
FCF margin – 4.6% 12.2%
Operating cash flow margin – 11.1% 17.9%
Return on equity – 20.8% 29.5%
Return on assets – 11.5% 16.7%
Return on invested capital – – –
Return on capital employed – 19.3% 29.5%
Asset turnover – 1.3x 1.3x
Cash conversion (OCF / net income) – 1.3x 1.4x
Stock comp / revenue – 0.5% 0.8%

Financial Health

11 metrics
MetricDECKURBNLULU
Debt / assets – – –
Debt / equity – – –
Net debt / EBITDA – – –
Debt / FCF – – –
Liabilities / assets 32.2% 44.3% 43.5%
Equity / assets 67.8% 55.7% 56.5%
Interest coverage – – –
Current ratio 3.5x 1.6x 2.2x
Quick ratio 2.8x 0.7x 0.9x
Cash ratio 2.4x 0.6x 0.8x
Altman Z-score – 4.70 4.92

Shareholder Returns

7 metrics
MetricDECKURBNLULU
Dividend yield – – –
Net buyback yield – 3.9% 10.3%
Shareholder yield – 3.9% 10.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDECKURBNLULU
Forward P/E 10.8xFY2026 13.5xFY2026 10.3xFY2026
EPS, next fiscal year $7.48FY2026 $6.62FY2026 $10.26FY2026
EPS growth, next FY +6.6%FY2026 +21.7%FY2026 -22.6%FY2026
EPS growth, the year after +4.3% -3.3% -16.3%
Revenue, next fiscal year $5.37BFY2026 $7.18BFY2026 $11.00BFY2026
Revenue growth, next FY -1.9%FY2026 +16.4%FY2026 -0.9%FY2026
Revenue growth, the year after +8.4% +5.8% -9.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDECKURBNLULU
Held by institutions 96.4% 71.7% 71.6%
Institutions holding 860 416 846
Change in shares held, QoQ +0.4% -0.4% -2.1%
Institutions buying 426 205 407
Institutions selling 333 150 330
Buyers to sellers 1.28 1.37 1.23

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DECKURBNLULU
DECK 1.00 0.45 0.38
URBN 0.45 1.00 0.32
LULU 0.38 0.32 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DECK, URBN and LULU?

Deckers Outdoor (DECK) is the largest by market capitalisation: Deckers Outdoor (DECK) $11.49B, Urban Outfitters (URBN) $7.65B, Lululemon Athletica (LULU) $11.21B.

Which stock is cheaper, DECK, URBN and LULU?

Lululemon Athletica (LULU) trades on the lowest price-to-earnings ratio (Urban Outfitters (URBN) 13.4x, Lululemon Athletica (LULU) 8.4x). On next year's consensus earnings, Lululemon Athletica (LULU) is cheapest (Deckers Outdoor (DECK) 10.8x, Urban Outfitters (URBN) 13.5x, Lululemon Athletica (LULU) 10.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Urban Outfitters (URBN) grew revenue fastest over the trailing twelve months: Urban Outfitters (URBN) +11.0%, Lululemon Athletica (LULU) +1.7%.

Which company is more profitable?

Lululemon Athletica (LULU) has the highest net margin (Urban Outfitters (URBN) 8.8%, Lululemon Athletica (LULU) 12.8%).

Which stock has performed better?

Over the past year Urban Outfitters (URBN) returned the most: Deckers Outdoor (DECK) -7.8%, Urban Outfitters (URBN) +33.0%, Lululemon Athletica (LULU) -41.5%. Over five years, Urban Outfitters (URBN) compounded fastest (Deckers Outdoor (DECK) +4.2%/yr, Urban Outfitters (URBN) +22.9%/yr, Lululemon Athletica (LULU) -25.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Deckers Outdoor (DECK) has been the steadiest (Deckers Outdoor (DECK) 40.6%, Urban Outfitters (URBN) 42.9%, Lululemon Athletica (LULU) 46.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DECK, URBN and LULU?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Urban Outfitters (URBN) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.