DECK vs LULU vs CROX Stock Comparison

Deckers Outdoor, Lululemon Athletica and Crocs Prices as of Oct 26, 2026 Peers: Industry group
DECK Deckers Outdoor Corp
$80.39 +2.2% 1M -7.5% 1Y
Market cap
$11.49B
P/E
–
Revenue (TTM)
—
Div. yield
–
Footwear Consumer Discretionary
2 wins
LULU lululemon athletica inc.
$102.91 +1.6% 1M -42.2% 1Y
Market cap
$11.66B
P/E
8.2x
Revenue (TTM)
$11.09B
Div. yield
–
Apparel Consumer Discretionary
4 wins
CROX Crocs, Inc.
$118.85 -5.8% 1M +43.5% 1Y
Market cap
$5.88B
P/E
9.9x
Revenue (TTM)
$4.05B
Div. yield
–
Footwear Consumer Discretionary
3 wins

Head to Head

9 decided of 12

Lululemon Athletica leads on 4 of the 12 questions below (Lululemon Athletica 4, Crocs 3, Deckers Outdoor 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDECKLULUCROXLeader
Larger companyMarket capitalisation $11.49B $11.66B $5.88B LULU
Cheaper on earningsLower P/E, profitable companies only — 8.2x 9.9x LULU
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.7x 10.0x 8.0x CROX
Faster revenue growthRevenue growth, trailing twelve months — +1.7% -2.0% LULU
More profitableNet margin, trailing twelve months — 12.8% 14.6% CROX
Better return on capitalReturn on invested capital — — 24.1% –
Less leveragedLower net debt / EBITDA — — 1.2x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -7.5% -42.2% +43.5% CROX
Better 5-year returnAnnualised price return, 5 years +5.1%/yr -25.0%/yr -4.8%/yr DECK
Less volatileAnnualised volatility, 1 year 40.8% 47.0% 43.9% DECK
Higher overall scoreMean of the five percentile scores vs peers — 77/100 67/100 LULU

Percentile Scorecard

DECKLULUCROX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDECKLULUCROX
Valuation – 87 #7 of 46 60 #19 of 46
Growth – 29 #31 of 43 36 #28 of 43
Profitability – 98 #2 of 42 95 #3 of 42
Financial Health 89 #7 of 53 75 #14 of 53 44 #30 of 53
Shareholder Returns – 97 #2 of 34 100 #1 of 34
Overall – 77 67
  • DECK ranked among 53 companies in Apparel and Luxury
  • LULU ranked among 53 companies in Apparel and Luxury
  • CROX ranked among 53 companies in Apparel and Luxury

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDECKLULUCROXSPY
1 month +2.2%+1.6%-5.8% -0.8%
3 months -17.7%-12.7%-11.7% +3.5%
6 months -24.7%-30.0%+15.0% +7.0%
Year to date -22.5%-50.5%+39.0% +12.2%
1 year -7.5%-42.2%+43.5% +13.0%
3 years -16.3%-73.4%+38.2% +86.3%
3 years, per year -5.8%-35.7%+11.4% +23.1%
5 years +28.2%-76.3%-21.7% +68.6%
5 years, per year +5.1%-25.0%-4.8% +11.0%
10 years +833.7%+80.5%+1,449.5% +258.0%
10 years, per year +25.0%+6.1%+31.5% +13.6%

Risk

MeasureDECKLULUCROXSPY
Volatility, 1Y 40.8%47.0%43.9% 12.7%
Downside volatility, 1Y 34.8%52.0%36.9% 12.7%
Beta vs S&P 500, 1Y 1.071.190.83 1.00
Return / volatility, 1Y -0.18-0.900.99 1.02
Max drawdown, 5Y -65.2%-82.0%-73.9% -25.4%
From 52-week high -33.5%-52.3%-15.8% -1.8%
52-week high $120.94$215.88$141.19 $779.14
52-week low $77.68$91.88$73.39 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDECKLULUCROX
P/E now vs peer median —median 16.6x 8.2xmedian 16.6x 9.8xmedian 16.6x
P/S now vs peer median —median 0.7x 1.0xmedian 0.7x 1.4xmedian 0.7x
EV/EBITDA now vs peer median —median 9.7x 3.8xmedian 9.7x 7.4xmedian 9.7x
P/FCF now vs peer median —median 12.2x 8.1xmedian 12.2x 8.1xmedian 12.2x
P/B now vs peer median 4.6xmedian 2.2x 2.3xmedian 2.2x 4.1xmedian 2.2x
PEG now vs peer median —median 0.64 0.49median 0.64 2.58median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDECKLULUCROX
Revenue – $11.09B $4.05B
Gross profit – $6.22B $2.33B
Operating income – $1.98B $840.58M
Net income – $1.42B $593.42M
Free cash flow – $1.35B $704.62M
EPS (diluted) – $12.56 $11.96
Cash & equivalents $1.91B $1.39B $170.28M
Total debt – – $1.31B
Shares (diluted) 144.29M 112.92M 49.63M
Enterprise value $4.36B $5.91B $5.30B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDECKLULUCROX
P/E – 8.2x 9.8x
P/FCF – 8.1x 8.1x
P/Operating cash flow – 5.5x 7.5x
P/S – 1.0x 1.4x
P/B 4.6x 2.3x 4.1x
P/Tangible book 4.6x 2.3x 85.4x
EV/EBITDA – 3.8x 7.4x
EV/EBIT – 4.8x 8.2x
EV/Revenue – 0.9x 1.7x
EV/FCF – 7.1x 9.7x
EV/Operating cash flow – 4.8x 9.0x
PEG (3Y EPS CAGR) – 0.49 2.58

Growth

14 metrics
MetricDECKLULUCROX
Revenue growth (1Y) – 1.7% -2.0%
Revenue CAGR (3Y) – 7.9% 1.4%
Gross profit growth (1Y) – -3.4% -5.1%
Gross profit CAGR (3Y) – 7.5% 3.0%
Operating income growth (1Y) – -20.7% 217.0%
Operating income CAGR (3Y) – 8.5% -6.8%
Net income growth (1Y) – -20.6% 150.9%
Net income CAGR (3Y) – 12.1% -3.9%
EPS growth (1Y) – -15.8% 182.0%
EPS CAGR (3Y) – 16.6% 3.8%
Operating cash flow growth (1Y) – 3.7% -8.9%
Operating cash flow CAGR (3Y) – 6.6% -3.5%
Free cash flow growth (1Y) – 15.9% -8.4%
Free cash flow CAGR (3Y) – 11.8% -2.1%

Profitability

14 metrics
MetricDECKLULUCROX
Gross margin – 56.1% 57.5%
EBITDA margin – 22.7% 22.7%
Operating margin – 17.8% 20.7%
Pretax margin – 18.1% 18.7%
Net margin – 12.8% 14.6%
FCF margin – 12.2% 17.4%
Operating cash flow margin – 17.9% 18.8%
Return on equity – 29.5% 42.2%
Return on assets – 16.7% 13.6%
Return on invested capital – – 24.1%
Return on capital employed – 29.5% 23.2%
Asset turnover – 1.3x 0.9x
Cash conversion (OCF / net income) – 1.4x 1.3x
Stock comp / revenue – 0.8% 1.0%

Financial Health

11 metrics
MetricDECKLULUCROX
Debt / assets – – 30.0%
Debt / equity – – 0.9x
Net debt / EBITDA – – 1.2x
Debt / FCF – – 1.9x
Liabilities / assets 32.2% 43.5% 68.2%
Equity / assets 67.8% 56.5% 31.8%
Interest coverage – – 10.1x
Current ratio 3.5x 2.2x 1.5x
Quick ratio 2.8x 0.9x 0.8x
Cash ratio 2.4x 0.8x 0.2x
Altman Z-score – 4.88 4.05

Shareholder Returns

7 metrics
MetricDECKLULUCROX
Dividend yield – – –
Net buyback yield – 10.5% 11.3%
Shareholder yield – 10.5% 11.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDECKLULUCROX
Forward P/E 10.7xFY2026 10.0xFY2026 8.0xFY2026
EPS, next fiscal year $7.48FY2026 $10.26FY2026 $14.80FY2026
EPS growth, next FY +6.6%FY2026 -22.6%FY2026 +18.3%FY2026
EPS growth, the year after +4.3% -16.3% +4.6%
Revenue, next fiscal year $5.37BFY2026 $11.00BFY2026 $3.83BFY2026
Revenue growth, next FY -1.9%FY2026 -0.9%FY2026 -5.3%FY2026
Revenue growth, the year after +8.4% -9.7% +4.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDECKLULUCROX
Held by institutions 96.4% 71.6% 98.3%
Institutions holding 860 846 498
Change in shares held, QoQ +0.4% -2.1% +0.6%
Institutions buying 426 407 237
Institutions selling 333 330 186
Buyers to sellers 1.28 1.23 1.27

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DECKLULUCROX
DECK 1.00 0.39 0.46
LULU 0.39 1.00 0.28
CROX 0.46 0.28 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DECK, LULU and CROX?

Lululemon Athletica (LULU) is the largest by market capitalisation: Deckers Outdoor (DECK) $11.49B, Lululemon Athletica (LULU) $11.66B, Crocs (CROX) $5.88B.

Which stock is cheaper, DECK, LULU and CROX?

Lululemon Athletica (LULU) trades on the lowest price-to-earnings ratio (Lululemon Athletica (LULU) 8.2x, Crocs (CROX) 9.9x). On next year's consensus earnings, Crocs (CROX) is cheapest (Deckers Outdoor (DECK) 10.7x, Lululemon Athletica (LULU) 10.0x, Crocs (CROX) 8.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Lululemon Athletica (LULU) grew revenue fastest over the trailing twelve months: Lululemon Athletica (LULU) +1.7%, Crocs (CROX) -2.0%.

Which company is more profitable?

Crocs (CROX) has the highest net margin (Lululemon Athletica (LULU) 12.8%, Crocs (CROX) 14.6%).

Which stock has performed better?

Over the past year Crocs (CROX) returned the most: Deckers Outdoor (DECK) -7.5%, Lululemon Athletica (LULU) -42.2%, Crocs (CROX) +43.5%. Over five years, Deckers Outdoor (DECK) compounded fastest (Deckers Outdoor (DECK) +5.1%/yr, Lululemon Athletica (LULU) -25.0%/yr, Crocs (CROX) -4.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Deckers Outdoor (DECK) has been the steadiest (Deckers Outdoor (DECK) 40.8%, Lululemon Athletica (LULU) 47.0%, Crocs (CROX) 43.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DECK, LULU and CROX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Lululemon Athletica (LULU) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.