DECK vs LULU vs AS Stock Comparison

Deckers Outdoor, Lululemon Athletica and Amer Sports Prices as of Oct 26, 2026 Peers: Industry group
DECK Deckers Outdoor Corp
$80.39 +2.2% 1M -7.5% 1Y
Market cap
$11.52B
P/E
–
Revenue (TTM)
—
Div. yield
–
Footwear Consumer Discretionary
2 wins
LULU lululemon athletica inc.
$102.91 +1.6% 1M -42.2% 1Y
Market cap
$11.65B
P/E
8.2x
Revenue (TTM)
$11.09B
Div. yield
–
Apparel Consumer Discretionary
4 wins
AS Amer Sports, Inc.
$28.55 +2.8% 1M -10.1% 1Y
Market cap
$15.68B
P/E
28.7x
Revenue (TTM)
$7.44B
Div. yield
–
Sporting Goods Consumer Discretionary
3 wins

Head to Head

9 decided of 12

Lululemon Athletica leads on 4 of the 12 questions below (Lululemon Athletica 4, Amer Sports 3, Deckers Outdoor 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDECKLULUASLeader
Larger companyMarket capitalisation $11.52B $11.65B $15.68B AS
Cheaper on earningsLower P/E, profitable companies only — 8.2x 28.7x LULU
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.7x 10.0x 23.0x LULU
Faster revenue growthRevenue growth, trailing twelve months — +1.7% +30.5% AS
More profitableNet margin, trailing twelve months — 12.8% 7.3% LULU
Better return on capitalReturn on invested capital — — 9.7% –
Less leveragedLower net debt / EBITDA — — -0.4x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -7.5% -42.2% -10.1% DECK
Better 5-year returnAnnualised price return, 5 years +5.1%/yr -25.0%/yr — DECK
Less volatileAnnualised volatility, 1 year 40.8% 47.0% 39.8% AS
Higher overall scoreMean of the five percentile scores vs peers — 77/100 60/100 LULU

Percentile Scorecard

DECKLULUAS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDECKLULUAS
Valuation – 87 #7 of 46 42 #20 of 34
Growth – 29 #31 of 43 97 #2 of 32
Profitability – 98 #2 of 42 97 #2 of 32
Financial Health 89 #7 of 53 75 #14 of 53 59 #14 of 33
Shareholder Returns – 97 #2 of 34 6 #17 of 18
Overall – 77 60
  • DECK ranked among 53 companies in Apparel and Luxury
  • LULU ranked among 53 companies in Apparel and Luxury
  • AS ranked among 34 companies in Leisure Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDECKLULUASSPY
1 month +2.2%+1.6%+2.8% -0.8%
3 months -17.7%-12.7%-18.9% +3.5%
6 months -24.7%-30.0%-19.4% +7.0%
Year to date -22.5%-50.5%-23.6% +12.2%
1 year -7.5%-42.2%-10.1% +13.0%
3 years -16.3%-73.4%— +86.3%
3 years, per year -5.8%-35.7%— +23.1%
5 years +28.2%-76.3%— +68.6%
5 years, per year +5.1%-25.0%— +11.0%
10 years +833.7%+80.5%— +258.0%
10 years, per year +25.0%+6.1%— +13.6%

Risk

MeasureDECKLULUASSPY
Volatility, 1Y 40.8%47.0%39.8% 12.7%
Downside volatility, 1Y 34.8%52.0%38.0% 12.7%
Beta vs S&P 500, 1Y 1.071.191.50 1.00
Return / volatility, 1Y -0.18-0.90-0.25 1.02
Max drawdown, 5Y -65.2%-82.0%-40.7% -25.4%
From 52-week high -33.5%-52.3%-32.0% -1.8%
52-week high $120.94$215.88$41.96 $779.14
52-week low $77.68$91.88$26.25 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDECKLULUAS
P/E now vs peer median —median 16.6x 8.2xmedian 16.6x 29.0xmedian 17.8x
P/S now vs peer median —median 0.7x 1.0xmedian 0.7x 2.1xmedian 1.1x
EV/EBITDA now vs peer median —median 9.7x 3.8xmedian 9.7x 11.0xmedian 9.3x
P/FCF now vs peer median —median 12.2x 8.1xmedian 12.2x 22.9xmedian 10.4x
P/B now vs peer median 4.6xmedian 2.2x 2.3xmedian 2.2x 2.3xmedian 1.4x
PEG now vs peer median —median 0.64 0.49median 0.64 —median 0.33

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDECKLULUAS
Revenue – $11.09B $7.44B
Gross profit – $6.22B $4.45B
Operating income – $1.98B $956.70M
Net income – $1.42B $567.80M
Free cash flow – $1.35B $694.70M
EPS (diluted) – $12.56 $0.97
Cash & equivalents $1.91B $1.39B $720.40M
Total debt – – $147.40M
Shares (diluted) 144.29M 112.92M 563.08M
Enterprise value $4.39B $5.90B $13.27B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDECKLULUAS
P/E – 8.2x 29.0x
P/FCF – 8.1x 22.9x
P/Operating cash flow – 5.5x 16.6x
P/S – 1.0x 2.1x
P/B 4.6x 2.3x 2.3x
P/Tangible book 4.6x 2.3x 3.8x
EV/EBITDA – 3.8x 11.0x
EV/EBIT – 4.8x 16.0x
EV/Revenue – 0.9x 2.1x
EV/FCF – 7.1x 22.1x
EV/Operating cash flow – 4.8x 16.0x
PEG (3Y EPS CAGR) – 0.49 –

Growth

14 metrics
MetricDECKLULUAS
Revenue growth (1Y) – 1.7% 30.5%
Revenue CAGR (3Y) – 7.9% –
Gross profit growth (1Y) – -3.4% 37.3%
Gross profit CAGR (3Y) – 7.5% –
Operating income growth (1Y) – -20.7% 52.3%
Operating income CAGR (3Y) – 8.5% –
Net income growth (1Y) – -20.6% 142.9%
Net income CAGR (3Y) – 12.1% –
EPS growth (1Y) – -15.8% 117.4%
EPS CAGR (3Y) – 16.6% –
Operating cash flow growth (1Y) – 3.7% 106.4%
Operating cash flow CAGR (3Y) – 6.6% –
Free cash flow growth (1Y) – 15.9% 170.6%
Free cash flow CAGR (3Y) – 11.8% –

Profitability

14 metrics
MetricDECKLULUAS
Gross margin – 56.1% 59.8%
EBITDA margin – 22.7% 18.8%
Operating margin – 17.8% 12.9%
Pretax margin – 18.1% 10.8%
Net margin – 12.8% 7.3%
FCF margin – 12.2% 9.3%
Operating cash flow margin – 17.9% 12.9%
Return on equity – 29.5% 8.3%
Return on assets – 16.7% 5.6%
Return on invested capital – – 9.7%
Return on capital employed – 29.5% 11.7%
Asset turnover – 1.3x 0.7x
Cash conversion (OCF / net income) – 1.4x 1.7x
Stock comp / revenue – 0.8% 0.7%

Financial Health

11 metrics
MetricDECKLULUAS
Debt / assets – – 1.4%
Debt / equity – – 0.0x
Net debt / EBITDA – – -0.4x
Debt / FCF – – 0.2x
Liabilities / assets 32.2% 43.5% 32.9%
Equity / assets 67.8% 56.5% 67.1%
Interest coverage – – 10.6x
Current ratio 3.5x 2.2x 1.8x
Quick ratio 2.8x 0.9x 0.7x
Cash ratio 2.4x 0.8x 0.4x
Altman Z-score – 4.88 4.04

Shareholder Returns

7 metrics
MetricDECKLULUAS
Dividend yield – – –
Net buyback yield – 10.5% -5.4%
Shareholder yield – 10.5% -5.4%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDECKLULUAS
Forward P/E 10.7xFY2026 10.0xFY2026 23.0xFY2026
EPS, next fiscal year $7.48FY2026 $10.26FY2026 $1.24FY2026
EPS growth, next FY +6.6%FY2026 -22.6%FY2026 +27.8%FY2026
EPS growth, the year after +4.3% -16.3% +40.3%
Revenue, next fiscal year $5.37BFY2026 $11.00BFY2026 $7.73BFY2026
Revenue growth, next FY -1.9%FY2026 -0.9%FY2026 +17.7%FY2026
Revenue growth, the year after +8.4% -9.7% +16.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDECKLULUAS
Held by institutions 96.4% 71.6% 38.1%
Institutions holding 860 846 354
Change in shares held, QoQ +0.4% -2.1% +4.1%
Institutions buying 426 407 236
Institutions selling 333 330 87
Buyers to sellers 1.28 1.23 2.71

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DECKLULUAS
DECK 1.00 0.39 0.45
LULU 0.39 1.00 0.31
AS 0.45 0.31 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DECK, LULU and AS?

Amer Sports (AS) is the largest by market capitalisation: Deckers Outdoor (DECK) $11.52B, Lululemon Athletica (LULU) $11.65B, Amer Sports (AS) $15.68B.

Which stock is cheaper, DECK, LULU and AS?

Lululemon Athletica (LULU) trades on the lowest price-to-earnings ratio (Lululemon Athletica (LULU) 8.2x, Amer Sports (AS) 28.7x). On next year's consensus earnings, Lululemon Athletica (LULU) is cheapest (Deckers Outdoor (DECK) 10.7x, Lululemon Athletica (LULU) 10.0x, Amer Sports (AS) 23.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Amer Sports (AS) grew revenue fastest over the trailing twelve months: Lululemon Athletica (LULU) +1.7%, Amer Sports (AS) +30.5%.

Which company is more profitable?

Lululemon Athletica (LULU) has the highest net margin (Lululemon Athletica (LULU) 12.8%, Amer Sports (AS) 7.3%).

Which stock has performed better?

Over the past year Deckers Outdoor (DECK) returned the most: Deckers Outdoor (DECK) -7.5%, Lululemon Athletica (LULU) -42.2%, Amer Sports (AS) -10.1%. Over five years, Deckers Outdoor (DECK) compounded fastest (Deckers Outdoor (DECK) +5.1%/yr, Lululemon Athletica (LULU) -25.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Amer Sports (AS) has been the steadiest (Deckers Outdoor (DECK) 40.8%, Lululemon Athletica (LULU) 47.0%, Amer Sports (AS) 39.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DECK, LULU and AS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Lululemon Athletica (LULU) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.