CRTO vs IBTA vs PDD Stock Comparison

Criteo, Ibotta and PDD Holdings Prices as of Oct 28, 2026 Peers: Industry group
CRTO Criteo S.A.
$14.46 -8.5% 1M -30.7% 1Y
Market cap
$734.54M
P/E
9.4x
Revenue (TTM)
$1.79B
Div. yield
–
Digital Advertising Technology
1 win
IBTA Ibotta, Inc.
$48.41 +21.3% 1M +38.0% 1Y
Market cap
$1.14B
P/E
–
Revenue (TTM)
$343.17M
Div. yield
–
Digital Advertising Technology
1 win
PDD PDD Holdings Inc.
$77.46 -1.3% 1M -43.9% 1Y
Market cap
$110.76B
P/E
8.2x
Revenue (TTM)
$64.89B
Div. yield
–
Digital Marketplaces Technology
7 wins

Head to Head

9 decided of 12

PDD Holdings leads on 7 of the 12 questions below (PDD Holdings 7, Criteo 1, Ibotta 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRTOIBTAPDDLeader
Larger companyMarket capitalisation $734.54M $1.14B $110.76B PDD
Cheaper on earningsLower P/E, profitable companies only 9.4x -103.5x 8.2x PDD
Cheaper on forward earningsLower price / next fiscal year consensus EPS 4.0x — 7.2x CRTO
Faster revenue growthRevenue growth, trailing twelve months -8.2% -6.6% +13.8% PDD
More profitableNet margin, trailing twelve months 4.4% -3.2% 20.7% PDD
Better return on capitalReturn on invested capital 6.9% — — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -30.7% +38.0% -43.9% IBTA
Better 5-year returnAnnualised price return, 5 years -15.2%/yr — -2.7%/yr PDD
Less volatileAnnualised volatility, 1 year 58.0% 76.7% 33.5% PDD
Higher overall scoreMean of the five percentile scores vs peers 67/100 48/100 79/100 PDD

Percentile Scorecard

CRTOIBTAPDD

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRTOIBTAPDD
Valuation 86 #24 of 166 40 #100 of 166 89 #19 of 166
Growth 31 #106 of 152 4 #146 of 152 59 #63 of 152
Profitability 56 #68 of 152 50 #77 of 152 86 #22 of 152
Financial Health 65 #64 of 179 58 #76 of 179 81 #35 of 179
Shareholder Returns 96 #5 of 94 86 #14 of 94 –
Overall 67 48 79
  • CRTO ranked among 185 companies in Internet Platforms
  • IBTA ranked among 185 companies in Internet Platforms
  • PDD ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRTOIBTAPDDSPY
1 month -8.5%+21.3%-1.3% +0.9%
3 months -36.1%+82.3%-12.3% +5.9%
6 months -25.5%+35.9%-20.7% +8.5%
Year to date -29.8%+113.0%-31.7% +13.3%
1 year -30.7%+38.0%-43.9% +12.4%
3 years -47.8%—-28.5% +88.1%
3 years, per year -19.5%—-10.6% +23.5%
5 years -56.2%—-12.9% +68.2%
5 years, per year -15.2%—-2.7% +11.0%
10 years -60.7%—— +263.4%
10 years, per year -8.9%—— +13.8%

Risk

MeasureCRTOIBTAPDDSPY
Volatility, 1Y 58.0%76.7%33.5% 12.7%
Downside volatility, 1Y 65.9%68.6%35.5% 12.7%
Beta vs S&P 500, 1Y 0.421.210.86 1.00
Return / volatility, 1Y -0.530.50-1.31 0.98
Max drawdown, 5Y -71.5%-82.5%-73.1% -25.4%
From 52-week high -37.9%-1.2%-43.9% -0.9%
52-week high $23.28$49.01$138.13 $779.14
52-week low $14.17$19.25$73.30 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRTOIBTAPDD
P/E now vs peer median 9.2xmedian 16.8x -102.3xmedian 16.8x 8.0xmedian 16.8x
P/S now vs peer median 0.4xmedian 1.4x 3.3xmedian 1.4x 1.7xmedian 1.4x
EV/EBITDA now vs peer median —median 13.9x -535.2xmedian 13.9x —median 13.9x
P/FCF now vs peer median -50.2xmedian 11.4x 15.1xmedian 11.4x 6.9xmedian 11.4x
P/B now vs peer median 0.6xmedian 1.8x 4.7xmedian 1.8x 1.7xmedian 1.8x
PEG now vs peer median 0.07median 0.36 —median 0.36 0.26median 0.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRTOIBTAPDD
Revenue $1.79B $343.17M $64.89B
Gross profit $940.45M $268.50M $36.55B
Operating income $104.03M -$11.99M $14.41B
Net income $83.26M -$11.02M $13.45B
Free cash flow -$13.98M $74.46M $16.02B
R&D $281.99M $57.84M $2.64B
EPS (diluted) $1.55 $-0.47 $9.08
Cash & equivalents $252.24M $148.17M $19.00B
Total debt $45.06M – –
Shares (diluted) 50.55M 23.28M 1.48B
Enterprise value -$482.95M $417.61M -$133.30B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRTOIBTAPDD
P/E 9.2x -102.3x 8.0x
P/FCF -50.2x 15.1x 6.9x
P/Operating cash flow 5.4x 12.1x 6.9x
P/S 0.4x 3.3x 1.7x
P/B 0.6x 4.7x 1.7x
P/Tangible book 0.7x 4.7x 1.7x
EV/EBITDA – -535.2x –
EV/EBIT 4.1x -81.7x 3.0x
EV/Revenue 0.2x 2.9x 0.7x
EV/FCF -30.9x 13.1x 2.7x
EV/Operating cash flow 3.3x 10.5x 2.7x
PEG (3Y EPS CAGR) 0.07 – 0.26

Growth

14 metrics
MetricCRTOIBTAPDD
Revenue growth (1Y) -8.2% -6.6% 13.8%
Revenue CAGR (3Y) -2.5% – 40.4%
Gross profit growth (1Y) -8.6% -12.0% 11.6%
Gross profit CAGR (3Y) 5.2% – 29.3%
Operating income growth (1Y) -43.1% -137.3% 12.7%
Operating income CAGR (3Y) 50.4% – 37.4%
Net income growth (1Y) -41.0% -111.4% -1.4%
Net income CAGR (3Y) 103.6% – 32.0%
EPS growth (1Y) -37.5% -114.9% -1.6%
EPS CAGR (3Y) 128.0% – 30.8%
Operating cash flow growth (1Y) -55.0% -13.1% 22.0%
Operating cash flow CAGR (3Y) -14.9% – 21.6%
Free cash flow growth (1Y) -107.3% -26.4% 22.0%
Free cash flow CAGR (3Y) -28.4% – 21.6%

Profitability

14 metrics
MetricCRTOIBTAPDD
Gross margin 52.6% 78.2% 56.3%
EBITDA margin – -0.5% –
Operating margin 5.8% -3.5% 22.2%
Pretax margin 6.0% -1.3% 28.4%
Net margin 4.4% -3.2% 20.7%
FCF margin -0.8% 21.7% 24.7%
Operating cash flow margin 7.2% 27.2% 24.7%
Return on equity 7.1% -4.5% 21.1%
Return on assets 4.1% -2.3% 14.1%
Return on invested capital 6.9% – –
Return on capital employed 7.6% -4.5% 22.6%
Asset turnover 0.9x 0.7x 0.7x
Cash conversion (OCF / net income) 1.6x -8.5x 1.2x
Stock comp / revenue 3.7% 14.1% –

Financial Health

11 metrics
MetricCRTOIBTAPDD
Debt / assets 0.5% – –
Debt / equity 0.0x – –
Net debt / EBITDA – – –
Debt / FCF -0.7x – –
Liabilities / assets 42.1% 50.2% 32.5%
Equity / assets 57.9% 49.8% 67.5%
Interest coverage – – –
Current ratio 1.3x 1.7x 2.6x
Quick ratio 1.1x 1.6x 2.1x
Cash ratio 0.4x 0.7x 2.1x
Altman Z-score 2.10 3.35 4.54

Shareholder Returns

7 metrics
MetricCRTOIBTAPDD
Dividend yield – – –
Net buyback yield 23.3% 13.9% –
Shareholder yield 23.3% 13.9% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRTOIBTAPDD
Forward P/E 4.0xFY2026 – 7.2xFY2026
EPS, next fiscal year $3.62FY2026 $-0.64FY2026 $10.78FY2026
EPS growth, next FY -21.6%FY2026 -633.3%FY2026 +4.2%FY2026
EPS growth, the year after +7.2% – +19.6%
Revenue, next fiscal year $986.69MFY2026 $334.20MFY2026 $72.21BFY2026
Revenue growth, next FY -15.7%FY2026 -2.4%FY2026 +17.0%FY2026
Revenue growth, the year after +3.7% +22.9% +9.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRTOIBTAPDD
Held by institutions 83.4% 69.4% 30.3%
Institutions holding 126 149 507
Change in shares held, QoQ +2.2% -1.6% +4.8%
Institutions buying 62 68 213
Institutions selling 39 48 234
Buyers to sellers 1.59 1.42 0.91

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRTOIBTAPDD
CRTO 1.00 0.22 0.03
IBTA 0.22 1.00 0.05
PDD 0.03 0.05 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRTO, IBTA and PDD?

PDD Holdings (PDD) is the largest by market capitalisation: Criteo (CRTO) $734.54M, Ibotta (IBTA) $1.14B, PDD Holdings (PDD) $110.76B.

Which stock is cheaper, CRTO, IBTA and PDD?

PDD Holdings (PDD) trades on the lowest price-to-earnings ratio (Criteo (CRTO) 9.4x, Ibotta (IBTA) -103.5x, PDD Holdings (PDD) 8.2x). On next year's consensus earnings, Criteo (CRTO) is cheapest (Criteo (CRTO) 4.0x, PDD Holdings (PDD) 7.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

PDD Holdings (PDD) grew revenue fastest over the trailing twelve months: Criteo (CRTO) -8.2%, Ibotta (IBTA) -6.6%, PDD Holdings (PDD) +13.8%.

Which company is more profitable?

PDD Holdings (PDD) has the highest net margin (Criteo (CRTO) 4.4%, Ibotta (IBTA) -3.2%, PDD Holdings (PDD) 20.7%).

Which stock has performed better?

Over the past year Ibotta (IBTA) returned the most: Criteo (CRTO) -30.7%, Ibotta (IBTA) +38.0%, PDD Holdings (PDD) -43.9%. Over five years, PDD Holdings (PDD) compounded fastest (Criteo (CRTO) -15.2%/yr, PDD Holdings (PDD) -2.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, PDD Holdings (PDD) has been the steadiest (Criteo (CRTO) 58.0%, Ibotta (IBTA) 76.7%, PDD Holdings (PDD) 33.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRTO, IBTA and PDD?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, PDD Holdings (PDD) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.