CRON vs MO vs PM Stock Comparison

Cronos, Altria and Philip Morris International Prices as of Oct 26, 2026 Peers: Industry group
CRON Cronos Group Inc.
$3.31 -0.9% 1M +31.3% 1Y
Market cap
$1.26B
P/E
18.1x
Revenue (TTM)
$236.78M
Div. yield
–
Cannabis Consumer Staples
3 wins
MO Altria Group, Inc.
$73.61 +7.0% 1M +13.8% 1Y
Market cap
$122.68B
P/E
15.4x
Revenue (TTM)
$23.46B
Div. yield
0.06%
Tobacco Consumer Staples
6 wins

Head to Head

11 decided of 12

Altria leads on 6 of the 12 questions below (Altria 6, Cronos 3, Philip Morris International 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRONMOPMLeader
Larger companyMarket capitalisation $1.26B $122.68B $316.25B PM
Cheaper on earningsLower P/E, profitable companies only 18.1x 15.4x 29.5x MO
Cheaper on forward earningsLower price / next fiscal year consensus EPS 20.7x 12.6x 23.3x MO
Faster revenue growthRevenue growth, trailing twelve months +36.1% -0.6% +7.9% CRON
More profitableNet margin, trailing twelve months 29.6% 34.0% 24.8% MO
Better return on capitalReturn on invested capital — 38.9% 32.1% MO
Less leveragedLower net debt / EBITDA — 2.0x 2.2x MO
Higher dividend yieldTrailing dividend yield 0.00% 0.06% 0.00% –
Better 1-year returnPrice return, last 12 months +31.3% +13.8% +28.1% CRON
Better 5-year returnAnnualised price return, 5 years -9.0%/yr +9.2%/yr +16.3%/yr PM
Less volatileAnnualised volatility, 1 year 39.4% 26.8% 28.3% MO
Higher overall scoreMean of the five percentile scores vs peers 88/100 65/100 60/100 CRON

Percentile Scorecard

CRONMOPM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRONMOPM
Valuation 70 #12 of 38 76 #10 of 38 57 #17 of 38
Growth 100 #1 of 35 27 #26 of 35 59 #15 of 35
Profitability 77 #9 of 36 100 #1 of 36 97 #2 of 36
Financial Health 100 #1 of 39 21 #31 of 39 26 #29 of 39
Shareholder Returns 92 #2 of 13 100 #1 of 13 –
Overall 88 65 60
  • CRON ranked among 40 companies in Tobacco and Cannabis
  • MO ranked among 40 companies in Tobacco and Cannabis
  • PM ranked among 40 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRONMOPMSPY
1 month -0.9%+7.0%+6.0% -0.8%
3 months +15.7%+1.0%+3.2% +3.5%
6 months +22.6%+11.5%+25.5% +7.0%
Year to date +25.9%+27.7%+25.9% +12.2%
1 year +31.3%+13.8%+28.1% +13.0%
3 years +92.4%+87.3%+130.8% +86.3%
3 years, per year +24.4%+23.3%+32.2% +23.1%
5 years -37.4%+55.0%+112.8% +68.6%
5 years, per year -9.0%+9.2%+16.3% +11.0%
10 years —+14.1%+110.2% +258.0%
10 years, per year —+1.3%+7.7% +13.6%

Risk

MeasureCRONMOPMSPY
Volatility, 1Y 39.4%26.8%28.3% 12.7%
Downside volatility, 1Y 36.1%29.6%28.6% 12.7%
Beta vs S&P 500, 1Y 0.60-0.52-0.17 1.00
Return / volatility, 1Y 0.800.520.99 1.02
Max drawdown, 5Y -75.9%-30.6%-25.8% -25.4%
From 52-week high -6.8%-3.2%-1.8% -1.8%
52-week high $3.55$76.07$205.60 $779.14
52-week low $2.30$54.72$144.33 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRONMOPM
P/E now vs peer median 17.7xmedian 16.5x 15.4xmedian 16.5x 29.4xmedian 16.5x
P/S now vs peer median 5.2xmedian 0.9x 5.2xmedian 0.9x 7.3xmedian 0.9x
EV/EBITDA now vs peer median 36.3xmedian 12.3x 12.9xmedian 12.3x 19.0xmedian 12.3x
P/FCF now vs peer median 24.6xmedian 23.1x 13.5xmedian 23.1x 23.1xmedian 23.1x
P/B now vs peer median 1.1xmedian 1.0x -46.1xmedian 1.0x -39.6xmedian 1.0x
PEG now vs peer median 0.50median 0.56 2.01median 0.56 2.94median 0.56

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRONMOPM
Revenue $236.78M $23.46B $43.14B
Gross profit $82.13M $14.77B $29.20B
Operating income -$2.43M $10.97B $16.66B
Net income $77.88M $7.97B $11.34B
Free cash flow $49.82M $9.11B $13.60B
R&D $5.36M – –
EPS (diluted) $0.19 $4.77 $6.86
Cash & equivalents $467.02M $2.37B $6.68B
Total debt – $24.58B $47.56B
Shares (diluted) 375.06M 1.67B 1.56B
Enterprise value -$2.01B $108.83B $293.25B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRONMOPM
P/E 17.7x 15.4x 29.4x
P/FCF 24.6x 13.5x 23.1x
P/Operating cash flow 20.4x 13.1x 20.8x
P/S 5.2x 5.2x 7.3x
P/B 1.1x -46.1x -39.6x
P/Tangible book 1.1x -8.5x -17.7x
EV/EBITDA 36.3x 12.9x 19.0x
EV/EBIT -177.1x 13.2x 21.3x
EV/Revenue 1.8x 6.2x 8.2x
EV/FCF 8.6x 15.9x 26.2x
EV/Operating cash flow 7.2x 15.4x 23.5x
PEG (3Y EPS CAGR) 0.50 2.01 2.94

Growth

14 metrics
MetricCRONMOPM
Revenue growth (1Y) 36.1% -0.6% 7.9%
Revenue CAGR (3Y) 30.1% -2.0% 8.0%
Gross profit growth (1Y) 92.5% 1.8% 9.0%
Gross profit CAGR (3Y) 98.9% 1.1% 10.5%
Operating income growth (1Y) 95.5% -0.7% 12.7%
Operating income CAGR (3Y) 70.6% -1.8% 12.9%
Net income growth (1Y) 264.6% -9.3% 24.4%
Net income CAGR (3Y) 36.5% 5.4% 10.3%
EPS growth (1Y) 288.8% -8.5% 24.0%
EPS CAGR (3Y) 35.6% 7.7% 10.0%
Operating cash flow growth (1Y) 199.9% 6.0% 31.5%
Operating cash flow CAGR (3Y) 37.8% 2.2% 19.0%
Free cash flow growth (1Y) 651.8% 4.4% 34.3%
Free cash flow CAGR (3Y) 35.7% 2.0% 32.4%

Profitability

14 metrics
MetricCRONMOPM
Gross margin 34.7% 63.0% 67.7%
EBITDA margin 5.0% 47.8% 43.4%
Operating margin -1.0% 46.8% 38.6%
Pretax margin 28.9% 44.2% 36.4%
Net margin 29.6% 34.0% 24.8%
FCF margin 21.0% 38.8% 31.5%
Operating cash flow margin 25.4% 40.1% 35.1%
Return on equity 7.1% – –
Return on assets 6.7% 23.5% 16.8%
Return on invested capital – 38.9% 32.1%
Return on capital employed -0.2% 41.9% 39.4%
Asset turnover 0.2x 0.7x 0.6x
Cash conversion (OCF / net income) 0.8x 1.2x 1.3x
Stock comp / revenue 2.7% – –

Financial Health

11 metrics
MetricCRONMOPM
Debt / assets – 73.6% 71.3%
Debt / equity – -9.2x -6.0x
Net debt / EBITDA – 2.0x 2.2x
Debt / FCF – 2.7x 3.5x
Liabilities / assets 5.3% 108.0% 111.9%
Equity / assets 94.7% -8.0% -11.9%
Interest coverage – – –
Current ratio 16.2x 0.5x 1.0x
Quick ratio 14.8x 0.4x 0.5x
Cash ratio 14.1x 0.3x 0.3x
Altman Z-score 13.44 5.23 4.78

Shareholder Returns

7 metrics
MetricCRONMOPM
Dividend yield – 5.8% 3.0%
Net buyback yield 3.2% 0.6% –
Shareholder yield 3.2% 6.4% 3.0%
Payout ratio (earnings) – 88.6% –
Payout ratio (FCF) – 77.5% –
Dividend growth (1Y) – 2.7% –
Dividend CAGR (3Y) – 1.8% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRONMOPM
Forward P/E 20.7xFY2026 12.6xFY2026 23.3xFY2026
EPS, next fiscal year $0.16FY2026 $5.83FY2026 $8.68FY2026
EPS growth, next FY – +7.6%FY2026 +15.1%FY2026
EPS growth, the year after +18.8% +4.3% -0.8%
Revenue, next fiscal year $206.33MFY2026 $19.71BFY2026 $42.48BFY2026
Revenue growth, next FY +40.7%FY2026 -2.1%FY2026 +4.5%FY2026
Revenue growth, the year after +26.5% -0.8% +4.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRONMOPM
Held by institutions 12.8% 64.0% 83.5%
Institutions holding 195 2,547 2,926
Change in shares held, QoQ -2.5% +3.6% +0.5%
Institutions buying 71 1,348 1,470
Institutions selling 41 821 1,000
Buyers to sellers 1.73 1.64 1.47

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRONMOPM
CRON 1.00 0.01 0.02
MO 0.01 1.00 0.56
PM 0.02 0.56 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRON, MO and PM?

Philip Morris International (PM) is the largest by market capitalisation: Cronos (CRON) $1.26B, Altria (MO) $122.68B, Philip Morris International (PM) $316.25B.

Which stock is cheaper, CRON, MO and PM?

Altria (MO) trades on the lowest price-to-earnings ratio (Cronos (CRON) 18.1x, Altria (MO) 15.4x, Philip Morris International (PM) 29.5x). On next year's consensus earnings, Altria (MO) is cheapest (Cronos (CRON) 20.7x, Altria (MO) 12.6x, Philip Morris International (PM) 23.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Cronos (CRON) grew revenue fastest over the trailing twelve months: Cronos (CRON) +36.1%, Altria (MO) -0.6%, Philip Morris International (PM) +7.9%.

Which company is more profitable?

Altria (MO) has the highest net margin (Cronos (CRON) 29.6%, Altria (MO) 34.0%, Philip Morris International (PM) 24.8%). On return on invested capital, Altria (MO) leads (Altria (MO) 38.9%, Philip Morris International (PM) 32.1%).

Which stock has performed better?

Over the past year Cronos (CRON) returned the most: Cronos (CRON) +31.3%, Altria (MO) +13.8%, Philip Morris International (PM) +28.1%. Over five years, Philip Morris International (PM) compounded fastest (Cronos (CRON) -9.0%/yr, Altria (MO) +9.2%/yr, Philip Morris International (PM) +16.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Cronos (CRON) 0.00%, Altria (MO) 0.06%, Philip Morris International (PM) 0.00%. Cronos (CRON) and Philip Morris International (PM) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Altria (MO) has been the steadiest (Cronos (CRON) 39.4%, Altria (MO) 26.8%, Philip Morris International (PM) 28.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRON, MO and PM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Altria (MO) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.