CRM vs VEEV vs SAP Stock Comparison

Salesforce, Veeva Systems and Sap Se Prices as of Oct 26, 2026 Peers: Industry group
CRM Salesforce, Inc.
$247.58 +5.8% 1M -2.8% 1Y
Market cap
$197.55B
P/E
20.4x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
3 wins
VEEV Veeva Systems Inc
$318.21 +13.4% 1M +8.6% 1Y
Market cap
$50.51B
P/E
49.8x
Revenue (TTM)
$3.46B
Div. yield
–
Healthcare IT Technology
3 wins
SAP Sap Se
$238.44 +13.2% 1M -11.5% 1Y
Market cap
$275.96B
P/E
29.0x
Revenue (TTM)
$45.76B
Div. yield
–
ERP Software Technology
5 wins

Head to Head

11 decided of 12

Sap Se leads on 5 of the 12 questions below (Sap Se 5, Salesforce 3, Veeva Systems 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRMVEEVSAPLeader
Larger companyMarket capitalisation $197.55B $50.51B $275.96B SAP
Cheaper on earningsLower P/E, profitable companies only 20.4x 49.8x 29.0x CRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.0x 35.5x 28.0x CRM
Faster revenue growthRevenue growth, trailing twelve months +11.2% +16.5% +13.5% VEEV
More profitableNet margin, trailing twelve months 22.0% 29.3% 20.8% VEEV
Better return on capitalReturn on invested capital 9.0% — 35.6% SAP
Less leveragedLower net debt / EBITDA 1.9x — -0.4x SAP
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -2.8% +8.6% -11.5% VEEV
Better 5-year returnAnnualised price return, 5 years -3.5%/yr +0.3%/yr +10.5%/yr SAP
Less volatileAnnualised volatility, 1 year 46.8% 42.9% 39.4% SAP
Higher overall scoreMean of the five percentile scores vs peers 70/100 68/100 63/100 CRM

Percentile Scorecard

CRMVEEVSAP

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRMVEEVSAP
Valuation 76 #25 of 102 36 #58 of 90 51 #51 of 102
Growth 73 #27 of 98 74 #22 of 82 69 #31 of 98
Profitability 88 #12 of 95 87 #11 of 77 92 #9 of 95
Financial Health 43 #63 of 109 95 #6 of 96 77 #26 of 109
Shareholder Returns 70 #20 of 64 49 #28 of 54 29 #46 of 64
Overall 70 68 63
  • CRM ranked among 115 companies in Business Applications
  • VEEV ranked among 99 companies in Vertical Software
  • SAP ranked among 115 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRMVEEVSAPSPY
1 month +5.8%+13.4%+13.2% -0.8%
3 months +42.7%+63.7%+39.4% +3.5%
6 months +37.4%+98.3%+37.5% +7.0%
Year to date -6.5%+42.5%-1.8% +12.2%
1 year -2.8%+8.6%-11.5% +13.0%
3 years +26.0%+67.9%+81.5% +86.3%
3 years, per year +8.0%+18.9%+22.0% +23.1%
5 years -16.1%+1.5%+64.6% +68.6%
5 years, per year -3.5%+0.3%+10.5% +11.0%
10 years +230.3%+735.4%+171.7% +258.0%
10 years, per year +12.7%+23.7%+10.5% +13.6%

Risk

MeasureCRMVEEVSAPSPY
Volatility, 1Y 46.8%42.9%39.4% 12.7%
Downside volatility, 1Y 41.6%40.3%40.7% 12.7%
Beta vs S&P 500, 1Y 0.400.570.63 1.00
Return / volatility, 1Y -0.060.20-0.29 1.02
Max drawdown, 5Y -59.2%-52.8%-53.2% -25.4%
From 52-week high -7.0%-1.5%-12.4% -1.8%
52-week high $266.23$322.91$272.16 $779.14
52-week low $150.12$151.43$146.09 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRMVEEVSAP
P/E now vs peer median 21.0xmedian 28.8x 50.9xmedian 42.4x 29.2xmedian 28.8x
P/S now vs peer median 4.6xmedian 2.8x 14.9xmedian 2.7x 6.4xmedian 2.8x
EV/EBITDA now vs peer median 15.5xmedian 17.7x 40.5xmedian 19.0x 12.0xmedian 17.7x
P/FCF now vs peer median 13.4xmedian 15.8x 30.9xmedian 19.4x 28.2xmedian 15.8x
P/B now vs peer median 5.3xmedian 3.2x 6.9xmedian 1.8x 5.6xmedian 3.2x
PEG now vs peer median 0.22median 0.85 2.22median 1.75 1.82median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRMVEEVSAP
Revenue $43.94B $3.46B $45.76B
Gross profit $33.96B $2.59B $33.40B
Operating income $8.74B $1.03B $22.06B
Net income $9.66B $1.01B $9.47B
Free cash flow $15.15B $1.67B $10.40B
R&D $6.37B $821.92M $8.26B
EPS (diluted) $11.77 $6.15 $8.11
Cash & equivalents $8.31B $1.81B $10.62B
Total debt $39.29B – $9.68B
Shares (diluted) 821.00M 165.06M 1.18B
Enterprise value $153.43B $22.75B $203.36B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRMVEEVSAP
P/E 21.0x 50.9x 29.2x
P/FCF 13.4x 30.9x 28.2x
P/Operating cash flow 12.9x 30.9x 25.5x
P/S 4.6x 14.9x 6.4x
P/B 5.3x 6.9x 5.6x
P/Tangible book 6.3x 7.0x 5.9x
EV/EBITDA 15.5x 40.5x 12.0x
EV/EBIT 26.5x 42.8x 12.8x
EV/Revenue 5.3x 12.8x 6.2x
EV/FCF 15.3x 26.6x 27.2x
EV/Operating cash flow 14.7x 26.6x 24.6x
PEG (3Y EPS CAGR) 0.22 2.22 1.82

Growth

14 metrics
MetricCRMVEEVSAP
Revenue growth (1Y) 11.2% 16.5% 13.5%
Revenue CAGR (3Y) 9.9% 15.7% 11.7%
Gross profit growth (1Y) 10.7% 15.5% 12.6%
Gross profit CAGR (3Y) 11.3% 18.0% 12.1%
Operating income growth (1Y) 9.4% 29.5% 30.9%
Operating income CAGR (3Y) 47.8% 37.8% 52.1%
Net income growth (1Y) 45.0% 25.3% 18.5%
Net income CAGR (3Y) 82.9% 23.4% 16.4%
EPS growth (1Y) 69.9% 27.3% 22.0%
EPS CAGR (3Y) 94.5% 22.9% 16.0%
Operating cash flow growth (1Y) 19.6% 23.4% 43.3%
Operating cash flow CAGR (3Y) 23.3% 19.5% 19.0%
Free cash flow growth (1Y) 21.3% 23.4% 43.7%
Free cash flow CAGR (3Y) 26.1% 19.5% 20.9%

Profitability

14 metrics
MetricCRMVEEVSAP
Gross margin 77.3% 75.0% 73.0%
EBITDA margin 34.0% 31.6% 51.5%
Operating margin 19.9% 29.9% 48.2%
Pretax margin 28.2% 38.4% 29.2%
Net margin 22.0% 29.3% 20.8%
FCF margin 34.5% 48.2% 22.7%
Operating cash flow margin 35.8% 48.2% 25.1%
Return on equity 26.7% 13.8% 18.5%
Return on assets 8.9% 11.2% 11.2%
Return on invested capital 9.0% – 35.6%
Return on capital employed 10.7% 13.5% 34.0%
Asset turnover 0.4x 0.4x 0.5x
Cash conversion (OCF / net income) 1.6x 1.6x 1.2x
Stock comp / revenue 8.3% 14.3% 3.9%

Financial Health

11 metrics
MetricCRMVEEVSAP
Debt / assets 35.8% – 11.2%
Debt / equity 1.0x – 0.2x
Net debt / EBITDA 1.9x – -0.4x
Debt / FCF 2.6x – 0.9x
Liabilities / assets 65.0% 18.0% 39.1%
Equity / assets 35.0% 82.0% 60.9%
Interest coverage 9.4x – 8.3x
Current ratio 0.8x 5.5x 1.2x
Quick ratio 0.7x 5.4x 0.9x
Cash ratio 0.4x 5.0x 0.9x
Altman Z-score 2.68 21.35 7.54

Shareholder Returns

7 metrics
MetricCRMVEEVSAP
Dividend yield 0.7% – 1.2%
Net buyback yield 16.8% 0.7% -0.1%
Shareholder yield 17.5% 0.7% 1.1%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRMVEEVSAP
Forward P/E 14.0xFY2026 35.5xFY2026 28.0xFY2026
EPS, next fiscal year $17.65FY2026 $8.97FY2026 $8.52FY2026
EPS growth, next FY +41.0%FY2026 +10.7%FY2026 +16.1%FY2026
EPS growth, the year after -5.3% +16.8% +4.9%
Revenue, next fiscal year $43.89BFY2026 $3.60BFY2026 $42.86BFY2026
Revenue growth, next FY +5.7%FY2026 +12.5%FY2026 -2.4%FY2026
Revenue growth, the year after +11.7% +17.3% +14.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRMVEEVSAP
Held by institutions 80.7% 88.8% 7.2%
Institutions holding 2,471 1,056 814
Change in shares held, QoQ -4.8% +5.7% -3.0%
Institutions buying 1,003 586 456
Institutions selling 1,270 358 243
Buyers to sellers 0.79 1.64 1.88

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRMVEEVSAP
CRM 1.00 0.71 0.67
VEEV 0.71 1.00 0.59
SAP 0.67 0.59 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, CRM, VEEV and SAP?

Sap Se (SAP) is the largest by market capitalisation: Salesforce (CRM) $197.55B, Veeva Systems (VEEV) $50.51B, Sap Se (SAP) $275.96B.

Which stock is cheaper, CRM, VEEV and SAP?

Salesforce (CRM) trades on the lowest price-to-earnings ratio (Salesforce (CRM) 20.4x, Veeva Systems (VEEV) 49.8x, Sap Se (SAP) 29.0x). On next year's consensus earnings, Salesforce (CRM) is cheapest (Salesforce (CRM) 14.0x, Veeva Systems (VEEV) 35.5x, Sap Se (SAP) 28.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Veeva Systems (VEEV) grew revenue fastest over the trailing twelve months: Salesforce (CRM) +11.2%, Veeva Systems (VEEV) +16.5%, Sap Se (SAP) +13.5%.

Which company is more profitable?

Veeva Systems (VEEV) has the highest net margin (Salesforce (CRM) 22.0%, Veeva Systems (VEEV) 29.3%, Sap Se (SAP) 20.8%). On return on invested capital, Sap Se (SAP) leads (Salesforce (CRM) 9.0%, Sap Se (SAP) 35.6%).

Which stock has performed better?

Over the past year Veeva Systems (VEEV) returned the most: Salesforce (CRM) -2.8%, Veeva Systems (VEEV) +8.6%, Sap Se (SAP) -11.5%. Over five years, Sap Se (SAP) compounded fastest (Salesforce (CRM) -3.5%/yr, Veeva Systems (VEEV) +0.3%/yr, Sap Se (SAP) +10.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Sap Se (SAP) has been the steadiest (Salesforce (CRM) 46.8%, Veeva Systems (VEEV) 42.9%, Sap Se (SAP) 39.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRM, VEEV and SAP?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Sap Se (SAP) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.