CRM vs HUCK vs ATHM Stock Comparison

Salesforce, Huckleberry.ai and Autohome Prices as of Oct 26, 2026 Peers: Industry group
CRM Salesforce, Inc.
$247.58 +5.8% 1M -2.8% 1Y
Market cap
$203.76B
P/E
21.0x
Revenue (TTM)
$43.94B
Div. yield
0.70%
CRM and Sales Software Technology
8 wins
HUCK Huckleberry.ai, Inc.
$3.11 -7.7% 1M -77.2% 1Y
Market cap
$136.13M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology
ATHM Autohome Inc.
$20.40 -4.2% 1M -21.5% 1Y
Market cap
$2.36B
P/E
17.9x
Revenue (TTM)
$787.39M
Div. yield
9.12%
Digital Marketplaces Technology
3 wins

Head to Head

11 decided of 12

Salesforce leads on 8 of the 12 questions below (Salesforce 8, Autohome 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRMHUCKATHMLeader
Larger companyMarket capitalisation $203.76B $136.13M $2.36B CRM
Cheaper on earningsLower P/E, profitable companies only 21.0x -3.4x 17.9x ATHM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.0x 44.4x 19.1x CRM
Faster revenue growthRevenue growth, trailing twelve months +11.2% -1.0% -16.5% CRM
More profitableNet margin, trailing twelve months 22.0% -13.4% 17.0% CRM
Better return on capitalReturn on invested capital 9.0% — — –
Less leveragedLower net debt / EBITDA 1.9x 67.5x — CRM
Higher dividend yieldTrailing dividend yield 0.70% — 9.12% ATHM
Better 1-year returnPrice return, last 12 months -2.8% -77.2% -21.5% CRM
Better 5-year returnAnnualised price return, 5 years -3.5%/yr -48.7%/yr -12.4%/yr CRM
Less volatileAnnualised volatility, 1 year 46.8% 101.1% 32.4% ATHM
Higher overall scoreMean of the five percentile scores vs peers 84/100 47/100 59/100 CRM

Percentile Scorecard

CRMHUCKATHM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRMHUCKATHM
Valuation 83 #8 of 41 58 #18 of 41 67 #30 of 90
Growth 87 #6 of 38 57 #17 of 38 3 #73 of 75
Profitability 91 #4 of 36 60 #15 of 36 62 #29 of 75
Financial Health 57 #21 of 48 13 #42 of 48 88 #13 of 99
Shareholder Returns 100 #1 of 14 46 #8 of 14 77 #9 of 36
Overall 84 47 59
  • CRM ranked among 51 companies in Business Applications
  • HUCK ranked among 51 companies in Business Applications
  • ATHM ranked among 102 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRMHUCKATHMSPY
1 month +5.8%-7.7%-4.2% -0.8%
3 months +42.7%-12.9%-4.5% +3.5%
6 months +37.4%-12.6%+10.5% +7.0%
Year to date -6.5%-63.1%-8.4% +12.2%
1 year -2.8%-77.2%-21.5% +13.0%
3 years +26.0%-61.2%-24.0% +86.3%
3 years, per year +8.0%-27.1%-8.7% +23.1%
5 years -16.1%-96.5%-48.5% +68.6%
5 years, per year -3.5%-48.7%-12.4% +11.0%
10 years +230.3%—-17.5% +258.0%
10 years, per year +12.7%—-1.9% +13.6%

Risk

MeasureCRMHUCKATHMSPY
Volatility, 1Y 46.8%101.1%32.4% 12.7%
Downside volatility, 1Y 41.6%107.6%31.0% 12.7%
Beta vs S&P 500, 1Y 0.402.180.85 1.00
Return / volatility, 1Y -0.06-0.76-0.66 1.02
Max drawdown, 5Y -59.2%-97.8%-59.7% -25.4%
From 52-week high -7.0%-77.8%-22.9% -1.8%
52-week high $266.23$14.01$26.46 $779.14
52-week low $150.12$2.00$16.38 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRMHUCKATHM
P/E now vs peer median 21.0xmedian 20.8x -3.4xmedian 20.8x 17.9xmedian 17.9x
P/S now vs peer median 4.6xmedian 2.5x 0.4xmedian 2.5x 3.0xmedian 1.7x
EV/EBITDA now vs peer median 15.5xmedian 21.3x 149.4xmedian 21.3x —median 11.8x
P/FCF now vs peer median 13.4xmedian 25.2x -15.5xmedian 25.2x —median 10.1x
P/B now vs peer median 5.3xmedian 2.1x -0.7xmedian 2.1x 0.7xmedian 1.2x
PEG now vs peer median 0.22median 2.04 -0.13median 2.04 -0.89median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRMHUCKATHM
Revenue $43.94B $315.21M $787.39M
Gross profit $33.96B $237.80M $573.40M
Operating income $8.74B -$30.85M $48.02M
Net income $9.66B -$42.15M $129.13M
Free cash flow $15.15B -$8.79M –
R&D $6.37B $74.68M $148.61M
EPS (diluted) $11.77 $-0.92 $1.14
Cash & equivalents $8.31B $25.10M $367.84M
Total debt $39.29B – –
Shares (diluted) 821.00M 46.00M 118.02M
Enterprise value $159.63B -$18.89M -$8.48B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRMHUCKATHM
P/E 21.0x -3.4x 17.9x
P/FCF 13.4x -15.5x –
P/Operating cash flow 12.9x -228.0x –
P/S 4.6x 0.4x 3.0x
P/B 5.3x -0.7x 0.7x
P/Tangible book 6.3x -0.7x 0.7x
EV/EBITDA 15.5x 149.4x –
EV/EBIT 26.5x -8.0x -6.5x
EV/Revenue 5.3x 0.8x -0.4x
EV/FCF 15.3x -28.2x –
EV/Operating cash flow 14.7x -415.9x –
PEG (3Y EPS CAGR) 0.22 -0.13 -0.89

Growth

14 metrics
MetricCRMHUCKATHM
Revenue growth (1Y) 11.2% -1.0% -16.5%
Revenue CAGR (3Y) 9.9% -0.3% -8.0%
Gross profit growth (1Y) 10.7% 0.1% -19.5%
Gross profit CAGR (3Y) 11.3% -0.7% -11.0%
Operating income growth (1Y) 9.4% 31.3% -59.0%
Operating income CAGR (3Y) 47.8% 22.0% -36.4%
Net income growth (1Y) 45.0% 45.6% -37.6%
Net income CAGR (3Y) 82.9% 20.5% -23.3%
EPS growth (1Y) 69.9% 51.9% -32.5%
EPS CAGR (3Y) 94.5% 26.9% -20.1%
Operating cash flow growth (1Y) 19.6% -123.5% –
Operating cash flow CAGR (3Y) 23.3% 57.6% –
Free cash flow growth (1Y) 21.3% -17.9% –
Free cash flow CAGR (3Y) 26.1% 22.6% –

Profitability

14 metrics
MetricCRMHUCKATHM
Gross margin 77.3% 75.4% 72.8%
EBITDA margin 34.0% 0.5% –
Operating margin 19.9% -9.8% 6.1%
Pretax margin 28.2% -12.8% 17.9%
Net margin 22.0% -13.4% 17.0%
FCF margin 34.5% -2.8% –
Operating cash flow margin 35.8% -0.2% –
Return on equity 26.7% – 3.9%
Return on assets 8.9% -22.7% 3.3%
Return on invested capital 9.0% – –
Return on capital employed 10.7% – 1.4%
Asset turnover 0.4x 1.7x 0.2x
Cash conversion (OCF / net income) 1.6x 0.0x –
Stock comp / revenue 8.3% 16.2% –

Financial Health

11 metrics
MetricCRMHUCKATHM
Debt / assets 35.8% 78.4% –
Debt / equity 1.0x -0.7x –
Net debt / EBITDA 1.9x 67.5x –
Debt / FCF 2.6x -15.6x –
Liabilities / assets 65.0% 207.1% 17.8%
Equity / assets 35.0% -107.1% 82.2%
Interest coverage 9.4x – –
Current ratio 0.8x 0.3x 6.8x
Quick ratio 0.7x 0.2x 6.5x
Cash ratio 0.4x 0.1x 6.0x
Altman Z-score 2.68 -12.86 –

Shareholder Returns

7 metrics
MetricCRMHUCKATHM
Dividend yield 0.7% – 9.1%
Net buyback yield 16.8% -0.7% –
Shareholder yield 17.5% -0.7% 9.1%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRMHUCKATHM
Forward P/E 14.0xFY2026 44.4xFY2026 19.1xFY2026
EPS, next fiscal year $17.65FY2026 $0.07FY2026 $1.07FY2026
EPS growth, next FY +41.0%FY2026 – -36.3%FY2026
EPS growth, the year after -5.3% -28.6% +9.3%
Revenue, next fiscal year $43.89BFY2026 $301.44MFY2026 $769.96MFY2026
Revenue growth, next FY +5.7%FY2026 -5.5%FY2026 -16.5%FY2026
Revenue growth, the year after +11.7% -1.9% -1.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRMHUCKATHM
Held by institutions 80.7% – 42.5%
Institutions holding 2,471 – 127
Change in shares held, QoQ -4.8% – +1.6%
Institutions buying 1,003 – 64
Institutions selling 1,270 – 44
Buyers to sellers 0.79 – 1.45

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRMHUCKATHM
CRM 1.00 0.27 0.10
HUCK 0.27 1.00 0.18
ATHM 0.10 0.18 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRM, HUCK and ATHM?

Salesforce (CRM) is the largest by market capitalisation: Salesforce (CRM) $203.76B, Huckleberry.ai (HUCK) $136.13M, Autohome (ATHM) $2.36B.

Which stock is cheaper, CRM, HUCK and ATHM?

Autohome (ATHM) trades on the lowest price-to-earnings ratio (Salesforce (CRM) 21.0x, Huckleberry.ai (HUCK) -3.4x, Autohome (ATHM) 17.9x). On next year's consensus earnings, Salesforce (CRM) is cheapest (Salesforce (CRM) 14.0x, Huckleberry.ai (HUCK) 44.4x, Autohome (ATHM) 19.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Salesforce (CRM) grew revenue fastest over the trailing twelve months: Salesforce (CRM) +11.2%, Huckleberry.ai (HUCK) -1.0%, Autohome (ATHM) -16.5%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Salesforce (CRM) 22.0%, Huckleberry.ai (HUCK) -13.4%, Autohome (ATHM) 17.0%).

Which stock has performed better?

Over the past year Salesforce (CRM) returned the most: Salesforce (CRM) -2.8%, Huckleberry.ai (HUCK) -77.2%, Autohome (ATHM) -21.5%. Over five years, Salesforce (CRM) compounded fastest (Salesforce (CRM) -3.5%/yr, Huckleberry.ai (HUCK) -48.7%/yr, Autohome (ATHM) -12.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Autohome (ATHM) has the highest dividend yield: Salesforce (CRM) 0.70%, Autohome (ATHM) 9.12%. Huckleberry.ai (HUCK) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Autohome (ATHM) has been the steadiest (Salesforce (CRM) 46.8%, Huckleberry.ai (HUCK) 101.1%, Autohome (ATHM) 32.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRM, HUCK and ATHM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.