CRCT vs TBCH vs AXIL Stock Comparison

Cricut, Turtle Beach and Axil Brands Prices as of Oct 23, 2026 Peers: Industry group
CRCT Cricut, Inc.
$6.25 +6.1% 1M +18.8% 1Y
Market cap
$1.33B
P/E
15.2x
Revenue (TTM)
$689.79M
Div. yield
–
Consumer Electronics Consumer Discretionary
4 wins
TBCH Turtle Beach Corp
$16.46 +28.9% 1M -2.6% 1Y
Market cap
$314.30M
P/E
–
Revenue (TTM)
$297.77M
Div. yield
–
Consumer Electronics Consumer Discretionary
1 win
AXIL Axil Brands, Inc.
$5.70 -7.8% 1M -8.1% 1Y
Market cap
$37.84M
P/E
13.6x
Revenue (TTM)
$30.08M
Div. yield
–
Consumer Electronics Consumer Discretionary
4 wins

Head to Head

9 decided of 12

Cricut leads on 4 of the 12 questions below (Cricut 4, Axil Brands 4, Turtle Beach 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRCTTBCHAXILLeader
Larger companyMarket capitalisation $1.33B $314.30M $37.84M CRCT
Cheaper on earningsLower P/E, profitable companies only 15.2x -98.5x 13.6x AXIL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 17.4x 29.4x 8.4x AXIL
Faster revenue growthRevenue growth, trailing twelve months -3.1% -17.5% +10.3% AXIL
More profitableNet margin, trailing twelve months 12.7% -1.1% 9.3% CRCT
Better return on capitalReturn on invested capital — 5.6% — –
Less leveragedLower net debt / EBITDA — 2.8x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +18.8% -2.6% -8.1% CRCT
Better 5-year returnAnnualised price return, 5 years -24.8%/yr -10.3%/yr — TBCH
Less volatileAnnualised volatility, 1 year 41.8% 51.3% 79.4% CRCT
Higher overall scoreMean of the five percentile scores vs peers 72/100 60/100 85/100 AXIL

Percentile Scorecard

CRCTTBCHAXIL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRCTTBCHAXIL
Valuation 66 #15 of 42 49 #22 of 42 71 #13 of 42
Growth 37 #27 of 42 46 #23 of 42 83 #8 of 42
Profitability 100 #1 of 40 59 #17 of 40 92 #4 of 40
Financial Health 91 #5 of 44 51 #22 of 44 95 #3 of 44
Shareholder Returns 67 #10 of 28 96 #2 of 28 –
Overall 72 60 85
  • CRCT ranked among 45 companies in Household Durables
  • TBCH ranked among 45 companies in Household Durables
  • AXIL ranked among 45 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRCTTBCHAXILSPY
1 month +6.1%+28.9%-7.8% -1.0%
3 months +40.1%+36.7%-4.2% +2.9%
6 months +40.4%+43.8%-16.4% +6.4%
Year to date +26.3%+17.3%-17.7% +11.4%
1 year +18.8%-2.6%-8.1% +13.1%
3 years -26.5%+99.0%— +79.4%
3 years, per year -9.7%+25.8%— +21.5%
5 years -76.0%-41.9%— +67.7%
5 years, per year -24.8%-10.3%— +10.9%
10 years —+211.7%— +255.2%
10 years, per year —+12.0%— +13.5%

Risk

MeasureCRCTTBCHAXILSPY
Volatility, 1Y 41.8%51.3%79.4% 12.7%
Downside volatility, 1Y 41.5%48.5%64.0% 12.7%
Beta vs S&P 500, 1Y 0.581.760.15 1.00
Return / volatility, 1Y 0.45-0.05-0.10 1.03
Max drawdown, 5Y -87.5%-78.0%-74.3% -25.4%
From 52-week high -6.7%-3.7%-34.4% -2.5%
52-week high $6.70$17.09$8.69 $779.14
52-week low $3.74$10.14$4.75 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRCTTBCHAXIL
P/E now vs peer median 14.9xmedian 15.0x -98.9xmedian 15.0x 13.9xmedian 15.0x
P/S now vs peer median 1.9xmedian 0.7x 1.0xmedian 0.7x 1.3xmedian 0.7x
EV/EBITDA now vs peer median 7.8xmedian 9.7x 16.2xmedian 9.7x 9.5xmedian 9.7x
P/FCF now vs peer median 8.9xmedian 12.1x 9.1xmedian 12.1x 8.9xmedian 12.1x
P/B now vs peer median 3.6xmedian 1.2x 3.7xmedian 1.2x 2.8xmedian 1.2x
PEG now vs peer median 0.63median 0.64 -1.56median 0.64 0.27median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRCTTBCHAXIL
Revenue $689.79M $297.77M $30.08M
Gross profit $399.65M $110.81M $21.78M
Operating income $106.89M $9.20M $3.00M
Net income $87.68M -$3.19M $2.79M
Free cash flow $147.65M $32.25M $4.37M
R&D $67.56M $17.81M –
EPS (diluted) $0.42 $-0.17 $0.34
Cash & equivalents $266.91M $19.57M $7.93M
Total debt – $208.99M –
Shares (diluted) 211.06M 19.18M 8.25M
Enterprise value $307.13M $253.19M $14.95M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRCTTBCHAXIL
P/E 14.9x -98.9x 13.9x
P/FCF 8.9x 9.1x 8.9x
P/Operating cash flow 7.3x 8.7x 8.7x
P/S 1.9x 1.0x 1.3x
P/B 3.6x 3.7x 2.8x
P/Tangible book 3.6x 5.9x 2.9x
EV/EBITDA 7.8x 16.2x 9.5x
EV/EBIT 9.6x 38.7x 10.3x
EV/Revenue 1.5x 1.2x 1.0x
EV/FCF 6.9x 11.0x 7.1x
EV/Operating cash flow 5.7x 10.5x 6.9x
PEG (3Y EPS CAGR) 0.63 -1.56 0.27

Growth

14 metrics
MetricCRCTTBCHAXIL
Revenue growth (1Y) -3.1% -17.5% 10.3%
Revenue CAGR (3Y) -5.5% 5.8% -5.7%
Gross profit growth (1Y) 7.7% -14.6% 13.9%
Gross profit CAGR (3Y) 6.6% 27.6% -6.9%
Operating income growth (1Y) 27.4% -70.4% 75.2%
Operating income CAGR (3Y) 22.4% 30.2% -2.0%
Net income growth (1Y) 22.1% -116.0% 114.4%
Net income CAGR (3Y) 21.9% 61.9% 15.6%
EPS growth (1Y) 24.1% -117.2% 114.3%
EPS CAGR (3Y) 23.5% 63.3% 51.6%
Operating cash flow growth (1Y) -33.5% 19.6% 1,438%
Operating cash flow CAGR (3Y) -12.0% 13.0% 21.5%
Free cash flow growth (1Y) -41.3% 29.0% 3,108%
Free cash flow CAGR (3Y) -14.4% 17.2% 22.1%

Profitability

14 metrics
MetricCRCTTBCHAXIL
Gross margin 57.9% 37.2% 72.4%
EBITDA margin 19.0% 7.4% 10.8%
Operating margin 15.5% 3.1% 10.0%
Pretax margin 16.9% -0.5% 10.7%
Net margin 12.7% -1.1% 9.3%
FCF margin 21.4% 10.8% 14.5%
Operating cash flow margin 26.1% 11.4% 14.9%
Return on equity 24.1% -3.3% 20.6%
Return on assets 15.5% -1.5% 15.2%
Return on invested capital – 5.6% –
Return on capital employed 29.4% 5.7% 21.7%
Asset turnover 1.2x 1.4x 1.6x
Cash conversion (OCF / net income) 2.1x -10.7x 1.6x
Stock comp / revenue 3.9% 2.0% 4.8%

Financial Health

11 metrics
MetricCRCTTBCHAXIL
Debt / assets – 37.5% –
Debt / equity – 1.0x –
Net debt / EBITDA – 2.8x –
Debt / FCF – 2.5x –
Liabilities / assets 37.1% 62.5% 25.3%
Equity / assets 62.9% 37.5% 74.7%
Interest coverage 188.5x – –
Current ratio 2.5x 2.4x 3.3x
Quick ratio 1.8x 1.1x 2.1x
Cash ratio 1.4x 0.4x 1.8x
Altman Z-score 6.10 2.43 8.07

Shareholder Returns

7 metrics
MetricCRCTTBCHAXIL
Dividend yield 3.2% – –
Net buyback yield 2.1% 12.8% –
Shareholder yield 5.3% 12.8% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRCTTBCHAXIL
Forward P/E 17.4xFY2026 29.4xFY2026 8.4xFY2026
EPS, next fiscal year $0.36FY2026 $0.56FY2026 $0.68FY2026
EPS growth, next FY +2.9%FY2026 -27.3%FY2026 +106.1%FY2026
EPS growth, the year after -30.6% +82.1% +44.1%
Revenue, next fiscal year $663.76MFY2026 $360.68MFY2026 $40.39MFY2026
Revenue growth, next FY -6.4%FY2026 +12.7%FY2026 +30.9%FY2026
Revenue growth, the year after +11.9% +10.9% +18.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRCTTBCHAXIL
Held by institutions 14.3% 68.8% 13.2%
Institutions holding 153 112 14
Change in shares held, QoQ +5.1% +3.8% -3.6%
Institutions buying 86 58 8
Institutions selling 43 37 1
Buyers to sellers 2.00 1.57 8.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRCTTBCHAXIL
CRCT 1.00 0.19 0.03
TBCH 0.19 1.00 0.09
AXIL 0.03 0.09 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRCT, TBCH and AXIL?

Cricut (CRCT) is the largest by market capitalisation: Cricut (CRCT) $1.33B, Turtle Beach (TBCH) $314.30M, Axil Brands (AXIL) $37.84M.

Which stock is cheaper, CRCT, TBCH and AXIL?

Axil Brands (AXIL) trades on the lowest price-to-earnings ratio (Cricut (CRCT) 15.2x, Turtle Beach (TBCH) -98.5x, Axil Brands (AXIL) 13.6x). On next year's consensus earnings, Axil Brands (AXIL) is cheapest (Cricut (CRCT) 17.4x, Turtle Beach (TBCH) 29.4x, Axil Brands (AXIL) 8.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Axil Brands (AXIL) grew revenue fastest over the trailing twelve months: Cricut (CRCT) -3.1%, Turtle Beach (TBCH) -17.5%, Axil Brands (AXIL) +10.3%.

Which company is more profitable?

Cricut (CRCT) has the highest net margin (Cricut (CRCT) 12.7%, Turtle Beach (TBCH) -1.1%, Axil Brands (AXIL) 9.3%).

Which stock has performed better?

Over the past year Cricut (CRCT) returned the most: Cricut (CRCT) +18.8%, Turtle Beach (TBCH) -2.6%, Axil Brands (AXIL) -8.1%. Over five years, Turtle Beach (TBCH) compounded fastest (Cricut (CRCT) -24.8%/yr, Turtle Beach (TBCH) -10.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Cricut (CRCT) has been the steadiest (Cricut (CRCT) 41.8%, Turtle Beach (TBCH) 51.3%, Axil Brands (AXIL) 79.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRCT, TBCH and AXIL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Cricut (CRCT) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.