CRCT vs FIG vs SSTK Stock Comparison

Cricut, Figma and Shutterstock Prices as of Oct 26, 2026 Peers: Industry group
CRCT Cricut, Inc.
$6.34 +3.3% 1M +21.5% 1Y
Market cap
$1.28B
P/E
14.7x
Revenue (TTM)
$689.79M
Div. yield
–
Consumer Electronics Consumer Discretionary
6 wins
FIG Figma, Inc.
$23.51 +12.7% 1M -55.9% 1Y
Market cap
$12.11B
P/E
–
Revenue (TTM)
$1.20B
Div. yield
–
Creative Software Technology
2 wins
SSTK Shutterstock, Inc.
$4.39 +5.0% 1M -82.2% 1Y
Market cap
$160.58M
P/E
–
Revenue (TTM)
$901.29M
Div. yield
–
Digital Marketplaces Technology

Head to Head

8 decided of 12

Cricut leads on 6 of the 12 questions below (Cricut 6, Figma 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRCTFIGSSTKLeader
Larger companyMarket capitalisation $1.28B $12.11B $160.58M FIG
Cheaper on earningsLower P/E, profitable companies only 14.7x -8.4x -0.8x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 17.6x 84.0x — CRCT
Faster revenue growthRevenue growth, trailing twelve months -3.1% +42.2% -10.8% FIG
More profitableNet margin, trailing twelve months 12.7% -119.8% -22.9% CRCT
Better return on capitalReturn on invested capital — — -21.6% –
Less leveragedLower net debt / EBITDA — — -2.1x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +21.5% -55.9% -82.2% CRCT
Better 5-year returnAnnualised price return, 5 years -25.3%/yr — -48.2%/yr CRCT
Less volatileAnnualised volatility, 1 year 41.9% 74.9% 72.7% CRCT
Higher overall scoreMean of the five percentile scores vs peers 71/100 32/100 48/100 CRCT

Percentile Scorecard

CRCTFIGSSTK

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRCTFIGSSTK
Valuation 66 #15 of 42 7 #27 of 29 82 #31 of 167
Growth 34 #28 of 42 39 #17 of 27 15 #130 of 153
Profitability 100 #1 of 40 4 #25 of 26 26 #114 of 153
Financial Health 91 #5 of 43 80 #7 of 31 20 #144 of 179
Shareholder Returns 63 #11 of 28 – 99 #2 of 94
Overall 71 32 48
  • CRCT ranked among 45 companies in Household Durables
  • FIG ranked among 32 companies in Workplace Software
  • SSTK ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRCTFIGSSTKSPY
1 month +3.3%+12.7%+5.0% -0.8%
3 months +41.5%+2.5%-25.1% +3.5%
6 months +43.1%+35.8%-75.1% +7.0%
Year to date +28.1%-37.1%-77.0% +12.2%
1 year +21.5%-55.9%-82.2% +13.0%
3 years -23.4%—-87.1% +86.3%
3 years, per year -8.5%—-49.4% +23.1%
5 years -76.8%—-96.3% +68.6%
5 years, per year -25.3%—-48.2% +11.0%
10 years ——-92.8% +258.0%
10 years, per year ——-23.2% +13.6%

Risk

MeasureCRCTFIGSSTKSPY
Volatility, 1Y 41.9%74.9%72.7% 12.7%
Downside volatility, 1Y 41.7%69.9%81.9% 12.7%
Beta vs S&P 500, 1Y 0.581.011.22 1.00
Return / volatility, 1Y 0.51-0.75-1.13 1.02
Max drawdown, 5Y -87.5%-86.2%-96.9% -25.4%
From 52-week high -5.4%-55.8%-82.7% -1.8%
52-week high $6.70$53.14$25.35 $779.14
52-week low $3.74$16.84$3.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRCTFIGSSTK
P/E now vs peer median 15.2xmedian 16.1x -8.6xmedian 31.9x -0.8xmedian 17.5x
P/S now vs peer median 1.9xmedian 0.7x 10.4xmedian 2.4x 0.2xmedian 1.4x
EV/EBITDA now vs peer median 7.9xmedian 12.1x -7.6xmedian 11.5x -4.5xmedian 14.5x
P/FCF now vs peer median 9.0xmedian 11.9x —median 14.2x 1.8xmedian 12.1x
P/B now vs peer median 3.6xmedian 1.2x 8.4xmedian 3.0x 0.4xmedian 1.7x
PEG now vs peer median 0.64median 0.64 —median 0.77 0.01median 0.41

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRCTFIGSSTK
Revenue $689.79M $1.20B $901.29M
Gross profit $399.65M $971.13M $512.75M
Operating income $106.89M -$1.45B -$156.06M
Net income $87.68M -$1.41B -$206.14M
Free cash flow $147.65M – $90.15M
R&D $67.56M $1.13B $85.39M
EPS (diluted) $0.42 $-2.72 $-5.62
Cash & equivalents $266.91M $445.85M $133.21M
Total debt – – $273.27M
Shares (diluted) 211.06M 527.46M 36.70M
Enterprise value $259.97M $5.62B -$478.93M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRCTFIGSSTK
P/E 15.2x -8.6x -0.8x
P/FCF 9.0x – 1.8x
P/Operating cash flow 7.4x – 1.2x
P/S 1.9x 10.4x 0.2x
P/B 3.6x 8.4x 0.4x
P/Tangible book 3.6x 8.5x 0.9x
EV/EBITDA 7.9x -7.6x -4.5x
EV/EBIT 9.7x -7.5x -1.9x
EV/Revenue 1.5x 9.0x 0.3x
EV/FCF 7.1x – 3.3x
EV/Operating cash flow 5.8x – 2.3x
PEG (3Y EPS CAGR) 0.64 – 0.01

Growth

14 metrics
MetricCRCTFIGSSTK
Revenue growth (1Y) -3.1% 42.2% -10.8%
Revenue CAGR (3Y) -5.5% – 2.1%
Gross profit growth (1Y) 7.7% 31.3% -12.6%
Gross profit CAGR (3Y) 6.6% – -0.2%
Operating income growth (1Y) 27.4% -63.0% -304.7%
Operating income CAGR (3Y) 22.4% – -56.4%
Net income growth (1Y) 22.1% -96.2% -420.5%
Net income CAGR (3Y) 21.9% – -56.4%
EPS growth (1Y) 24.1% 15.4% -414.0%
EPS CAGR (3Y) 23.5% – -56.2%
Operating cash flow growth (1Y) -33.5% – 173.6%
Operating cash flow CAGR (3Y) -12.0% – -12.1%
Free cash flow growth (1Y) -41.3% – 3,283%
Free cash flow CAGR (3Y) -14.4% – -15.0%

Profitability

14 metrics
MetricCRCTFIGSSTK
Gross margin 57.9% 81.1% 56.9%
EBITDA margin 19.0% -119.1% -7.4%
Operating margin 15.5% -120.9% -17.3%
Pretax margin 16.9% -115.4% -22.0%
Net margin 12.7% -119.8% -22.9%
FCF margin 21.4% – 10.0%
Operating cash flow margin 26.1% – 14.7%
Return on equity 24.1% -94.2% -46.0%
Return on assets 15.5% -59.9% -17.2%
Return on invested capital – – -21.6%
Return on capital employed 29.4% -93.8% -25.4%
Asset turnover 1.2x 0.5x 0.7x
Cash conversion (OCF / net income) 2.1x – -0.6x
Stock comp / revenue 3.9% – 5.9%

Financial Health

11 metrics
MetricCRCTFIGSSTK
Debt / assets – – 25.0%
Debt / equity – – 0.8x
Net debt / EBITDA – – -2.1x
Debt / FCF – – 3.0x
Liabilities / assets 37.1% 37.1% 66.7%
Equity / assets 62.9% 62.9% 33.3%
Interest coverage 188.5x – -9.8x
Current ratio 2.5x 2.5x 0.5x
Quick ratio 1.8x 2.3x 0.5x
Cash ratio 1.4x 2.1x 0.2x
Altman Z-score 6.16 6.63 0.28

Shareholder Returns

7 metrics
MetricCRCTFIGSSTK
Dividend yield 3.2% – 23.9%
Net buyback yield 2.1% – –
Shareholder yield 5.2% 0.0% 23.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRCTFIGSSTK
Forward P/E 17.6xFY2026 84.0xFY2026 –
EPS, next fiscal year $0.36FY2026 $0.28FY2026 $-0.97FY2026
EPS growth, next FY +2.9%FY2026 -37.8%FY2026 -177.6%FY2026
EPS growth, the year after -30.6% +21.4% –
Revenue, next fiscal year $663.76MFY2026 $1.43BFY2026 $829.27MFY2026
Revenue growth, next FY -6.4%FY2026 +35.0%FY2026 -16.2%FY2026
Revenue growth, the year after +11.9% +34.9% -9.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRCTFIGSSTK
Held by institutions 14.3% 81.2% 54.0%
Institutions holding 153 373 165
Change in shares held, QoQ +5.1% +12.2% -11.3%
Institutions buying 86 257 81
Institutions selling 43 64 49
Buyers to sellers 2.00 4.02 1.65

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRCTFIGSSTK
CRCT 1.00 0.21 0.16
FIG 0.21 1.00 0.13
SSTK 0.16 0.13 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRCT, FIG and SSTK?

Figma (FIG) is the largest by market capitalisation: Cricut (CRCT) $1.28B, Figma (FIG) $12.11B, Shutterstock (SSTK) $160.58M.

Which company is growing faster?

Figma (FIG) grew revenue fastest over the trailing twelve months: Cricut (CRCT) -3.1%, Figma (FIG) +42.2%, Shutterstock (SSTK) -10.8%.

Which company is more profitable?

Cricut (CRCT) has the highest net margin (Cricut (CRCT) 12.7%, Figma (FIG) -119.8%, Shutterstock (SSTK) -22.9%).

Which stock has performed better?

Over the past year Cricut (CRCT) returned the most: Cricut (CRCT) +21.5%, Figma (FIG) -55.9%, Shutterstock (SSTK) -82.2%. Over five years, Cricut (CRCT) compounded fastest (Cricut (CRCT) -25.3%/yr, Shutterstock (SSTK) -48.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Cricut (CRCT) has been the steadiest (Cricut (CRCT) 41.9%, Figma (FIG) 74.9%, Shutterstock (SSTK) 72.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRCT, FIG and SSTK?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Cricut (CRCT) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.