CRCT vs FIG vs AXIL Stock Comparison

Cricut, Figma and Axil Brands Prices as of Oct 27, 2026 Peers: Industry group
CRCT Cricut, Inc.
$6.15 +0.2% 1M +15.8% 1Y
Market cap
$1.29B
P/E
14.7x
Revenue (TTM)
$689.79M
Div. yield
3.25%
Consumer Electronics Consumer Discretionary
3 wins
FIG Figma, Inc.
$22.99 +10.2% 1M -56.7% 1Y
Market cap
$12.20B
P/E
–
Revenue (TTM)
$1.20B
Div. yield
–
Creative Software Technology
2 wins
AXIL Axil Brands, Inc.
$5.50 -12.8% 1M -11.9% 1Y
Market cap
$37.52M
P/E
13.4x
Revenue (TTM)
$30.08M
Div. yield
–
Consumer Electronics Consumer Discretionary
3 wins

Head to Head

8 decided of 12

Axil Brands leads on 3 of the 12 questions below (Axil Brands 3, Cricut 3, Figma 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRCTFIGAXILLeader
Larger companyMarket capitalisation $1.29B $12.20B $37.52M FIG
Cheaper on earningsLower P/E, profitable companies only 14.7x -8.5x 13.4x AXIL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 17.1x 82.1x 8.1x AXIL
Faster revenue growthRevenue growth, trailing twelve months -3.1% +42.2% +10.3% FIG
More profitableNet margin, trailing twelve months 12.7% -119.8% 9.3% CRCT
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 3.25% 0.00% — –
Better 1-year returnPrice return, last 12 months +15.8% -56.7% -11.9% CRCT
Better 5-year returnAnnualised price return, 5 years -26.0%/yr — — –
Less volatileAnnualised volatility, 1 year 41.9% 74.8% 78.2% CRCT
Higher overall scoreMean of the five percentile scores vs peers 72/100 32/100 87/100 AXIL

Percentile Scorecard

CRCTFIGAXIL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRCTFIGAXIL
Valuation 66 #15 of 42 4 #28 of 29 76 #11 of 42
Growth 34 #28 of 42 39 #17 of 27 85 #7 of 42
Profitability 100 #1 of 40 4 #25 of 26 92 #4 of 40
Financial Health 91 #5 of 44 80 #7 of 31 95 #3 of 44
Shareholder Returns 70 #9 of 28 – –
Overall 72 32 87
  • CRCT ranked among 45 companies in Household Durables
  • FIG ranked among 32 companies in Workplace Software
  • AXIL ranked among 45 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRCTFIGAXILSPY
1 month +0.2%+10.2%-12.8% -0.2%
3 months +30.9%-5.7%-7.9% +3.9%
6 months +40.1%+33.8%-18.5% +8.2%
Year to date +24.2%-38.5%-20.6% +12.9%
1 year +15.8%-56.7%-11.9% +12.3%
3 years -25.7%—— +87.4%
3 years, per year -9.4%—— +23.3%
5 years -77.7%—— +67.9%
5 years, per year -26.0%—— +10.9%

Risk

MeasureCRCTFIGAXILSPY
Volatility, 1Y 41.9%74.8%78.2% 12.7%
Downside volatility, 1Y 41.8%69.7%62.5% 12.7%
Beta vs S&P 500, 1Y 0.571.000.11 1.00
Return / volatility, 1Y 0.38-0.76-0.15 0.97
Max drawdown, 5Y -87.5%-86.2%-74.3% -25.4%
From 52-week high -8.2%-56.7%-36.7% -1.2%
52-week high $6.70$53.14$8.69 $779.14
52-week low $3.74$16.84$4.75 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRCTFIGAXIL
P/E now vs peer median 14.7xmedian 16.0x -8.5xmedian 31.0x 13.4xmedian 16.0x
P/S now vs peer median 1.9xmedian 0.6x 10.2xmedian 2.4x 1.2xmedian 0.6x
EV/EBITDA now vs peer median 7.6xmedian 9.8x -7.4xmedian 11.3x 9.1xmedian 9.8x
P/FCF now vs peer median 8.7xmedian 11.9x —median 15.6x 8.6xmedian 11.9x
P/B now vs peer median 3.5xmedian 1.2x 8.3xmedian 3.0x 2.7xmedian 1.2x
PEG now vs peer median 0.62median 0.64 —median 0.74 0.26median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRCTFIGAXIL
Revenue $689.79M $1.20B $30.08M
Gross profit $399.65M $971.13M $21.78M
Operating income $106.89M -$1.45B $3.00M
Net income $87.68M -$1.41B $2.79M
Free cash flow $147.65M – $4.37M
R&D $67.56M $1.13B –
EPS (diluted) $0.42 $-2.72 $0.34
Cash & equivalents $266.91M $445.85M $7.93M
Shares (diluted) 211.06M 527.46M 8.25M
Enterprise value $262.93M $5.70B $14.79M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRCTFIGAXIL
P/E 14.7x -8.5x 13.4x
P/FCF 8.7x – 8.6x
P/Operating cash flow 7.1x – 8.4x
P/S 1.9x 10.2x 1.2x
P/B 3.5x 8.3x 2.7x
P/Tangible book 3.5x 8.3x 2.8x
EV/EBITDA 7.6x -7.4x 9.1x
EV/EBIT 9.4x -7.3x 9.9x
EV/Revenue 1.5x 8.8x 1.0x
EV/FCF 6.8x – 6.8x
EV/Operating cash flow 5.6x – 6.6x
PEG (3Y EPS CAGR) 0.62 – 0.26

Growth

14 metrics
MetricCRCTFIGAXIL
Revenue growth (1Y) -3.1% 42.2% 10.3%
Revenue CAGR (3Y) -5.5% – -5.7%
Gross profit growth (1Y) 7.7% 31.3% 13.9%
Gross profit CAGR (3Y) 6.6% – -6.9%
Operating income growth (1Y) 27.4% -63.0% 75.2%
Operating income CAGR (3Y) 22.4% – -2.0%
Net income growth (1Y) 22.1% -96.2% 114.4%
Net income CAGR (3Y) 21.9% – 15.6%
EPS growth (1Y) 24.1% 15.4% 114.3%
EPS CAGR (3Y) 23.5% – 51.6%
Operating cash flow growth (1Y) -33.5% – 1,438%
Operating cash flow CAGR (3Y) -12.0% – 21.5%
Free cash flow growth (1Y) -41.3% – 3,108%
Free cash flow CAGR (3Y) -14.4% – 22.1%

Profitability

14 metrics
MetricCRCTFIGAXIL
Gross margin 57.9% 81.1% 72.4%
EBITDA margin 19.0% -119.1% 10.8%
Operating margin 15.5% -120.9% 10.0%
Pretax margin 16.9% -115.4% 10.7%
Net margin 12.7% -119.8% 9.3%
FCF margin 21.4% – 14.5%
Operating cash flow margin 26.1% – 14.9%
Return on equity 24.1% -94.2% 20.6%
Return on assets 15.5% -59.9% 15.2%
Return on invested capital – – –
Return on capital employed 29.4% -93.8% 21.7%
Asset turnover 1.2x 0.5x 1.6x
Cash conversion (OCF / net income) 2.1x – 1.6x
Stock comp / revenue 3.9% – 4.8%

Financial Health

11 metrics
MetricCRCTFIGAXIL
Debt / assets – – –
Debt / equity – – –
Net debt / EBITDA – – –
Debt / FCF – – –
Liabilities / assets 37.1% 37.1% 25.3%
Equity / assets 62.9% 62.9% 74.7%
Interest coverage 188.5x – –
Current ratio 2.5x 2.5x 3.3x
Quick ratio 1.8x 2.3x 2.1x
Cash ratio 1.4x 2.1x 1.8x
Altman Z-score 6.05 6.44 7.90

Shareholder Returns

7 metrics
MetricCRCTFIGAXIL
Dividend yield 3.3% – –
Net buyback yield 2.2% – –
Shareholder yield 5.4% 0.0% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRCTFIGAXIL
Forward P/E 17.1xFY2026 82.1xFY2026 8.1xFY2026
EPS, next fiscal year $0.36FY2026 $0.28FY2026 $0.68FY2026
EPS growth, next FY +2.9%FY2026 -37.8%FY2026 +106.1%FY2026
EPS growth, the year after -30.6% +21.4% +44.1%
Revenue, next fiscal year $663.76MFY2026 $1.43BFY2026 $40.39MFY2026
Revenue growth, next FY -6.4%FY2026 +35.0%FY2026 +30.9%FY2026
Revenue growth, the year after +11.9% +34.9% +18.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRCTFIGAXIL
Held by institutions 54.8% 81.2% 13.2%
Institutions holding 153 373 14
Change in shares held, QoQ +5.1% +12.2% -3.6%
Institutions buying 86 257 8
Institutions selling 43 64 1
Buyers to sellers 2.00 4.02 8.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRCTFIGAXIL
CRCT 1.00 0.21 0.02
FIG 0.21 1.00 0.01
AXIL 0.02 0.01 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRCT, FIG and AXIL?

Figma (FIG) is the largest by market capitalisation: Cricut (CRCT) $1.29B, Figma (FIG) $12.20B, Axil Brands (AXIL) $37.52M.

Which stock is cheaper, CRCT, FIG and AXIL?

Axil Brands (AXIL) trades on the lowest price-to-earnings ratio (Cricut (CRCT) 14.7x, Figma (FIG) -8.5x, Axil Brands (AXIL) 13.4x). On next year's consensus earnings, Axil Brands (AXIL) is cheapest (Cricut (CRCT) 17.1x, Figma (FIG) 82.1x, Axil Brands (AXIL) 8.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Figma (FIG) grew revenue fastest over the trailing twelve months: Cricut (CRCT) -3.1%, Figma (FIG) +42.2%, Axil Brands (AXIL) +10.3%.

Which company is more profitable?

Cricut (CRCT) has the highest net margin (Cricut (CRCT) 12.7%, Figma (FIG) -119.8%, Axil Brands (AXIL) 9.3%).

Which stock has performed better?

Over the past year Cricut (CRCT) returned the most: Cricut (CRCT) +15.8%, Figma (FIG) -56.7%, Axil Brands (AXIL) -11.9%. Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Cricut (CRCT) 3.25%, Figma (FIG) 0.00%. Figma (FIG) and Axil Brands (AXIL) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Cricut (CRCT) has been the steadiest (Cricut (CRCT) 41.9%, Figma (FIG) 74.8%, Axil Brands (AXIL) 78.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRCT, FIG and AXIL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Axil Brands (AXIL) leads on 3. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.