CPNG vs AMZN Stock Comparison

Coupang and Amazon Com Prices as of Oct 23, 2026 Peers: Industry group
CPNG Coupang, Inc.
$13.90 -2.8% 1M -55.4% 1Y
Market cap
$24.70B
P/E
–
Revenue (TTM)
$35.46B
Div. yield
–
Online Retail Consumer Discretionary
AMZN Amazon Com Inc
$248.00 -0.5% 1M +12.2% 1Y
Market cap
$2.68T
P/E
20.3x
Revenue (TTM)
$730.00B
Div. yield
–
Online Retail Consumer Discretionary
9 wins

Head to Head

9 decided of 12

Amazon Com leads on 9 of the 12 questions below (Amazon Com 9). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCPNGAMZNLeader
Larger companyMarket capitalisation $24.70B $2.68T AMZN
Cheaper on earningsLower P/E, profitable companies only -32.2x 20.3x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 20.4x –
Faster revenue growthRevenue growth, trailing twelve months +9.9% +15.8% AMZN
More profitableNet margin, trailing twelve months -2.2% 18.1% AMZN
Better return on capitalReturn on invested capital -10.6% 11.0% AMZN
Less leveragedLower net debt / EBITDA 49.4x 0.0x AMZN
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -55.4% +12.2% AMZN
Better 5-year returnAnnualised price return, 5 years -13.7%/yr +8.3%/yr AMZN
Less volatileAnnualised volatility, 1 year 48.1% 34.2% AMZN
Higher overall scoreMean of the five percentile scores vs peers 32/100 65/100 AMZN

Percentile Scorecard

CPNGAMZN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCPNGAMZN
Valuation 10 #94 of 104 20 #83 of 104
Growth 9 #90 of 99 93 #8 of 99
Profitability 22 #77 of 99 69 #31 of 99
Financial Health 33 #76 of 113 77 #27 of 113
Shareholder Returns 86 #11 of 73 –
Overall 32 65
  • CPNG ranked among 115 companies in Retail
  • AMZN ranked among 115 companies in Retail

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCPNGAMZNSPY
1 month -2.8%-0.5% -1.0%
3 months -10.3%+6.8% +2.9%
6 months -32.2%-6.1% +6.4%
Year to date -41.1%+7.4% +11.4%
1 year -55.4%+12.2% +13.1%
3 years -23.2%+92.9% +79.4%
3 years, per year -8.4%+24.5% +21.5%
5 years -52.1%+48.7% +67.7%
5 years, per year -13.7%+8.3% +10.9%
10 years —+505.6% +255.2%
10 years, per year —+19.7% +13.5%

Risk

MeasureCPNGAMZNSPY
Volatility, 1Y 48.1%34.2% 12.7%
Downside volatility, 1Y 50.1%30.1% 12.7%
Beta vs S&P 500, 1Y 1.381.45 1.00
Return / volatility, 1Y -1.150.36 1.03
Max drawdown, 5Y -69.3%-55.7% -25.4%
From 52-week high -56.7%-12.7% -2.5%
52-week high $32.13$284.02 $779.14
52-week low $13.76$198.79 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCPNGAMZN
P/E now vs peer median -32.6xmedian 16.7x 20.2xmedian 16.7x
P/S now vs peer median 0.7xmedian 0.5x 3.7xmedian 0.5x
EV/EBITDA now vs peer median -301.4xmedian 9.1x 16.9xmedian 9.1x
P/FCF now vs peer median 251.6xmedian 16.6x -102.0xmedian 16.6x
P/B now vs peer median 8.3xmedian 1.7x 4.8xmedian 1.7x
PEG now vs peer median 0.58median 0.73 0.16median 0.73

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCPNGAMZN
Revenue $35.46B $730.00B
Gross profit $10.06B $377.28B
Operating income -$628.00M $87.91B
Net income -$767.00M $132.25B
Free cash flow $99.00M -$26.23B
EPS (diluted) $-0.43 $12.13
Cash & equivalents $6.11B $78.21B
Total debt $2.60B $128.89B
Shares (diluted) 1.80B 10.90B
Enterprise value -$1.26B $2.20T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCPNGAMZN
P/E -32.6x 20.2x
P/FCF 251.6x -102.0x
P/Operating cash flow 17.5x 19.2x
P/S 0.7x 3.7x
P/B 8.3x 4.8x
P/Tangible book 8.8x 4.8x
EV/EBITDA -301.4x 16.9x
EV/EBIT -34.1x 30.5x
EV/Revenue 0.6x 3.7x
EV/FCF 216.2x -102.2x
EV/Operating cash flow 15.0x 19.2x
PEG (3Y EPS CAGR) 0.58 0.16

Growth

14 metrics
MetricCPNGAMZN
Revenue growth (1Y) 9.9% 15.8%
Revenue CAGR (3Y) 17.1% 12.7%
Gross profit growth (1Y) 4.3% 18.8%
Gross profit CAGR (3Y) 22.6% 16.9%
Operating income growth (1Y) -186.7% 26.2%
Operating income CAGR (3Y) -52.0% 68.7%
Net income growth (1Y) -310.1% 106.3%
Net income CAGR (3Y) -55.9% 130.7%
EPS growth (1Y) -316.7% 104.5%
EPS CAGR (3Y) -55.9% 127.5%
Operating cash flow growth (1Y) -25.4% 38.4%
Operating cash flow CAGR (3Y) -10.1% 49.6%
Free cash flow growth (1Y) -87.3% -885.3%
Free cash flow CAGR (3Y) -55.0% -17.6%

Profitability

14 metrics
MetricCPNGAMZN
Gross margin 28.4% 51.7%
EBITDA margin -0.2% 21.8%
Operating margin -1.8% 12.0%
Pretax margin -1.7% 23.2%
Net margin -2.2% 18.1%
FCF margin 0.3% -3.6%
Operating cash flow margin 4.0% 19.1%
Return on equity -22.2% 26.6%
Return on assets -4.4% 13.2%
Return on invested capital -10.6% 11.0%
Return on capital employed -9.3% 11.5%
Asset turnover 2.0x 0.7x
Cash conversion (OCF / net income) -1.9x 1.1x
Stock comp / revenue 1.5% 2.9%

Financial Health

11 metrics
MetricCPNGAMZN
Debt / assets 15.0% 11.8%
Debt / equity 0.9x 0.2x
Net debt / EBITDA 49.4x 0.0x
Debt / FCF 26.3x -4.9x
Liabilities / assets 82.8% 49.7%
Equity / assets 17.2% 50.3%
Interest coverage -8.3x 27.7x
Current ratio 0.9x 1.0x
Quick ratio 0.6x 0.9x
Cash ratio 0.6x 0.5x
Altman Z-score 2.47 4.33

Shareholder Returns

7 metrics
MetricCPNGAMZN
Dividend yield – –
Net buyback yield 4.4% –
Shareholder yield 4.4% –
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCPNGAMZN
Forward P/E – 20.4xFY2026
EPS, next fiscal year $-0.51FY2026 $12.15FY2026
EPS growth, next FY -563.6%FY2026 +69.5%FY2026
EPS growth, the year after – -14.7%
Revenue, next fiscal year $36.30BFY2026 $774.65BFY2026
Revenue growth, next FY +5.1%FY2026 +8.1%FY2026
Revenue growth, the year after +23.5% +27.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCPNGAMZN
Held by institutions 81.8% 67.0%
Institutions holding 588 6,141
Change in shares held, QoQ -2.8% +4.8%
Institutions buying 262 3,241
Institutions selling 243 2,411
Buyers to sellers 1.08 1.34

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CPNGAMZN
CPNG 1.00 0.31
AMZN 0.31 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CPNG and AMZN?

Amazon Com (AMZN) is the largest by market capitalisation: Coupang (CPNG) $24.70B, Amazon Com (AMZN) $2.68T.

Which company is growing faster?

Amazon Com (AMZN) grew revenue fastest over the trailing twelve months: Coupang (CPNG) +9.9%, Amazon Com (AMZN) +15.8%.

Which company is more profitable?

Amazon Com (AMZN) has the highest net margin (Coupang (CPNG) -2.2%, Amazon Com (AMZN) 18.1%). On return on invested capital, Amazon Com (AMZN) leads (Coupang (CPNG) -10.6%, Amazon Com (AMZN) 11.0%).

Which stock has performed better?

Over the past year Amazon Com (AMZN) returned the most: Coupang (CPNG) -55.4%, Amazon Com (AMZN) +12.2%. Over five years, Amazon Com (AMZN) compounded fastest (Coupang (CPNG) -13.7%/yr, Amazon Com (AMZN) +8.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Amazon Com (AMZN) has been the steadiest (Coupang (CPNG) 48.1%, Amazon Com (AMZN) 34.2%). Volatility measures how widely the price swings, not the risk of the business.

Do CPNG and AMZN move together?

Their daily returns over the past year have a correlation of 0.31, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, CPNG and AMZN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Amazon Com (AMZN) leads on 9. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.