CPB vs GIS Stock Comparison

Campbell'S and General Mills Prices as of Oct 26, 2026 Peers: Industry group
CPB CAMPBELL'S Co
$20.63 +6.5% 1M -33.3% 1Y
Market cap
$6.15B
P/E
15.3x
Revenue (TTM)
$9.74B
Div. yield
6.88%
Packaged Foods Consumer Staples
4 wins
GIS General Mills Inc
$33.69 +0.1% 1M -28.9% 1Y
Market cap
$18.01B
P/E
–
Revenue (TTM)
$18.30B
Div. yield
7.24%
Packaged Foods Consumer Staples
7 wins

Head to Head

11 decided of 12

General Mills leads on 7 of the 12 questions below (General Mills 7, Campbell'S 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCPBGISLeader
Larger companyMarket capitalisation $6.15B $18.01B GIS
Cheaper on earningsLower P/E, profitable companies only 15.3x -20.2x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.1x 10.6x GIS
Faster revenue growthRevenue growth, trailing twelve months -5.0% -4.5% GIS
More profitableNet margin, trailing twelve months 4.1% -4.9% CPB
Better return on capitalReturn on invested capital 5.9% -1.0% CPB
Less leveragedLower net debt / EBITDA 5.3x 37.7x CPB
Higher dividend yieldTrailing dividend yield 6.88% 7.24% GIS
Better 1-year returnPrice return, last 12 months -33.3% -28.9% GIS
Better 5-year returnAnnualised price return, 5 years -12.4%/yr -11.3%/yr GIS
Less volatileAnnualised volatility, 1 year 33.5% 30.3% GIS
Higher overall scoreMean of the five percentile scores vs peers 57/100 44/100 CPB

Percentile Scorecard

CPBGIS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCPBGIS
Valuation 77 #4 of 14 62 #6 of 14
Growth 27 #9 of 12 9 #11 of 12
Profitability 89 #2 of 10 67 #4 of 10
Financial Health 33 #11 of 16 40 #10 of 16
Shareholder Returns – –
Overall 57 44
  • CPB ranked among 16 companies in Branded Foods
  • GIS ranked among 16 companies in Branded Foods

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCPBGISSPY
1 month +6.5%+0.1% -0.8%
3 months -7.8%-8.0% +3.5%
6 months +0.4%-3.0% +7.0%
Year to date -26.0%-27.5% +12.2%
1 year -33.3%-28.9% +13.0%
3 years -49.0%-48.4% +86.3%
3 years, per year -20.1%-19.8% +23.1%
5 years -48.3%-45.0% +68.6%
5 years, per year -12.4%-11.3% +11.0%
10 years -61.6%-44.6% +258.0%
10 years, per year -9.1%-5.7% +13.6%

Risk

MeasureCPBGISSPY
Volatility, 1Y 33.5%30.3% 12.7%
Downside volatility, 1Y 35.7%31.0% 12.7%
Beta vs S&P 500, 1Y -0.38-0.38 1.00
Return / volatility, 1Y -0.99-0.96 1.02
Max drawdown, 5Y -67.2%-65.1% -25.4%
From 52-week high -34.8%-31.3% -1.8%
52-week high $31.66$49.01 $779.14
52-week low $18.90$31.66 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCPBGIS
P/E now vs peer median 15.3xmedian 12.2x -20.2xmedian 12.2x
P/S now vs peer median 0.6xmedian 0.6x 1.0xmedian 0.6x
EV/EBITDA now vs peer median 10.2xmedian 9.2x 89.2xmedian 9.2x
P/FCF now vs peer median 9.1xmedian 9.1x 11.7xmedian 9.1x
P/B now vs peer median 1.6xmedian 0.8x 2.4xmedian 0.8x
PEG now vs peer median -0.69median 0.18 0.60median 0.18

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCPBGIS
Revenue $9.74B $18.30B
Gross profit $2.74B $6.15B
Operating income $852.00M -$206.40M
Net income $405.00M -$893.70M
Free cash flow $678.00M $1.55B
R&D $99.00M –
EPS (diluted) $1.34 $-1.66
Cash & equivalents $394.00M $433.10M
Total debt $28.19B $55.73B
Shares (diluted) 300.00M 537.90M
Enterprise value $4.93B $15.67B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCPBGIS
P/E 15.3x -20.2x
P/FCF 9.1x 11.7x
P/Operating cash flow 5.9x 8.7x
P/S 0.6x 1.0x
P/B 1.6x 2.4x
P/Tangible book -17.8x 23.9x
EV/EBITDA 10.2x 89.2x
EV/EBIT 15.1x -151.1x
EV/Revenue 1.3x 1.7x
EV/FCF 19.0x 20.2x
EV/Operating cash flow 12.4x 15.1x
PEG (3Y EPS CAGR) -0.69 0.60

Growth

14 metrics
MetricCPBGIS
Revenue growth (1Y) -5.0% -4.5%
Revenue CAGR (3Y) 1.4% -3.4%
Gross profit growth (1Y) -12.1% -6.5%
Gross profit CAGR (3Y) -2.0% -3.6%
Operating income growth (1Y) -24.2% -104.9%
Operating income CAGR (3Y) -13.4% -27.3%
Net income growth (1Y) -32.7% -130.6%
Net income CAGR (3Y) -22.1% -33.2%
EPS growth (1Y) -33.1% -130.9%
EPS CAGR (3Y) -22.2% -33.9%
Operating cash flow growth (1Y) -8.1% -23.2%
Operating cash flow CAGR (3Y) -3.1% -9.3%
Free cash flow growth (1Y) -3.8% -26.3%
Free cash flow CAGR (3Y) -4.3% -8.6%

Profitability

14 metrics
MetricCPBGIS
Gross margin 28.1% 33.6%
EBITDA margin 13.0% 1.9%
Operating margin 8.7% -1.1%
Pretax margin 5.4% -3.8%
Net margin 4.1% -4.9%
FCF margin 7.0% 8.5%
Operating cash flow margin 10.7% 11.3%
Return on equity 10.3% -12.0%
Return on assets 2.6% -3.0%
Return on invested capital 5.9% -1.0%
Return on capital employed 7.1% -0.9%
Asset turnover 0.6x 0.6x
Cash conversion (OCF / net income) 2.6x -2.3x
Stock comp / revenue 0.6% 0.5%

Financial Health

11 metrics
MetricCPBGIS
Debt / assets 45.6% 45.0%
Debt / equity 1.9x 1.8x
Net debt / EBITDA 5.3x 37.7x
Debt / FCF 10.5x 8.8x
Liabilities / assets 75.4% 75.3%
Equity / assets 24.6% 24.7%
Interest coverage 2.6x –
Current ratio 0.8x 0.7x
Quick ratio 0.3x 0.3x
Cash ratio 0.1x 0.1x
Altman Z-score 1.48 1.93

Shareholder Returns

7 metrics
MetricCPBGIS
Dividend yield 6.9% 7.2%
Net buyback yield 0.4% –
Shareholder yield 7.3% 7.2%
Payout ratio (earnings) 116.0% -147.1%
Payout ratio (FCF) 69.3% 85.0%
Dividend growth (1Y) 2.4% –
Dividend CAGR (3Y) 1.7% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCPBGIS
Forward P/E 13.1xFY2027 10.6xFY2026
EPS, next fiscal year $1.58FY2027 $3.19FY2026
EPS growth, next FY -27.2%FY2027 -10.1%FY2026
EPS growth, the year after +20.3% -4.7%
Revenue, next fiscal year $9.76BFY2027 $18.94BFY2026
Revenue growth, next FY +0.2%FY2027 +2.8%FY2026
Revenue growth, the year after +2.5% -11.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCPBGIS
Held by institutions 61.7% 87.2%
Institutions holding 620 1,331
Change in shares held, QoQ +0.2% +3.7%
Institutions buying 388 724
Institutions selling 150 427
Buyers to sellers 2.59 1.70

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CPBGIS
CPB 1.00 0.75
GIS 0.75 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CPB and GIS?

General Mills (GIS) is the largest by market capitalisation: Campbell'S (CPB) $6.15B, General Mills (GIS) $18.01B.

Which company is growing faster?

General Mills (GIS) grew revenue fastest over the trailing twelve months: Campbell'S (CPB) -5.0%, General Mills (GIS) -4.5%.

Which company is more profitable?

Campbell'S (CPB) has the highest net margin (Campbell'S (CPB) 4.1%, General Mills (GIS) -4.9%). On return on invested capital, Campbell'S (CPB) leads (Campbell'S (CPB) 5.9%, General Mills (GIS) -1.0%).

Which stock has performed better?

Over the past year General Mills (GIS) returned the most: Campbell'S (CPB) -33.3%, General Mills (GIS) -28.9%. Over five years, General Mills (GIS) compounded fastest (Campbell'S (CPB) -12.4%/yr, General Mills (GIS) -11.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

General Mills (GIS) has the highest dividend yield: Campbell'S (CPB) 6.88%, General Mills (GIS) 7.24%.

Which stock is riskier?

By one-year price volatility, General Mills (GIS) has been the steadiest (Campbell'S (CPB) 33.5%, General Mills (GIS) 30.3%). Volatility measures how widely the price swings, not the risk of the business.

Do CPB and GIS move together?

Their daily returns over the past year have a correlation of 0.75, a strong positive relationship. Holding both adds little diversification.

Which is the better stock, CPB and GIS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, General Mills (GIS) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.