CPB vs SJM vs STCB Stock Comparison

Campbell'S, J M Smucker and Starco Brands Prices as of Oct 27, 2026 Peers: Industry group
CPB CAMPBELL'S Co
$20.68 +6.8% 1M -34.1% 1Y
Market cap
$6.13B
P/E
15.2x
Revenue (TTM)
$9.74B
Div. yield
0.08%
Packaged Foods Consumer Staples
4 wins
SJM J M SMUCKER Co
$127.40 +5.4% 1M +21.6% 1Y
Market cap
$13.44B
P/E
58.6x
Revenue (TTM)
$9.16B
Div. yield
0.03%
Packaged Foods Consumer Staples
6 wins
STCB Starco Brands, Inc.
$0.03 0.0% 1M 0.0% 1Y
Market cap
$23.53M
P/E
–
Revenue (TTM)
$35.93M
Div. yield
–
Packaged Foods Consumer Staples
2 wins

Head to Head

12 decided of 12

J M Smucker leads on 6 of the 12 questions below (J M Smucker 6, Campbell'S 4, Starco Brands 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCPBSJMSTCBLeader
Larger companyMarket capitalisation $6.13B $13.44B $23.53M SJM
Cheaper on earningsLower P/E, profitable companies only 15.2x 58.6x -1.0x CPB
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.1x 11.2x 0.2x STCB
Faster revenue growthRevenue growth, trailing twelve months -5.0% +5.1% -28.6% SJM
More profitableNet margin, trailing twelve months 4.1% 2.5% -64.5% CPB
Better return on capitalReturn on invested capital 5.9% 3.6% — CPB
Less leveragedLower net debt / EBITDA 5.3x 4.9x -0.4x STCB
Higher dividend yieldTrailing dividend yield 0.08% 0.03% — CPB
Better 1-year returnPrice return, last 12 months -34.1% +21.6% 0.0% SJM
Better 5-year returnAnnualised price return, 5 years -12.5%/yr +0.4%/yr -42.3%/yr SJM
Less volatileAnnualised volatility, 1 year 33.5% 28.7% 280.5% SJM
Higher overall scoreMean of the five percentile scores vs peers 44/100 56/100 15/100 SJM

Percentile Scorecard

CPBSJMSTCB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCPBSJMSTCB
Valuation 84 #8 of 44 58 #19 of 44 14 #38 of 44
Growth 15 #34 of 40 95 #3 of 40 0 #40 of 40
Profitability 62 #15 of 38 76 #10 of 38 14 #33 of 38
Financial Health 22 #36 of 46 29 #33 of 46 31 #32 of 46
Shareholder Returns 35 #20 of 30 24 #23 of 30 –
Overall 44 56 15
  • CPB ranked among 47 companies in Branded Foods
  • SJM ranked among 47 companies in Branded Foods
  • STCB ranked among 47 companies in Branded Foods

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCPBSJMSTCBSPY
1 month +6.8%+5.4%0.0% -0.2%
3 months -9.3%+3.6%0.0% +3.9%
6 months +0.7%+29.9%-40.0% +8.2%
Year to date -25.8%+30.3%-25.0% +12.9%
1 year -34.1%+21.6%0.0% +12.3%
3 years -48.9%+13.0%-78.6% +87.4%
3 years, per year -20.0%+4.2%-40.2% +23.3%
5 years -48.5%+2.2%-93.6% +67.9%
5 years, per year -12.5%+0.4%-42.3% +10.9%
10 years -61.0%-1.5%-99.5% +261.1%
10 years, per year -9.0%-0.1%-41.1% +13.7%

Risk

MeasureCPBSJMSTCBSPY
Volatility, 1Y 33.5%28.7%280.5% 12.7%
Downside volatility, 1Y 35.7%25.1%571.3% 12.7%
Beta vs S&P 500, 1Y -0.37-0.31-0.99 1.00
Return / volatility, 1Y -1.020.750.00 0.97
Max drawdown, 5Y -67.2%-44.9%-97.9% -25.4%
From 52-week high -34.7%-4.5%-57.1% -1.2%
52-week high $31.66$133.40$0.07 $779.14
52-week low $18.90$89.53$0.02 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCPBSJMSTCB
P/E now vs peer median 15.3xmedian 22.3x 59.3xmedian 22.3x -1.0xmedian 22.3x
P/S now vs peer median 0.6xmedian 0.7x 1.5xmedian 0.7x 0.7xmedian 0.7x
EV/EBITDA now vs peer median 10.2xmedian 12.3x 14.8xmedian 12.3x -1.6xmedian 12.3x
P/FCF now vs peer median 9.1xmedian 13.8x 8.6xmedian 13.8x -29.1xmedian 13.8x
P/B now vs peer median 1.6xmedian 1.5x 2.4xmedian 1.5x 1.9xmedian 1.5x
PEG now vs peer median -0.69median 0.57 0.30median 0.57 0.04median 0.57

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCPBSJMSTCB
Revenue $9.74B $9.16B $35.93M
Gross profit $2.74B $3.54B $14.09M
Operating income $852.00M $826.20M -$21.80M
Net income $405.00M $229.50M -$23.09M
Free cash flow $678.00M $1.59B -$808.95K
R&D $99.00M – –
EPS (diluted) $1.34 $2.14 $-0.03
Cash & equivalents $394.00M $43.20M $901.13K
Total debt $28.19B $6.74B $28.09M
Shares (diluted) 300.00M 107.10M 784.19M
Enterprise value $4.60B $13.22B $27.36M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCPBSJMSTCB
P/E 15.3x 59.3x -1.0x
P/FCF 9.1x 8.6x -29.1x
P/Operating cash flow 5.9x 7.1x -29.1x
P/S 0.6x 1.5x 0.7x
P/B 1.6x 2.4x 1.9x
P/Tangible book -17.8x 108.2x 28.4x
EV/EBITDA 10.2x 14.8x -1.6x
EV/EBIT 15.2x 24.6x -1.4x
EV/Revenue 1.3x 2.2x 0.9x
EV/FCF 19.0x 12.8x -38.2x
EV/Operating cash flow 12.4x 10.6x -38.2x
PEG (3Y EPS CAGR) -0.69 0.30 0.04

Growth

14 metrics
MetricCPBSJMSTCB
Revenue growth (1Y) -5.0% 5.1% -28.6%
Revenue CAGR (3Y) 1.4% 2.7% 1.5%
Gross profit growth (1Y) -12.1% 15.6% -18.6%
Gross profit CAGR (3Y) -2.0% 6.8% -6.9%
Operating income growth (1Y) -24.2% 184.5% -1,279%
Operating income CAGR (3Y) -13.4% 43.2% -48.3%
Net income growth (1Y) -32.7% 115.7% -1,579%
Net income CAGR (3Y) -22.1% 147.2% -49.9%
EPS growth (1Y) -33.1% 131.3% -1,224%
EPS CAGR (3Y) -22.2% 200.5% -25.0%
Operating cash flow growth (1Y) -8.1% 86.0% -165.7%
Operating cash flow CAGR (3Y) -3.1% 9.6% -40.7%
Free cash flow growth (1Y) -3.8% 136.2% -196.4%
Free cash flow CAGR (3Y) -4.3% 20.3% -40.7%

Profitability

14 metrics
MetricCPBSJMSTCB
Gross margin 28.1% 38.7% 39.2%
EBITDA margin 13.0% 15.0% -54.2%
Operating margin 8.7% 9.0% -60.7%
Pretax margin 5.4% 4.6% -64.3%
Net margin 4.1% 2.5% -64.5%
FCF margin 7.0% 17.3% -2.3%
Operating cash flow margin 10.7% 20.9% -2.3%
Return on equity 10.3% 4.1% -177.7%
Return on assets 2.6% 1.4% -66.0%
Return on invested capital 5.9% 3.6% –
Return on capital employed 7.1% 5.9% -101.1%
Asset turnover 0.6x 0.6x 1.0x
Cash conversion (OCF / net income) 2.6x 8.3x 0.0x
Stock comp / revenue 0.6% 0.3% 1.8%

Financial Health

11 metrics
MetricCPBSJMSTCB
Debt / assets 45.6% 41.6% 24.3%
Debt / equity 1.9x 1.2x 0.7x
Net debt / EBITDA 5.3x 4.9x -0.4x
Debt / FCF 10.5x 4.2x -10.3x
Liabilities / assets 75.4% 64.5% 63.8%
Equity / assets 24.6% 35.5% 36.2%
Interest coverage 2.6x – –
Current ratio 0.8x 0.9x 0.8x
Quick ratio 0.3x 0.3x 0.3x
Cash ratio 0.1x 0.0x 0.1x
Altman Z-score 1.48 1.50 -4.78

Shareholder Returns

7 metrics
MetricCPBSJMSTCB
Dividend yield 6.9% 3.5% –
Net buyback yield 0.4% 0.0% –
Shareholder yield 7.3% 3.5% –
Payout ratio (earnings) 116.0% 203.5% –
Payout ratio (FCF) 69.3% 29.4% –
Dividend growth (1Y) 2.4% 2.1% –
Dividend CAGR (3Y) 1.7% 2.8% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCPBSJMSTCB
Forward P/E 13.1xFY2027 11.2xFY2026 0.2xFY2026
EPS, next fiscal year $1.58FY2027 $11.33FY2026 $0.17FY2026
EPS growth, next FY -27.2%FY2027 +23.8%FY2026 –
EPS growth, the year after +20.3% -8.3% –
Revenue, next fiscal year $9.76BFY2027 $9.52BFY2026 $34.84MFY2026
Revenue growth, next FY +0.2%FY2027 +5.2%FY2026 -13.9%FY2026
Revenue growth, the year after +2.6% -2.7% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCPBSJMSTCB
Held by institutions 61.7% 43.8% –
Institutions holding 620 887 –
Change in shares held, QoQ +0.2% -2.8% –
Institutions buying 388 493 –
Institutions selling 150 260 –
Buyers to sellers 2.59 1.90 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CPBSJMSTCB
CPB 1.00 0.57 0.05
SJM 0.57 1.00 0.02
STCB 0.05 0.02 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CPB, SJM and STCB?

J M Smucker (SJM) is the largest by market capitalisation: Campbell'S (CPB) $6.13B, J M Smucker (SJM) $13.44B, Starco Brands (STCB) $23.53M.

Which stock is cheaper, CPB, SJM and STCB?

Campbell'S (CPB) trades on the lowest price-to-earnings ratio (Campbell'S (CPB) 15.2x, J M Smucker (SJM) 58.6x, Starco Brands (STCB) -1.0x). On next year's consensus earnings, Starco Brands (STCB) is cheapest (Campbell'S (CPB) 13.1x, J M Smucker (SJM) 11.2x, Starco Brands (STCB) 0.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

J M Smucker (SJM) grew revenue fastest over the trailing twelve months: Campbell'S (CPB) -5.0%, J M Smucker (SJM) +5.1%, Starco Brands (STCB) -28.6%.

Which company is more profitable?

Campbell'S (CPB) has the highest net margin (Campbell'S (CPB) 4.1%, J M Smucker (SJM) 2.5%, Starco Brands (STCB) -64.5%). On return on invested capital, Campbell'S (CPB) leads (Campbell'S (CPB) 5.9%, J M Smucker (SJM) 3.6%).

Which stock has performed better?

Over the past year J M Smucker (SJM) returned the most: Campbell'S (CPB) -34.1%, J M Smucker (SJM) +21.6%, Starco Brands (STCB) 0.0%. Over five years, J M Smucker (SJM) compounded fastest (Campbell'S (CPB) -12.5%/yr, J M Smucker (SJM) +0.4%/yr, Starco Brands (STCB) -42.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Campbell'S (CPB) has the highest dividend yield: Campbell'S (CPB) 0.08%, J M Smucker (SJM) 0.03%. Starco Brands (STCB) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, J M Smucker (SJM) has been the steadiest (Campbell'S (CPB) 33.5%, J M Smucker (SJM) 28.7%, Starco Brands (STCB) 280.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CPB, SJM and STCB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, J M Smucker (SJM) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.