CPB vs HCIL vs STCB Stock Comparison

Campbell'S, Hongchang International and Starco Brands Prices as of Oct 26, 2026 Peers: Industry group
CPB CAMPBELL'S Co
$20.63 +6.5% 1M -33.3% 1Y
Market cap
$6.16B
P/E
15.3x
Revenue (TTM)
$9.74B
Div. yield
0.08%
Packaged Foods Consumer Staples
5 wins
STCB Starco Brands, Inc.
$0.02 -33.3% 1M -33.3% 1Y
Market cap
$23.45M
P/E
–
Revenue (TTM)
$35.93M
Div. yield
–
Packaged Foods Consumer Staples
2 wins

Head to Head

11 decided of 12

Campbell'S leads on 5 of the 12 questions below (Campbell'S 5, Hongchang International 4, Starco Brands 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCPBHCILSTCBLeader
Larger companyMarket capitalisation $6.16B $5.19M $23.45M CPB
Cheaper on earningsLower P/E, profitable companies only 15.3x 7.5x -1.0x HCIL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.1x — 0.1x STCB
Faster revenue growthRevenue growth, trailing twelve months -5.0% +296.9% -28.6% HCIL
More profitableNet margin, trailing twelve months 4.1% 6.1% -64.5% HCIL
Better return on capitalReturn on invested capital 5.9% 1.6% — CPB
Less leveragedLower net debt / EBITDA 5.3x — -0.4x STCB
Higher dividend yieldTrailing dividend yield 0.08% — 0.00% –
Better 1-year returnPrice return, last 12 months -33.3% -95.8% -33.3% CPB
Better 5-year returnAnnualised price return, 5 years -12.4%/yr -19.7%/yr -47.7%/yr CPB
Less volatileAnnualised volatility, 1 year 33.5% 221.9% 278.1% CPB
Higher overall scoreMean of the five percentile scores vs peers 44/100 76/100 16/100 HCIL

Percentile Scorecard

CPBHCILSTCB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCPBHCILSTCB
Valuation 82 #9 of 45 96 #3 of 45 21 #36 of 45
Growth 17 #35 of 42 100 #1 of 42 0 #42 of 42
Profitability 64 #15 of 40 46 #22 of 40 13 #35 of 40
Financial Health 22 #37 of 47 63 #18 of 47 30 #33 of 47
Shareholder Returns 37 #20 of 31 – –
Overall 44 76 16
  • CPB ranked among 48 companies in Branded Foods
  • HCIL ranked among 48 companies in Branded Foods
  • STCB ranked among 48 companies in Branded Foods

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCPBHCILSTCBSPY
1 month +6.5%-90.9%-33.3% -0.8%
3 months -7.8%-91.7%-33.3% +3.5%
6 months +0.4%-90.0%-60.0% +7.0%
Year to date -26.0%-92.9%-50.0% +12.2%
1 year -33.3%-95.8%-33.3% +13.0%
3 years -49.0%-98.0%-85.7% +86.3%
3 years, per year -20.1%-72.9%-47.7% +23.1%
5 years -48.3%-66.7%-96.1% +68.6%
5 years, per year -12.4%-19.7%-47.7% +11.0%
10 years -61.6%-80.0%-99.7% +258.0%
10 years, per year -9.1%-14.9%-43.5% +13.6%

Risk

MeasureCPBHCILSTCBSPY
Volatility, 1Y 33.5%221.9%278.1% 12.7%
Downside volatility, 1Y 35.7%597.2%571.3% 12.7%
Beta vs S&P 500, 1Y -0.381.89-1.13 1.00
Return / volatility, 1Y -0.99-0.43-0.12 1.02
Max drawdown, 5Y -67.2%-99.7%-97.9% -25.4%
From 52-week high -34.8%-95.8%-71.4% -1.8%
52-week high $31.66$0.24$0.07 $779.14
52-week low $18.90$0.01$0.02 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCPBHCILSTCB
P/E now vs peer median 15.3xmedian 20.5x 7.5xmedian 20.5x -0.7xmedian 20.5x
P/S now vs peer median 0.6xmedian 0.8x 0.5xmedian 0.8x 0.4xmedian 0.8x
EV/EBITDA now vs peer median 10.2xmedian 12.3x —median 12.3x -1.2xmedian 12.3x
P/FCF now vs peer median 9.1xmedian 14.0x —median 14.0x -19.4xmedian 14.0x
P/B now vs peer median 1.6xmedian 1.4x 0.1xmedian 1.4x 1.3xmedian 1.4x
PEG now vs peer median -0.69median 0.42 0.24median 0.42 0.03median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCPBHCILSTCB
Revenue $9.74B $11.38M $35.93M
Gross profit $2.74B $1.97M $14.09M
Operating income $852.00M $923.67K -$21.80M
Net income $405.00M $693.06K -$23.09M
Free cash flow $678.00M – -$808.95K
R&D $99.00M – –
EPS (diluted) $1.34 $0.00 $-0.03
Cash & equivalents $394.00M $551.78K $901.13K
Total debt $28.19B $28.96M $28.09M
Shares (diluted) 300.00M 518.83M 784.19M
Enterprise value $4.63B $5.47M $18.26M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCPBHCILSTCB
P/E 15.3x 7.5x -0.7x
P/FCF 9.1x – -19.4x
P/Operating cash flow 5.9x – -19.4x
P/S 0.6x 0.5x 0.4x
P/B 1.6x 0.1x 1.3x
P/Tangible book -17.8x 0.1x 18.9x
EV/EBITDA 10.2x – -1.2x
EV/EBIT 15.1x 13.7x -1.1x
EV/Revenue 1.3x 1.1x 0.6x
EV/FCF 19.0x – -28.5x
EV/Operating cash flow 12.4x – -28.5x
PEG (3Y EPS CAGR) -0.69 0.24 0.03

Growth

14 metrics
MetricCPBHCILSTCB
Revenue growth (1Y) -5.0% 296.9% -28.6%
Revenue CAGR (3Y) 1.4% 424.3% 1.5%
Gross profit growth (1Y) -12.1% 998.9% -18.6%
Gross profit CAGR (3Y) -2.0% 236.8% -6.9%
Operating income growth (1Y) -24.2% 339.5% -1,279%
Operating income CAGR (3Y) -13.4% 70.8% -48.3%
Net income growth (1Y) -32.7% 246.7% -1,579%
Net income CAGR (3Y) -22.1% 61.8% -49.9%
EPS growth (1Y) -33.1% 230.3% -1,224%
EPS CAGR (3Y) -22.2% 31.4% -25.0%
Operating cash flow growth (1Y) -8.1% – -165.7%
Operating cash flow CAGR (3Y) -3.1% – -40.7%
Free cash flow growth (1Y) -3.8% – -196.4%
Free cash flow CAGR (3Y) -4.3% – -40.7%

Profitability

14 metrics
MetricCPBHCILSTCB
Gross margin 28.1% 17.3% 39.2%
EBITDA margin 13.0% – -54.2%
Operating margin 8.7% 8.1% -60.7%
Pretax margin 5.4% 6.8% -64.3%
Net margin 4.1% 6.1% -64.5%
FCF margin 7.0% – -2.3%
Operating cash flow margin 10.7% – -2.3%
Return on equity 10.3% 1.6% -177.7%
Return on assets 2.6% 1.1% -66.0%
Return on invested capital 5.9% 1.6% –
Return on capital employed 7.1% 1.7% -101.1%
Asset turnover 0.6x 0.2x 1.0x
Cash conversion (OCF / net income) 2.6x – 0.0x
Stock comp / revenue 0.6% – 1.8%

Financial Health

11 metrics
MetricCPBHCILSTCB
Debt / assets 45.6% 12.1% 24.3%
Debt / equity 1.9x 0.2x 0.7x
Net debt / EBITDA 5.3x – -0.4x
Debt / FCF 10.5x – -10.3x
Liabilities / assets 75.4% 33.7% 63.8%
Equity / assets 24.6% 66.3% 36.2%
Interest coverage 2.6x – –
Current ratio 0.8x 0.8x 0.8x
Quick ratio 0.3x 0.8x 0.3x
Cash ratio 0.1x 0.1x 0.1x
Altman Z-score 1.48 0.34 -5.00

Shareholder Returns

7 metrics
MetricCPBHCILSTCB
Dividend yield 6.9% – –
Net buyback yield 0.4% – –
Shareholder yield 7.3% – –
Payout ratio (earnings) 116.0% – –
Payout ratio (FCF) 69.3% – –
Dividend growth (1Y) 2.4% – –
Dividend CAGR (3Y) 1.7% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCPBHCILSTCB
Forward P/E 13.1xFY2027 – 0.1xFY2026
EPS, next fiscal year $1.58FY2027 – $0.17FY2026
EPS growth, next FY -27.2%FY2027 – –
EPS growth, the year after +20.3% – –
Revenue, next fiscal year $9.76BFY2027 – $34.84MFY2026
Revenue growth, next FY +0.2%FY2027 – -13.9%FY2026
Revenue growth, the year after +2.6% – –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCPBHCILSTCB
Held by institutions 61.7% – –
Institutions holding 620 – –
Change in shares held, QoQ +0.2% – –
Institutions buying 388 – –
Institutions selling 150 – –
Buyers to sellers 2.59 – –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CPBHCILSTCB
CPB 1.00 0.02 0.05
HCIL 0.02 1.00 0.06
STCB 0.05 0.06 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CPB, HCIL and STCB?

Campbell'S (CPB) is the largest by market capitalisation: Campbell'S (CPB) $6.16B, Hongchang International (HCIL) $5.19M, Starco Brands (STCB) $23.45M.

Which stock is cheaper, CPB, HCIL and STCB?

Hongchang International (HCIL) trades on the lowest price-to-earnings ratio (Campbell'S (CPB) 15.3x, Hongchang International (HCIL) 7.5x, Starco Brands (STCB) -1.0x). On next year's consensus earnings, Starco Brands (STCB) is cheapest (Campbell'S (CPB) 13.1x, Starco Brands (STCB) 0.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Hongchang International (HCIL) grew revenue fastest over the trailing twelve months: Campbell'S (CPB) -5.0%, Hongchang International (HCIL) +296.9%, Starco Brands (STCB) -28.6%.

Which company is more profitable?

Hongchang International (HCIL) has the highest net margin (Campbell'S (CPB) 4.1%, Hongchang International (HCIL) 6.1%, Starco Brands (STCB) -64.5%). On return on invested capital, Campbell'S (CPB) leads (Campbell'S (CPB) 5.9%, Hongchang International (HCIL) 1.6%).

Which stock has performed better?

Over the past year Campbell'S (CPB) returned the most: Campbell'S (CPB) -33.3%, Hongchang International (HCIL) -95.8%, Starco Brands (STCB) -33.3%. Over five years, Campbell'S (CPB) compounded fastest (Campbell'S (CPB) -12.4%/yr, Hongchang International (HCIL) -19.7%/yr, Starco Brands (STCB) -47.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Campbell'S (CPB) 0.08%, Starco Brands (STCB) 0.00%. Hongchang International (HCIL) and Starco Brands (STCB) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Campbell'S (CPB) has been the steadiest (Campbell'S (CPB) 33.5%, Hongchang International (HCIL) 221.9%, Starco Brands (STCB) 278.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CPB, HCIL and STCB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Campbell'S (CPB) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.