COST vs DIS vs BKNG Stock Comparison

Costco Wholesale, Walt Disney and Booking Holdings Prices as of Oct 23, 2026 Peers: Industry group
COST Costco Wholesale Corp /New
$1,003.32 +10.9% 1M +6.5% 1Y
Market cap
$446.27B
P/E
48.4x
Revenue (TTM)
$303.15B
Div. yield
–
Warehouse Clubs Consumer Staples
4 wins
DIS Walt Disney Co
$112.50 +8.7% 1M -0.5% 1Y
Market cap
$192.02B
P/E
22.3x
Revenue (TTM)
$98.86B
Div. yield
0.01%
Film and Television Communication Services
1 win
BKNG Booking Holdings Inc.
$155.83 0.0% 1M -23.5% 1Y
Market cap
$117.57B
P/E
16.3x
Revenue (TTM)
$28.24B
Div. yield
–
Digital Marketplaces Technology
6 wins

Head to Head

11 decided of 12

Booking Holdings leads on 6 of the 12 questions below (Booking Holdings 6, Costco Wholesale 4, Walt Disney 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCOSTDISBKNGLeader
Larger companyMarket capitalisation $446.27B $192.02B $117.57B COST
Cheaper on earningsLower P/E, profitable companies only 48.4x 22.3x 16.3x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 47.2x 15.2x 14.3x BKNG
Faster revenue growthRevenue growth, trailing twelve months +10.1% +4.6% +12.9% BKNG
More profitableNet margin, trailing twelve months 3.0% 8.7% 25.5% BKNG
Better return on capitalReturn on invested capital 21.7% -18.0% 75.5% BKNG
Less leveragedLower net debt / EBITDA -1.1x -1.2x 0.3x DIS
Higher dividend yieldTrailing dividend yield 0.00% 0.01% 0.00% –
Better 1-year returnPrice return, last 12 months +6.5% -0.5% -23.5% COST
Better 5-year returnAnnualised price return, 5 years +15.8%/yr -7.9%/yr +10.2%/yr COST
Less volatileAnnualised volatility, 1 year 20.0% 27.2% 38.0% COST
Higher overall scoreMean of the five percentile scores vs peers 51/100 57/100 60/100 BKNG

Percentile Scorecard

COSTDISBKNG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCOSTDISBKNG
Valuation 8 #37 of 40 42 #73 of 124 66 #57 of 167
Growth 78 #9 of 38 61 #43 of 109 38 #96 of 153
Profitability 72 #11 of 37 39 #66 of 107 99 #2 of 153
Financial Health 85 #7 of 40 64 #49 of 133 39 #109 of 179
Shareholder Returns 11 #25 of 28 81 #15 of 73 59 #39 of 94
Overall 51 57 60
  • COST ranked among 41 companies in Staples Retail
  • DIS ranked among 136 companies in Communication Services
  • BKNG ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCOSTDISBKNGSPY
1 month +10.9%+8.7%0.0% -1.0%
3 months +7.3%+18.6%-12.2% +2.9%
6 months -0.8%+9.6%-13.5% +6.4%
Year to date +16.3%-1.1%-27.3% +11.4%
1 year +6.5%-0.5%-23.5% +13.1%
3 years +81.8%+36.3%+37.4% +79.4%
3 years, per year +22.1%+10.9%+11.2% +21.5%
5 years +108.2%-33.6%+62.7% +67.7%
5 years, per year +15.8%-7.9%+10.2% +10.9%
10 years +573.5%+20.9%+165.5% +255.2%
10 years, per year +21.0%+1.9%+10.3% +13.5%

Risk

MeasureCOSTDISBKNGSPY
Volatility, 1Y 20.0%27.2%38.0% 12.7%
Downside volatility, 1Y 19.6%27.7%38.2% 12.7%
Beta vs S&P 500, 1Y -0.200.620.86 1.00
Return / volatility, 1Y 0.33-0.02-0.62 1.03
Max drawdown, 5Y -31.5%-55.2%-39.5% -25.4%
From 52-week high -8.3%-3.6%-29.1% -2.5%
52-week high $1,094.32$116.65$219.68 $779.14
52-week low $850.00$92.42$154.13 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCOSTDISBKNG
P/E now vs peer median 48.3xmedian 21.6x 22.7xmedian 17.2x 16.6xmedian 17.5x
P/S now vs peer median 1.5xmedian 0.5x 2.0xmedian 1.1x 4.1xmedian 1.4x
EV/EBITDA now vs peer median 29.9xmedian 9.7x -6.7xmedian 9.5x 12.2xmedian 14.9x
P/FCF now vs peer median 47.4xmedian 17.8x 23.4xmedian 9.5x 12.3xmedian 11.2x
P/B now vs peer median 12.4xmedian 3.0x 1.7xmedian 1.6x -10.9xmedian 1.7x
PEG now vs peer median 3.55median 1.06 0.39median 0.29 -0.29median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCOSTDISBKNG
Revenue $303.15B $98.86B $28.24B
Gross profit $38.88B $43.29B –
Operating income $11.69B -$40.54B $9.28B
Net income $9.23B $9.24B $7.21B
Free cash flow $9.38B $8.29B $9.54B
EPS (diluted) $20.76 $4.93 $9.36
Cash & equivalents $20.21B $5.19B $17.21B
Total debt $23.19B $182.30B $20.18B
Shares (diluted) 444.43M 1.74B 770.00M
Enterprise value $369.55B $169.78B $50.62B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCOSTDISBKNG
P/E 48.3x 22.7x 16.6x
P/FCF 47.4x 23.4x 12.3x
P/Operating cash flow 28.1x 11.4x 11.9x
P/S 1.5x 2.0x 4.1x
P/B 12.4x 1.7x -10.9x
P/Tangible book 12.4x 1.8x -10.1x
EV/EBITDA 29.9x -6.7x 12.2x
EV/EBIT 36.8x -5.8x 12.9x
EV/Revenue 1.4x 2.4x 4.3x
EV/FCF 45.8x 28.4x 12.6x
EV/Operating cash flow 27.2x 13.8x 12.2x
PEG (3Y EPS CAGR) 3.55 0.39 -0.29

Growth

14 metrics
MetricCOSTDISBKNG
Revenue growth (1Y) 10.1% 4.6% 12.9%
Revenue CAGR (3Y) 7.8% 4.0% 13.4%
Gross profit growth (1Y) 10.0% -6.5% –
Gross profit CAGR (3Y) 9.4% 14.6% –
Operating income growth (1Y) 12.5% -18.3% 12.9%
Operating income CAGR (3Y) 12.9% 7.7% 15.3%
Net income growth (1Y) 13.9% -26.4% 49.8%
Net income CAGR (3Y) 13.6% 46.3% 17.4%
EPS growth (1Y) 14.0% -22.9% -93.7%
EPS CAGR (3Y) 13.6% 58.8% -57.3%
Operating cash flow growth (1Y) 18.6% -11.3% 2.9%
Operating cash flow CAGR (3Y) 12.6% 30.8% 13.2%
Free cash flow growth (1Y) 19.7% -28.2% 3.2%
Free cash flow CAGR (3Y) 11.6% 42.8% 13.9%

Profitability

14 metrics
MetricCOSTDISBKNG
Gross margin 12.8% 43.8% –
EBITDA margin 4.7% -35.4% 34.9%
Operating margin 3.9% -41.0% 32.9%
Pretax margin 4.0% 12.9% 32.9%
Net margin 3.0% 8.7% 25.5%
FCF margin 3.1% 8.4% 33.8%
Operating cash flow margin 5.2% 17.2% 34.9%
Return on equity 26.6% 8.0% –
Return on assets 10.5% 4.5% 25.1%
Return on invested capital 21.7% -18.0% 75.5%
Return on capital employed 26.7% -23.9% 121.7%
Asset turnover 3.5x 0.5x 1.0x
Cash conversion (OCF / net income) 1.7x 1.8x 1.4x
Stock comp / revenue 0.3% 1.5% 2.1%

Financial Health

11 metrics
MetricCOSTDISBKNG
Debt / assets 6.9% 22.5% 68.0%
Debt / equity 0.2x 0.4x -1.9x
Net debt / EBITDA -1.1x -1.2x 0.3x
Debt / FCF 0.7x 5.6x 2.1x
Liabilities / assets 59.8% 42.9% 136.3%
Equity / assets 40.2% 57.1% -36.3%
Interest coverage 80.6x – 8.4x
Current ratio 1.1x 0.7x 1.1x
Quick ratio 0.6x 0.6x 1.0x
Cash ratio 0.5x 0.1x 0.8x
Altman Z-score 9.33 1.54 5.83

Shareholder Returns

7 metrics
MetricCOSTDISBKNG
Dividend yield 0.6% 1.3% 1.1%
Net buyback yield 0.2% 4.2% 9.0%
Shareholder yield 0.7% 5.6% 10.0%
Payout ratio (earnings) – 18.6% –
Payout ratio (FCF) – 20.7% –
Dividend growth (1Y) – 109.9% –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCOSTDISBKNG
Forward P/E 47.2xFY2027 15.2xFY2026 14.3xFY2026
EPS, next fiscal year $21.24FY2027 $7.38FY2026 $10.90FY2026
EPS growth, next FY +2.3%FY2027 +24.5%FY2026 +19.5%FY2026
EPS growth, the year after +22.4% -2.6% +16.8%
Revenue, next fiscal year $345.31BFY2027 $95.51BFY2026 $27.56BFY2026
Revenue growth, next FY +13.9%FY2027 +1.2%FY2026 +2.4%FY2026
Revenue growth, the year after -4.5% +14.2% +11.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCOSTDISBKNG
Held by institutions 73.2% 75.9% 92.9%
Institutions holding 4,208 2,940 1,915
Change in shares held, QoQ +5.0% +1.8% -9.6%
Institutions buying 1,920 1,209 891
Institutions selling 1,704 1,369 828
Buyers to sellers 1.13 0.88 1.08

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

COSTDISBKNG
COST 1.00 0.09 0.09
DIS 0.09 1.00 0.38
BKNG 0.09 0.38 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, COST, DIS and BKNG?

Costco Wholesale (COST) is the largest by market capitalisation: Costco Wholesale (COST) $446.27B, Walt Disney (DIS) $192.02B, Booking Holdings (BKNG) $117.57B.

Which stock is cheaper, COST, DIS and BKNG?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Costco Wholesale (COST) 48.4x, Walt Disney (DIS) 22.3x, Booking Holdings (BKNG) 16.3x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Costco Wholesale (COST) 47.2x, Walt Disney (DIS) 15.2x, Booking Holdings (BKNG) 14.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Booking Holdings (BKNG) grew revenue fastest over the trailing twelve months: Costco Wholesale (COST) +10.1%, Walt Disney (DIS) +4.6%, Booking Holdings (BKNG) +12.9%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Costco Wholesale (COST) 3.0%, Walt Disney (DIS) 8.7%, Booking Holdings (BKNG) 25.5%). On return on invested capital, Booking Holdings (BKNG) leads (Costco Wholesale (COST) 21.7%, Walt Disney (DIS) -18.0%, Booking Holdings (BKNG) 75.5%).

Which stock has performed better?

Over the past year Costco Wholesale (COST) returned the most: Costco Wholesale (COST) +6.5%, Walt Disney (DIS) -0.5%, Booking Holdings (BKNG) -23.5%. Over five years, Costco Wholesale (COST) compounded fastest (Costco Wholesale (COST) +15.8%/yr, Walt Disney (DIS) -7.9%/yr, Booking Holdings (BKNG) +10.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Costco Wholesale (COST) 0.00%, Walt Disney (DIS) 0.01%, Booking Holdings (BKNG) 0.00%. Costco Wholesale (COST) and Booking Holdings (BKNG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Costco Wholesale (COST) has been the steadiest (Costco Wholesale (COST) 20.0%, Walt Disney (DIS) 27.2%, Booking Holdings (BKNG) 38.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, COST, DIS and BKNG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.