COOK vs NWL vs WHR Stock Comparison

Traeger, Newell Brands and Whirlpool Prices as of Oct 29, 2026 Peers: Industry group
COOK Traeger, Inc.
$52.14 +18.1% 1M +8.5% 1Y
Market cap
$143.79M
P/E
–
Revenue (TTM)
$484.98M
Div. yield
–
Home Appliances Consumer Discretionary
2 wins
NWL Newell Brands Inc.
$5.08 -4.5% 1M +3.0% 1Y
Market cap
$2.17B
P/E
–
Revenue (TTM)
$7.25B
Div. yield
0.06%
Home Appliances Consumer Discretionary
6 wins
WHR Whirlpool Corp /De/
$29.34 -4.2% 1M -60.6% 1Y
Market cap
$1.93B
P/E
–
Revenue (TTM)
$14.57B
Div. yield
–
Home Appliances Consumer Discretionary
2 wins

Head to Head

10 decided of 12

Newell Brands leads on 6 of the 12 questions below (Newell Brands 6, Whirlpool 2, Traeger 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCOOKNWLWHRLeader
Larger companyMarket capitalisation $143.79M $2.17B $1.93B NWL
Cheaper on earningsLower P/E, profitable companies only -1.3x -9.8x -12.8x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 7.1x 24.7x NWL
Faster revenue growthRevenue growth, trailing twelve months -16.3% -2.0% -6.4% NWL
More profitableNet margin, trailing twelve months -23.2% -3.0% -1.0% WHR
Better return on capitalReturn on invested capital -16.6% 2.2% 0.4% NWL
Less leveragedLower net debt / EBITDA -6.9x 10.0x 7.1x COOK
Higher dividend yieldTrailing dividend yield 0.00% 0.06% 0.00% –
Better 1-year returnPrice return, last 12 months +8.5% +3.0% -60.6% COOK
Better 5-year returnAnnualised price return, 5 years -44.0%/yr -26.0%/yr -32.6%/yr NWL
Less volatileAnnualised volatility, 1 year 92.8% 61.9% 51.9% WHR
Higher overall scoreMean of the five percentile scores vs peers 41/100 48/100 34/100 NWL

Percentile Scorecard

COOKNWLWHR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCOOKNWLWHR
Valuation 73 #12 of 41 55 #19 of 41 70 #13 of 41
Growth 35 #27 of 41 50 #21 of 41 25 #31 of 41
Profitability 22 #30 of 38 32 #26 of 38 35 #25 of 38
Financial Health 37 #27 of 42 10 #38 of 42 15 #36 of 42
Shareholder Returns – 92 #3 of 27 27 #20 of 27
Overall 41 48 34
  • COOK ranked among 44 companies in Household Durables
  • NWL ranked among 44 companies in Household Durables
  • WHR ranked among 44 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCOOKNWLWHRSPY
1 month +18.1%-4.5%-4.2% +0.7%
3 months -15.8%-1.2%-22.9% +3.7%
6 months +25.1%+24.5%-47.7% +7.1%
Year to date -3.4%+36.6%-59.3% +12.8%
1 year +8.5%+3.0%-60.6% +11.9%
3 years -61.4%-27.5%-71.4% +85.2%
3 years, per year -27.2%-10.2%-34.1% +22.8%
5 years -94.5%-77.8%-86.1% +67.6%
5 years, per year -44.0%-26.0%-32.6% +10.9%
10 years —-89.7%-80.5% +262.0%
10 years, per year —-20.3%-15.1% +13.7%

Risk

MeasureCOOKNWLWHRSPY
Volatility, 1Y 92.8%61.9%51.9% 12.7%
Downside volatility, 1Y 93.4%66.6%53.4% 12.6%
Beta vs S&P 500, 1Y 1.401.261.10 1.00
Return / volatility, 1Y 0.090.05-1.17 0.94
Max drawdown, 5Y -97.8%-88.1%-89.0% -25.4%
From 52-week high -36.4%-20.1%-68.4% -1.2%
52-week high $82.00$6.36$92.82 $779.14
52-week low $24.42$3.11$26.44 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCOOKNWLWHR
P/E now vs peer median -1.3xmedian 15.8x -9.8xmedian 15.8x -12.7xmedian 15.8x
P/S now vs peer median 0.3xmedian 0.7x 0.3xmedian 0.7x 0.1xmedian 0.7x
EV/EBITDA now vs peer median -9.9xmedian 9.6x 14.6xmedian 9.6x 9.5xmedian 9.6x
P/FCF now vs peer median 2.4xmedian 12.1x 18.3xmedian 12.1x -21.0xmedian 12.1x
P/B now vs peer median 0.9xmedian 1.2x 0.9xmedian 1.2x 0.5xmedian 1.2x
PEG now vs peer median -0.04median 0.63 -0.81median 0.63 -0.22median 0.63

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCOOKNWLWHR
Revenue $484.98M $7.25B $14.57B
Gross profit $193.32M $2.57B $1.91B
Operating income -$97.77M $164.00M $428.00M
Net income -$112.65M -$221.00M -$120.00M
Free cash flow $61.56M $118.00M -$92.00M
EPS (diluted) $-40.99 $-0.51 $-2.31
Cash & equivalents $59.69M $209.00M $1.10B
Total debt $1.60B $5.01B $6.85B
Shares (diluted) 2.75M 430.20M 65.50M
Enterprise value $24.93M $1.33B -$1.70B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCOOKNWLWHR
P/E -1.3x -9.8x -12.7x
P/FCF 2.4x 18.3x -21.0x
P/Operating cash flow 2.1x 6.5x 6.2x
P/S 0.3x 0.3x 0.1x
P/B 0.9x 0.9x 0.5x
P/Tangible book -0.7x 2.5x 1.6x
EV/EBITDA -9.9x 14.6x 9.5x
EV/EBIT -5.0x 42.4x 18.0x
EV/Revenue 1.0x 1.0x 0.5x
EV/FCF 7.9x 59.0x -83.5x
EV/Operating cash flow 7.1x 21.0x 24.6x
PEG (3Y EPS CAGR) -0.04 -0.81 -0.22

Growth

14 metrics
MetricCOOKNWLWHR
Revenue growth (1Y) -16.3% -2.0% -6.4%
Revenue CAGR (3Y) -4.5% -5.4% -8.9%
Gross profit growth (1Y) -18.4% 1.4% -23.2%
Gross profit CAGR (3Y) 0.3% 2.7% -14.3%
Operating income growth (1Y) -844.7% 105.0% -6.6%
Operating income CAGR (3Y) 27.1% 45.8% 36.0%
Net income growth (1Y) -222.7% 9.1% 32.6%
Net income CAGR (3Y) 26.3% 11.0% 58.0%
EPS growth (1Y) -213.0% 11.0% 28.8%
EPS CAGR (3Y) 28.9% 12.1% 57.1%
Operating cash flow growth (1Y) 239.1% 105.6% -28.4%
Operating cash flow CAGR (3Y) 3.7% -10.1% -25.5%
Free cash flow growth (1Y) 441.9% 213.5% -248.4%
Free cash flow CAGR (3Y) 10.1% -5.8% -35.7%

Profitability

14 metrics
MetricCOOKNWLWHR
Gross margin 39.9% 35.5% 13.1%
EBITDA margin -10.2% 6.6% 5.6%
Operating margin -20.2% 2.3% 2.9%
Pretax margin -23.9% -2.5% 0.5%
Net margin -23.2% -3.0% -1.0%
FCF margin 12.7% 1.6% -0.6%
Operating cash flow margin 14.0% 4.6% 2.1%
Return on equity -65.8% -9.2% -3.1%
Return on assets -17.1% -2.0% -0.7%
Return on invested capital -16.6% 2.2% 0.4%
Return on capital employed -16.4% 2.0% 3.5%
Asset turnover 0.7x 0.7x 0.8x
Cash conversion (OCF / net income) -0.6x -1.5x -2.6x
Stock comp / revenue 2.3% 1.0% 0.7%

Financial Health

11 metrics
MetricCOOKNWLWHR
Debt / assets 61.2% 45.3% 40.4%
Debt / equity 2.4x 2.0x 1.8x
Net debt / EBITDA -6.9x 10.0x 7.1x
Debt / FCF 6.5x 42.4x -74.5x
Liabilities / assets 74.4% 77.8% 78.0%
Equity / assets 25.6% 22.2% 22.0%
Interest coverage -3.1x – 1.3x
Current ratio 3.5x 1.1x 1.1x
Quick ratio 2.1x 0.5x 0.6x
Cash ratio 0.9x 0.1x 0.2x
Altman Z-score -1.01 0.49 1.16

Shareholder Returns

7 metrics
MetricCOOKNWLWHR
Dividend yield – 5.5% 6.1%
Net buyback yield – – -55.8%
Shareholder yield – 5.5% -49.7%
Payout ratio (earnings) – -57.0% –
Payout ratio (FCF) – 106.8% –
Dividend growth (1Y) – 6.8% –
Dividend CAGR (3Y) – -26.4% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCOOKNWLWHR
Forward P/E – 7.1xFY2026 24.7xFY2026
EPS, next fiscal year $-0.05FY2026 $0.72FY2026 $1.19FY2026
EPS growth, next FY – +26.3%FY2026 -80.9%FY2026
EPS growth, the year after – -5.6% +128.6%
Revenue, next fiscal year $432.40MFY2026 $6.86BFY2026 $14.08BFY2026
Revenue growth, next FY -22.7%FY2026 -4.7%FY2026 -9.3%FY2026
Revenue growth, the year after +1.1% +15.0% +3.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCOOKNWLWHR
Held by institutions 33.8% 100.0% 100.0%
Institutions holding 65 421 459
Change in shares held, QoQ +8.6% +9.2% +2.9%
Institutions buying 39 234 251
Institutions selling 17 124 130
Buyers to sellers 2.29 1.89 1.93

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

COOKNWLWHR
COOK 1.00 0.18 0.17
NWL 0.18 1.00 0.33
WHR 0.17 0.33 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, COOK, NWL and WHR?

Newell Brands (NWL) is the largest by market capitalisation: Traeger (COOK) $143.79M, Newell Brands (NWL) $2.17B, Whirlpool (WHR) $1.93B.

Which company is growing faster?

Newell Brands (NWL) grew revenue fastest over the trailing twelve months: Traeger (COOK) -16.3%, Newell Brands (NWL) -2.0%, Whirlpool (WHR) -6.4%.

Which company is more profitable?

Whirlpool (WHR) has the highest net margin (Traeger (COOK) -23.2%, Newell Brands (NWL) -3.0%, Whirlpool (WHR) -1.0%). On return on invested capital, Newell Brands (NWL) leads (Traeger (COOK) -16.6%, Newell Brands (NWL) 2.2%, Whirlpool (WHR) 0.4%).

Which stock has performed better?

Over the past year Traeger (COOK) returned the most: Traeger (COOK) +8.5%, Newell Brands (NWL) +3.0%, Whirlpool (WHR) -60.6%. Over five years, Newell Brands (NWL) compounded fastest (Traeger (COOK) -44.0%/yr, Newell Brands (NWL) -26.0%/yr, Whirlpool (WHR) -32.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Traeger (COOK) 0.00%, Newell Brands (NWL) 0.06%, Whirlpool (WHR) 0.00%. Traeger (COOK) and Whirlpool (WHR) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Whirlpool (WHR) has been the steadiest (Traeger (COOK) 92.8%, Newell Brands (NWL) 61.9%, Whirlpool (WHR) 51.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, COOK, NWL and WHR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Newell Brands (NWL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.