COOK vs NWL vs SN Stock Comparison

Traeger, Newell Brands and SharkNinja Prices as of Oct 26, 2026 Peers: Industry group
COOK Traeger, Inc.
$46.73 +0.2% 1M -11.0% 1Y
Market cap
$129.01M
P/E
–
Revenue (TTM)
$484.98M
Div. yield
–
Home Appliances Consumer Discretionary
1 win
NWL Newell Brands Inc.
$5.41 -0.4% 1M +8.6% 1Y
Market cap
$2.29B
P/E
–
Revenue (TTM)
$7.25B
Div. yield
0.05%
Home Appliances Consumer Discretionary
2 wins
SN SharkNinja, Inc.
$198.65 +11.7% 1M +105.5% 1Y
Market cap
$27.96B
P/E
40.2x
Revenue (TTM)
$6.91B
Div. yield
–
Home Appliances Consumer Discretionary
7 wins

Head to Head

10 decided of 12

SharkNinja leads on 7 of the 12 questions below (SharkNinja 7, Newell Brands 2, Traeger 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCOOKNWLSNLeader
Larger companyMarket capitalisation $129.01M $2.29B $27.96B SN
Cheaper on earningsLower P/E, profitable companies only -1.1x -10.4x 40.2x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 7.5x 28.6x NWL
Faster revenue growthRevenue growth, trailing twelve months -16.3% -2.0% +17.5% SN
More profitableNet margin, trailing twelve months -23.2% -3.0% 10.1% SN
Better return on capitalReturn on invested capital -16.6% 2.2% 21.2% SN
Less leveragedLower net debt / EBITDA -6.9x 10.0x -0.1x COOK
Higher dividend yieldTrailing dividend yield 0.00% 0.05% 0.00% –
Better 1-year returnPrice return, last 12 months -11.0% +8.6% +105.5% SN
Better 5-year returnAnnualised price return, 5 years -45.2%/yr -24.3%/yr — NWL
Less volatileAnnualised volatility, 1 year 92.7% 61.9% 43.0% SN
Higher overall scoreMean of the five percentile scores vs peers 40/100 47/100 64/100 SN

Percentile Scorecard

COOKNWLSN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCOOKNWLSN
Valuation 71 #13 of 42 54 #20 of 42 17 #35 of 42
Growth 37 #27 of 42 49 #22 of 42 93 #4 of 42
Profitability 21 #32 of 40 33 #27 of 40 95 #3 of 40
Financial Health 33 #29 of 43 12 #38 of 43 71 #13 of 43
Shareholder Returns – 89 #4 of 28 44 #16 of 28
Overall 40 47 64
  • COOK ranked among 45 companies in Household Durables
  • NWL ranked among 45 companies in Household Durables
  • SN ranked among 45 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCOOKNWLSNSPY
1 month +0.2%-0.4%+11.7% -0.8%
3 months -23.6%+4.4%+29.7% +3.5%
6 months +14.4%+29.4%+70.1% +7.0%
Year to date -13.5%+45.4%+77.5% +12.2%
1 year -11.0%+8.6%+105.5% +13.0%
3 years -65.0%-18.8%+393.5% +86.3%
3 years, per year -29.5%-6.7%+70.3% +23.1%
5 years -95.0%-75.1%— +68.6%
5 years, per year -45.2%-24.3%— +11.0%
10 years —-89.4%— +258.0%
10 years, per year —-20.1%— +13.6%

Risk

MeasureCOOKNWLSNSPY
Volatility, 1Y 92.7%61.9%43.0% 12.7%
Downside volatility, 1Y 92.7%66.6%39.4% 12.7%
Beta vs S&P 500, 1Y 1.421.261.55 1.00
Return / volatility, 1Y -0.120.142.45 1.02
Max drawdown, 5Y -97.8%-88.1%-42.6% -25.4%
From 52-week high -43.0%-14.9%-0.3% -1.8%
52-week high $82.00$6.36$199.15 $779.14
52-week low $24.42$3.11$84.57 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCOOKNWLSN
P/E now vs peer median -1.1xmedian 16.1x -10.4xmedian 16.1x 40.4xmedian 16.1x
P/S now vs peer median 0.3xmedian 0.7x 0.3xmedian 0.7x 4.1xmedian 0.7x
EV/EBITDA now vs peer median -9.6xmedian 12.1x 14.9xmedian 12.1x 25.4xmedian 12.1x
P/FCF now vs peer median 2.1xmedian 11.9x 19.5xmedian 11.9x 34.8xmedian 11.9x
P/B now vs peer median 0.8xmedian 1.2x 0.9xmedian 1.2x 9.8xmedian 1.2x
PEG now vs peer median -0.04median 0.64 -0.86median 0.64 0.91median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCOOKNWLSN
Revenue $484.98M $7.25B $6.91B
Gross profit $193.32M $2.57B $3.38B
Operating income -$97.77M $164.00M $950.59M
Net income -$112.65M -$221.00M $695.22M
Free cash flow $61.56M $118.00M $804.52M
R&D – – $399.28M
EPS (diluted) $-40.99 $-0.51 $4.91
Cash & equivalents $59.69M $209.00M $779.83M
Total debt $1.60B $5.01B $716.47M
Shares (diluted) 2.75M 430.20M 141.51M
Enterprise value $10.14M $1.45B $25.63B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCOOKNWLSN
P/E -1.1x -10.4x 40.4x
P/FCF 2.1x 19.5x 34.8x
P/Operating cash flow 1.9x 7.0x 28.8x
P/S 0.3x 0.3x 4.1x
P/B 0.8x 0.9x 9.8x
P/Tangible book -0.7x 2.6x 11.7x
EV/EBITDA -9.6x 14.9x 25.4x
EV/EBIT -4.8x 43.3x 29.4x
EV/Revenue 1.0x 1.0x 4.0x
EV/FCF 7.7x 60.2x 34.7x
EV/Operating cash flow 6.9x 21.5x 28.7x
PEG (3Y EPS CAGR) -0.04 -0.86 0.91

Growth

14 metrics
MetricCOOKNWLSN
Revenue growth (1Y) -16.3% -2.0% 17.5%
Revenue CAGR (3Y) -4.5% -5.4% 20.6%
Gross profit growth (1Y) -18.4% 1.4% 18.8%
Gross profit CAGR (3Y) 0.3% 2.7% 29.3%
Operating income growth (1Y) -844.7% 105.0% 36.0%
Operating income CAGR (3Y) 27.1% 45.8% 40.7%
Net income growth (1Y) -222.7% 9.1% 34.1%
Net income CAGR (3Y) 26.3% 11.0% 45.4%
EPS growth (1Y) -213.0% 11.0% 34.4%
EPS CAGR (3Y) 28.9% 12.1% 44.6%
Operating cash flow growth (1Y) 239.1% 105.6% 141.8%
Operating cash flow CAGR (3Y) 3.7% -10.1% 32.4%
Free cash flow growth (1Y) 441.9% 213.5% 432.7%
Free cash flow CAGR (3Y) 10.1% -5.8% 31.6%

Profitability

14 metrics
MetricCOOKNWLSN
Gross margin 39.9% 35.5% 48.9%
EBITDA margin -10.2% 6.6% 15.9%
Operating margin -20.2% 2.3% 13.8%
Pretax margin -23.9% -2.5% 12.8%
Net margin -23.2% -3.0% 10.1%
FCF margin 12.7% 1.6% 11.6%
Operating cash flow margin 14.0% 4.6% 14.1%
Return on equity -65.8% -9.2% 24.8%
Return on assets -17.1% -2.0% 13.1%
Return on invested capital -16.6% 2.2% 21.2%
Return on capital employed -16.4% 2.0% 27.2%
Asset turnover 0.7x 0.7x 1.3x
Cash conversion (OCF / net income) -0.6x -1.5x 1.4x
Stock comp / revenue 2.3% 1.0% 1.4%

Financial Health

11 metrics
MetricCOOKNWLSN
Debt / assets 61.2% 45.3% 12.8%
Debt / equity 2.4x 2.0x 0.3x
Net debt / EBITDA -6.9x 10.0x -0.1x
Debt / FCF 6.5x 42.4x 0.9x
Liabilities / assets 74.4% 77.8% 49.2%
Equity / assets 25.6% 22.2% 50.8%
Interest coverage -3.1x – –
Current ratio 3.5x 1.1x 2.1x
Quick ratio 2.1x 0.5x 1.3x
Cash ratio 0.9x 0.1x 0.4x
Altman Z-score -1.03 0.50 8.79

Shareholder Returns

7 metrics
MetricCOOKNWLSN
Dividend yield – 5.2% –
Net buyback yield – – 0.4%
Shareholder yield – 5.2% 0.4%
Payout ratio (earnings) – -57.0% –
Payout ratio (FCF) – 106.8% –
Dividend growth (1Y) – 6.8% –
Dividend CAGR (3Y) – -26.4% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCOOKNWLSN
Forward P/E – 7.5xFY2026 28.6xFY2026
EPS, next fiscal year $-0.05FY2026 $0.72FY2026 $6.94FY2026
EPS growth, next FY – +26.3%FY2026 +31.4%FY2026
EPS growth, the year after – -5.6% +3.2%
Revenue, next fiscal year $432.40MFY2026 $6.86BFY2026 $7.30BFY2026
Revenue growth, next FY -22.7%FY2026 -4.7%FY2026 +14.1%FY2026
Revenue growth, the year after +1.1% +15.0% +12.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCOOKNWLSN
Held by institutions 33.8% 100.0% 64.7%
Institutions holding 65 421 563
Change in shares held, QoQ +8.6% +9.2% +11.6%
Institutions buying 39 234 370
Institutions selling 17 124 144
Buyers to sellers 2.29 1.89 2.57

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

COOKNWLSN
COOK 1.00 0.15 0.15
NWL 0.15 1.00 0.31
SN 0.15 0.31 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, COOK, NWL and SN?

SharkNinja (SN) is the largest by market capitalisation: Traeger (COOK) $129.01M, Newell Brands (NWL) $2.29B, SharkNinja (SN) $27.96B.

Which company is growing faster?

SharkNinja (SN) grew revenue fastest over the trailing twelve months: Traeger (COOK) -16.3%, Newell Brands (NWL) -2.0%, SharkNinja (SN) +17.5%.

Which company is more profitable?

SharkNinja (SN) has the highest net margin (Traeger (COOK) -23.2%, Newell Brands (NWL) -3.0%, SharkNinja (SN) 10.1%). On return on invested capital, SharkNinja (SN) leads (Traeger (COOK) -16.6%, Newell Brands (NWL) 2.2%, SharkNinja (SN) 21.2%).

Which stock has performed better?

Over the past year SharkNinja (SN) returned the most: Traeger (COOK) -11.0%, Newell Brands (NWL) +8.6%, SharkNinja (SN) +105.5%. Over five years, Newell Brands (NWL) compounded fastest (Traeger (COOK) -45.2%/yr, Newell Brands (NWL) -24.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Traeger (COOK) 0.00%, Newell Brands (NWL) 0.05%, SharkNinja (SN) 0.00%. Traeger (COOK) and SharkNinja (SN) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, SharkNinja (SN) has been the steadiest (Traeger (COOK) 92.7%, Newell Brands (NWL) 61.9%, SharkNinja (SN) 43.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, COOK, NWL and SN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, SharkNinja (SN) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.