COOK vs NWL vs HELE Stock Comparison

Traeger, Newell Brands and Helen Of Troy Prices as of Oct 27, 2026 Peers: Industry group
COOK Traeger, Inc.
$46.94 +0.7% 1M -7.0% 1Y
Market cap
$131.01M
P/E
–
Revenue (TTM)
$484.98M
Div. yield
–
Home Appliances Consumer Discretionary
1 win
NWL Newell Brands Inc.
$5.39 -0.7% 1M +5.9% 1Y
Market cap
$2.18B
P/E
–
Revenue (TTM)
$7.25B
Div. yield
0.06%
Home Appliances Consumer Discretionary
6 wins
HELE Helen Of Troy Ltd
$29.20 +2.0% 1M +45.7% 1Y
Market cap
$667.98M
P/E
–
Revenue (TTM)
$1.83B
Div. yield
–
Home Appliances Consumer Discretionary
3 wins

Head to Head

10 decided of 12

Newell Brands leads on 6 of the 12 questions below (Newell Brands 6, Helen Of Troy 3, Traeger 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCOOKNWLHELELeader
Larger companyMarket capitalisation $131.01M $2.18B $667.98M NWL
Cheaper on earningsLower P/E, profitable companies only -1.2x -9.9x -6.7x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 7.5x 7.8x NWL
Faster revenue growthRevenue growth, trailing twelve months -16.3% -2.0% +0.3% HELE
More profitableNet margin, trailing twelve months -23.2% -3.0% -5.4% NWL
Better return on capitalReturn on invested capital -16.6% 2.2% 1.6% NWL
Less leveragedLower net debt / EBITDA -6.9x 10.0x 8.3x COOK
Higher dividend yieldTrailing dividend yield 0.00% 0.06% 0.00% –
Better 1-year returnPrice return, last 12 months -7.0% +5.9% +45.7% HELE
Better 5-year returnAnnualised price return, 5 years -45.5%/yr -24.4%/yr -33.4%/yr NWL
Less volatileAnnualised volatility, 1 year 92.5% 61.8% 54.0% HELE
Higher overall scoreMean of the five percentile scores vs peers 41/100 48/100 44/100 NWL

Percentile Scorecard

COOKNWLHELE

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCOOKNWLHELE
Valuation 73 #12 of 42 56 #19 of 42 78 #10 of 42
Growth 37 #27 of 42 49 #22 of 42 39 #26 of 42
Profitability 21 #32 of 40 33 #27 of 40 49 #21 of 40
Financial Health 33 #30 of 44 12 #39 of 44 30 #31 of 44
Shareholder Returns – 93 #3 of 28 22 #22 of 28
Overall 41 48 44
  • COOK ranked among 45 companies in Household Durables
  • NWL ranked among 45 companies in Household Durables
  • HELE ranked among 45 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCOOKNWLHELESPY
1 month +0.7%-0.7%+2.0% -0.2%
3 months -19.9%+2.5%+1.2% +3.9%
6 months +10.0%+34.4%+24.5% +8.2%
Year to date -13.1%+44.9%+37.4% +12.9%
1 year -7.0%+5.9%+45.7% +12.3%
3 years -64.8%-19.1%-69.8% +87.4%
3 years, per year -29.4%-6.8%-32.9% +23.3%
5 years -95.2%-75.2%-86.9% +67.9%
5 years, per year -45.5%-24.4%-33.4% +10.9%
10 years —-89.3%-62.6% +261.1%
10 years, per year —-20.0%-9.4% +13.7%

Risk

MeasureCOOKNWLHELESPY
Volatility, 1Y 92.5%61.8%54.0% 12.7%
Downside volatility, 1Y 92.7%66.4%48.3% 12.7%
Beta vs S&P 500, 1Y 1.421.260.97 1.00
Return / volatility, 1Y -0.080.100.85 0.97
Max drawdown, 5Y -97.8%-88.1%-94.5% -25.4%
From 52-week high -42.8%-15.3%-3.4% -1.2%
52-week high $82.00$6.36$30.22 $779.14
52-week low $24.42$3.11$13.88 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCOOKNWLHELE
P/E now vs peer median -1.1xmedian 16.0x -10.4xmedian 16.0x -6.9xmedian 16.0x
P/S now vs peer median 0.3xmedian 0.6x 0.3xmedian 0.6x 0.4xmedian 0.6x
EV/EBITDA now vs peer median -9.6xmedian 9.8x 14.8xmedian 9.8x 17.0xmedian 9.8x
P/FCF now vs peer median 2.1xmedian 11.9x 19.5xmedian 11.9x 4.6xmedian 11.9x
P/B now vs peer median 0.8xmedian 1.2x 0.9xmedian 1.2x 0.8xmedian 1.2x
PEG now vs peer median -0.04median 0.64 -0.86median 0.64 0.17median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCOOKNWLHELE
Revenue $484.98M $7.25B $1.83B
Gross profit $193.32M $2.57B $864.98M
Operating income -$97.77M $164.00M $23.94M
Net income -$112.65M -$221.00M -$99.23M
Free cash flow $61.56M $118.00M $147.21M
EPS (diluted) $-40.99 $-0.51 $-4.11
Cash & equivalents $59.69M $209.00M $22.58M
Total debt $1.60B $5.01B $3.17B
Shares (diluted) 2.75M 430.20M 24.15M
Enterprise value $12.15M $1.34B $577.70M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCOOKNWLHELE
P/E -1.1x -10.4x -6.9x
P/FCF 2.1x 19.5x 4.6x
P/Operating cash flow 1.9x 6.9x 3.8x
P/S 0.3x 0.3x 0.4x
P/B 0.8x 0.9x 0.8x
P/Tangible book -0.7x 2.6x 1.4x
EV/EBITDA -9.6x 14.8x 17.0x
EV/EBIT -4.8x 43.2x 55.6x
EV/Revenue 1.0x 1.0x 0.7x
EV/FCF 7.7x 60.1x 9.0x
EV/Operating cash flow 6.9x 21.4x 7.4x
PEG (3Y EPS CAGR) -0.04 -0.86 0.17

Growth

14 metrics
MetricCOOKNWLHELE
Revenue growth (1Y) -16.3% -2.0% 0.3%
Revenue CAGR (3Y) -4.5% -5.4% -3.1%
Gross profit growth (1Y) -18.4% 1.4% 0.5%
Gross profit CAGR (3Y) 0.3% 2.7% -1.7%
Operating income growth (1Y) -844.7% 105.0% 103.7%
Operating income CAGR (3Y) 27.1% 45.8% -52.1%
Net income growth (1Y) -222.7% 9.1% 84.9%
Net income CAGR (3Y) 26.3% 11.0% -39.6%
EPS growth (1Y) -213.0% 11.0% 85.7%
EPS CAGR (3Y) 28.9% 12.1% -39.5%
Operating cash flow growth (1Y) 239.1% 105.6% 97.1%
Operating cash flow CAGR (3Y) 3.7% -10.1% -25.9%
Free cash flow growth (1Y) 441.9% 213.5% 192.7%
Free cash flow CAGR (3Y) 10.1% -5.8% -25.7%

Profitability

14 metrics
MetricCOOKNWLHELE
Gross margin 39.9% 35.5% 47.4%
EBITDA margin -10.2% 6.6% 4.3%
Operating margin -20.2% 2.3% 1.3%
Pretax margin -23.9% -2.5% -1.5%
Net margin -23.2% -3.0% -5.4%
FCF margin 12.7% 1.6% 8.1%
Operating cash flow margin 14.0% 4.6% 9.8%
Return on equity -65.8% -9.2% -11.7%
Return on assets -17.1% -2.0% -4.8%
Return on invested capital -16.6% 2.2% 1.6%
Return on capital employed -16.4% 2.0% 1.5%
Asset turnover 0.7x 0.7x 0.9x
Cash conversion (OCF / net income) -0.6x -1.5x -1.8x
Stock comp / revenue 2.3% 1.0% 1.0%

Financial Health

11 metrics
MetricCOOKNWLHELE
Debt / assets 61.2% 45.3% 32.1%
Debt / equity 2.4x 2.0x 0.8x
Net debt / EBITDA -6.9x 10.0x 8.3x
Debt / FCF 6.5x 42.4x 4.6x
Liabilities / assets 74.4% 77.8% 59.3%
Equity / assets 25.6% 22.2% 40.7%
Interest coverage -3.1x – 0.5x
Current ratio 3.5x 1.1x 1.7x
Quick ratio 2.1x 0.5x 0.7x
Cash ratio 0.9x 0.1x 0.0x
Altman Z-score -1.03 0.50 1.74

Shareholder Returns

7 metrics
MetricCOOKNWLHELE
Dividend yield – 5.2% –
Net buyback yield – – -0.1%
Shareholder yield – 5.2% -0.1%
Payout ratio (earnings) – -57.0% –
Payout ratio (FCF) – 106.8% –
Dividend growth (1Y) – 6.8% –
Dividend CAGR (3Y) – -26.4% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCOOKNWLHELE
Forward P/E – 7.5xFY2026 7.8xFY2026
EPS, next fiscal year $-0.05FY2026 $0.72FY2026 $3.74FY2026
EPS growth, next FY – +26.3%FY2026 +5.4%FY2026
EPS growth, the year after – -5.6% +13.9%
Revenue, next fiscal year $432.40MFY2026 $6.86BFY2026 $1.76BFY2026
Revenue growth, next FY -22.7%FY2026 -4.7%FY2026 -1.8%FY2026
Revenue growth, the year after +1.1% +15.0% -2.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCOOKNWLHELE
Held by institutions 33.8% 100.0% 96.3%
Institutions holding 65 421 198
Change in shares held, QoQ +8.6% +9.2% +5.7%
Institutions buying 39 234 120
Institutions selling 17 124 46
Buyers to sellers 2.29 1.89 2.61

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

COOKNWLHELE
COOK 1.00 0.15 0.13
NWL 0.15 1.00 0.35
HELE 0.13 0.35 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, COOK, NWL and HELE?

Newell Brands (NWL) is the largest by market capitalisation: Traeger (COOK) $131.01M, Newell Brands (NWL) $2.18B, Helen Of Troy (HELE) $667.98M.

Which company is growing faster?

Helen Of Troy (HELE) grew revenue fastest over the trailing twelve months: Traeger (COOK) -16.3%, Newell Brands (NWL) -2.0%, Helen Of Troy (HELE) +0.3%.

Which company is more profitable?

Newell Brands (NWL) has the highest net margin (Traeger (COOK) -23.2%, Newell Brands (NWL) -3.0%, Helen Of Troy (HELE) -5.4%). On return on invested capital, Newell Brands (NWL) leads (Traeger (COOK) -16.6%, Newell Brands (NWL) 2.2%, Helen Of Troy (HELE) 1.6%).

Which stock has performed better?

Over the past year Helen Of Troy (HELE) returned the most: Traeger (COOK) -7.0%, Newell Brands (NWL) +5.9%, Helen Of Troy (HELE) +45.7%. Over five years, Newell Brands (NWL) compounded fastest (Traeger (COOK) -45.5%/yr, Newell Brands (NWL) -24.4%/yr, Helen Of Troy (HELE) -33.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Traeger (COOK) 0.00%, Newell Brands (NWL) 0.06%, Helen Of Troy (HELE) 0.00%. Traeger (COOK) and Helen Of Troy (HELE) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Helen Of Troy (HELE) has been the steadiest (Traeger (COOK) 92.5%, Newell Brands (NWL) 61.8%, Helen Of Troy (HELE) 54.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, COOK, NWL and HELE?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Newell Brands (NWL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.