CMCSA vs SBGI vs WBD Stock Comparison

Comcast, Sinclair and Warner Bros. Discovery Prices as of Oct 26, 2026 Peers: Industry group
CMCSA Comcast Corp
$22.05 +0.6% 1M -24.7% 1Y
Market cap
$77.60B
P/E
6.9x
Revenue (TTM)
$123.01B
Div. yield
–
Broadband and Cable Communication Services
7 wins
SBGI Sinclair, Inc.
$11.97 -6.3% 1M -11.1% 1Y
Market cap
$871.30M
P/E
16.8x
Revenue (TTM)
$3.26B
Div. yield
0.08%
Television Broadcasting Communication Services
WBD Warner Bros. Discovery, Inc.
$30.98 +9.7% 1M +62.4% 1Y
Market cap
$77.70B
P/E
–
Revenue (TTM)
$36.12B
Div. yield
–
Television Broadcasting Communication Services
4 wins

Head to Head

11 decided of 12

Comcast leads on 7 of the 12 questions below (Comcast 7, Warner Bros. Discovery 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCMCSASBGIWBDLeader
Larger companyMarket capitalisation $77.60B $871.30M $77.70B WBD
Cheaper on earningsLower P/E, profitable companies only 6.9x 16.8x -24.6x CMCSA
Cheaper on forward earningsLower price / next fiscal year consensus EPS 6.5x 9.7x — CMCSA
Faster revenue growthRevenue growth, trailing twelve months -0.2% -6.5% -6.1% CMCSA
More profitableNet margin, trailing twelve months 9.2% 1.6% -8.8% CMCSA
Better return on capitalReturn on invested capital 7.8% 4.7% -1.6% CMCSA
Less leveragedLower net debt / EBITDA 2.4x 7.5x 7.5x CMCSA
Higher dividend yieldTrailing dividend yield 0.00% 0.08% 0.00% –
Better 1-year returnPrice return, last 12 months -24.7% -11.1% +62.4% WBD
Better 5-year returnAnnualised price return, 5 years -15.9%/yr -14.8%/yr +3.2%/yr WBD
Less volatileAnnualised volatility, 1 year 34.3% 45.6% 26.7% WBD
Higher overall scoreMean of the five percentile scores vs peers 66/100 45/100 31/100 CMCSA

Percentile Scorecard

CMCSASBGIWBD

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCMCSASBGIWBD
Valuation 94 #4 of 49 70 #17 of 54 23 #42 of 54
Growth 23 #35 of 45 16 #38 of 45 25 #34 of 45
Profitability 68 #15 of 45 62 #17 of 43 36 #28 of 43
Financial Health 60 #20 of 49 33 #42 of 62 41 #37 of 62
Shareholder Returns 86 #6 of 37 44 #15 of 26 –
Overall 66 45 31
  • CMCSA ranked among 51 companies in Telecommunications
  • SBGI ranked among 62 companies in Advertising and Media
  • WBD ranked among 62 companies in Advertising and Media

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCMCSASBGIWBDSPY
1 month +0.6%-6.3%+9.7% -0.8%
3 months -3.3%-11.3%+18.6% +3.5%
6 months -19.8%-24.0%+13.2% +7.0%
Year to date -26.2%-21.8%+7.5% +12.2%
1 year -24.7%-11.1%+62.4% +13.0%
3 years -44.4%+19.1%+201.4% +86.3%
3 years, per year -17.8%+6.0%+44.5% +23.1%
5 years -58.0%-55.1%+17.1% +68.6%
5 years, per year -15.9%-14.8%+3.2% +11.0%
10 years -29.5%-53.7%+11.3% +258.0%
10 years, per year -3.4%-7.4%+1.1% +13.6%

Risk

MeasureCMCSASBGIWBDSPY
Volatility, 1Y 34.3%45.6%26.7% 12.7%
Downside volatility, 1Y 40.1%42.0%18.6% 12.7%
Beta vs S&P 500, 1Y 0.020.280.50 1.00
Return / volatility, 1Y -0.72-0.242.34 1.02
Max drawdown, 5Y -61.9%-67.8%-78.5% -25.4%
From 52-week high -32.1%-29.6%0.0% -1.8%
52-week high $32.48$17.00$30.98 $779.14
52-week low $20.66$11.97$17.10 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCMCSASBGIWBD
P/E now vs peer median 6.9xmedian 11.8x 16.6xmedian 18.4x -24.6xmedian 18.4x
P/S now vs peer median 0.6xmedian 1.1x 0.3xmedian 0.6x 2.2xmedian 0.6x
EV/EBITDA now vs peer median 4.7xmedian 6.8x 9.4xmedian 11.0x 28.0xmedian 11.0x
P/FCF now vs peer median 4.0xmedian 5.7x 9.1xmedian 9.1x 35.6xmedian 9.1x
P/B now vs peer median 0.8xmedian 1.3x 2.3xmedian 1.6x 2.3xmedian 1.6x
PEG now vs peer median -1.51median 0.24 -0.47median 0.44 -1.04median 0.44

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCMCSASBGIWBD
Revenue $123.01B $3.26B $36.12B
Gross profit – – $17.06B
Operating income $18.10B $215.00M -$1.27B
Net income $11.32B $54.00M -$3.15B
Free cash flow $19.67B $95.00M $2.18B
EPS (diluted) $3.18 $0.72 $-1.23
Cash & equivalents $7.60B $604.00M $3.37B
Total debt $87.40B $4.06B $32.02B
Shares (diluted) 3.56B 72.16M 2.58B
Enterprise value $43.40B -$1.97B $63.36B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCMCSASBGIWBD
P/E 6.9x 16.6x -24.6x
P/FCF 4.0x 9.1x 35.6x
P/Operating cash flow 2.5x 5.1x 22.7x
P/S 0.6x 0.3x 2.2x
P/B 0.8x 2.3x 2.3x
P/Tangible book 2.4x 2.4x 9.6x
EV/EBITDA 4.7x 9.4x 28.0x
EV/EBIT 8.7x 20.1x -83.6x
EV/Revenue 1.3x 1.3x 2.9x
EV/FCF 8.0x 45.5x 48.8x
EV/Operating cash flow 5.0x 25.3x 31.1x
PEG (3Y EPS CAGR) -1.51 -0.47 -1.04

Growth

14 metrics
MetricCMCSASBGIWBD
Revenue growth (1Y) -0.2% -6.5% -6.1%
Revenue CAGR (3Y) 0.6% -0.9% -4.8%
Gross profit growth (1Y) – – 2.6%
Gross profit CAGR (3Y) – – 2.2%
Operating income growth (1Y) -18.4% -55.2% -675.6%
Operating income CAGR (3Y) -8.1% -20.3% 38.8%
Net income growth (1Y) -49.9% -1.8% -595.1%
Net income CAGR (3Y) -9.3% -34.8% 22.3%
EPS growth (1Y) -48.2% 0.3% -500.2%
EPS CAGR (3Y) -4.6% -35.5% 23.6%
Operating cash flow growth (1Y) -3.5% -68.0% -32.9%
Operating cash flow CAGR (3Y) 3.7% -38.5% -7.7%
Free cash flow growth (1Y) -6.2% -79.4% -46.4%
Free cash flow CAGR (3Y) 7.2% -46.9% -10.9%

Profitability

14 metrics
MetricCMCSASBGIWBD
Gross margin – – 47.2%
EBITDA margin 27.3% 14.2% 10.5%
Operating margin 14.7% 6.6% -3.5%
Pretax margin 11.3% 0.6% -10.4%
Net margin 9.2% 1.6% -8.8%
FCF margin 16.0% 2.9% 6.0%
Operating cash flow margin 25.8% 5.3% 9.5%
Return on equity 11.9% 15.8% -9.3%
Return on assets 4.2% 1.1% -3.2%
Return on invested capital 7.8% 4.7% -1.6%
Return on capital employed 8.0% 4.4% -1.6%
Asset turnover 0.5x 0.6x 0.4x
Cash conversion (OCF / net income) 2.8x 3.2x -1.1x
Stock comp / revenue 1.1% 1.6% 2.3%

Financial Health

11 metrics
MetricCMCSASBGIWBD
Debt / assets 33.9% 74.1% 32.9%
Debt / equity 0.9x 10.7x 0.9x
Net debt / EBITDA 2.4x 7.5x 7.5x
Debt / FCF 4.4x 42.7x 14.7x
Liabilities / assets 64.1% 93.1% 65.0%
Equity / assets 35.9% 6.9% 35.0%
Interest coverage 4.3x 0.6x -0.6x
Current ratio 0.8x 1.9x 0.8x
Quick ratio 0.7x 1.8x 0.5x
Cash ratio 0.2x 0.8x 0.2x
Altman Z-score 1.31 0.91 0.82

Shareholder Returns

7 metrics
MetricCMCSASBGIWBD
Dividend yield 6.0% 8.4% –
Net buyback yield 5.2% – –
Shareholder yield 11.2% 8.4% 0.0%
Payout ratio (earnings) – 131.5% –
Payout ratio (FCF) – 74.7% –
Dividend growth (1Y) – 6.0% –
Dividend CAGR (3Y) – 1.4% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCMCSASBGIWBD
Forward P/E 6.5xFY2026 9.7xFY2026 –
EPS, next fiscal year $3.40FY2026 $1.24FY2026 $-1.08FY2026
EPS growth, next FY -21.1%FY2026 – -472.4%FY2026
EPS growth, the year after +10.3% -196.0% –
Revenue, next fiscal year $114.72BFY2026 $3.73BFY2026 $34.48BFY2026
Revenue growth, next FY -7.3%FY2026 +17.8%FY2026 -7.6%FY2026
Revenue growth, the year after +4.0% -17.3% +11.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCMCSASBGIWBD
Held by institutions 88.0% 66.1% 77.8%
Institutions holding 1,884 178 1,319
Change in shares held, QoQ +2.7% +6.0% +10.9%
Institutions buying 832 113 628
Institutions selling 858 36 436
Buyers to sellers 0.97 3.14 1.44

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CMCSASBGIWBD
CMCSA 1.00 0.23 0.02
SBGI 0.23 1.00 0.05
WBD 0.02 0.05 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CMCSA, SBGI and WBD?

Warner Bros. Discovery (WBD) is the largest by market capitalisation: Comcast (CMCSA) $77.60B, Sinclair (SBGI) $871.30M, Warner Bros. Discovery (WBD) $77.70B.

Which stock is cheaper, CMCSA, SBGI and WBD?

Comcast (CMCSA) trades on the lowest price-to-earnings ratio (Comcast (CMCSA) 6.9x, Sinclair (SBGI) 16.8x, Warner Bros. Discovery (WBD) -24.6x). On next year's consensus earnings, Comcast (CMCSA) is cheapest (Comcast (CMCSA) 6.5x, Sinclair (SBGI) 9.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Comcast (CMCSA) grew revenue fastest over the trailing twelve months: Comcast (CMCSA) -0.2%, Sinclair (SBGI) -6.5%, Warner Bros. Discovery (WBD) -6.1%.

Which company is more profitable?

Comcast (CMCSA) has the highest net margin (Comcast (CMCSA) 9.2%, Sinclair (SBGI) 1.6%, Warner Bros. Discovery (WBD) -8.8%). On return on invested capital, Comcast (CMCSA) leads (Comcast (CMCSA) 7.8%, Sinclair (SBGI) 4.7%, Warner Bros. Discovery (WBD) -1.6%).

Which stock has performed better?

Over the past year Warner Bros. Discovery (WBD) returned the most: Comcast (CMCSA) -24.7%, Sinclair (SBGI) -11.1%, Warner Bros. Discovery (WBD) +62.4%. Over five years, Warner Bros. Discovery (WBD) compounded fastest (Comcast (CMCSA) -15.9%/yr, Sinclair (SBGI) -14.8%/yr, Warner Bros. Discovery (WBD) +3.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Comcast (CMCSA) 0.00%, Sinclair (SBGI) 0.08%, Warner Bros. Discovery (WBD) 0.00%. Comcast (CMCSA) and Warner Bros. Discovery (WBD) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Warner Bros. Discovery (WBD) has been the steadiest (Comcast (CMCSA) 34.3%, Sinclair (SBGI) 45.6%, Warner Bros. Discovery (WBD) 26.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CMCSA, SBGI and WBD?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Comcast (CMCSA) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.