CMCSA vs GTN vs VSNT Stock Comparison

Comcast, Gray Media and Versant Media Prices as of Oct 27, 2026 Peers: Industry group
CMCSA Comcast Corp
$21.84 -0.3% 1M -25.8% 1Y
Market cap
$76.39B
P/E
6.8x
Revenue (TTM)
$123.01B
Div. yield
–
Broadband and Cable Communication Services
9 wins
GTN Gray Media, Inc
$4.30 -6.5% 1M -6.5% 1Y
Market cap
$415.03M
P/E
–
Revenue (TTM)
$3.15B
Div. yield
0.08%
Television Broadcasting Communication Services
2 wins

Head to Head

11 decided of 12

Comcast leads on 9 of the 12 questions below (Comcast 9, Gray Media 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCMCSAGTNVSNTLeader
Larger companyMarket capitalisation $76.39B $415.03M $4.31B CMCSA
Cheaper on earningsLower P/E, profitable companies only 6.8x -7.2x 20.6x CMCSA
Cheaper on forward earningsLower price / next fiscal year consensus EPS 6.4x 1.8x 7.2x GTN
Faster revenue growthRevenue growth, trailing twelve months -0.2% -11.3% — CMCSA
More profitableNet margin, trailing twelve months 9.2% -1.8% — CMCSA
Better return on capitalReturn on invested capital 7.8% 2.3% — CMCSA
Less leveragedLower net debt / EBITDA 2.4x 7.2x — CMCSA
Higher dividend yieldTrailing dividend yield 0.00% 0.08% 0.00% –
Better 1-year returnPrice return, last 12 months -25.8% -6.5% — GTN
Better 5-year returnAnnualised price return, 5 years -15.9%/yr -28.9%/yr — CMCSA
Less volatileAnnualised volatility, 1 year 34.3% 62.1% 41.4% CMCSA
Higher overall scoreMean of the five percentile scores vs peers 66/100 51/100 65/100 CMCSA

Percentile Scorecard

CMCSAGTNVSNT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCMCSAGTNVSNT
Valuation 92 #5 of 49 87 #8 of 53 81 #11 of 53
Growth 23 #35 of 45 9 #40 of 44 –
Profitability 68 #15 of 45 49 #22 of 42 –
Financial Health 60 #20 of 49 32 #42 of 61 83 #11 of 61
Shareholder Returns 86 #6 of 37 80 #6 of 26 32 #18 of 26
Overall 66 51 65
  • CMCSA ranked among 51 companies in Telecommunications
  • GTN ranked among 61 companies in Advertising and Media
  • VSNT ranked among 61 companies in Advertising and Media

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCMCSAGTNVSNTSPY
1 month -0.3%-6.5%-5.9% -0.2%
3 months -9.7%+2.4%-17.2% +3.9%
6 months -21.0%-25.3%-21.2% +8.2%
Year to date -26.9%-11.2%-31.4% +12.9%
1 year -25.8%-6.5%— +12.3%
3 years -44.9%-29.2%— +87.4%
3 years, per year -18.0%-10.9%— +23.3%
5 years -57.9%-81.8%— +67.9%
5 years, per year -15.9%-28.9%— +10.9%
10 years -29.0%-51.1%— +261.1%
10 years, per year -3.4%-6.9%— +13.7%

Risk

MeasureCMCSAGTNVSNTSPY
Volatility, 1Y 34.3%62.1%41.4% 12.7%
Downside volatility, 1Y 40.0%62.3%46.7% 12.7%
Beta vs S&P 500, 1Y 0.020.970.43 1.00
Return / volatility, 1Y -0.75-0.10— 0.97
Max drawdown, 5Y -61.9%-88.2%-42.2% -25.4%
From 52-week high -32.8%-30.6%-35.0% -1.2%
52-week high $32.48$6.20$47.45 $779.14
52-week low $20.66$3.58$27.42 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCMCSAGTNVSNT
P/E now vs peer median 6.9xmedian 11.8x -7.3xmedian 18.4x 20.6xmedian 18.4x
P/S now vs peer median 0.6xmedian 1.1x 0.2xmedian 0.6x 2.6xmedian 0.6x
EV/EBITDA now vs peer median 4.7xmedian 6.8x 7.8xmedian 10.5x —median 10.5x
P/FCF now vs peer median 3.9xmedian 5.9x 3.4xmedian 9.0x —median 9.0x
P/B now vs peer median 0.8xmedian 1.2x 0.2xmedian 1.5x 0.5xmedian 1.5x
PEG now vs peer median -1.49median 0.24 0.23median 0.44 —median 0.44

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCMCSAGTNVSNT
Revenue $123.01B $3.15B –
Gross profit – $820.00M –
Operating income $18.10B $435.00M –
Net income $11.32B -$26.00M –
Free cash flow $19.67B $146.00M –
EPS (diluted) $3.18 $-0.58 –
Cash & equivalents $7.60B $176.00M $1.48B
Total debt $87.40B $5.81B $2.95B
Shares (diluted) 3.56B 100.00M 141.30M
Enterprise value $42.19B -$569.97M $4.31B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCMCSAGTNVSNT
P/E 6.9x -7.3x 20.6x
P/FCF 3.9x 3.4x –
P/Operating cash flow 2.4x 2.0x –
P/S 0.6x 0.2x 2.6x
P/B 0.8x 0.2x 0.5x
P/Tangible book 2.3x -0.1x 0.6x
EV/EBITDA 4.7x 7.8x –
EV/EBIT 8.7x 14.1x –
EV/Revenue 1.3x 1.9x –
EV/FCF 8.0x 42.0x –
EV/Operating cash flow 5.0x 24.5x –
PEG (3Y EPS CAGR) -1.49 0.23 –

Growth

14 metrics
MetricCMCSAGTNVSNT
Revenue growth (1Y) -0.2% -11.3% –
Revenue CAGR (3Y) 0.6% -4.3% –
Gross profit growth (1Y) – -28.8% –
Gross profit CAGR (3Y) – -13.5% –
Operating income growth (1Y) -18.4% -41.9% –
Operating income CAGR (3Y) -8.1% -18.2% –
Net income growth (1Y) -49.9% -113.0% –
Net income CAGR (3Y) -9.3% -28.0% –
EPS growth (1Y) -48.2% -138.0% –
EPS CAGR (3Y) -4.6% -31.1% –
Operating cash flow growth (1Y) -3.5% -69.8% –
Operating cash flow CAGR (3Y) 3.7% -36.1% –
Free cash flow growth (1Y) -6.2% -79.4% –
Free cash flow CAGR (3Y) 7.2% -32.2% –

Profitability

14 metrics
MetricCMCSAGTNVSNT
Gross margin – 26.0% –
EBITDA margin 27.3% 24.9% –
Operating margin 14.7% 13.8% –
Pretax margin 11.3% -2.0% –
Net margin 9.2% -1.8% –
FCF margin 16.0% 4.6% –
Operating cash flow margin 25.8% 7.9% –
Return on equity 11.9% -1.2% –
Return on assets 4.2% -0.3% –
Return on invested capital 7.8% 2.3% –
Return on capital employed 8.0% 4.4% –
Asset turnover 0.5x 0.3x –
Cash conversion (OCF / net income) 2.8x -9.6x –
Stock comp / revenue 1.1% 0.7% –

Financial Health

11 metrics
MetricCMCSAGTNVSNT
Debt / assets 33.9% 55.6% 23.2%
Debt / equity 0.9x 2.7x 0.4x
Net debt / EBITDA 2.4x 7.2x –
Debt / FCF 4.4x 39.8x –
Liabilities / assets 64.1% 79.6% 35.4%
Equity / assets 35.9% 20.4% 64.6%
Interest coverage 4.3x 0.9x –
Current ratio 0.8x 1.0x 2.4x
Quick ratio 0.7x 0.7x 2.3x
Cash ratio 0.2x 0.3x 1.2x
Altman Z-score 1.30 0.63 –

Shareholder Returns

7 metrics
MetricCMCSAGTNVSNT
Dividend yield 6.0% 7.4% 3.7%
Net buyback yield 5.2% – –
Shareholder yield 11.3% 7.4% 3.7%
Payout ratio (earnings) – -130.8% –
Payout ratio (FCF) – 23.3% –
Dividend growth (1Y) – 6.3% –
Dividend CAGR (3Y) – 6.7% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCMCSAGTNVSNT
Forward P/E 6.4xFY2026 1.8xFY2026 7.2xFY2026
EPS, next fiscal year $3.40FY2026 $2.43FY2026 $4.28FY2026
EPS growth, next FY -21.1%FY2026 – -24.8%FY2026
EPS growth, the year after +10.3% -130.0% +64.7%
Revenue, next fiscal year $114.72BFY2026 $3.39BFY2026 $6.65BFY2026
Revenue growth, next FY -7.3%FY2026 +9.5%FY2026 -0.6%FY2026
Revenue growth, the year after +4.0% +0.3% -3.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCMCSAGTNVSNT
Held by institutions 88.7% 80.6% 86.7%
Institutions holding 1,884 176 792
Change in shares held, QoQ +2.7% -2.7% +4.0%
Institutions buying 832 72 302
Institutions selling 858 70 311
Buyers to sellers 0.97 1.03 0.97

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CMCSAGTNVSNT
CMCSA 1.00 0.22 0.34
GTN 0.22 1.00 0.28
VSNT 0.34 0.28 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CMCSA, GTN and VSNT?

Comcast (CMCSA) is the largest by market capitalisation: Comcast (CMCSA) $76.39B, Gray Media (GTN) $415.03M, Versant Media (VSNT) $4.31B.

Which stock is cheaper, CMCSA, GTN and VSNT?

Comcast (CMCSA) trades on the lowest price-to-earnings ratio (Comcast (CMCSA) 6.8x, Gray Media (GTN) -7.2x, Versant Media (VSNT) 20.6x). On next year's consensus earnings, Gray Media (GTN) is cheapest (Comcast (CMCSA) 6.4x, Gray Media (GTN) 1.8x, Versant Media (VSNT) 7.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Comcast (CMCSA) grew revenue fastest over the trailing twelve months: Comcast (CMCSA) -0.2%, Gray Media (GTN) -11.3%.

Which company is more profitable?

Comcast (CMCSA) has the highest net margin (Comcast (CMCSA) 9.2%, Gray Media (GTN) -1.8%). On return on invested capital, Comcast (CMCSA) leads (Comcast (CMCSA) 7.8%, Gray Media (GTN) 2.3%).

Which stock has performed better?

Over the past year Gray Media (GTN) returned the most: Comcast (CMCSA) -25.8%, Gray Media (GTN) -6.5%. Over five years, Comcast (CMCSA) compounded fastest (Comcast (CMCSA) -15.9%/yr, Gray Media (GTN) -28.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Comcast (CMCSA) 0.00%, Gray Media (GTN) 0.08%, Versant Media (VSNT) 0.00%. Comcast (CMCSA) and Versant Media (VSNT) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Comcast (CMCSA) has been the steadiest (Comcast (CMCSA) 34.3%, Gray Media (GTN) 62.1%, Versant Media (VSNT) 41.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CMCSA, GTN and VSNT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Comcast (CMCSA) leads on 9. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.