CLX vs KMB vs REYN Stock Comparison

Clorox, Kimberly Clark and Reynolds Consumer Products Prices as of Nov 5, 2026 Peers: Industry group
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CLX Clorox Co /De/
$99.67 +19.3% 1M -8.5% 1Y
Market cap
$12.05B
P/E
17.9x
Revenue (TTM)
$7.20B
Div. yield
5.00%
Household Products Consumer Staples
3 wins
KMB Kimberly Clark Corp
$110.46 +14.1% 1M +10.4% 1Y
Market cap
$36.74B
P/E
11.1x
Revenue (TTM)
$16.57B
Div. yield
4.62%
Personal Care Products Consumer Staples
8 wins

Head to Head

12 decided of 12

Kimberly Clark leads on 8 of the 12 questions below (Kimberly Clark 8, Clorox 3, Reynolds Consumer Products 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCLXKMBREYNLeader
Larger companyMarket capitalisation $12.05B $36.74B $5.16B KMB
Cheaper on earningsLower P/E, profitable companies only 17.9x 11.1x 16.0x KMB
Cheaper on forward earningsLower price / next fiscal year consensus EPS 16.7x 14.4x 14.8x KMB
Faster revenue growthRevenue growth, trailing twelve months +6.3% +0.6% +2.5% CLX
More profitableNet margin, trailing twelve months 9.4% 19.9% 8.5% KMB
Better return on capitalReturn on invested capital 26.7% 19.6% 10.9% CLX
Less leveragedLower net debt / EBITDA 2.4x 1.5x 2.2x KMB
Higher dividend yieldTrailing dividend yield 5.00% 4.62% 3.75% CLX
Better 1-year returnPrice return, last 12 months -8.5% +10.4% -0.9% KMB
Better 5-year returnAnnualised price return, 5 years -9.4%/yr -3.5%/yr -3.4%/yr REYN
Less volatileAnnualised volatility, 1 year 33.1% 25.0% 26.3% KMB
Higher overall scoreMean of the five percentile scores vs peers 55/100 61/100 60/100 KMB

Percentile Scorecard

CLXKMBREYN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCLXKMBREYN
Valuation 57 #22 of 50 63 #19 of 50 71 #15 of 50
Growth 56 #22 of 49 60 #20 of 49 50 #25 of 49
Profitability 82 #9 of 45 77 #11 of 45 71 #14 of 45
Financial Health 15 #46 of 54 57 #24 of 54 51 #27 of 54
Shareholder Returns 66 #11 of 30 48 #16 of 30 55 #14 of 30
Overall 55 61 60
  • CLX ranked among 58 companies in Household and Personal Products
  • KMB ranked among 58 companies in Household and Personal Products
  • REYN ranked among 58 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCLXKMBREYNSPY
1 month +19.3%+14.1%+9.9% -5.9%
3 months -5.6%+1.7%-6.7% -4.6%
6 months +8.2%+10.9%+11.9% +0.2%
Year to date -1.2%+9.5%+7.0% +7.5%
1 year -8.5%+10.4%-0.9% +8.2%
3 years -22.7%-8.6%-4.8% +68.3%
3 years, per year -8.2%-2.9%-1.6% +19.0%
5 years -39.0%-16.5%-15.8% +56.5%
5 years, per year -9.4%-3.5%-3.4% +9.4%
10 years -12.0%-1.7%— +251.5%
10 years, per year -1.3%-0.2%— +13.4%

Risk

MeasureCLXKMBREYNSPY
Volatility, 1Y 33.1%25.0%26.3% 13.6%
Downside volatility, 1Y 35.5%24.4%25.1% 14.2%
Beta vs S&P 500, 1Y 0.310.050.26 1.00
Return / volatility, 1Y -0.260.42-0.04 0.60
Max drawdown, 5Y -56.9%-37.3%-36.7% -25.4%
From 52-week high -21.6%-3.7%-9.7% -5.9%
52-week high $127.16$114.74$27.18 $779.14
52-week low $80.38$93.05$20.56 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCLXKMBREYN
P/E now vs peer median 17.9xmedian 17.9x 11.1xmedian 17.9x 16.0xmedian 17.9x
P/S now vs peer median 1.7xmedian 1.7x 2.2xmedian 1.7x 1.4xmedian 1.7x
EV/EBITDA now vs peer median 8.2xmedian 14.3x 13.2xmedian 14.3x 9.8xmedian 14.3x
P/FCF now vs peer median 26.6xmedian 17.4x 18.9xmedian 17.4x 18.4xmedian 17.4x
P/B now vs peer median 99.6xmedian 1.9x 12.0xmedian 1.9x 2.2xmedian 1.9x
PEG now vs peer median 0.18median 0.62 0.47median 0.62 2.56median 0.62

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCLXKMBREYN
Revenue $7.20B $16.57B $3.80B
Gross profit $3.02B $6.04B $954.00M
Operating income $1.82B $2.41B $550.00M
Net income $692.00M $3.34B $323.00M
Free cash flow $453.00M $1.94B $281.00M
R&D $117.00M – –
EPS (diluted) $5.55 $9.90 $1.53
Cash & equivalents $184.00M $1.87B $25.00M
Total debt $5.16B $6.49B $1.53B
Shares (diluted) 122.03M 333.70M 211.80M
Enterprise value $10.47B $32.82B $4.85B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCLXKMBREYN
P/E 17.9x 11.1x 16.0x
P/FCF 26.6x 18.9x 18.4x
P/Operating cash flow 18.2x 10.9x 11.2x
P/S 1.7x 2.2x 1.4x
P/B 99.6x 12.0x 2.2x
P/Tangible book -25.5x 12.2x 3.7x
EV/EBITDA 8.2x 13.2x 9.8x
EV/EBIT 9.3x 17.2x 12.1x
EV/Revenue 2.4x 2.5x 1.8x
EV/FCF 37.6x 21.3x 23.7x
EV/Operating cash flow 25.7x 12.2x 14.5x
PEG (3Y EPS CAGR) 0.18 0.47 2.56

Growth

14 metrics
MetricCLXKMBREYN
Revenue growth (1Y) 6.3% 0.6% 2.5%
Revenue CAGR (3Y) 0.8% -6.7% -0.3%
Gross profit growth (1Y) 0.5% 2.4% 2.8%
Gross profit CAGR (3Y) 2.4% -4.4% 2.8%
Operating income growth (1Y) 3.3% 6.4% 4.0%
Operating income CAGR (3Y) 7.2% 0.3% 5.0%
Net income growth (1Y) -13.8% 67.5% 6.3%
Net income CAGR (3Y) 88.1% 23.6% 6.6%
EPS growth (1Y) -13.7% 67.4% 5.5%
EPS CAGR (3Y) 100.3% 23.9% 6.2%
Operating cash flow growth (1Y) -22.4% 28.9% 9.2%
Operating cash flow CAGR (3Y) -12.8% 0.6% -4.2%
Free cash flow growth (1Y) -28.8% 16.3% 9.3%
Free cash flow CAGR (3Y) -17.1% -8.9% -11.5%

Profitability

14 metrics
MetricCLXKMBREYN
Gross margin 41.9% 36.5% 25.1%
EBITDA margin 29.0% 19.0% 18.0%
Operating margin 25.3% 14.5% 14.5%
Pretax margin 12.4% 13.1% 11.1%
Net margin 9.4% 19.9% 8.5%
FCF margin 6.3% 11.7% 7.4%
Operating cash flow margin 9.2% 20.4% 12.1%
Return on equity 371.0% 134.8% 22.0%
Return on assets 8.9% 18.4% 10.0%
Return on invested capital 26.7% 19.6% 10.9%
Return on capital employed 37.5% 21.0% 12.4%
Asset turnover 0.9x 0.9x 0.7x
Cash conversion (OCF / net income) 1.0x 1.0x 1.4x
Stock comp / revenue 0.7% 0.8% 0.3%

Financial Health

11 metrics
MetricCLXKMBREYN
Debt / assets 65.9% 36.6% 30.0%
Debt / equity 42.6x 2.1x 0.7x
Net debt / EBITDA 2.4x 1.5x 2.2x
Debt / FCF 11.4x 3.3x 5.4x
Liabilities / assets 98.5% 82.7% 54.4%
Equity / assets 1.5% 17.3% 45.6%
Interest coverage 11.5x 11.0x 6.3x
Current ratio 0.7x 0.9x 1.8x
Quick ratio 0.3x 6.7x 0.6x
Cash ratio 0.1x 0.3x 0.0x
Altman Z-score 2.51 3.72 2.57

Shareholder Returns

7 metrics
MetricCLXKMBREYN
Dividend yield 5.0% 4.6% 3.8%
Net buyback yield 1.4% 0.0% –
Shareholder yield 6.3% 4.6% 3.8%
Payout ratio (earnings) 87.0% 50.6% –
Payout ratio (FCF) 132.9% 86.7% –
Dividend growth (1Y) 0.0% 2.2% –
Dividend CAGR (3Y) 0.8% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCLXKMBREYN
Forward P/E 16.7xFY2027 14.4xFY2026 14.8xFY2026
EPS, next fiscal year $5.98FY2027 $7.65FY2026 $1.66FY2026
EPS growth, next FY +8.1%FY2027 +1.6%FY2026 +1.2%FY2026
EPS growth, the year after -1.2% -8.1% -3.0%
Revenue, next fiscal year $8.10BFY2027 $17.00BFY2026 $3.93BFY2026
Revenue growth, next FY +20.6%FY2027 +3.4%FY2026 +6.3%FY2026
Revenue growth, the year after -8.7% +5.1% -4.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCLXKMBREYN
Held by institutions 85.6% 96.8% 31.1%
Institutions holding 1,056 1,715 295
Change in shares held, QoQ +4.2% +9.1% +6.3%
Institutions buying 542 830 182
Institutions selling 356 622 89
Buyers to sellers 1.52 1.33 2.04

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CLXKMBREYN
CLX 1.00 0.59 0.52
KMB 0.59 1.00 0.56
REYN 0.52 0.56 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CLX, KMB and REYN?

Kimberly Clark (KMB) is the largest by market capitalisation: Clorox (CLX) $12.05B, Kimberly Clark (KMB) $36.74B, Reynolds Consumer Products (REYN) $5.16B.

Which stock is cheaper, CLX, KMB and REYN?

Kimberly Clark (KMB) trades on the lowest price-to-earnings ratio (Clorox (CLX) 17.9x, Kimberly Clark (KMB) 11.1x, Reynolds Consumer Products (REYN) 16.0x). On next year's consensus earnings, Kimberly Clark (KMB) is cheapest (Clorox (CLX) 16.7x, Kimberly Clark (KMB) 14.4x, Reynolds Consumer Products (REYN) 14.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Clorox (CLX) grew revenue fastest over the trailing twelve months: Clorox (CLX) +6.3%, Kimberly Clark (KMB) +0.6%, Reynolds Consumer Products (REYN) +2.5%.

Which company is more profitable?

Kimberly Clark (KMB) has the highest net margin (Clorox (CLX) 9.4%, Kimberly Clark (KMB) 19.9%, Reynolds Consumer Products (REYN) 8.5%). On return on invested capital, Clorox (CLX) leads (Clorox (CLX) 26.7%, Kimberly Clark (KMB) 19.6%, Reynolds Consumer Products (REYN) 10.9%).

Which stock has performed better?

Over the past year Kimberly Clark (KMB) returned the most: Clorox (CLX) -8.5%, Kimberly Clark (KMB) +10.4%, Reynolds Consumer Products (REYN) -0.9%. Over five years, Reynolds Consumer Products (REYN) compounded fastest (Clorox (CLX) -9.4%/yr, Kimberly Clark (KMB) -3.5%/yr, Reynolds Consumer Products (REYN) -3.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Clorox (CLX) has the highest dividend yield: Clorox (CLX) 5.00%, Kimberly Clark (KMB) 4.62%, Reynolds Consumer Products (REYN) 3.75%.

Which stock is riskier?

By one-year price volatility, Kimberly Clark (KMB) has been the steadiest (Clorox (CLX) 33.1%, Kimberly Clark (KMB) 25.0%, Reynolds Consumer Products (REYN) 26.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CLX, KMB and REYN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Kimberly Clark (KMB) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.