CL vs CLX vs PG Stock Comparison

Colgate Palmolive, Clorox and Procter & Gamble Prices as of Oct 23, 2026 Peers: Industry group
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CL Colgate Palmolive Co
$94.02 +9.4% 1M +19.9% 1Y
Market cap
$74.31B
P/E
36.5x
Revenue (TTM)
$21.05B
Div. yield
0.02%
Personal Care Products Consumer Staples
5 wins
CLX Clorox Co /De/
$86.40 +2.9% 1M -25.7% 1Y
Market cap
$10.57B
P/E
18.0x
Revenue (TTM)
$6.72B
Div. yield
0.06%
Household Products Consumer Staples
3 wins
PG PROCTER & GAMBLE Co
$161.12 +9.3% 1M +5.9% 1Y
Market cap
$371.61B
P/E
23.2x
Revenue (TTM)
$87.92B
Div. yield
–
Household Products Consumer Staples
4 wins

Head to Head

12 decided of 12

Colgate Palmolive leads on 5 of the 12 questions below (Colgate Palmolive 5, Procter & Gamble 4, Clorox 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCLCLXPGLeader
Larger companyMarket capitalisation $74.31B $10.57B $371.61B PG
Cheaper on earningsLower P/E, profitable companies only 36.5x 18.0x 23.2x CLX
Cheaper on forward earningsLower price / next fiscal year consensus EPS 25.1x 14.5x 23.9x CLX
Faster revenue growthRevenue growth, trailing twelve months +5.2% -5.4% +3.5% CL
More profitableNet margin, trailing twelve months 9.7% 8.7% 18.2% PG
Better return on capitalReturn on invested capital 27.2% 26.6% 17.2% CL
Less leveragedLower net debt / EBITDA 1.7x 2.6x 1.0x PG
Higher dividend yieldTrailing dividend yield 0.02% 0.06% 0.00% CLX
Better 1-year returnPrice return, last 12 months +19.9% -25.7% +5.9% CL
Better 5-year returnAnnualised price return, 5 years +4.5%/yr -11.8%/yr +2.7%/yr CL
Less volatileAnnualised volatility, 1 year 23.2% 32.7% 20.9% PG
Higher overall scoreMean of the five percentile scores vs peers 59/100 51/100 57/100 CL

Percentile Scorecard

CLCLXPG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCLCLXPG
Valuation 45 #28 of 50 61 #20 of 50 37 #32 of 50
Growth 54 #23 of 49 40 #30 of 49 52 #24 of 49
Profitability 95 #3 of 44 79 #10 of 44 91 #5 of 44
Financial Health 50 #28 of 55 17 #46 of 55 61 #22 of 55
Shareholder Returns 50 #16 of 31 57 #14 of 31 43 #18 of 31
Overall 59 51 57
  • CL ranked among 59 companies in Household and Personal Products
  • CLX ranked among 59 companies in Household and Personal Products
  • PG ranked among 59 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCLCLXPGSPY
1 month +9.4%+2.9%+9.3% -1.0%
3 months +3.6%-9.6%+9.3% +2.9%
6 months +11.1%-12.4%+8.7% +6.4%
Year to date +19.0%-14.3%+12.4% +11.4%
1 year +19.9%-25.7%+5.9% +13.1%
3 years +29.1%-29.0%+7.5% +79.4%
3 years, per year +8.9%-10.8%+2.4% +21.5%
5 years +24.5%-46.5%+14.4% +67.7%
5 years, per year +4.5%-11.8%+2.7% +10.9%
10 years +32.6%-28.0%+91.1% +255.2%
10 years, per year +2.9%-3.2%+6.7% +13.5%

Risk

MeasureCLCLXPGSPY
Volatility, 1Y 23.2%32.7%20.9% 12.7%
Downside volatility, 1Y 22.1%35.7%20.4% 12.7%
Beta vs S&P 500, 1Y -0.150.28-0.08 1.00
Return / volatility, 1Y 0.85-0.790.28 1.03
Max drawdown, 5Y -31.1%-56.9%-24.6% -25.4%
From 52-week high -5.2%-32.1%-3.6% -2.5%
52-week high $99.14$127.16$167.20 $779.14
52-week low $74.98$80.38$138.04 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCLCLXPG
P/E now vs peer median 36.9xmedian 18.7x 17.9xmedian 18.7x 23.4xmedian 18.7x
P/S now vs peer median 3.6xmedian 1.6x 1.6xmedian 1.6x 4.2xmedian 1.6x
EV/EBITDA now vs peer median 21.6xmedian 13.0x 8.1xmedian 13.0x 17.2xmedian 13.0x
P/FCF now vs peer median 19.4xmedian 19.0x 25.8xmedian 19.0x 24.3xmedian 19.0x
P/B now vs peer median 132.4xmedian 2.3x 41.5xmedian 2.3x 6.7xmedian 2.3x
PEG now vs peer median 3.04median 0.97 0.30median 0.97 8.81median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCLCLXPG
Revenue $21.05B $6.72B $87.92B
Gross profit $12.72B $2.84B $43.77B
Operating income $3.13B $1.66B $19.83B
Net income $2.16B $601.00M $16.12B
Free cash flow $3.86B $405.00M $15.34B
R&D – $116.00M –
EPS (diluted) $2.54 $4.81 $6.66
Cash & equivalents $1.37B $143.00M $15.37B
Total debt $7.86B $5.07B $146.73B
Shares (diluted) 801.80M 122.13M 2.41B
Enterprise value $69.04B $8.85B $323.17B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCLCLXPG
P/E 36.9x 17.9x 23.4x
P/FCF 19.4x 25.8x 24.3x
P/Operating cash flow 16.8x 17.1x 18.8x
P/S 3.6x 1.6x 4.2x
P/B 132.4x 41.5x 6.7x
P/Tangible book -80.7x -29.5x 11.0x
EV/EBITDA 21.6x 8.1x 17.2x
EV/EBIT 26.0x 9.2x 20.0x
EV/Revenue 3.9x 2.3x 4.5x
EV/FCF 21.1x 38.0x 25.9x
EV/Operating cash flow 18.3x 25.1x 19.9x
PEG (3Y EPS CAGR) 3.04 0.30 8.81

Growth

14 metrics
MetricCLCLXPG
Revenue growth (1Y) 5.2% -5.4% 3.5%
Revenue CAGR (3Y) 4.1% -3.1% 1.8%
Gross profit growth (1Y) 5.0% -11.5% 1.1%
Gross profit CAGR (3Y) 6.2% -0.7% 2.3%
Operating income growth (1Y) -26.9% -15.5% -3.3%
Operating income CAGR (3Y) 1.1% 1.6% 1.5%
Net income growth (1Y) -29.2% -27.1% -4.4%
Net income CAGR (3Y) 8.9% 53.6% 1.7%
EPS growth (1Y) -29.0% -26.3% -3.2%
EPS CAGR (3Y) 12.2% 58.8% 2.7%
Operating cash flow growth (1Y) 13.7% -37.6% 5.2%
Operating cash flow CAGR (3Y) 12.9% -19.1% 4.0%
Free cash flow growth (1Y) 14.5% -46.8% 2.7%
Free cash flow CAGR (3Y) 17.9% -24.2% 1.7%

Profitability

14 metrics
MetricCLCLXPG
Gross margin 60.4% 42.3% 49.8%
EBITDA margin 17.9% 28.4% 26.2%
Operating margin 14.9% 24.7% 22.6%
Pretax margin 14.0% 11.8% 23.2%
Net margin 9.7% 8.7% 18.2%
FCF margin 18.3% 6.0% 17.4%
Operating cash flow margin 21.2% 9.1% 22.7%
Return on equity 410.8% 349.4% 29.4%
Return on assets 12.9% 8.4% 12.4%
Return on invested capital 27.2% 26.6% 17.2%
Return on capital employed 29.7% 38.3% 23.4%
Asset turnover 1.3x 0.9x 0.7x
Cash conversion (OCF / net income) 2.1x 1.0x 1.2x
Stock comp / revenue 0.8% 0.7% 0.6%

Financial Health

11 metrics
MetricCLCLXPG
Debt / assets 46.8% 65.0% 29.2%
Debt / equity 13.9x 20.1x 0.7x
Net debt / EBITDA 1.7x 2.6x 1.0x
Debt / FCF 2.0x 12.5x 2.5x
Liabilities / assets 96.6% 96.8% 58.4%
Equity / assets 3.4% 3.2% 41.6%
Interest coverage 12.3x 12.8x 22.0x
Current ratio 1.0x 0.7x 0.7x
Quick ratio 0.5x 0.3x 0.5x
Cash ratio 0.2x 0.1x 0.3x
Altman Z-score 6.91 2.32 5.37

Shareholder Returns

7 metrics
MetricCLCLXPG
Dividend yield 2.2% 4.3% 3.3%
Net buyback yield 1.5% 2.7% 0.9%
Shareholder yield 3.7% 7.0% 4.2%
Payout ratio (earnings) 84.3% 100.2% –
Payout ratio (FCF) 47.2% 148.6% –
Dividend growth (1Y) 1.1% 0.0% –
Dividend CAGR (3Y) 1.9% 1.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCLCLXPG
Forward P/E 25.1xFY2026 14.5xFY2027 23.9xFY2027
EPS, next fiscal year $3.75FY2026 $5.96FY2027 $6.75FY2027
EPS growth, next FY +1.6%FY2026 +7.8%FY2027 -2.0%FY2027
EPS growth, the year after +11.7% -1.3% +16.4%
Revenue, next fiscal year $22.42BFY2026 $8.09BFY2027 $85.17BFY2027
Revenue growth, next FY +10.0%FY2026 +20.4%FY2027 -2.1%FY2027
Revenue growth, the year after +2.1% -8.6% -0.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCLCLXPG
Held by institutions 83.8% 85.6% 69.8%
Institutions holding 2,015 1,053 4,026
Change in shares held, QoQ 0.0% +4.2% +2.0%
Institutions buying 919 542 1,873
Institutions selling 720 353 1,697
Buyers to sellers 1.28 1.54 1.10

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CLCLXPG
CL 1.00 0.54 0.76
CLX 0.54 1.00 0.55
PG 0.76 0.55 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CL, CLX and PG?

Procter & Gamble (PG) is the largest by market capitalisation: Colgate Palmolive (CL) $74.31B, Clorox (CLX) $10.57B, Procter & Gamble (PG) $371.61B.

Which stock is cheaper, CL, CLX and PG?

Clorox (CLX) trades on the lowest price-to-earnings ratio (Colgate Palmolive (CL) 36.5x, Clorox (CLX) 18.0x, Procter & Gamble (PG) 23.2x). On next year's consensus earnings, Clorox (CLX) is cheapest (Colgate Palmolive (CL) 25.1x, Clorox (CLX) 14.5x, Procter & Gamble (PG) 23.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Colgate Palmolive (CL) grew revenue fastest over the trailing twelve months: Colgate Palmolive (CL) +5.2%, Clorox (CLX) -5.4%, Procter & Gamble (PG) +3.5%.

Which company is more profitable?

Procter & Gamble (PG) has the highest net margin (Colgate Palmolive (CL) 9.7%, Clorox (CLX) 8.7%, Procter & Gamble (PG) 18.2%). On return on invested capital, Colgate Palmolive (CL) leads (Colgate Palmolive (CL) 27.2%, Clorox (CLX) 26.6%, Procter & Gamble (PG) 17.2%).

Which stock has performed better?

Over the past year Colgate Palmolive (CL) returned the most: Colgate Palmolive (CL) +19.9%, Clorox (CLX) -25.7%, Procter & Gamble (PG) +5.9%. Over five years, Colgate Palmolive (CL) compounded fastest (Colgate Palmolive (CL) +4.5%/yr, Clorox (CLX) -11.8%/yr, Procter & Gamble (PG) +2.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Clorox (CLX) has the highest dividend yield: Colgate Palmolive (CL) 0.02%, Clorox (CLX) 0.06%, Procter & Gamble (PG) 0.00%. Procter & Gamble (PG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Procter & Gamble (PG) has been the steadiest (Colgate Palmolive (CL) 23.2%, Clorox (CLX) 32.7%, Procter & Gamble (PG) 20.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CL, CLX and PG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Colgate Palmolive (CL) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.