CL vs BBWI vs HNST Stock Comparison

Colgate Palmolive, Bath & Body Works and Honest Company Prices as of Oct 23, 2026 Peers: Industry group
CL Colgate Palmolive Co
$94.02 +9.4% 1M +19.9% 1Y
Market cap
$74.31B
P/E
36.5x
Revenue (TTM)
$21.05B
Div. yield
0.02%
Personal Care Products Consumer Staples
6 wins
BBWI Bath & Body Works, Inc.
$20.98 +23.1% 1M -22.4% 1Y
Market cap
$4.61B
P/E
7.0x
Revenue (TTM)
$7.38B
Div. yield
–
Personal Care Products Consumer Staples
3 wins
HNST Honest Company, Inc.
$4.80 -7.3% 1M +31.5% 1Y
Market cap
$528.21M
P/E
–
Revenue (TTM)
$342.01M
Div. yield
–
Personal Care Products Consumer Staples
2 wins

Head to Head

11 decided of 12

Colgate Palmolive leads on 6 of the 12 questions below (Colgate Palmolive 6, Bath & Body Works 3, Honest Company 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCLBBWIHNSTLeader
Larger companyMarket capitalisation $74.31B $4.61B $528.21M CL
Cheaper on earningsLower P/E, profitable companies only 36.5x 7.0x -43.4x BBWI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 25.1x 7.4x 40.0x BBWI
Faster revenue growthRevenue growth, trailing twelve months +5.2% +0.1% -12.3% CL
More profitableNet margin, trailing twelve months 9.7% 9.0% -3.6% CL
Better return on capitalReturn on invested capital 27.2% 32.2% — BBWI
Less leveragedLower net debt / EBITDA 1.7x 2.0x — CL
Higher dividend yieldTrailing dividend yield 0.02% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +19.9% -22.4% +31.5% HNST
Better 5-year returnAnnualised price return, 5 years +4.5%/yr -21.3%/yr -12.5%/yr CL
Less volatileAnnualised volatility, 1 year 23.2% 61.9% 71.4% CL
Higher overall scoreMean of the five percentile scores vs peers 59/100 65/100 73/100 HNST

Percentile Scorecard

CLBBWIHNST

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCLBBWIHNST
Valuation 45 #28 of 50 90 #6 of 50 67 #17 of 50
Growth 54 #23 of 49 46 #27 of 49 65 #18 of 49
Profitability 95 #3 of 44 93 #4 of 44 49 #23 of 44
Financial Health 50 #28 of 55 30 #39 of 55 96 #3 of 55
Shareholder Returns 50 #16 of 31 67 #11 of 31 90 #4 of 31
Overall 59 65 73
  • CL ranked among 59 companies in Household and Personal Products
  • BBWI ranked among 59 companies in Household and Personal Products
  • HNST ranked among 59 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCLBBWIHNSTSPY
1 month +9.4%+23.1%-7.3% -1.0%
3 months +3.6%+5.4%+26.6% +2.9%
6 months +11.1%+4.4%+34.5% +6.4%
Year to date +19.0%+4.5%+86.0% +11.4%
1 year +19.9%-22.4%+31.5% +13.1%
3 years +29.1%-27.3%+278.0% +79.4%
3 years, per year +8.9%-10.1%+55.8% +21.5%
5 years +24.5%-69.8%-48.8% +67.7%
5 years, per year +4.5%-21.3%-12.5% +10.9%
10 years +32.6%-64.2%— +255.2%
10 years, per year +2.9%-9.8%— +13.5%

Risk

MeasureCLBBWIHNSTSPY
Volatility, 1Y 23.2%61.9%71.4% 12.7%
Downside volatility, 1Y 22.1%63.7%69.0% 12.7%
Beta vs S&P 500, 1Y -0.151.371.17 1.00
Return / volatility, 1Y 0.85-0.360.44 1.03
Max drawdown, 5Y -31.1%-81.1%-89.1% -25.4%
From 52-week high -5.2%-22.4%-19.3% -2.5%
52-week high $99.14$27.05$5.95 $779.14
52-week low $74.98$14.85$2.10 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCLBBWIHNST
P/E now vs peer median 36.9xmedian 18.7x 6.8xmedian 18.7x -43.7xmedian 18.7x
P/S now vs peer median 3.6xmedian 1.6x 0.6xmedian 1.6x 1.6xmedian 1.6x
EV/EBITDA now vs peer median 21.6xmedian 13.0x 5.1xmedian 13.0x -36.6xmedian 13.0x
P/FCF now vs peer median 19.4xmedian 19.0x 4.7xmedian 19.0x 10.4xmedian 19.0x
P/B now vs peer median 132.4xmedian 2.3x -4.0xmedian 2.3x 3.3xmedian 2.3x
PEG now vs peer median 3.04median 0.97 3.25median 0.97 -1.00median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCLBBWIHNST
Revenue $21.05B $7.38B $342.01M
Gross profit $12.72B $3.23B $121.96M
Operating income $3.13B $1.13B -$14.94M
Net income $2.16B $662.00M -$12.17M
Free cash flow $3.86B – $52.71M
R&D – – $7.12M
EPS (diluted) $2.54 $3.28 $-0.11
Cash & equivalents $1.37B $794.00M $105.90M
Total debt $7.86B $3.61B –
Shares (diluted) 801.80M 202.00M 113.11M
Enterprise value $69.04B $2.27B $170.91M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCLBBWIHNST
P/E 36.9x 6.8x -43.7x
P/FCF 19.4x 4.7x 10.4x
P/Operating cash flow 16.8x – 9.7x
P/S 3.6x 0.6x 1.6x
P/B 132.4x -4.0x 3.3x
P/Tangible book -80.7x -3.5x 3.3x
EV/EBITDA 21.6x 5.1x -36.6x
EV/EBIT 26.0x 6.2x -29.8x
EV/Revenue 3.9x 1.0x 1.3x
EV/FCF 21.1x – 8.4x
EV/Operating cash flow 18.3x – 7.9x
PEG (3Y EPS CAGR) 3.04 3.25 -1.00

Growth

14 metrics
MetricCLBBWIHNST
Revenue growth (1Y) 5.2% 0.1% -12.3%
Revenue CAGR (3Y) 4.1% -0.3% 0.8%
Gross profit growth (1Y) 5.0% -1.6% -20.1%
Gross profit CAGR (3Y) 6.2% 0.9% 10.2%
Operating income growth (1Y) -26.9% -10.2% -437.7%
Operating income CAGR (3Y) 1.1% -2.5% 35.8%
Net income growth (1Y) -29.2% -9.1% -287.8%
Net income CAGR (3Y) 8.9% -2.1% 40.1%
EPS growth (1Y) -29.0% -5.0% -289.3%
EPS CAGR (3Y) 12.2% 2.1% 43.7%
Operating cash flow growth (1Y) 13.7% – 1,143%
Operating cash flow CAGR (3Y) 12.9% – 47.4%
Free cash flow growth (1Y) 14.5% – 977.7%
Free cash flow CAGR (3Y) 17.9% – 45.4%

Profitability

14 metrics
MetricCLBBWIHNST
Gross margin 60.4% 43.8% 35.7%
EBITDA margin 17.9% 18.7% -3.6%
Operating margin 14.9% 15.4% -4.4%
Pretax margin 14.0% 12.2% -3.5%
Net margin 9.7% 9.0% -3.6%
FCF margin 18.3% – 15.4%
Operating cash flow margin 21.2% – 16.5%
Return on equity 410.8% – -7.2%
Return on assets 12.9% 12.9% -5.6%
Return on invested capital 27.2% 32.2% –
Return on capital employed 29.7% 33.3% -9.0%
Asset turnover 1.3x 1.4x 1.6x
Cash conversion (OCF / net income) 2.1x – -4.7x
Stock comp / revenue 0.8% – 3.2%

Financial Health

11 metrics
MetricCLBBWIHNST
Debt / assets 46.8% 70.1% –
Debt / equity 13.9x -3.4x –
Net debt / EBITDA 1.7x 2.0x –
Debt / FCF 2.0x – –
Liabilities / assets 96.6% 120.5% 24.1%
Equity / assets 3.4% -20.5% 75.9%
Interest coverage 12.3x 4.2x –
Current ratio 1.0x 1.2x 3.9x
Quick ratio 0.5x 0.6x 2.9x
Cash ratio 0.2x 0.5x 2.1x
Altman Z-score 6.91 2.32 5.25

Shareholder Returns

7 metrics
MetricCLBBWIHNST
Dividend yield 2.2% 3.8% –
Net buyback yield 1.5% – 3.4%
Shareholder yield 3.7% 3.8% 3.4%
Payout ratio (earnings) 84.3% – –
Payout ratio (FCF) 47.2% – –
Dividend growth (1Y) 1.1% – –
Dividend CAGR (3Y) 1.9% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCLBBWIHNST
Forward P/E 25.1xFY2026 7.4xFY2026 40.0xFY2026
EPS, next fiscal year $3.75FY2026 $2.82FY2026 $0.12FY2026
EPS growth, next FY +1.6%FY2026 -12.1%FY2026 +71.4%FY2026
EPS growth, the year after +11.7% -5.7% 0.0%
Revenue, next fiscal year $22.42BFY2026 $7.36BFY2026 $307.35MFY2026
Revenue growth, next FY +10.0%FY2026 +1.0%FY2026 -17.2%FY2026
Revenue growth, the year after +2.1% +0.4% +12.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCLBBWIHNST
Held by institutions 83.8% 100.0% 45.0%
Institutions holding 2,015 463 146
Change in shares held, QoQ 0.0% +1.6% +5.2%
Institutions buying 919 244 94
Institutions selling 720 171 36
Buyers to sellers 1.28 1.43 2.61

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CLBBWIHNST
CL 1.00 0.16 0.08
BBWI 0.16 1.00 0.20
HNST 0.08 0.20 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CL, BBWI and HNST?

Colgate Palmolive (CL) is the largest by market capitalisation: Colgate Palmolive (CL) $74.31B, Bath & Body Works (BBWI) $4.61B, Honest Company (HNST) $528.21M.

Which stock is cheaper, CL, BBWI and HNST?

Bath & Body Works (BBWI) trades on the lowest price-to-earnings ratio (Colgate Palmolive (CL) 36.5x, Bath & Body Works (BBWI) 7.0x, Honest Company (HNST) -43.4x). On next year's consensus earnings, Bath & Body Works (BBWI) is cheapest (Colgate Palmolive (CL) 25.1x, Bath & Body Works (BBWI) 7.4x, Honest Company (HNST) 40.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Colgate Palmolive (CL) grew revenue fastest over the trailing twelve months: Colgate Palmolive (CL) +5.2%, Bath & Body Works (BBWI) +0.1%, Honest Company (HNST) -12.3%.

Which company is more profitable?

Colgate Palmolive (CL) has the highest net margin (Colgate Palmolive (CL) 9.7%, Bath & Body Works (BBWI) 9.0%, Honest Company (HNST) -3.6%). On return on invested capital, Bath & Body Works (BBWI) leads (Colgate Palmolive (CL) 27.2%, Bath & Body Works (BBWI) 32.2%).

Which stock has performed better?

Over the past year Honest Company (HNST) returned the most: Colgate Palmolive (CL) +19.9%, Bath & Body Works (BBWI) -22.4%, Honest Company (HNST) +31.5%. Over five years, Colgate Palmolive (CL) compounded fastest (Colgate Palmolive (CL) +4.5%/yr, Bath & Body Works (BBWI) -21.3%/yr, Honest Company (HNST) -12.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Colgate Palmolive (CL) 0.02%, Bath & Body Works (BBWI) 0.00%, Honest Company (HNST) 0.00%. Bath & Body Works (BBWI) and Honest Company (HNST) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Colgate Palmolive (CL) has been the steadiest (Colgate Palmolive (CL) 23.2%, Bath & Body Works (BBWI) 61.9%, Honest Company (HNST) 71.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CL, BBWI and HNST?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Colgate Palmolive (CL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.