CHUC vs RLX vs PFGC Stock Comparison

Charlie's Holdings, RLX Technology and Performance Food Prices as of Oct 27, 2026 Peers: Industry group
RLX RLX Technology Inc.
$1.64 -2.4% 1M -32.2% 1Y
Market cap
$1.95B
P/E
32.9x
Revenue (TTM)
$700.66M
Div. yield
–
Tobacco Consumer Staples
4 wins
PFGC Performance Food Group Co
$96.21 +5.1% 1M -3.7% 1Y
Market cap
$14.93B
P/E
41.6x
Revenue (TTM)
$67.84B
Div. yield
–
Food Distribution Consumer Staples
5 wins

Head to Head

11 decided of 12

Performance Food leads on 5 of the 12 questions below (Performance Food 5, RLX Technology 4, Charlie's Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCHUCRLXPFGCLeader
Larger companyMarket capitalisation $38.51M $1.95B $14.93B PFGC
Cheaper on earningsLower P/E, profitable companies only -19.7x 32.9x 41.6x RLX
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 11.7x 16.5x RLX
Faster revenue growthRevenue growth, trailing twelve months +310.5% +54.5% +7.2% CHUC
More profitableNet margin, trailing twelve months -7.9% 8.5% 0.5% RLX
Better return on capitalReturn on invested capital -47.3% 3.6% 6.6% PFGC
Less leveragedLower net debt / EBITDA -0.6x — 2.9x CHUC
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -40.0% -32.2% -3.7% PFGC
Better 5-year returnAnnualised price return, 5 years -5.6%/yr -19.8%/yr +16.0%/yr PFGC
Less volatileAnnualised volatility, 1 year 129.8% 29.6% 29.2% PFGC
Higher overall scoreMean of the five percentile scores vs peers 33/100 76/100 41/100 RLX

Percentile Scorecard

CHUCRLXPFGC

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCHUCRLXPFGC
Valuation 5 #36 of 38 51 #19 of 38 56 #18 of 40
Growth 47 #19 of 35 82 #7 of 35 60 #16 of 38
Profitability 37 #23 of 36 74 #10 of 36 43 #21 of 36
Financial Health 32 #27 of 39 97 #2 of 39 44 #23 of 40
Shareholder Returns 42 #8 of 13 – 4 #27 of 28
Overall 33 76 41
  • CHUC ranked among 40 companies in Tobacco and Cannabis
  • RLX ranked among 40 companies in Tobacco and Cannabis
  • PFGC ranked among 41 companies in Staples Retail

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCHUCRLXPFGCSPY
1 month 0.0%-2.4%+5.1% -0.2%
3 months -11.8%-17.6%-16.7% +3.9%
6 months -37.5%-25.5%+9.5% +8.2%
Year to date -50.0%-29.6%+7.0% +12.9%
1 year -40.0%-32.2%-3.7% +12.3%
3 years +66.7%-0.6%+74.9% +87.4%
3 years, per year +18.6%-0.2%+20.5% +23.3%
5 years -25.0%-66.8%+109.9% +67.9%
5 years, per year -5.6%-19.8%+16.0% +10.9%
10 years -98.8%—+304.2% +261.1%
10 years, per year -35.5%—+15.0% +13.7%

Risk

MeasureCHUCRLXPFGCSPY
Volatility, 1Y 129.8%29.6%29.2% 12.7%
Downside volatility, 1Y 156.9%31.1%29.1% 12.7%
Beta vs S&P 500, 1Y 0.590.490.40 1.00
Return / volatility, 1Y -0.31-1.09-0.13 0.97
Max drawdown, 5Y -83.3%-82.9%-32.3% -25.4%
From 52-week high -53.1%-36.2%-17.6% -1.2%
52-week high $0.32$2.57$116.71 $779.14
52-week low $0.09$1.62$81.03 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCHUCRLXPFGC
P/E now vs peer median -21.0xmedian 16.7x 33.8xmedian 16.7x 41.7xmedian 22.1x
P/S now vs peer median 1.7xmedian 0.9x 3.6xmedian 0.9x 0.2xmedian 0.5x
EV/EBITDA now vs peer median -16.5xmedian 12.9x —median 12.9x 11.6xmedian 9.7x
P/FCF now vs peer median -9.5xmedian 23.2x 33.7xmedian 23.2x 14.6xmedian 17.5x
P/B now vs peer median 13.4xmedian 1.0x 1.1xmedian 1.0x 3.1xmedian 2.9x
PEG now vs peer median -1.27median 0.57 -0.99median 0.57 -12.02median 1.19

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCHUCRLXPFGC
Revenue $24.67M $700.66M $67.84B
Gross profit $6.76M $226.56M $8.09B
Operating income -$2.67M $84.78M $887.50M
Net income -$2.14M $145.36M $359.30M
Free cash flow -$4.42M $75.29M $1.03B
R&D – $19.19M –
EPS (diluted) $-0.01 $0.05 $2.29
Cash & equivalents $527.00K $682.25M $92.40M
Total debt $9.45M $74.18M $5.01B
Shares (diluted) 274.07M 1.22B 157.00M
Enterprise value $34.87M -$1.82B $14.72B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCHUCRLXPFGC
P/E -21.0x 33.8x 41.7x
P/FCF -9.5x 33.7x 14.6x
P/Operating cash flow -9.5x 33.7x 10.6x
P/S 1.7x 3.6x 0.2x
P/B 13.4x 1.1x 3.1x
P/Tangible book 13.4x 1.1x 4.5x
EV/EBITDA -16.5x – 11.6x
EV/EBIT -16.4x 18.7x 22.5x
EV/Revenue 1.8x 2.3x 0.3x
EV/FCF -9.9x 21.0x 19.4x
EV/Operating cash flow -9.9x 21.0x 14.1x
PEG (3Y EPS CAGR) -1.27 -0.99 -12.02

Growth

14 metrics
MetricCHUCRLXPFGC
Revenue growth (1Y) 310.5% 54.5% 7.2%
Revenue CAGR (3Y) 9.2% 36.5% 5.8%
Gross profit growth (1Y) 233.5% 81.1% 9.1%
Gross profit CAGR (3Y) – 25.3% 9.0%
Operating income growth (1Y) 22.8% 551.7% 8.7%
Operating income CAGR (3Y) 5.7% 54.5% 5.0%
Net income growth (1Y) 22.0% 41.4% 5.6%
Net income CAGR (3Y) 10.9% 57.6% -3.3%
EPS growth (1Y) 26.5% -53.3% 5.2%
EPS CAGR (3Y) 16.6% -34.3% -3.5%
Operating cash flow growth (1Y) 12.8% -50.1% 16.8%
Operating cash flow CAGR (3Y) -139.9% 33.2% 19.3%
Free cash flow growth (1Y) 12.8% -50.1% 46.2%
Free cash flow CAGR (3Y) -121.4% 33.2% 22.3%

Profitability

14 metrics
MetricCHUCRLXPFGC
Gross margin 27.4% 32.3% 11.9%
EBITDA margin -10.7% – 2.5%
Operating margin -10.8% 12.1% 1.3%
Pretax margin -9.3% 23.5% 0.7%
Net margin -7.9% 8.5% 0.5%
FCF margin -17.9% 10.7% 1.5%
Operating cash flow margin -17.9% 10.7% 2.1%
Return on equity -68.5% 6.3% 7.5%
Return on assets -15.5% 5.8% 1.9%
Return on invested capital -47.3% 3.6% 6.6%
Return on capital employed -40.6% 3.6% 6.6%
Asset turnover 1.8x 0.3x 3.6x
Cash conversion (OCF / net income) 2.1x 0.5x 3.9x
Stock comp / revenue 0.6% – 0.1%

Financial Health

11 metrics
MetricCHUCRLXPFGC
Debt / assets 16.8% 1.0% 26.6%
Debt / equity 0.7x 0.0x 1.0x
Net debt / EBITDA -0.6x – 2.9x
Debt / FCF -0.5x 0.3x 4.9x
Liabilities / assets 75.5% 7.3% 74.0%
Equity / assets 24.5% 92.7% 26.0%
Interest coverage -9.9x – 2.1x
Current ratio 1.7x 10.6x 1.5x
Quick ratio 0.1x 7.3x 0.6x
Cash ratio 0.1x 6.5x 0.0x
Altman Z-score 3.10 – 4.72

Shareholder Returns

7 metrics
MetricCHUCRLXPFGC
Dividend yield – 6.1% –
Net buyback yield -1.9% – -0.3%
Shareholder yield -1.9% 6.1% -0.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCHUCRLXPFGC
Forward P/E – 11.7xFY2026 16.5xFY2027
EPS, next fiscal year – $0.14FY2026 $5.82FY2027
EPS growth, next FY – +40.0%FY2026 +27.9%FY2027
EPS growth, the year after – +7.1% +19.8%
Revenue, next fiscal year – $953.56MFY2026 $75.58BFY2027
Revenue growth, next FY – +68.5%FY2026 +11.4%FY2027
Revenue growth, the year after – +26.1% +5.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCHUCRLXPFGC
Held by institutions – 21.6% 100.0%
Institutions holding – 104 529
Change in shares held, QoQ – +4.5% -0.9%
Institutions buying – 42 303
Institutions selling – 46 152
Buyers to sellers – 0.91 1.99

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CHUCRLXPFGC
CHUC 1.00 -0.02 0.11
RLX -0.02 1.00 0.06
PFGC 0.11 0.06 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CHUC, RLX and PFGC?

Performance Food (PFGC) is the largest by market capitalisation: Charlie's Holdings (CHUC) $38.51M, RLX Technology (RLX) $1.95B, Performance Food (PFGC) $14.93B.

Which stock is cheaper, CHUC, RLX and PFGC?

RLX Technology (RLX) trades on the lowest price-to-earnings ratio (Charlie's Holdings (CHUC) -19.7x, RLX Technology (RLX) 32.9x, Performance Food (PFGC) 41.6x). On next year's consensus earnings, RLX Technology (RLX) is cheapest (RLX Technology (RLX) 11.7x, Performance Food (PFGC) 16.5x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Charlie's Holdings (CHUC) grew revenue fastest over the trailing twelve months: Charlie's Holdings (CHUC) +310.5%, RLX Technology (RLX) +54.5%, Performance Food (PFGC) +7.2%.

Which company is more profitable?

RLX Technology (RLX) has the highest net margin (Charlie's Holdings (CHUC) -7.9%, RLX Technology (RLX) 8.5%, Performance Food (PFGC) 0.5%). On return on invested capital, Performance Food (PFGC) leads (Charlie's Holdings (CHUC) -47.3%, RLX Technology (RLX) 3.6%, Performance Food (PFGC) 6.6%).

Which stock has performed better?

Over the past year Performance Food (PFGC) returned the most: Charlie's Holdings (CHUC) -40.0%, RLX Technology (RLX) -32.2%, Performance Food (PFGC) -3.7%. Over five years, Performance Food (PFGC) compounded fastest (Charlie's Holdings (CHUC) -5.6%/yr, RLX Technology (RLX) -19.8%/yr, Performance Food (PFGC) +16.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Performance Food (PFGC) has been the steadiest (Charlie's Holdings (CHUC) 129.8%, RLX Technology (RLX) 29.6%, Performance Food (PFGC) 29.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CHUC, RLX and PFGC?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Performance Food (PFGC) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.