CHH vs MAR vs ATAT Stock Comparison

Choice Hotels International, Marriott International and Atour Lifestyle Holdings Prices as of Oct 26, 2026 Peers: Industry group

Head to Head

12 decided of 12

Marriott International leads on 5 of the 12 questions below (Marriott International 5, Atour Lifestyle Holdings 5, Choice Hotels International 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCHHMARATATLeader
Larger companyMarket capitalisation $4.92B $102.94B $4.49B MAR
Cheaper on earningsLower P/E, profitable companies only 15.0x 40.3x 16.0x CHH
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.8x 34.4x 13.7x ATAT
Faster revenue growthRevenue growth, trailing twelve months +2.6% +4.7% +45.3% ATAT
More profitableNet margin, trailing twelve months 20.3% 9.6% 16.8% CHH
Better return on capitalReturn on invested capital 15.4% 25.5% 73.2% ATAT
Less leveragedLower net debt / EBITDA 3.8x 3.3x — MAR
Higher dividend yieldTrailing dividend yield 1.06% 0.71% 2.76% ATAT
Better 1-year returnPrice return, last 12 months +12.0% +45.5% -18.0% MAR
Better 5-year returnAnnualised price return, 5 years -4.2%/yr +19.8%/yr — MAR
Less volatileAnnualised volatility, 1 year 38.3% 27.3% 38.9% MAR
Higher overall scoreMean of the five percentile scores vs peers 41/100 48/100 81/100 ATAT

Percentile Scorecard

CHHMARATAT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCHHMARATAT
Valuation 32 #20 of 29 21 #23 of 29 75 #8 of 29
Growth 12 #23 of 26 52 #13 of 26 96 #2 of 26
Profitability 80 #6 of 26 64 #10 of 26 100 #1 of 26
Financial Health 20 #25 of 31 43 #18 of 31 97 #2 of 31
Shareholder Returns 63 #8 of 20 58 #9 of 20 37 #13 of 20
Overall 41 48 81
  • CHH ranked among 32 companies in Travel and Lodging
  • MAR ranked among 32 companies in Travel and Lodging
  • ATAT ranked among 32 companies in Travel and Lodging

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCHHMARATATSPY
1 month +7.0%+12.1%+1.3% -0.8%
3 months -3.7%+3.1%-2.7% +3.5%
6 months -8.5%+9.4%-11.5% +7.0%
Year to date +14.3%+27.2%-17.1% +12.2%
1 year +12.0%+45.5%-18.0% +13.0%
3 years -1.5%+113.1%+76.8% +86.3%
3 years, per year -0.5%+28.7%+20.9% +23.1%
5 years -19.5%+147.0%— +68.6%
5 years, per year -4.2%+19.8%— +11.0%
10 years +144.9%+491.9%— +258.0%
10 years, per year +9.4%+19.5%— +13.6%

Risk

MeasureCHHMARATATSPY
Volatility, 1Y 38.3%27.3%38.9% 12.7%
Downside volatility, 1Y 41.0%24.9%37.2% 12.7%
Beta vs S&P 500, 1Y 0.450.640.74 1.00
Return / volatility, 1Y 0.311.67-0.46 1.02
Max drawdown, 5Y -45.9%-30.7%-46.9% -25.4%
From 52-week high -10.8%-2.3%-23.9% -1.8%
52-week high $122.08$404.00$42.90 $779.14
52-week low $84.40$260.58$31.03 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCHHMARATAT
P/E now vs peer median 15.0xmedian 18.8x 40.3xmedian 18.8x 16.0xmedian 18.8x
P/S now vs peer median 3.0xmedian 1.5x 3.8xmedian 1.5x 2.7xmedian 1.5x
EV/EBITDA now vs peer median 13.5xmedian 15.2x 24.1xmedian 15.2x —median 15.2x
P/FCF now vs peer median 42.9xmedian 16.1x 32.9xmedian 16.1x 13.0xmedian 16.1x
P/B now vs peer median 34.6xmedian 2.5x -22.7xmedian 2.5x 9.1xmedian 2.5x
PEG now vs peer median 1.97median 0.38 17.47median 0.38 0.20median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCHHMARATAT
Revenue $1.62B $26.90B $1.69B
Gross profit $818.90M $5.33B $1.05B
Operating income $408.04M $4.25B $402.22M
Net income $328.32M $2.59B $539.47M
Free cash flow $114.76M $3.13B $345.77M
R&D – – $29.30M
EPS (diluted) $7.23 $9.78 $2.03
Cash & equivalents $42.83M $462.00M $578.45M
Total debt $2.00B $16.92B $115.44M
Shares (diluted) 45.39M 264.50M 139.77M
Enterprise value $4.73B $100.99B $1.16B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCHHMARATAT
P/E 15.0x 40.3x 16.0x
P/FCF 42.9x 32.9x 13.0x
P/Operating cash flow 22.2x 27.6x 13.2x
P/S 3.0x 3.8x 2.7x
P/B 34.6x -22.7x 9.1x
P/Tangible book -5.1x -6.9x 9.1x
EV/EBITDA 13.5x 24.1x –
EV/EBIT 16.9x 28.1x 9.1x
EV/Revenue 4.2x 4.4x 2.2x
EV/FCF 59.9x 38.1x 10.6x
EV/Operating cash flow 31.0x 32.0x 10.9x
PEG (3Y EPS CAGR) 1.97 17.47 0.20

Growth

14 metrics
MetricCHHMARATAT
Revenue growth (1Y) 2.6% 4.7% 45.3%
Revenue CAGR (3Y) 1.8% 5.5% 55.5%
Gross profit growth (1Y) -2.2% 6.6% 50.0%
Gross profit CAGR (3Y) 4.9% 1.3% 72.6%
Operating income growth (1Y) -14.2% 9.5% 55.3%
Operating income CAGR (3Y) -1.3% 2.0% 86.5%
Net income growth (1Y) 6.7% 4.9% 53.1%
Net income CAGR (3Y) 3.5% -2.4% 93.9%
EPS growth (1Y) 9.5% 8.9% 44.4%
EPS CAGR (3Y) 7.6% 2.3% 79.8%
Operating cash flow growth (1Y) -31.1% 49.8% 37.0%
Operating cash flow CAGR (3Y) -12.7% 9.3% 32.4%
Free cash flow growth (1Y) -30.7% 86.2% 34.3%
Free cash flow CAGR (3Y) -22.6% 8.6% 33.9%

Profitability

14 metrics
MetricCHHMARATAT
Gross margin 50.6% 19.8% 62.3%
EBITDA margin 31.5% 18.4% –
Operating margin 25.2% 15.8% 23.8%
Pretax margin 25.0% 12.9% 24.3%
Net margin 20.3% 9.6% 16.8%
FCF margin 7.1% 11.6% 20.5%
Operating cash flow margin 13.7% 13.9% 20.1%
Return on equity 234.8% – 104.9%
Return on assets 11.1% 9.2% 42.6%
Return on invested capital 15.4% 25.5% 73.2%
Return on capital employed 16.3% 21.2% 55.6%
Asset turnover 0.5x 1.0x 1.3x
Cash conversion (OCF / net income) 0.7x 1.4x 0.6x
Stock comp / revenue 2.0% 0.9% –

Financial Health

11 metrics
MetricCHHMARATAT
Debt / assets 67.0% 60.2% 2.7%
Debt / equity 14.1x -3.7x 0.1x
Net debt / EBITDA 3.8x 3.3x –
Debt / FCF 17.4x 5.4x 0.1x
Liabilities / assets 95.2% 116.1% 61.3%
Equity / assets 4.8% -16.1% 38.7%
Interest coverage 4.3x 5.0x 455.5x
Current ratio 0.9x 0.5x 1.9x
Quick ratio 0.7x 0.5x 1.7x
Cash ratio 0.1x 0.1x 1.6x
Altman Z-score 3.13 4.16 6.70

Shareholder Returns

7 metrics
MetricCHHMARATAT
Dividend yield 1.1% 0.7% 2.8%
Net buyback yield 2.6% 3.4% 0.0%
Shareholder yield 3.7% 4.1% 2.7%
Payout ratio (earnings) – 28.3% –
Payout ratio (FCF) – 23.3% –
Dividend growth (1Y) – 3.1% –
Dividend CAGR (3Y) – 13.2% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCHHMARATAT
Forward P/E 14.8xFY2026 34.4xFY2026 13.7xFY2026
EPS, next fiscal year $7.38FY2026 $11.46FY2026 $2.38FY2026
EPS growth, next FY +6.3%FY2026 +14.4%FY2026 +33.0%FY2026
EPS growth, the year after -2.3% +22.2% +21.4%
Revenue, next fiscal year $1.70BFY2026 $26.29BFY2026 $2.01BFY2026
Revenue growth, next FY +6.1%FY2026 +0.4%FY2026 +43.9%FY2026
Revenue growth, the year after -4.8% +4.2% +17.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCHHMARATAT
Held by institutions 76.2% 61.3% 56.9%
Institutions holding 331 1,751 181
Change in shares held, QoQ -4.0% +3.1% +3.9%
Institutions buying 146 860 104
Institutions selling 121 550 64
Buyers to sellers 1.21 1.56 1.63

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CHHMARATAT
CHH 1.00 0.48 0.16
MAR 0.48 1.00 0.29
ATAT 0.16 0.29 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CHH, MAR and ATAT?

Marriott International (MAR) is the largest by market capitalisation: Choice Hotels International (CHH) $4.92B, Marriott International (MAR) $102.94B, Atour Lifestyle Holdings (ATAT) $4.49B.

Which stock is cheaper, CHH, MAR and ATAT?

Choice Hotels International (CHH) trades on the lowest price-to-earnings ratio (Choice Hotels International (CHH) 15.0x, Marriott International (MAR) 40.3x, Atour Lifestyle Holdings (ATAT) 16.0x). On next year's consensus earnings, Atour Lifestyle Holdings (ATAT) is cheapest (Choice Hotels International (CHH) 14.8x, Marriott International (MAR) 34.4x, Atour Lifestyle Holdings (ATAT) 13.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Atour Lifestyle Holdings (ATAT) grew revenue fastest over the trailing twelve months: Choice Hotels International (CHH) +2.6%, Marriott International (MAR) +4.7%, Atour Lifestyle Holdings (ATAT) +45.3%.

Which company is more profitable?

Choice Hotels International (CHH) has the highest net margin (Choice Hotels International (CHH) 20.3%, Marriott International (MAR) 9.6%, Atour Lifestyle Holdings (ATAT) 16.8%). On return on invested capital, Atour Lifestyle Holdings (ATAT) leads (Choice Hotels International (CHH) 15.4%, Marriott International (MAR) 25.5%, Atour Lifestyle Holdings (ATAT) 73.2%).

Which stock has performed better?

Over the past year Marriott International (MAR) returned the most: Choice Hotels International (CHH) +12.0%, Marriott International (MAR) +45.5%, Atour Lifestyle Holdings (ATAT) -18.0%. Over five years, Marriott International (MAR) compounded fastest (Choice Hotels International (CHH) -4.2%/yr, Marriott International (MAR) +19.8%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Atour Lifestyle Holdings (ATAT) has the highest dividend yield: Choice Hotels International (CHH) 1.06%, Marriott International (MAR) 0.71%, Atour Lifestyle Holdings (ATAT) 2.76%.

Which stock is riskier?

By one-year price volatility, Marriott International (MAR) has been the steadiest (Choice Hotels International (CHH) 38.3%, Marriott International (MAR) 27.3%, Atour Lifestyle Holdings (ATAT) 38.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CHH, MAR and ATAT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Marriott International (MAR) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.