CHH vs HLT vs ATAT Stock Comparison

Choice Hotels International, Hilton Worldwide Holdings and Atour Lifestyle Holdings Prices as of Oct 27, 2026 Peers: Industry group

Head to Head

11 decided of 12

Hilton Worldwide Holdings leads on 5 of the 12 questions below (Hilton Worldwide Holdings 5, Atour Lifestyle Holdings 5, Choice Hotels International 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCHHHLTATATLeader
Larger companyMarket capitalisation $4.96B $78.27B $4.19B HLT
Cheaper on earningsLower P/E, profitable companies only 15.1x 46.0x 14.8x ATAT
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.8x 36.4x 13.7x ATAT
Faster revenue growthRevenue growth, trailing twelve months +2.6% +8.1% +45.3% ATAT
More profitableNet margin, trailing twelve months 20.3% 13.4% 16.8% CHH
Better return on capitalReturn on invested capital 15.4% 31.9% 73.2% ATAT
Less leveragedLower net debt / EBITDA 3.8x 3.8x — HLT
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +12.3% +29.5% -15.9% HLT
Better 5-year returnAnnualised price return, 5 years -4.7%/yr +18.8%/yr — HLT
Less volatileAnnualised volatility, 1 year 38.2% 24.1% 38.8% HLT
Higher overall scoreMean of the five percentile scores vs peers 40/100 46/100 81/100 ATAT

Percentile Scorecard

CHHHLTATAT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCHHHLTATAT
Valuation 37 #18 of 28 15 #24 of 28 74 #8 of 28
Growth 13 #22 of 25 46 #14 of 25 96 #2 of 25
Profitability 79 #6 of 25 83 #5 of 25 100 #1 of 25
Financial Health 21 #24 of 30 24 #23 of 30 97 #2 of 30
Shareholder Returns 50 #10 of 19 61 #8 of 19 39 #12 of 19
Overall 40 46 81
  • CHH ranked among 31 companies in Travel and Lodging
  • HLT ranked among 31 companies in Travel and Lodging
  • ATAT ranked among 31 companies in Travel and Lodging

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCHHHLTATATSPY
1 month +7.3%+9.8%+1.6% -0.2%
3 months -4.6%+6.9%-6.6% +3.9%
6 months -8.9%+6.6%-12.3% +8.2%
Year to date +14.7%+20.0%-16.9% +12.9%
1 year +12.3%+29.5%-15.9% +12.3%
3 years -1.1%+131.1%+77.3% +87.4%
3 years, per year -0.4%+32.2%+21.1% +23.3%
5 years -21.2%+136.1%— +67.9%
5 years, per year -4.7%+18.8%— +10.9%
10 years +140.1%+416.5%— +261.1%
10 years, per year +9.2%+17.8%— +13.7%

Risk

MeasureCHHHLTATATSPY
Volatility, 1Y 38.2%24.1%38.8% 12.7%
Downside volatility, 1Y 41.0%22.1%37.2% 12.7%
Beta vs S&P 500, 1Y 0.450.640.74 1.00
Return / volatility, 1Y 0.321.23-0.41 0.97
Max drawdown, 5Y -45.9%-32.7%-46.9% -25.4%
From 52-week high -10.5%-4.8%-23.7% -1.2%
52-week high $122.08$362.30$42.90 $779.14
52-week low $84.40$256.96$31.03 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCHHHLTATAT
P/E now vs peer median 15.0xmedian 18.1x 45.4xmedian 18.1x 16.0xmedian 18.1x
P/S now vs peer median 3.0xmedian 1.5x 6.1xmedian 1.5x 2.7xmedian 1.5x
EV/EBITDA now vs peer median 13.5xmedian 14.0x 27.2xmedian 14.0x —median 14.0x
P/FCF now vs peer median 43.0xmedian 16.1x 39.8xmedian 16.1x 13.0xmedian 16.1x
P/B now vs peer median 34.7xmedian 2.5x -11.7xmedian 2.5x 9.1xmedian 2.5x
PEG now vs peer median 1.98median 0.30 3.19median 0.30 0.20median 0.30

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCHHHLTATAT
Revenue $1.62B $12.69B $1.69B
Gross profit $818.90M $11.63B $1.05B
Operating income $408.04M $3.05B $402.22M
Net income $328.32M $1.70B $539.47M
Free cash flow $114.76M $1.93B $345.77M
R&D – – $29.30M
EPS (diluted) $7.23 $7.52 $2.03
Cash & equivalents $42.83M $774.00M $578.45M
Total debt $2.00B $13.36B $34.93M
Shares (diluted) 45.39M 226.00M 139.77M
Enterprise value $4.78B $75.01B $868.34M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCHHHLTATAT
P/E 15.0x 45.4x 16.0x
P/FCF 43.0x 39.8x 13.0x
P/Operating cash flow 22.3x 38.2x 13.3x
P/S 3.0x 6.1x 2.7x
P/B 34.7x -11.7x 9.1x
P/Tangible book -5.1x -6.6x 9.1x
EV/EBITDA 13.5x 27.2x –
EV/EBIT 16.9x 29.4x 9.2x
EV/Revenue 4.3x 7.1x 2.2x
EV/FCF 60.1x 46.3x 10.7x
EV/Operating cash flow 31.1x 44.4x 10.9x
PEG (3Y EPS CAGR) 1.98 3.19 0.20

Growth

14 metrics
MetricCHHHLTATAT
Revenue growth (1Y) 2.6% 8.1% 45.3%
Revenue CAGR (3Y) 1.8% 8.0% 55.5%
Gross profit growth (1Y) -2.2% 9.3% 50.0%
Gross profit CAGR (3Y) 4.9% 9.2% 72.6%
Operating income growth (1Y) -14.2% 18.1% 55.3%
Operating income CAGR (3Y) -1.3% 9.4% 86.5%
Net income growth (1Y) 6.7% 2.0% 53.1%
Net income CAGR (3Y) 3.5% 8.5% 93.9%
EPS growth (1Y) 9.5% 7.1% 44.4%
EPS CAGR (3Y) 7.6% 14.2% 79.8%
Operating cash flow growth (1Y) -31.1% -19.7% 37.0%
Operating cash flow CAGR (3Y) -12.7% 0.9% 32.4%
Free cash flow growth (1Y) -30.7% -19.2% 34.3%
Free cash flow CAGR (3Y) -22.6% 1.7% 33.9%

Profitability

14 metrics
MetricCHHHLTATAT
Gross margin 50.6% 91.6% 62.3%
EBITDA margin 31.5% 25.9% –
Operating margin 25.2% 24.0% 23.8%
Pretax margin 25.0% 18.5% 24.3%
Net margin 20.3% 13.4% 16.8%
FCF margin 7.1% 15.2% 20.5%
Operating cash flow margin 13.7% 15.9% 20.1%
Return on equity 234.8% – 104.9%
Return on assets 11.1% 10.1% 42.6%
Return on invested capital 15.4% 31.9% 73.2%
Return on capital employed 16.3% 26.3% 55.6%
Asset turnover 0.5x 0.8x 1.3x
Cash conversion (OCF / net income) 0.7x 1.2x 0.6x
Stock comp / revenue 2.0% 1.6% –

Financial Health

11 metrics
MetricCHHHLTATAT
Debt / assets 67.0% 79.5% 2.7%
Debt / equity 14.1x -2.0x 0.1x
Net debt / EBITDA 3.8x 3.8x –
Debt / FCF 17.4x 6.9x 0.1x
Liabilities / assets 95.2% 139.2% 61.3%
Equity / assets 4.8% -39.2% 38.7%
Interest coverage 4.3x 4.4x 455.5x
Current ratio 0.9x 0.6x 1.9x
Quick ratio 0.7x 0.5x 1.7x
Cash ratio 0.1x 0.1x 1.6x
Altman Z-score 3.13 3.15 6.71

Shareholder Returns

7 metrics
MetricCHHHLTATAT
Dividend yield 1.1% 0.2% 2.7%
Net buyback yield 2.6% 4.3% 0.0%
Shareholder yield 3.7% 4.5% 2.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCHHHLTATAT
Forward P/E 14.8xFY2026 36.4xFY2026 13.7xFY2026
EPS, next fiscal year $7.39FY2026 $9.47FY2026 $2.39FY2026
EPS growth, next FY +6.5%FY2026 +16.8%FY2026 +33.5%FY2026
EPS growth, the year after -2.3% +2.3% +21.3%
Revenue, next fiscal year $1.70BFY2026 $13.62BFY2026 $2.03BFY2026
Revenue growth, next FY +6.1%FY2026 +13.1%FY2026 +44.7%FY2026
Revenue growth, the year after -4.8% +1.5% +17.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCHHHLTATAT
Held by institutions 76.2% 93.9% 56.9%
Institutions holding 331 1,286 181
Change in shares held, QoQ -4.0% -1.5% +3.9%
Institutions buying 146 691 104
Institutions selling 121 420 64
Buyers to sellers 1.21 1.65 1.63

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CHHHLTATAT
CHH 1.00 0.45 0.16
HLT 0.45 1.00 0.27
ATAT 0.16 0.27 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CHH, HLT and ATAT?

Hilton Worldwide Holdings (HLT) is the largest by market capitalisation: Choice Hotels International (CHH) $4.96B, Hilton Worldwide Holdings (HLT) $78.27B, Atour Lifestyle Holdings (ATAT) $4.19B.

Which stock is cheaper, CHH, HLT and ATAT?

Atour Lifestyle Holdings (ATAT) trades on the lowest price-to-earnings ratio (Choice Hotels International (CHH) 15.1x, Hilton Worldwide Holdings (HLT) 46.0x, Atour Lifestyle Holdings (ATAT) 14.8x). On next year's consensus earnings, Atour Lifestyle Holdings (ATAT) is cheapest (Choice Hotels International (CHH) 14.8x, Hilton Worldwide Holdings (HLT) 36.4x, Atour Lifestyle Holdings (ATAT) 13.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Atour Lifestyle Holdings (ATAT) grew revenue fastest over the trailing twelve months: Choice Hotels International (CHH) +2.6%, Hilton Worldwide Holdings (HLT) +8.1%, Atour Lifestyle Holdings (ATAT) +45.3%.

Which company is more profitable?

Choice Hotels International (CHH) has the highest net margin (Choice Hotels International (CHH) 20.3%, Hilton Worldwide Holdings (HLT) 13.4%, Atour Lifestyle Holdings (ATAT) 16.8%). On return on invested capital, Atour Lifestyle Holdings (ATAT) leads (Choice Hotels International (CHH) 15.4%, Hilton Worldwide Holdings (HLT) 31.9%, Atour Lifestyle Holdings (ATAT) 73.2%).

Which stock has performed better?

Over the past year Hilton Worldwide Holdings (HLT) returned the most: Choice Hotels International (CHH) +12.3%, Hilton Worldwide Holdings (HLT) +29.5%, Atour Lifestyle Holdings (ATAT) -15.9%. Over five years, Hilton Worldwide Holdings (HLT) compounded fastest (Choice Hotels International (CHH) -4.7%/yr, Hilton Worldwide Holdings (HLT) +18.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Hilton Worldwide Holdings (HLT) has been the steadiest (Choice Hotels International (CHH) 38.2%, Hilton Worldwide Holdings (HLT) 24.1%, Atour Lifestyle Holdings (ATAT) 38.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CHH, HLT and ATAT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Hilton Worldwide Holdings (HLT) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.