CHH vs H vs VIK Stock Comparison

Choice Hotels International, Hyatt Hotels and Viking Holdings Prices as of Oct 26, 2026 Peers: Industry group
H Hyatt Hotels Corp
$172.02 +8.6% 1M +15.6% 1Y
Market cap
$16.00B
P/E
202.6x
Revenue (TTM)
$7.15B
Div. yield
0.00%
Hotels Consumer Discretionary
3 wins
VIK Viking Holdings Ltd
$84.69 +5.5% 1M +40.2% 1Y
Market cap
$38.05B
P/E
28.2x
Revenue (TTM)
$6.97B
Div. yield
–
Cruise Lines Consumer Discretionary
5 wins

Head to Head

11 decided of 12

Viking Holdings leads on 5 of the 12 questions below (Viking Holdings 5, Choice Hotels International 3, Hyatt Hotels 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCHHHVIKLeader
Larger companyMarket capitalisation $4.90B $16.00B $38.05B VIK
Cheaper on earningsLower P/E, profitable companies only 14.9x 202.6x 28.2x CHH
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.7x 47.1x 26.9x CHH
Faster revenue growthRevenue growth, trailing twelve months +2.6% +5.8% +20.0% VIK
More profitableNet margin, trailing twelve months 20.3% 1.1% 19.3% CHH
Better return on capitalReturn on invested capital 15.4% -23.6% 22.5% VIK
Less leveragedLower net debt / EBITDA 3.8x -0.7x 1.0x H
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +12.0% +15.6% +40.2% VIK
Better 5-year returnAnnualised price return, 5 years -4.2%/yr +15.0%/yr — H
Less volatileAnnualised volatility, 1 year 38.3% 34.7% 40.6% H
Higher overall scoreMean of the five percentile scores vs peers 41/100 25/100 56/100 VIK

Percentile Scorecard

CHHHVIK

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCHHHVIK
Valuation 32 #20 of 29 7 #27 of 29 25 #22 of 29
Growth 12 #23 of 26 32 #18 of 26 92 #3 of 26
Profitability 80 #6 of 26 24 #20 of 26 96 #2 of 26
Financial Health 20 #25 of 31 40 #19 of 31 60 #13 of 31
Shareholder Returns 63 #8 of 20 21 #16 of 20 5 #19 of 20
Overall 41 25 56
  • CHH ranked among 32 companies in Travel and Lodging
  • H ranked among 32 companies in Travel and Lodging
  • VIK ranked among 32 companies in Travel and Lodging

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCHHHVIKSPY
1 month +7.0%+8.6%+5.5% -0.8%
3 months -3.7%-10.0%-17.8% +3.5%
6 months -8.5%+4.9%+4.8% +7.0%
Year to date +14.3%+7.3%+18.6% +12.2%
1 year +12.0%+15.6%+40.2% +13.0%
3 years -1.5%+73.3%— +86.3%
3 years, per year -0.5%+20.1%— +23.1%
5 years -19.5%+100.8%— +68.6%
5 years, per year -4.2%+15.0%— +11.0%
10 years +144.9%+253.4%— +258.0%
10 years, per year +9.4%+13.5%— +13.6%

Risk

MeasureCHHHVIKSPY
Volatility, 1Y 38.3%34.7%40.6% 12.7%
Downside volatility, 1Y 41.0%33.7%37.7% 12.7%
Beta vs S&P 500, 1Y 0.450.971.76 1.00
Return / volatility, 1Y 0.310.450.99 1.02
Max drawdown, 5Y -45.9%-37.3%-35.4% -25.4%
From 52-week high -10.8%-14.9%-21.8% -1.8%
52-week high $122.08$202.09$108.24 $779.14
52-week low $84.40$135.42$57.08 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCHHHVIK
P/E now vs peer median 15.0xmedian 18.8x 205.3xmedian 18.8x 27.9xmedian 18.8x
P/S now vs peer median 3.0xmedian 1.5x 2.3xmedian 1.5x 5.5xmedian 1.5x
EV/EBITDA now vs peer median 13.5xmedian 15.2x -4.0xmedian 15.2x 20.4xmedian 15.2x
P/FCF now vs peer median 42.9xmedian 16.1x 64.4xmedian 16.1x 33.1xmedian 16.1x
P/B now vs peer median 34.6xmedian 2.5x 4.5xmedian 2.5x 23.1xmedian 2.5x
PEG now vs peer median 1.97median 0.38 -4.91median 0.38 —median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCHHHVIK
Revenue $1.62B $7.15B $6.97B
Gross profit $818.90M $1.45B $3.01B
Operating income $408.04M -$5.27B $1.62B
Net income $328.32M $81.00M $1.35B
Free cash flow $114.76M $252.00M $1.15B
EPS (diluted) $7.23 $0.82 $3.02
Cash & equivalents $42.83M $537.00M $3.99B
Total debt $2.00B $19.28B $13.58B
Shares (diluted) 45.39M 96.70M 446.42M
Enterprise value $4.71B $13.17B $23.17B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCHHHVIK
P/E 15.0x 205.3x 27.9x
P/FCF 42.9x 64.4x 33.1x
P/Operating cash flow 22.2x 36.6x 14.5x
P/S 3.0x 2.3x 5.5x
P/B 34.6x 4.5x 23.1x
P/Tangible book -5.1x 10.8x 23.1x
EV/EBITDA 13.5x -4.0x 20.4x
EV/EBIT 16.9x -3.8x 24.8x
EV/Revenue 4.2x 2.8x 5.8x
EV/FCF 59.9x 79.0x 34.8x
EV/Operating cash flow 31.0x 44.9x 15.2x
PEG (3Y EPS CAGR) 1.97 -4.91 –

Growth

14 metrics
MetricCHHHVIK
Revenue growth (1Y) 2.6% 5.8% 20.0%
Revenue CAGR (3Y) 1.8% 3.2% –
Gross profit growth (1Y) -2.2% 3.1% 22.4%
Gross profit CAGR (3Y) 4.9% -5.0% –
Operating income growth (1Y) -14.2% -5.3% 29.1%
Operating income CAGR (3Y) -1.3% -5.9% –
Net income growth (1Y) 6.7% -81.4% 64.8%
Net income CAGR (3Y) 3.5% -43.5% –
EPS growth (1Y) 9.5% -81.9% 35.4%
EPS CAGR (3Y) 7.6% -41.8% –
Operating cash flow growth (1Y) -31.1% 47.7% 16.6%
Operating cash flow CAGR (3Y) -12.7% -12.5% –
Free cash flow growth (1Y) -30.7% 90.9% 48.3%
Free cash flow CAGR (3Y) -22.6% -19.6% –

Profitability

14 metrics
MetricCHHHVIK
Gross margin 50.6% 20.3% 43.2%
EBITDA margin 31.5% -69.3% 28.2%
Operating margin 25.2% -73.7% 23.3%
Pretax margin 25.0% 3.2% 19.7%
Net margin 20.3% 1.1% 19.3%
FCF margin 7.1% 3.5% 16.6%
Operating cash flow margin 13.7% 6.2% 37.8%
Return on equity 234.8% 2.3% 99.1%
Return on assets 11.1% 0.6% 10.0%
Return on invested capital 15.4% -23.6% 22.5%
Return on capital employed 16.3% -49.4% 21.9%
Asset turnover 0.5x 0.5x 0.5x
Cash conversion (OCF / net income) 0.7x 5.5x 2.0x
Stock comp / revenue 2.0% 1.0% 1.3%

Financial Health

11 metrics
MetricCHHHVIK
Debt / assets 67.0% 30.6% 43.1%
Debt / equity 14.1x 1.2x 3.6x
Net debt / EBITDA 3.8x -0.7x 1.0x
Debt / FCF 17.4x 17.0x 5.2x
Liabilities / assets 95.2% 74.1% 88.0%
Equity / assets 4.8% 25.9% 12.0%
Interest coverage 4.3x -17.2x 8.2x
Current ratio 0.9x 0.6x 0.8x
Quick ratio 0.7x 0.5x 0.7x
Cash ratio 0.1x 0.2x 0.7x
Altman Z-score 3.13 0.45 –

Shareholder Returns

7 metrics
MetricCHHHVIK
Dividend yield 1.1% 0.3% –
Net buyback yield 2.6% 1.8% -0.1%
Shareholder yield 3.7% 2.1% -0.1%
Payout ratio (earnings) – 70.4% –
Payout ratio (FCF) – 22.6% –
Dividend growth (1Y) – 0.0% –
Dividend CAGR (3Y) – 52.7% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCHHHVIK
Forward P/E 14.7xFY2026 47.1xFY2026 26.9xFY2026
EPS, next fiscal year $7.39FY2026 $3.65FY2026 $3.15FY2026
EPS growth, next FY +6.5%FY2026 +66.7%FY2026 +20.7%FY2026
EPS growth, the year after -2.3% +39.7% +30.8%
Revenue, next fiscal year $1.70BFY2026 $7.49BFY2026 $6.89BFY2026
Revenue growth, next FY +6.1%FY2026 +5.6%FY2026 +6.0%FY2026
Revenue growth, the year after -4.8% +6.6% +23.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCHHHVIK
Held by institutions 76.2% 100.0% 47.9%
Institutions holding 331 528 607
Change in shares held, QoQ -4.0% +2.2% +2.6%
Institutions buying 146 239 404
Institutions selling 121 178 148
Buyers to sellers 1.21 1.34 2.73

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CHHHVIK
CHH 1.00 0.42 0.22
H 0.42 1.00 0.49
VIK 0.22 0.49 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CHH, H and VIK?

Viking Holdings (VIK) is the largest by market capitalisation: Choice Hotels International (CHH) $4.90B, Hyatt Hotels (H) $16.00B, Viking Holdings (VIK) $38.05B.

Which stock is cheaper, CHH, H and VIK?

Choice Hotels International (CHH) trades on the lowest price-to-earnings ratio (Choice Hotels International (CHH) 14.9x, Hyatt Hotels (H) 202.6x, Viking Holdings (VIK) 28.2x). On next year's consensus earnings, Choice Hotels International (CHH) is cheapest (Choice Hotels International (CHH) 14.7x, Hyatt Hotels (H) 47.1x, Viking Holdings (VIK) 26.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Viking Holdings (VIK) grew revenue fastest over the trailing twelve months: Choice Hotels International (CHH) +2.6%, Hyatt Hotels (H) +5.8%, Viking Holdings (VIK) +20.0%.

Which company is more profitable?

Choice Hotels International (CHH) has the highest net margin (Choice Hotels International (CHH) 20.3%, Hyatt Hotels (H) 1.1%, Viking Holdings (VIK) 19.3%). On return on invested capital, Viking Holdings (VIK) leads (Choice Hotels International (CHH) 15.4%, Hyatt Hotels (H) -23.6%, Viking Holdings (VIK) 22.5%).

Which stock has performed better?

Over the past year Viking Holdings (VIK) returned the most: Choice Hotels International (CHH) +12.0%, Hyatt Hotels (H) +15.6%, Viking Holdings (VIK) +40.2%. Over five years, Hyatt Hotels (H) compounded fastest (Choice Hotels International (CHH) -4.2%/yr, Hyatt Hotels (H) +15.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Choice Hotels International (CHH) 0.00%, Hyatt Hotels (H) 0.00%, Viking Holdings (VIK) 0.00%. Choice Hotels International (CHH) and Viking Holdings (VIK) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Hyatt Hotels (H) has been the steadiest (Choice Hotels International (CHH) 38.3%, Hyatt Hotels (H) 34.7%, Viking Holdings (VIK) 40.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CHH, H and VIK?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Viking Holdings (VIK) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.