BZUN vs VTEX vs WIX Stock Comparison

Baozun, Vtex and Wix.com Prices as of Oct 28, 2026 Peers: Industry group
BZUN Baozun Inc.
$3.29 +6.5% 1M -6.3% 1Y
Market cap
$193.43M
P/E
–
Revenue (TTM)
$1.51B
Div. yield
–
E-commerce Software Technology
3 wins
VTEX Vtex
$3.86 +7.5% 1M -14.8% 1Y
Market cap
$715.80M
P/E
23.6x
Revenue (TTM)
$252.69M
Div. yield
–
E-commerce Software Technology
3 wins
WIX Wix.com Ltd.
$78.56 +12.9% 1M -44.1% 1Y
Market cap
$4.33B
P/E
–
Revenue (TTM)
—
Div. yield
–
Web Hosting and Domains Technology
2 wins

Head to Head

8 decided of 12

Baozun leads on 3 of the 12 questions below (Baozun 3, Vtex 3, Wix.com 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBZUNVTEXWIXLeader
Larger companyMarket capitalisation $193.43M $715.80M $4.33B WIX
Cheaper on earningsLower P/E, profitable companies only -10.2x 23.6x -24.8x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.5x 17.5x 16.6x BZUN
Faster revenue growthRevenue growth, trailing twelve months +12.1% +9.6% — BZUN
More profitableNet margin, trailing twelve months -1.3% 12.0% — VTEX
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -6.3% -14.8% -44.1% BZUN
Better 5-year returnAnnualised price return, 5 years -28.3%/yr -24.7%/yr -15.8%/yr WIX
Less volatileAnnualised volatility, 1 year 51.8% 45.0% 76.4% VTEX
Higher overall scoreMean of the five percentile scores vs peers 65/100 68/100 51/100 VTEX

Percentile Scorecard

BZUNVTEXWIX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBZUNVTEXWIX
Valuation – 57 #72 of 166 81 #8 of 38
Growth 73 #42 of 152 84 #25 of 152 11 #32 of 36
Profitability 58 #64 of 152 72 #43 of 152 –
Financial Health 62 #68 of 179 80 #36 of 179 11 #34 of 38
Shareholder Returns – 46 #51 of 94 100 #1 of 21
Overall 65 68 51
  • BZUN ranked among 185 companies in Internet Platforms
  • VTEX ranked among 185 companies in Internet Platforms
  • WIX ranked among 39 companies in Cloud Computing

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBZUNVTEXWIXSPY
1 month +6.5%+7.5%+12.9% +0.9%
3 months +6.8%-14.0%+28.3% +5.9%
6 months +19.2%+0.3%+3.8% +8.5%
Year to date +23.7%+2.7%-24.4% +13.3%
1 year -6.3%-14.8%-44.1% +12.4%
3 years +10.4%-28.5%+0.4% +88.1%
3 years, per year +3.4%-10.6%+0.1% +23.5%
5 years -81.0%-75.8%-57.8% +68.2%
5 years, per year -28.3%-24.7%-15.8% +11.0%
10 years -77.0%—+90.7% +263.4%
10 years, per year -13.7%—+6.7% +13.8%

Risk

MeasureBZUNVTEXWIXSPY
Volatility, 1Y 51.8%45.0%76.4% 12.7%
Downside volatility, 1Y 47.7%47.3%78.4% 12.7%
Beta vs S&P 500, 1Y 1.160.540.41 1.00
Return / volatility, 1Y -0.12-0.33-0.58 0.98
Max drawdown, 5Y -89.5%-84.1%-83.6% -25.4%
From 52-week high -14.3%-15.0%-46.0% -0.9%
52-week high $3.84$4.54$145.54 $779.14
52-week low $2.10$2.87$40.43 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBZUNVTEXWIX
P/E now vs peer median -10.0xmedian 16.8x 22.9xmedian 16.8x -25.0xmedian 27.6x
P/S now vs peer median 0.1xmedian 1.4x 2.6xmedian 1.4x —median 4.8x
EV/EBITDA now vs peer median —median 13.9x 13.9xmedian 13.9x -21.7xmedian 24.1x
P/FCF now vs peer median —median 11.4x 14.8xmedian 11.4x 10.0xmedian 15.0x
P/B now vs peer median —median 1.8x 3.0xmedian 1.8x -2.5xmedian 4.4x
PEG now vs peer median -0.27median 0.36 0.48median 0.36 0.62median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBZUNVTEXWIX
Revenue $1.51B $252.69M –
Gross profit $1.12B $200.31M $1.42B
Operating income $30.89M $30.86M -$208.48M
Net income $608.00K $30.26M -$174.65M
Free cash flow – $44.98M $430.73M
R&D $67.81M $68.73M $737.17M
EPS (diluted) $-0.33 $0.16 $-3.03
Cash & equivalents $175.91M $15.45M $262.78M
Total debt $182.60M – –
Shares (diluted) 57.83M 185.11M 57.72M
Enterprise value -$1.37B -$58.51M $60.69M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBZUNVTEXWIX
P/E -10.0x 22.9x -25.0x
P/FCF – 14.8x 10.0x
P/Operating cash flow – 14.6x 10.3x
P/S 0.1x 2.6x –
P/B – 3.0x -2.5x
P/Tangible book – 3.1x -2.4x
EV/EBITDA – 13.9x -21.7x
EV/EBIT -1.8x 15.6x -17.8x
EV/Revenue 0.0x 1.9x –
EV/FCF – 10.7x 8.6x
EV/Operating cash flow – 10.5x 8.8x
PEG (3Y EPS CAGR) -0.27 0.48 0.62

Growth

14 metrics
MetricBZUNVTEXWIX
Revenue growth (1Y) 12.1% 9.6% –
Revenue CAGR (3Y) 7.6% 37.2% –
Gross profit growth (1Y) 13.7% 15.3% 11.3%
Gross profit CAGR (3Y) 7.8% 19.7% 14.4%
Operating income growth (1Y) 261.3% 163.5% -245.2%
Operating income CAGR (3Y) 109.5% 44.0% -21.8%
Net income growth (1Y) 104.3% 53.9% -205.0%
Net income CAGR (3Y) 26.2% 34.0% -40.4%
EPS growth (1Y) 24.0% 123.6% -209.1%
EPS CAGR (3Y) 36.5% 47.5% -40.6%
Operating cash flow growth (1Y) – 14.5% -24.7%
Operating cash flow CAGR (3Y) – 45.5% 42.0%
Free cash flow growth (1Y) – 18.0% -24.1%
Free cash flow CAGR (3Y) – 31.5% 25.4%

Profitability

14 metrics
MetricBZUNVTEXWIX
Gross margin 74.2% 79.3% –
EBITDA margin – 13.7% –
Operating margin 2.1% 12.2% –
Pretax margin 0.6% 13.0% –
Net margin -1.3% 12.0% –
FCF margin – 17.8% –
Operating cash flow margin – 18.1% –
Return on equity – 8.3% –
Return on assets 0.0% 5.6% -6.7%
Return on invested capital – – –
Return on capital employed 3.5% 12.3% -34.1%
Asset turnover 1.1x 0.7x –
Cash conversion (OCF / net income) – 1.5x -2.4x
Stock comp / revenue – 6.8% –

Financial Health

11 metrics
MetricBZUNVTEXWIX
Debt / assets 12.9% – –
Debt / equity – – –
Net debt / EBITDA – – –
Debt / FCF – – –
Liabilities / assets 42.4% 34.2% 194.1%
Equity / assets – 65.8% -94.1%
Interest coverage 5.6x – –
Current ratio 1.9x 2.9x 0.6x
Quick ratio 1.4x 2.8x 0.4x
Cash ratio 0.8x 2.1x 0.3x
Altman Z-score – 4.76 –

Shareholder Returns

7 metrics
MetricBZUNVTEXWIX
Dividend yield – – –
Net buyback yield – 2.4% 30.5%
Shareholder yield – 2.4% 30.5%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBZUNVTEXWIX
Forward P/E 7.5xFY2026 17.5xFY2026 16.6xFY2026
EPS, next fiscal year $0.44FY2026 $0.22FY2026 $4.73FY2026
EPS growth, next FY – +10.0%FY2026 -35.4%FY2026
EPS growth, the year after +86.4% +4.5% +57.1%
Revenue, next fiscal year $1.71BFY2026 $277.83MFY2026 $2.18BFY2026
Revenue growth, next FY +20.7%FY2026 +15.5%FY2026 +9.6%FY2026
Revenue growth, the year after -5.1% -1.9% +8.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBZUNVTEXWIX
Held by institutions 23.6% 34.5% 77.4%
Institutions holding 69 108 236
Change in shares held, QoQ +11.5% +0.7% -29.4%
Institutions buying 21 67 113
Institutions selling 23 37 96
Buyers to sellers 0.91 1.81 1.18

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BZUNVTEXWIX
BZUN 1.00 0.24 0.11
VTEX 0.24 1.00 0.38
WIX 0.11 0.38 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BZUN, VTEX and WIX?

Wix.com (WIX) is the largest by market capitalisation: Baozun (BZUN) $193.43M, Vtex (VTEX) $715.80M, Wix.com (WIX) $4.33B.

Which company is growing faster?

Baozun (BZUN) grew revenue fastest over the trailing twelve months: Baozun (BZUN) +12.1%, Vtex (VTEX) +9.6%.

Which company is more profitable?

Vtex (VTEX) has the highest net margin (Baozun (BZUN) -1.3%, Vtex (VTEX) 12.0%).

Which stock has performed better?

Over the past year Baozun (BZUN) returned the most: Baozun (BZUN) -6.3%, Vtex (VTEX) -14.8%, Wix.com (WIX) -44.1%. Over five years, Wix.com (WIX) compounded fastest (Baozun (BZUN) -28.3%/yr, Vtex (VTEX) -24.7%/yr, Wix.com (WIX) -15.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Vtex (VTEX) has been the steadiest (Baozun (BZUN) 51.8%, Vtex (VTEX) 45.0%, Wix.com (WIX) 76.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BZUN, VTEX and WIX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Baozun (BZUN) leads on 3. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.