BZUN vs PAYD vs RSKD Stock Comparison

Baozun, Paid and Riskified Prices as of Oct 29, 2026 Peers: Industry group
BZUN Baozun Inc.
$3.36 +10.2% 1M -1.5% 1Y
Market cap
$187.65M
P/E
–
Revenue (TTM)
$1.51B
Div. yield
–
E-commerce Software Technology
2 wins
PAYD Paid Inc
$2.20 -10.6% 1M -27.2% 1Y
Market cap
$20.25M
P/E
157.0x
Revenue (TTM)
$22.10M
Div. yield
–
E-commerce Software Technology
3 wins
RSKD Riskified Ltd.
$8.98 +16.6% 1M +89.1% 1Y
Market cap
$1.34B
P/E
–
Revenue (TTM)
$368.15M
Div. yield
–
Cybersecurity Software Technology
3 wins

Head to Head

8 decided of 12

Riskified leads on 3 of the 12 questions below (Riskified 3, Paid 3, Baozun 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBZUNPAYDRSKDLeader
Larger companyMarket capitalisation $187.65M $20.25M $1.34B RSKD
Cheaper on earningsLower P/E, profitable companies only -9.9x 157.0x -85.9x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.6x — 32.1x BZUN
Faster revenue growthRevenue growth, trailing twelve months +12.1% +12.6% +9.6% PAYD
More profitableNet margin, trailing twelve months -1.3% 0.6% -4.2% PAYD
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -1.5% -27.2% +89.1% RSKD
Better 5-year returnAnnualised price return, 5 years -28.0%/yr -1.3%/yr -14.2%/yr PAYD
Less volatileAnnualised volatility, 1 year 51.8% 58.4% 43.6% RSKD
Higher overall scoreMean of the five percentile scores vs peers 65/100 44/100 58/100 BZUN

Percentile Scorecard

BZUNPAYDRSKD

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBZUNPAYDRSKD
Valuation – 40 #100 of 166 69 #39 of 124
Growth 74 #40 of 153 57 #67 of 153 80 #23 of 113
Profitability 58 #65 of 153 51 #76 of 153 57 #47 of 109
Financial Health 62 #68 of 179 43 #102 of 179 75 #32 of 127
Shareholder Returns – 29 #65 of 91 10 #57 of 63
Overall 65 44 58
  • BZUN ranked among 185 companies in Internet Platforms
  • PAYD ranked among 185 companies in Internet Platforms
  • RSKD ranked among 137 companies in Infrastructure Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBZUNPAYDRSKDSPY
1 month +10.2%-10.6%+16.6% +0.7%
3 months +12.8%-10.6%+71.7% +3.7%
6 months +23.5%-6.8%+94.8% +7.1%
Year to date +26.3%-26.4%+80.7% +12.8%
1 year -1.5%-27.2%+89.1% +11.9%
3 years +9.8%+29.4%+146.7% +85.2%
3 years, per year +3.2%+9.0%+35.1% +22.8%
5 years -80.6%-6.4%-53.6% +67.6%
5 years, per year -28.0%-1.3%-14.2% +10.9%
10 years -76.5%—— +262.0%
10 years, per year -13.5%—— +13.7%

Risk

MeasureBZUNPAYDRSKDSPY
Volatility, 1Y 51.8%58.4%43.6% 12.7%
Downside volatility, 1Y 47.7%120.1%37.8% 12.6%
Beta vs S&P 500, 1Y 1.160.040.86 1.00
Return / volatility, 1Y -0.03-0.462.04 0.94
Max drawdown, 5Y -89.5%-59.4%-82.5% -25.4%
From 52-week high -12.5%-33.3%-2.6% -1.2%
52-week high $3.84$3.30$9.22 $779.14
52-week low $2.10$1.95$3.79 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBZUNPAYDRSKD
P/E now vs peer median -10.2xmedian 16.7x 147.0xmedian 16.7x -90.8xmedian 39.0x
P/S now vs peer median 0.1xmedian 1.4x 0.8xmedian 1.4x 3.8xmedian 4.6x
EV/EBITDA now vs peer median —median 12.7x 271.8xmedian 12.7x -542.4xmedian 32.7x
P/FCF now vs peer median —median 10.5x 66.0xmedian 10.5x 29.4xmedian 27.4x
P/B now vs peer median —median 1.7x 3.3xmedian 1.7x 6.8xmedian 3.2x
PEG now vs peer median -0.28median 0.39 -4.51median 0.39 -2.33median 1.23

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBZUNPAYDRSKD
Revenue $1.51B $22.10M $368.15M
Gross profit $1.12B $4.71M $188.72M
Operating income $30.89M -$229.23K -$17.28M
Net income $608.00K $128.94K -$15.58M
Free cash flow – $282.66K $48.05M
R&D $67.81M – $69.17M
EPS (diluted) $-0.33 $0.02 $-0.10
Cash & equivalents $175.91M $1.08M $105.24M
Total debt $182.60M – –
Shares (diluted) 57.83M 8.55M 157.46M
Enterprise value -$1.38B $15.96M $235.77M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBZUNPAYDRSKD
P/E -10.2x 147.0x -90.8x
P/FCF – 66.0x 29.4x
P/Operating cash flow – 65.3x 29.9x
P/S 0.1x 0.8x 3.8x
P/B – 3.3x 6.8x
P/Tangible book – 4.8x 6.8x
EV/EBITDA – 271.8x -542.4x
EV/EBIT -1.7x -76.7x -69.2x
EV/Revenue 0.0x 0.8x 3.2x
EV/FCF – 62.2x 24.9x
EV/Operating cash flow – 61.5x 25.3x
PEG (3Y EPS CAGR) -0.28 -4.51 -2.33

Growth

14 metrics
MetricBZUNPAYDRSKD
Revenue growth (1Y) 12.1% 12.6% 9.6%
Revenue CAGR (3Y) 7.6% 10.5% 9.0%
Gross profit growth (1Y) 13.7% 13.0% 12.3%
Gross profit CAGR (3Y) 7.8% 8.7% 8.7%
Operating income growth (1Y) 261.3% 75.8% 63.9%
Operating income CAGR (3Y) 109.5% 24.3% 42.0%
Net income growth (1Y) 104.3% 115.1% 60.4%
Net income CAGR (3Y) 26.2% -31.1% 40.2%
EPS growth (1Y) 24.0% 114.7% 57.0%
EPS CAGR (3Y) 36.5% -32.6% 39.0%
Operating cash flow growth (1Y) – 140.0% 38.6%
Operating cash flow CAGR (3Y) – -14.2% 82.8%
Free cash flow growth (1Y) – 142.3% 37.9%
Free cash flow CAGR (3Y) – -14.5% 99.3%

Profitability

14 metrics
MetricBZUNPAYDRSKD
Gross margin 74.2% 21.3% 51.3%
EBITDA margin – 0.3% -0.6%
Operating margin 2.1% -1.0% -4.7%
Pretax margin 0.6% -0.5% -2.7%
Net margin -1.3% 0.6% -4.2%
FCF margin – 1.3% 13.1%
Operating cash flow margin – 1.3% 12.9%
Return on equity – 2.3% -6.5%
Return on assets 0.0% 1.5% -4.5%
Return on invested capital – – –
Return on capital employed 3.5% -3.6% -6.3%
Asset turnover 1.1x 2.6x 1.0x
Cash conversion (OCF / net income) – 2.2x -3.0x
Stock comp / revenue – 2.2% 12.4%

Financial Health

11 metrics
MetricBZUNPAYDRSKD
Debt / assets 12.9% – –
Debt / equity – – –
Net debt / EBITDA – – –
Debt / FCF – – –
Liabilities / assets 42.4% 32.5% 36.9%
Equity / assets – 67.5% 63.1%
Interest coverage 5.6x – –
Current ratio 1.9x 0.9x 3.6x
Quick ratio 1.4x 0.7x 3.4x
Cash ratio 0.8x 0.5x 2.8x
Altman Z-score – -4.92 6.55

Shareholder Returns

7 metrics
MetricBZUNPAYDRSKD
Dividend yield – – –
Net buyback yield – 0.0% -11.2%
Shareholder yield – 0.0% -11.2%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBZUNPAYDRSKD
Forward P/E 7.6xFY2026 – 32.1xFY2026
EPS, next fiscal year $0.44FY2026 – $0.28FY2026
EPS growth, next FY – – +40.0%FY2026
EPS growth, the year after +86.4% – +46.4%
Revenue, next fiscal year $1.71BFY2026 – $389.54MFY2026
Revenue growth, next FY +20.7%FY2026 – +13.0%FY2026
Revenue growth, the year after -5.1% – +9.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBZUNPAYDRSKD
Held by institutions 23.6% – 32.7%
Institutions holding 69 – 111
Change in shares held, QoQ +11.5% – -3.8%
Institutions buying 21 – 57
Institutions selling 23 – 25
Buyers to sellers 0.91 – 2.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BZUNPAYDRSKD
BZUN 1.00 0.00 0.22
PAYD 0.00 1.00 -0.03
RSKD 0.22 -0.03 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, BZUN, PAYD and RSKD?

Riskified (RSKD) is the largest by market capitalisation: Baozun (BZUN) $187.65M, Paid (PAYD) $20.25M, Riskified (RSKD) $1.34B.

Which company is growing faster?

Paid (PAYD) grew revenue fastest over the trailing twelve months: Baozun (BZUN) +12.1%, Paid (PAYD) +12.6%, Riskified (RSKD) +9.6%.

Which company is more profitable?

Paid (PAYD) has the highest net margin (Baozun (BZUN) -1.3%, Paid (PAYD) 0.6%, Riskified (RSKD) -4.2%).

Which stock has performed better?

Over the past year Riskified (RSKD) returned the most: Baozun (BZUN) -1.5%, Paid (PAYD) -27.2%, Riskified (RSKD) +89.1%. Over five years, Paid (PAYD) compounded fastest (Baozun (BZUN) -28.0%/yr, Paid (PAYD) -1.3%/yr, Riskified (RSKD) -14.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Riskified (RSKD) has been the steadiest (Baozun (BZUN) 51.8%, Paid (PAYD) 58.4%, Riskified (RSKD) 43.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BZUN, PAYD and RSKD?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Riskified (RSKD) leads on 3. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.