BTI vs RLX vs GNLN Stock Comparison

British American Tobacco p.l.c, RLX Technology and Greenlane Holdings Prices as of Oct 23, 2026 Peers: Industry group
RLX RLX Technology Inc.
$1.62 -5.8% 1M -32.5% 1Y
Market cap
$2.03B
P/E
34.3x
Revenue (TTM)
$700.66M
Div. yield
–
Tobacco Consumer Staples
4 wins

Head to Head

8 decided of 12

British American Tobacco p.l.c leads on 4 of the 12 questions below (British American Tobacco p.l.c 4, RLX Technology 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBTIRLXGNLNLeader
Larger companyMarket capitalisation $131.57B $2.03B $7.69M BTI
Cheaper on earningsLower P/E, profitable companies only — 34.3x -0.1x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.0x 11.6x — RLX
Faster revenue growthRevenue growth, trailing twelve months — +54.5% -67.0% RLX
More profitableNet margin, trailing twelve months — 8.5% -4,632.1% RLX
Better return on capitalReturn on invested capital — 3.6% — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +14.7% -32.5% -93.4% BTI
Better 5-year returnAnnualised price return, 5 years +10.5%/yr -22.5%/yr -96.2%/yr BTI
Less volatileAnnualised volatility, 1 year 26.0% 29.5% 139.3% BTI
Higher overall scoreMean of the five percentile scores vs peers — 76/100 21/100 RLX

Percentile Scorecard

BTIRLXGNLN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBTIRLXGNLN
Valuation – 51 #19 of 38 7 #91 of 98
Growth – 82 #7 of 35 20 #75 of 94
Profitability – 74 #10 of 36 3 #87 of 90
Financial Health 24 #30 of 39 97 #2 of 39 55 #48 of 105
Shareholder Returns – – –
Overall – 76 21
  • BTI ranked among 40 companies in Tobacco and Cannabis
  • RLX ranked among 40 companies in Tobacco and Cannabis
  • GNLN ranked among 109 companies in Fintech

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBTIRLXGNLNSPY
1 month +6.5%-5.8%-29.2% -1.0%
3 months -2.4%-20.6%-7.7% +2.9%
6 months +2.4%-27.7%-52.1% +6.4%
Year to date +5.1%-30.5%-84.7% +11.4%
1 year +14.7%-32.5%-93.4% +13.1%
3 years +100.1%0.0%-100.0% +79.4%
3 years, per year +26.0%0.0%-96.4% +21.5%
5 years +64.5%-72.1%-100.0% +67.7%
5 years, per year +10.5%-22.5%-96.2% +10.9%
10 years +5.0%—— +255.2%
10 years, per year +0.5%—— +13.5%

Risk

MeasureBTIRLXGNLNSPY
Volatility, 1Y 26.0%29.5%139.3% 12.7%
Downside volatility, 1Y 24.8%31.0%143.2% 12.7%
Beta vs S&P 500, 1Y 0.130.492.38 1.00
Return / volatility, 1Y 0.57-1.10-0.67 1.03
Max drawdown, 5Y -39.8%-83.7%-100.0% -25.4%
From 52-week high -10.8%-37.0%-93.4% -2.5%
52-week high $66.70$2.57$29.28 $779.14
52-week low $51.19$1.62$1.68 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBTIRLXGNLN
P/E now vs peer median —median 16.7x 33.4xmedian 16.7x -0.1xmedian 21.5x
P/S now vs peer median —median 0.9x 3.6xmedian 0.9x 3.0xmedian 2.2x
EV/EBITDA now vs peer median —median 12.2x —median 12.2x 0.0xmedian 15.7x
P/FCF now vs peer median —median 22.9x 33.3xmedian 22.9x -0.5xmedian 16.4x
P/B now vs peer median 2.2xmedian 1.0x 1.1xmedian 1.0x 0.3xmedian 1.9x
PEG now vs peer median —median 0.55 -0.97median 0.55 0.00median 1.06

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBTIRLXGNLN
Revenue – $700.66M $2.63M
Gross profit – $226.56M -$12.94M
Operating income – $84.78M -$56.54M
Net income – $145.36M -$121.56M
Free cash flow – $75.29M -$15.54M
R&D – $19.19M –
EPS (diluted) – $0.05 $-29.71
Cash & equivalents $3.34B $682.25M $6.10M
Total debt $198.75B $74.18M –
Shares (diluted) 2.20B 1.22B 4.10M
Enterprise value $107.94B -$1.74B -$46.05M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBTIRLXGNLN
P/E – 33.4x -0.1x
P/FCF – 33.3x -0.5x
P/Operating cash flow – 33.3x -0.5x
P/S – 3.6x 3.0x
P/B 2.2x 1.1x 0.3x
P/Tangible book 2.2x 1.1x 0.9x
EV/EBITDA – – 0.0x
EV/EBIT – 18.3x 0.0x
EV/Revenue – 2.2x 0.7x
EV/FCF – 20.6x -0.1x
EV/Operating cash flow – 20.6x -0.1x
PEG (3Y EPS CAGR) – -0.97 0.00

Growth

14 metrics
MetricBTIRLXGNLN
Revenue growth (1Y) – 54.5% -67.0%
Revenue CAGR (3Y) – 36.5% -69.7%
Gross profit growth (1Y) – 81.1% -388.7%
Gross profit CAGR (3Y) – 25.3% -37.8%
Operating income growth (1Y) – 551.7% -410.8%
Operating income CAGR (3Y) – 54.5% 30.5%
Net income growth (1Y) – 41.4% -518.4%
Net income CAGR (3Y) – 57.6% 10.0%
EPS growth (1Y) – -53.3% 80.8%
EPS CAGR (3Y) – -34.3% 85.0%
Operating cash flow growth (1Y) – -50.1% -51.8%
Operating cash flow CAGR (3Y) – 33.2% -24.7%
Free cash flow growth (1Y) – -50.1% -49.7%
Free cash flow CAGR (3Y) – 33.2% -16.5%

Profitability

14 metrics
MetricBTIRLXGNLN
Gross margin – 32.3% -492.4%
EBITDA margin – – -2,135%
Operating margin – 12.1% -2,151%
Pretax margin – 23.5% -4,625%
Net margin – 8.5% -4,632%
FCF margin – 10.7% -591.1%
Operating cash flow margin – 10.7% -590.0%
Return on equity – 6.3% -321.8%
Return on assets – 5.8% -275.5%
Return on invested capital – 3.6% –
Return on capital employed – 3.6% -150.5%
Asset turnover – 0.3x 0.1x
Cash conversion (OCF / net income) – 0.5x 0.1x
Stock comp / revenue – – 41.6%

Financial Health

11 metrics
MetricBTIRLXGNLN
Debt / assets 32.3% 1.0% –
Debt / equity 0.8x 0.0x –
Net debt / EBITDA – – –
Debt / FCF – 0.3x –
Liabilities / assets 57.1% 7.3% 20.4%
Equity / assets 42.9% 92.7% 79.6%
Interest coverage – – -1,067x
Current ratio 0.8x 10.6x 2.4x
Quick ratio 0.5x 7.3x 0.9x
Cash ratio 0.2x 6.5x 0.9x
Altman Z-score – – -22.34

Shareholder Returns

7 metrics
MetricBTIRLXGNLN
Dividend yield 5.4% 6.2% –
Net buyback yield – – –
Shareholder yield 5.4% 6.2% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBTIRLXGNLN
Forward P/E 13.0xFY2026 11.6xFY2026 –
EPS, next fiscal year $4.57FY2026 $0.14FY2026 $-904,073.61FY2023
EPS growth, next FY -5.0%FY2026 +40.0%FY2026 –
EPS growth, the year after +18.2% +7.1% –
Revenue, next fiscal year $32.96BFY2026 $951.07MFY2026 $266.10MFY2026
Revenue growth, next FY -8.6%FY2026 +68.0%FY2026 +6,010.3%FY2026
Revenue growth, the year after +12.8% +26.5% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBTIRLXGNLN
Held by institutions 15.0% 21.6% –
Institutions holding 906 104 –
Change in shares held, QoQ +2.7% +4.5% –
Institutions buying 488 42 –
Institutions selling 264 46 –
Buyers to sellers 1.85 0.91 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BTIRLXGNLN
BTI 1.00 0.15 0.03
RLX 0.15 1.00 0.10
GNLN 0.03 0.10 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BTI, RLX and GNLN?

British American Tobacco p.l.c (BTI) is the largest by market capitalisation: British American Tobacco p.l.c (BTI) $131.57B, RLX Technology (RLX) $2.03B, Greenlane Holdings (GNLN) $7.69M.

Which company is growing faster?

RLX Technology (RLX) grew revenue fastest over the trailing twelve months: RLX Technology (RLX) +54.5%, Greenlane Holdings (GNLN) -67.0%.

Which company is more profitable?

RLX Technology (RLX) has the highest net margin (RLX Technology (RLX) 8.5%, Greenlane Holdings (GNLN) -4,632.1%).

Which stock has performed better?

Over the past year British American Tobacco p.l.c (BTI) returned the most: British American Tobacco p.l.c (BTI) +14.7%, RLX Technology (RLX) -32.5%, Greenlane Holdings (GNLN) -93.4%. Over five years, British American Tobacco p.l.c (BTI) compounded fastest (British American Tobacco p.l.c (BTI) +10.5%/yr, RLX Technology (RLX) -22.5%/yr, Greenlane Holdings (GNLN) -96.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, British American Tobacco p.l.c (BTI) has been the steadiest (British American Tobacco p.l.c (BTI) 26.0%, RLX Technology (RLX) 29.5%, Greenlane Holdings (GNLN) 139.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BTI, RLX and GNLN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, British American Tobacco p.l.c (BTI) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.