BTI vs PM vs VPRB Stock Comparison

British American Tobacco p.l.c, Philip Morris International and VPR Brands Prices as of Oct 23, 2026 Peers: Industry group
VPRB VPR Brands, LP.
$0.08 0.0% 1M +100.0% 1Y
Market cap
$7.80M
P/E
7.8x
Revenue (TTM)
$2.94M
Div. yield
–
Tobacco Consumer Staples
3 wins

Head to Head

10 decided of 12

Philip Morris International leads on 5 of the 12 questions below (Philip Morris International 5, VPR Brands 3, British American Tobacco p.l.c 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBTIPMVPRBLeader
Larger companyMarket capitalisation $131.57B $315.57B $7.80M PM
Cheaper on earningsLower P/E, profitable companies only — 29.5x 7.8x VPRB
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.0x 22.9x — BTI
Faster revenue growthRevenue growth, trailing twelve months — +7.9% -32.5% PM
More profitableNet margin, trailing twelve months — 24.8% 34.1% VPRB
Better return on capitalReturn on invested capital — 32.1% -50.3% PM
Less leveragedLower net debt / EBITDA — 2.2x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +14.7% +26.5% +100.0% VPRB
Better 5-year returnAnnualised price return, 5 years +10.5%/yr +15.6%/yr +9.9%/yr PM
Less volatileAnnualised volatility, 1 year 26.0% 28.3% 306.6% BTI
Higher overall scoreMean of the five percentile scores vs peers — 60/100 59/100 PM

Percentile Scorecard

BTIPMVPRB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBTIPMVPRB
Valuation – 57 #17 of 38 68 #13 of 38
Growth – 59 #15 of 35 32 #24 of 35
Profitability – 97 #2 of 36 80 #8 of 36
Financial Health 24 #30 of 39 26 #29 of 39 58 #17 of 39
Shareholder Returns – – –
Overall – 60 59
  • BTI ranked among 40 companies in Tobacco and Cannabis
  • PM ranked among 40 companies in Tobacco and Cannabis
  • VPRB ranked among 40 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBTIPMVPRBSPY
1 month +6.5%+4.6%0.0% -1.0%
3 months -2.4%+3.4%-38.5% +2.9%
6 months +2.4%+21.5%+300.0% +6.4%
Year to date +5.1%+24.4%+166.7% +11.4%
1 year +14.7%+26.5%+100.0% +13.1%
3 years +100.1%+119.6%-50.0% +79.4%
3 years, per year +26.0%+30.0%-20.6% +21.5%
5 years +64.5%+105.9%+60.0% +67.7%
5 years, per year +10.5%+15.6%+9.9% +10.9%
10 years +5.0%+107.1%-85.5% +255.2%
10 years, per year +0.5%+7.6%-17.5% +13.5%

Risk

MeasureBTIPMVPRBSPY
Volatility, 1Y 26.0%28.3%306.6% 12.7%
Downside volatility, 1Y 24.8%28.7%480.7% 12.7%
Beta vs S&P 500, 1Y 0.13-0.20-2.75 1.00
Return / volatility, 1Y 0.570.940.33 1.03
Max drawdown, 5Y -39.8%-25.8%-90.9% -25.4%
From 52-week high -10.8%-3.0%-38.5% -2.5%
52-week high $66.70$205.60$0.13 $779.14
52-week low $51.19$144.33$0.02 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBTIPMVPRB
P/E now vs peer median —median 16.7x 29.0xmedian 16.7x 7.3xmedian 16.7x
P/S now vs peer median —median 0.9x 7.2xmedian 0.9x 2.5xmedian 0.9x
EV/EBITDA now vs peer median —median 12.2x 18.8xmedian 12.2x —median 12.2x
P/FCF now vs peer median —median 22.9x 22.9xmedian 22.9x 4.9xmedian 22.9x
P/B now vs peer median 2.2xmedian 1.0x -39.2xmedian 1.0x 6.6xmedian 1.0x
PEG now vs peer median —median 0.55 2.90median 0.55 0.89median 0.55

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBTIPMVPRB
Revenue – $43.14B $2.94M
Gross profit – $29.20B $737.52K
Operating income – $16.66B -$1.71M
Net income – $11.34B $1.00M
Free cash flow – $13.60B $1.51M
EPS (diluted) – $6.86 $0.01
Cash & equivalents $3.34B $6.68B $2.14M
Total debt $198.75B $197.46B $2.40M
Shares (diluted) 2.20B 1.56B 91.75M
Enterprise value $107.94B $292.57B $2.31M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBTIPMVPRB
P/E – 29.0x 7.3x
P/FCF – 22.9x 4.9x
P/Operating cash flow – 20.5x 4.9x
P/S – 7.2x 2.5x
P/B 2.2x -39.2x 6.6x
P/Tangible book 2.2x -17.5x 6.9x
EV/EBITDA – 18.8x –
EV/EBIT – 21.1x -3.5x
EV/Revenue – 8.2x 2.0x
EV/FCF – 25.9x 3.9x
EV/Operating cash flow – 23.2x 3.9x
PEG (3Y EPS CAGR) – 2.90 0.89

Growth

14 metrics
MetricBTIPMVPRB
Revenue growth (1Y) – 7.9% -32.5%
Revenue CAGR (3Y) – 8.0% -28.2%
Gross profit growth (1Y) – 9.0% -38.8%
Gross profit CAGR (3Y) – 10.5% -33.1%
Operating income growth (1Y) – 12.7% -12.3%
Operating income CAGR (3Y) – 12.9% -62.2%
Net income growth (1Y) – 24.4% 188.4%
Net income CAGR (3Y) – 10.3% 6.8%
EPS growth (1Y) – 24.0% 188.4%
EPS CAGR (3Y) – 10.0% 8.2%
Operating cash flow growth (1Y) – 31.5% 767.4%
Operating cash flow CAGR (3Y) – 19.0% 6.5%
Free cash flow growth (1Y) – 34.3% 767.4%
Free cash flow CAGR (3Y) – 32.4% 6.5%

Profitability

14 metrics
MetricBTIPMVPRB
Gross margin – 67.7% 25.1%
EBITDA margin – 43.4% –
Operating margin – 38.6% -58.1%
Pretax margin – 36.4% 39.2%
Net margin – 24.8% 34.1%
FCF margin – 31.5% 51.4%
Operating cash flow margin – 35.1% 51.4%
Return on equity – – 46.4%
Return on assets – 16.8% 16.1%
Return on invested capital – 32.1% -50.3%
Return on capital employed – 39.4% -105.1%
Asset turnover – 0.6x 0.8x
Cash conversion (OCF / net income) – 1.3x 1.5x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricBTIPMVPRB
Debt / assets 32.3% 71.3% 21.0%
Debt / equity 0.8x -6.0x 0.6x
Net debt / EBITDA – 2.2x –
Debt / FCF – 3.5x 0.5x
Liabilities / assets 57.1% 111.9% 66.7%
Equity / assets 42.9% -11.9% 33.3%
Interest coverage – – -10.1x
Current ratio 0.8x 1.0x 1.6x
Quick ratio 0.5x 0.5x 1.3x
Cash ratio 0.2x 0.3x 1.0x
Altman Z-score – 4.75 -1.44

Shareholder Returns

7 metrics
MetricBTIPMVPRB
Dividend yield 5.4% 3.0% –
Net buyback yield – – –
Shareholder yield 5.4% 3.0% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBTIPMVPRB
Forward P/E 13.0xFY2026 22.9xFY2026 –
EPS, next fiscal year $4.57FY2026 $8.73FY2026 –
EPS growth, next FY -5.0%FY2026 +15.8%FY2026 –
EPS growth, the year after +18.2% -0.5% –
Revenue, next fiscal year $32.96BFY2026 $42.53BFY2026 –
Revenue growth, next FY -8.6%FY2026 +4.6%FY2026 –
Revenue growth, the year after +12.8% +4.7% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBTIPMVPRB
Held by institutions 15.0% 83.5% –
Institutions holding 906 2,926 –
Change in shares held, QoQ +2.7% +0.5% –
Institutions buying 488 1,470 –
Institutions selling 264 1,000 –
Buyers to sellers 1.85 1.47 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BTIPMVPRB
BTI 1.00 0.64 0.01
PM 0.64 1.00 0.07
VPRB 0.01 0.07 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BTI, PM and VPRB?

Philip Morris International (PM) is the largest by market capitalisation: British American Tobacco p.l.c (BTI) $131.57B, Philip Morris International (PM) $315.57B, VPR Brands (VPRB) $7.80M.

Which stock is cheaper, BTI, PM and VPRB?

VPR Brands (VPRB) trades on the lowest price-to-earnings ratio (Philip Morris International (PM) 29.5x, VPR Brands (VPRB) 7.8x). On next year's consensus earnings, British American Tobacco p.l.c (BTI) is cheapest (British American Tobacco p.l.c (BTI) 13.0x, Philip Morris International (PM) 22.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Philip Morris International (PM) grew revenue fastest over the trailing twelve months: Philip Morris International (PM) +7.9%, VPR Brands (VPRB) -32.5%.

Which company is more profitable?

VPR Brands (VPRB) has the highest net margin (Philip Morris International (PM) 24.8%, VPR Brands (VPRB) 34.1%). On return on invested capital, Philip Morris International (PM) leads (Philip Morris International (PM) 32.1%, VPR Brands (VPRB) -50.3%).

Which stock has performed better?

Over the past year VPR Brands (VPRB) returned the most: British American Tobacco p.l.c (BTI) +14.7%, Philip Morris International (PM) +26.5%, VPR Brands (VPRB) +100.0%. Over five years, Philip Morris International (PM) compounded fastest (British American Tobacco p.l.c (BTI) +10.5%/yr, Philip Morris International (PM) +15.6%/yr, VPR Brands (VPRB) +9.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, British American Tobacco p.l.c (BTI) has been the steadiest (British American Tobacco p.l.c (BTI) 26.0%, Philip Morris International (PM) 28.3%, VPR Brands (VPRB) 306.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BTI, PM and VPRB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Philip Morris International (PM) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.