BTI vs PM vs RLX Stock Comparison

British American Tobacco p.l.c, Philip Morris International and RLX Technology Prices as of Oct 23, 2026 Peers: Industry group
RLX RLX Technology Inc.
$1.62 -5.8% 1M -32.5% 1Y
Market cap
$2.03B
P/E
34.3x
Revenue (TTM)
$700.66M
Div. yield
–
Tobacco Consumer Staples
3 wins

Head to Head

10 decided of 12

Philip Morris International leads on 6 of the 12 questions below (Philip Morris International 6, RLX Technology 3, British American Tobacco p.l.c 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBTIPMRLXLeader
Larger companyMarket capitalisation $131.57B $315.57B $2.03B PM
Cheaper on earningsLower P/E, profitable companies only — 29.5x 34.3x PM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.0x 22.9x 11.6x RLX
Faster revenue growthRevenue growth, trailing twelve months — +7.9% +54.5% RLX
More profitableNet margin, trailing twelve months — 24.8% 8.5% PM
Better return on capitalReturn on invested capital — 32.1% 3.6% PM
Less leveragedLower net debt / EBITDA — 2.2x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +14.7% +26.5% -32.5% PM
Better 5-year returnAnnualised price return, 5 years +10.5%/yr +15.6%/yr -22.5%/yr PM
Less volatileAnnualised volatility, 1 year 26.0% 28.3% 29.5% BTI
Higher overall scoreMean of the five percentile scores vs peers — 60/100 76/100 RLX

Percentile Scorecard

BTIPMRLX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBTIPMRLX
Valuation – 57 #17 of 38 51 #19 of 38
Growth – 59 #15 of 35 82 #7 of 35
Profitability – 97 #2 of 36 74 #10 of 36
Financial Health 24 #30 of 39 26 #29 of 39 97 #2 of 39
Shareholder Returns – – –
Overall – 60 76
  • BTI ranked among 40 companies in Tobacco and Cannabis
  • PM ranked among 40 companies in Tobacco and Cannabis
  • RLX ranked among 40 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBTIPMRLXSPY
1 month +6.5%+4.6%-5.8% -1.0%
3 months -2.4%+3.4%-20.6% +2.9%
6 months +2.4%+21.5%-27.7% +6.4%
Year to date +5.1%+24.4%-30.5% +11.4%
1 year +14.7%+26.5%-32.5% +13.1%
3 years +100.1%+119.6%0.0% +79.4%
3 years, per year +26.0%+30.0%0.0% +21.5%
5 years +64.5%+105.9%-72.1% +67.7%
5 years, per year +10.5%+15.6%-22.5% +10.9%
10 years +5.0%+107.1%— +255.2%
10 years, per year +0.5%+7.6%— +13.5%

Risk

MeasureBTIPMRLXSPY
Volatility, 1Y 26.0%28.3%29.5% 12.7%
Downside volatility, 1Y 24.8%28.7%31.0% 12.7%
Beta vs S&P 500, 1Y 0.13-0.200.49 1.00
Return / volatility, 1Y 0.570.94-1.10 1.03
Max drawdown, 5Y -39.8%-25.8%-83.7% -25.4%
From 52-week high -10.8%-3.0%-37.0% -2.5%
52-week high $66.70$205.60$2.57 $779.14
52-week low $51.19$144.33$1.62 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBTIPMRLX
P/E now vs peer median —median 16.7x 29.0xmedian 16.7x 33.4xmedian 16.7x
P/S now vs peer median —median 0.9x 7.2xmedian 0.9x 3.6xmedian 0.9x
EV/EBITDA now vs peer median —median 12.2x 18.8xmedian 12.2x —median 12.2x
P/FCF now vs peer median —median 22.9x 22.9xmedian 22.9x 33.3xmedian 22.9x
P/B now vs peer median 2.2xmedian 1.0x -39.2xmedian 1.0x 1.1xmedian 1.0x
PEG now vs peer median —median 0.55 2.90median 0.55 -0.97median 0.55

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBTIPMRLX
Revenue – $43.14B $700.66M
Gross profit – $29.20B $226.56M
Operating income – $16.66B $84.78M
Net income – $11.34B $145.36M
Free cash flow – $13.60B $75.29M
R&D – – $19.19M
EPS (diluted) – $6.86 $0.05
Cash & equivalents $3.34B $6.68B $682.25M
Total debt $198.75B $197.46B $74.18M
Shares (diluted) 2.20B 1.56B 1.22B
Enterprise value $107.94B $292.57B -$1.74B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBTIPMRLX
P/E – 29.0x 33.4x
P/FCF – 22.9x 33.3x
P/Operating cash flow – 20.5x 33.3x
P/S – 7.2x 3.6x
P/B 2.2x -39.2x 1.1x
P/Tangible book 2.2x -17.5x 1.1x
EV/EBITDA – 18.8x –
EV/EBIT – 21.1x 18.3x
EV/Revenue – 8.2x 2.2x
EV/FCF – 25.9x 20.6x
EV/Operating cash flow – 23.2x 20.6x
PEG (3Y EPS CAGR) – 2.90 -0.97

Growth

14 metrics
MetricBTIPMRLX
Revenue growth (1Y) – 7.9% 54.5%
Revenue CAGR (3Y) – 8.0% 36.5%
Gross profit growth (1Y) – 9.0% 81.1%
Gross profit CAGR (3Y) – 10.5% 25.3%
Operating income growth (1Y) – 12.7% 551.7%
Operating income CAGR (3Y) – 12.9% 54.5%
Net income growth (1Y) – 24.4% 41.4%
Net income CAGR (3Y) – 10.3% 57.6%
EPS growth (1Y) – 24.0% -53.3%
EPS CAGR (3Y) – 10.0% -34.3%
Operating cash flow growth (1Y) – 31.5% -50.1%
Operating cash flow CAGR (3Y) – 19.0% 33.2%
Free cash flow growth (1Y) – 34.3% -50.1%
Free cash flow CAGR (3Y) – 32.4% 33.2%

Profitability

14 metrics
MetricBTIPMRLX
Gross margin – 67.7% 32.3%
EBITDA margin – 43.4% –
Operating margin – 38.6% 12.1%
Pretax margin – 36.4% 23.5%
Net margin – 24.8% 8.5%
FCF margin – 31.5% 10.7%
Operating cash flow margin – 35.1% 10.7%
Return on equity – – 6.3%
Return on assets – 16.8% 5.8%
Return on invested capital – 32.1% 3.6%
Return on capital employed – 39.4% 3.6%
Asset turnover – 0.6x 0.3x
Cash conversion (OCF / net income) – 1.3x 0.5x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricBTIPMRLX
Debt / assets 32.3% 71.3% 1.0%
Debt / equity 0.8x -6.0x 0.0x
Net debt / EBITDA – 2.2x –
Debt / FCF – 3.5x 0.3x
Liabilities / assets 57.1% 111.9% 7.3%
Equity / assets 42.9% -11.9% 92.7%
Interest coverage – – –
Current ratio 0.8x 1.0x 10.6x
Quick ratio 0.5x 0.5x 7.3x
Cash ratio 0.2x 0.3x 6.5x
Altman Z-score – 4.75 –

Shareholder Returns

7 metrics
MetricBTIPMRLX
Dividend yield 5.4% 3.0% 6.2%
Net buyback yield – – –
Shareholder yield 5.4% 3.0% 6.2%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBTIPMRLX
Forward P/E 13.0xFY2026 22.9xFY2026 11.6xFY2026
EPS, next fiscal year $4.57FY2026 $8.73FY2026 $0.14FY2026
EPS growth, next FY -5.0%FY2026 +15.8%FY2026 +40.0%FY2026
EPS growth, the year after +18.2% -0.5% +7.1%
Revenue, next fiscal year $32.96BFY2026 $42.53BFY2026 $951.07MFY2026
Revenue growth, next FY -8.6%FY2026 +4.6%FY2026 +68.0%FY2026
Revenue growth, the year after +12.8% +4.7% +26.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBTIPMRLX
Held by institutions 15.0% 83.5% 21.6%
Institutions holding 906 2,926 104
Change in shares held, QoQ +2.7% +0.5% +4.5%
Institutions buying 488 1,470 42
Institutions selling 264 1,000 46
Buyers to sellers 1.85 1.47 0.91

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BTIPMRLX
BTI 1.00 0.64 0.15
PM 0.64 1.00 0.16
RLX 0.15 0.16 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BTI, PM and RLX?

Philip Morris International (PM) is the largest by market capitalisation: British American Tobacco p.l.c (BTI) $131.57B, Philip Morris International (PM) $315.57B, RLX Technology (RLX) $2.03B.

Which stock is cheaper, BTI, PM and RLX?

Philip Morris International (PM) trades on the lowest price-to-earnings ratio (Philip Morris International (PM) 29.5x, RLX Technology (RLX) 34.3x). On next year's consensus earnings, RLX Technology (RLX) is cheapest (British American Tobacco p.l.c (BTI) 13.0x, Philip Morris International (PM) 22.9x, RLX Technology (RLX) 11.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

RLX Technology (RLX) grew revenue fastest over the trailing twelve months: Philip Morris International (PM) +7.9%, RLX Technology (RLX) +54.5%.

Which company is more profitable?

Philip Morris International (PM) has the highest net margin (Philip Morris International (PM) 24.8%, RLX Technology (RLX) 8.5%). On return on invested capital, Philip Morris International (PM) leads (Philip Morris International (PM) 32.1%, RLX Technology (RLX) 3.6%).

Which stock has performed better?

Over the past year Philip Morris International (PM) returned the most: British American Tobacco p.l.c (BTI) +14.7%, Philip Morris International (PM) +26.5%, RLX Technology (RLX) -32.5%. Over five years, Philip Morris International (PM) compounded fastest (British American Tobacco p.l.c (BTI) +10.5%/yr, Philip Morris International (PM) +15.6%/yr, RLX Technology (RLX) -22.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, British American Tobacco p.l.c (BTI) has been the steadiest (British American Tobacco p.l.c (BTI) 26.0%, Philip Morris International (PM) 28.3%, RLX Technology (RLX) 29.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BTI, PM and RLX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Philip Morris International (PM) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.