BTI vs PM vs CHUC Stock Comparison

British American Tobacco p.l.c, Philip Morris International and Charlie's Holdings Prices as of Oct 23, 2026 Peers: Industry group

Head to Head

10 decided of 12

Philip Morris International leads on 6 of the 12 questions below (Philip Morris International 6, British American Tobacco p.l.c 2, Charlie's Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBTIPMCHUCLeader
Larger companyMarket capitalisation $131.57B $315.57B $41.11M PM
Cheaper on earningsLower P/E, profitable companies only — 29.5x -21.0x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.0x 22.9x — BTI
Faster revenue growthRevenue growth, trailing twelve months — +7.9% +310.5% CHUC
More profitableNet margin, trailing twelve months — 24.8% -7.9% PM
Better return on capitalReturn on invested capital — 32.1% -47.3% PM
Less leveragedLower net debt / EBITDA — 2.2x -0.6x CHUC
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +14.7% +26.5% -46.2% PM
Better 5-year returnAnnualised price return, 5 years +10.5%/yr +15.6%/yr -1.4%/yr PM
Less volatileAnnualised volatility, 1 year 26.0% 28.3% 129.9% BTI
Higher overall scoreMean of the five percentile scores vs peers — 60/100 33/100 PM

Percentile Scorecard

BTIPMCHUC

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBTIPMCHUC
Valuation – 57 #17 of 38 5 #36 of 38
Growth – 59 #15 of 35 47 #19 of 35
Profitability – 97 #2 of 36 37 #23 of 36
Financial Health 24 #30 of 39 26 #29 of 39 32 #27 of 39
Shareholder Returns – – 42 #8 of 13
Overall – 60 33
  • BTI ranked among 40 companies in Tobacco and Cannabis
  • PM ranked among 40 companies in Tobacco and Cannabis
  • CHUC ranked among 40 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBTIPMCHUCSPY
1 month +6.5%+4.6%-6.7% -1.0%
3 months -2.4%+3.4%-22.2% +2.9%
6 months +2.4%+21.5%-44.0% +6.4%
Year to date +5.1%+24.4%-53.3% +11.4%
1 year +14.7%+26.5%-46.2% +13.1%
3 years +100.1%+119.6%+55.6% +79.4%
3 years, per year +26.0%+30.0%+15.9% +21.5%
5 years +64.5%+105.9%-6.7% +67.7%
5 years, per year +10.5%+15.6%-1.4% +10.9%
10 years +5.0%+107.1%-98.7% +255.2%
10 years, per year +0.5%+7.6%-35.1% +13.5%

Risk

MeasureBTIPMCHUCSPY
Volatility, 1Y 26.0%28.3%129.9% 12.7%
Downside volatility, 1Y 24.8%28.7%156.6% 12.7%
Beta vs S&P 500, 1Y 0.13-0.200.55 1.00
Return / volatility, 1Y 0.570.94-0.36 1.03
Max drawdown, 5Y -39.8%-25.8%-83.3% -25.4%
From 52-week high -10.8%-3.0%-56.3% -2.5%
52-week high $66.70$205.60$0.32 $779.14
52-week low $51.19$144.33$0.09 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBTIPMCHUC
P/E now vs peer median —median 16.7x 29.0xmedian 16.7x -19.6xmedian 16.7x
P/S now vs peer median —median 0.9x 7.2xmedian 0.9x 1.6xmedian 0.9x
EV/EBITDA now vs peer median —median 12.2x 18.8xmedian 12.2x -15.5xmedian 12.2x
P/FCF now vs peer median —median 22.9x 22.9xmedian 22.9x -8.9xmedian 22.9x
P/B now vs peer median 2.2xmedian 1.0x -39.2xmedian 1.0x 12.5xmedian 1.0x
PEG now vs peer median —median 0.55 2.90median 0.55 -1.18median 0.55

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBTIPMCHUC
Revenue – $43.14B $24.67M
Gross profit – $29.20B $6.76M
Operating income – $16.66B -$2.67M
Net income – $11.34B -$2.14M
Free cash flow – $13.60B -$4.42M
EPS (diluted) – $6.86 $-0.01
Cash & equivalents $3.34B $6.68B $527.00K
Total debt $198.75B $197.46B $9.45M
Shares (diluted) 2.20B 1.56B 274.07M
Enterprise value $107.94B $292.57B $37.47M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBTIPMCHUC
P/E – 29.0x -19.6x
P/FCF – 22.9x -8.9x
P/Operating cash flow – 20.5x -8.9x
P/S – 7.2x 1.6x
P/B 2.2x -39.2x 12.5x
P/Tangible book 2.2x -17.5x 12.5x
EV/EBITDA – 18.8x -15.5x
EV/EBIT – 21.1x -15.3x
EV/Revenue – 8.2x 1.7x
EV/FCF – 25.9x -9.3x
EV/Operating cash flow – 23.2x -9.3x
PEG (3Y EPS CAGR) – 2.90 -1.18

Growth

14 metrics
MetricBTIPMCHUC
Revenue growth (1Y) – 7.9% 310.5%
Revenue CAGR (3Y) – 8.0% 9.2%
Gross profit growth (1Y) – 9.0% 233.5%
Gross profit CAGR (3Y) – 10.5% –
Operating income growth (1Y) – 12.7% 22.8%
Operating income CAGR (3Y) – 12.9% 5.7%
Net income growth (1Y) – 24.4% 22.0%
Net income CAGR (3Y) – 10.3% 10.9%
EPS growth (1Y) – 24.0% 26.5%
EPS CAGR (3Y) – 10.0% 16.6%
Operating cash flow growth (1Y) – 31.5% 12.8%
Operating cash flow CAGR (3Y) – 19.0% -139.9%
Free cash flow growth (1Y) – 34.3% 12.8%
Free cash flow CAGR (3Y) – 32.4% -121.4%

Profitability

14 metrics
MetricBTIPMCHUC
Gross margin – 67.7% 27.4%
EBITDA margin – 43.4% -10.7%
Operating margin – 38.6% -10.8%
Pretax margin – 36.4% -9.3%
Net margin – 24.8% -7.9%
FCF margin – 31.5% -17.9%
Operating cash flow margin – 35.1% -17.9%
Return on equity – – -68.5%
Return on assets – 16.8% -15.5%
Return on invested capital – 32.1% -47.3%
Return on capital employed – 39.4% -40.6%
Asset turnover – 0.6x 1.8x
Cash conversion (OCF / net income) – 1.3x 2.1x
Stock comp / revenue – – 0.6%

Financial Health

11 metrics
MetricBTIPMCHUC
Debt / assets 32.3% 71.3% 16.8%
Debt / equity 0.8x -6.0x 0.7x
Net debt / EBITDA – 2.2x -0.6x
Debt / FCF – 3.5x -0.5x
Liabilities / assets 57.1% 111.9% 75.5%
Equity / assets 42.9% -11.9% 24.5%
Interest coverage – – -9.9x
Current ratio 0.8x 1.0x 1.7x
Quick ratio 0.5x 0.5x 0.1x
Cash ratio 0.2x 0.3x 0.1x
Altman Z-score – 4.75 2.93

Shareholder Returns

7 metrics
MetricBTIPMCHUC
Dividend yield 5.4% 3.0% –
Net buyback yield – – -2.0%
Shareholder yield 5.4% 3.0% -2.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBTIPMCHUC
Forward P/E 13.0xFY2026 22.9xFY2026 –
EPS, next fiscal year $4.57FY2026 $8.73FY2026 –
EPS growth, next FY -5.0%FY2026 +15.8%FY2026 –
EPS growth, the year after +18.2% -0.5% –
Revenue, next fiscal year $32.96BFY2026 $42.53BFY2026 –
Revenue growth, next FY -8.6%FY2026 +4.6%FY2026 –
Revenue growth, the year after +12.8% +4.7% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBTIPMCHUC
Held by institutions 15.0% 83.5% –
Institutions holding 906 2,926 –
Change in shares held, QoQ +2.7% +0.5% –
Institutions buying 488 1,470 –
Institutions selling 264 1,000 –
Buyers to sellers 1.85 1.47 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BTIPMCHUC
BTI 1.00 0.64 -0.02
PM 0.64 1.00 -0.05
CHUC -0.02 -0.05 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BTI, PM and CHUC?

Philip Morris International (PM) is the largest by market capitalisation: British American Tobacco p.l.c (BTI) $131.57B, Philip Morris International (PM) $315.57B, Charlie's Holdings (CHUC) $41.11M.

Which company is growing faster?

Charlie's Holdings (CHUC) grew revenue fastest over the trailing twelve months: Philip Morris International (PM) +7.9%, Charlie's Holdings (CHUC) +310.5%.

Which company is more profitable?

Philip Morris International (PM) has the highest net margin (Philip Morris International (PM) 24.8%, Charlie's Holdings (CHUC) -7.9%). On return on invested capital, Philip Morris International (PM) leads (Philip Morris International (PM) 32.1%, Charlie's Holdings (CHUC) -47.3%).

Which stock has performed better?

Over the past year Philip Morris International (PM) returned the most: British American Tobacco p.l.c (BTI) +14.7%, Philip Morris International (PM) +26.5%, Charlie's Holdings (CHUC) -46.2%. Over five years, Philip Morris International (PM) compounded fastest (British American Tobacco p.l.c (BTI) +10.5%/yr, Philip Morris International (PM) +15.6%/yr, Charlie's Holdings (CHUC) -1.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, British American Tobacco p.l.c (BTI) has been the steadiest (British American Tobacco p.l.c (BTI) 26.0%, Philip Morris International (PM) 28.3%, Charlie's Holdings (CHUC) 129.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BTI, PM and CHUC?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Philip Morris International (PM) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.