BRSL vs WDC vs ZBRA Stock Comparison

Brightstar Lottery, Western Digital and Zebra Technologies Prices as of Oct 27, 2026 Peers: Industry group
WDC Western Digital Corp
$380.88 -16.6% 1M +200.7% 1Y
Market cap
$144.41B
P/E
14.4x
Revenue (TTM)
$14.48B
Div. yield
0.00%
Server and Storage Hardware Technology
9 wins
ZBRA Zebra Technologies Corp
$381.67 +3.1% 1M +22.9% 1Y
Market cap
$18.31B
P/E
34.0x
Revenue (TTM)
$5.85B
Div. yield
–
Electronic Components Technology

Head to Head

11 decided of 12

Western Digital leads on 9 of the 12 questions below (Western Digital 9, Brightstar Lottery 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBRSLWDCZBRALeader
Larger companyMarket capitalisation $1.82B $144.41B $18.31B WDC
Cheaper on earningsLower P/E, profitable companies only 7.4x 14.4x 34.0x BRSL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 16.9x 15.8x 16.9x WDC
Faster revenue growthRevenue growth, trailing twelve months +0.7% +43.0% +12.7% WDC
More profitableNet margin, trailing twelve months 10.0% 69.2% 9.2% WDC
Better return on capitalReturn on invested capital 14.1% 53.8% 10.6% WDC
Less leveragedLower net debt / EBITDA 2.4x -0.1x 2.4x WDC
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -43.9% +200.7% +22.9% WDC
Better 5-year returnAnnualised price return, 5 years -20.1%/yr +54.5%/yr -6.4%/yr WDC
Less volatileAnnualised volatility, 1 year 32.6% 81.3% 47.2% BRSL
Higher overall scoreMean of the five percentile scores vs peers 42/100 77/100 62/100 WDC

Percentile Scorecard

BRSLWDCZBRA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBRSLWDCZBRA
Valuation 62 #39 of 101 51 #55 of 112 68 #37 of 112
Growth 24 #74 of 97 98 #3 of 109 49 #56 of 109
Profitability 59 #39 of 94 97 #4 of 104 85 #17 of 104
Financial Health 28 #78 of 108 66 #40 of 116 17 #97 of 116
Shareholder Returns 35 #42 of 64 73 #23 of 81 94 #6 of 81
Overall 42 77 62
  • BRSL ranked among 114 companies in Business Applications
  • WDC ranked among 122 companies in Computer Hardware
  • ZBRA ranked among 122 companies in Computer Hardware

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBRSLWDCZBRASPY
1 month -4.6%-16.6%+3.1% -0.2%
3 months -9.4%-17.8%+34.2% +3.9%
6 months -26.4%-2.6%+74.1% +8.2%
Year to date -38.7%+121.1%+57.2% +12.9%
1 year -43.9%+200.7%+22.9% +12.3%
3 years -64.8%+1,192.9%+84.2% +87.4%
3 years, per year -29.4%+134.8%+22.6% +23.3%
5 years -67.5%+779.6%-28.3% +67.9%
5 years, per year -20.1%+54.5%-6.4% +10.9%
10 years -66.4%+745.8%+475.4% +261.1%
10 years, per year -10.3%+23.8%+19.1% +13.7%

Risk

MeasureBRSLWDCZBRASPY
Volatility, 1Y 32.6%81.3%47.2% 12.7%
Downside volatility, 1Y 34.2%82.1%41.8% 12.7%
Beta vs S&P 500, 1Y 0.843.171.68 1.00
Return / volatility, 1Y -1.352.470.48 0.97
Max drawdown, 5Y -72.7%-55.5%-67.8% -25.4%
From 52-week high -44.2%-49.0%-2.4% -1.2%
52-week high $17.00$746.23$391.00 $779.14
52-week low $9.22$124.92$199.30 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBRSLWDCZBRA
P/E now vs peer median 7.5xmedian 28.3x 13.9xmedian 33.2x 33.8xmedian 33.2x
P/S now vs peer median 0.7xmedian 2.8x 9.8xmedian 2.8x 3.1xmedian 2.8x
EV/EBITDA now vs peer median 3.5xmedian 17.3x 23.3xmedian 20.0x 19.3xmedian 20.0x
P/FCF now vs peer median -1.2xmedian 15.8x 33.2xmedian 29.8x 20.0xmedian 29.8x
P/B now vs peer median 0.9xmedian 3.2x 15.3xmedian 3.0x 5.3xmedian 3.0x
PEG now vs peer median -0.81median 0.85 0.18median 1.17 -8.94median 1.17

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBRSLWDCZBRA
Revenue $2.47B $14.48B $5.85B
Gross profit $1.32B $7.62B $2.90B
Operating income $1.07B $5.71B $858.00M
Net income $366.00M $10.02B $539.00M
Free cash flow -$1.47B $4.29B $904.00M
R&D $52.00M $1.15B $622.00M
EPS (diluted) $1.26 $26.10 $11.20
Cash & equivalents $558.00M $1.31B $157.00M
Total debt $4.35B $12.58B $2.77B
Shares (diluted) 197.00M 384.00M 48.13M
Enterprise value -$3.03B $134.24B $16.86B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBRSLWDCZBRA
P/E 7.5x 13.9x 33.8x
P/FCF -1.2x 33.2x 20.0x
P/Operating cash flow -1.0x 29.3x 18.4x
P/S 0.7x 9.8x 3.1x
P/B 0.9x 15.3x 5.3x
P/Tangible book 0.9x 15.3x 6.7x
EV/EBITDA 3.5x 23.3x 19.3x
EV/EBIT 5.2x 24.9x 24.1x
EV/Revenue 2.3x 9.8x 3.5x
EV/FCF -3.8x 33.1x 22.9x
EV/Operating cash flow -3.0x 29.2x 21.1x
PEG (3Y EPS CAGR) -0.81 0.18 -8.94

Growth

14 metrics
MetricBRSLWDCZBRA
Revenue growth (1Y) 0.7% 43.0% 12.7%
Revenue CAGR (3Y) 9.1% 57.4% 2.1%
Gross profit growth (1Y) -4.0% 85.2% 14.9%
Gross profit CAGR (3Y) 151.4% 126.7% 4.2%
Operating income growth (1Y) 88.2% 104.4% 8.1%
Operating income CAGR (3Y) -2.1% 85.5% -0.9%
Net income growth (1Y) 8.9% 288.7% -1.6%
Net income CAGR (3Y) -4.5% 83.2% -6.1%
EPS growth (1Y) 33.1% 286.8% 4.8%
EPS CAGR (3Y) -9.4% 75.8% -3.8%
Operating cash flow growth (1Y) -265.1% 108.7% 5.8%
Operating cash flow CAGR (3Y) -60.6% 88.3% 63.5%
Free cash flow growth (1Y) -207.8% 121.1% 6.0%
Free cash flow CAGR (3Y) -58.7% 66.0% 83.6%

Profitability

14 metrics
MetricBRSLWDCZBRA
Gross margin 53.5% 52.6% 49.6%
EBITDA margin 65.3% 42.1% 18.3%
Operating margin 43.2% 39.4% 14.7%
Pretax margin 24.4% 73.2% 12.1%
Net margin 10.0% 69.2% 9.2%
FCF margin -59.6% 29.6% 15.5%
Operating cash flow margin -74.7% 33.6% 16.7%
Return on equity 17.7% 110.0% 15.6%
Return on assets 4.2% 71.3% 6.4%
Return on invested capital 14.1% 53.8% 10.6%
Return on capital employed 14.2% 57.3% 19.1%
Asset turnover 0.3x 1.0x 0.7x
Cash conversion (OCF / net income) -5.0x 0.5x 1.8x
Stock comp / revenue 0.7% 1.6% 3.0%

Financial Health

11 metrics
MetricBRSLWDCZBRA
Debt / assets 54.2% 5.5% 32.0%
Debt / equity 2.2x 0.1x 0.8x
Net debt / EBITDA 2.4x -0.1x 2.4x
Debt / FCF -3.0x 0.2x 3.1x
Liabilities / assets 74.9% 34.3% 60.2%
Equity / assets 25.1% 65.7% 39.8%
Interest coverage – 48.8x –
Current ratio 1.1x 1.4x 0.5x
Quick ratio 0.5x 0.9x 0.3x
Cash ratio 0.5x 0.3x 0.0x
Altman Z-score 0.86 20.89 3.73

Shareholder Returns

7 metrics
MetricBRSLWDCZBRA
Dividend yield 9.6% 0.1% –
Net buyback yield -17.8% 2.1% 5.0%
Shareholder yield -8.2% 2.3% 5.0%
Payout ratio (earnings) – 2.0% –
Payout ratio (FCF) – 4.6% –
Dividend growth (1Y) – 151.3% –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBRSLWDCZBRA
Forward P/E 16.9xFY2026 15.8xFY2027 16.9xFY2026
EPS, next fiscal year $0.56FY2026 $24.04FY2027 $22.59FY2026
EPS growth, next FY -38.5%FY2026 +135.2%FY2027 +42.6%FY2026
EPS growth, the year after +28.6% +70.9% -4.5%
Revenue, next fiscal year $2.56BFY2026 $20.04BFY2027 $6.35BFY2026
Revenue growth, next FY +2.1%FY2026 +55.1%FY2027 +17.7%FY2026
Revenue growth, the year after -2.1% +39.2% +1.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBRSLWDCZBRA
Held by institutions 44.1% 93.7% 100.0%
Institutions holding 200 1,846 644
Change in shares held, QoQ +3.8% -1.3% +4.5%
Institutions buying 97 1,127 309
Institutions selling 58 597 242
Buyers to sellers 1.67 1.89 1.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BRSLWDCZBRA
BRSL 1.00 0.03 0.28
WDC 0.03 1.00 0.20
ZBRA 0.28 0.20 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BRSL, WDC and ZBRA?

Western Digital (WDC) is the largest by market capitalisation: Brightstar Lottery (BRSL) $1.82B, Western Digital (WDC) $144.41B, Zebra Technologies (ZBRA) $18.31B.

Which stock is cheaper, BRSL, WDC and ZBRA?

Brightstar Lottery (BRSL) trades on the lowest price-to-earnings ratio (Brightstar Lottery (BRSL) 7.4x, Western Digital (WDC) 14.4x, Zebra Technologies (ZBRA) 34.0x). On next year's consensus earnings, Western Digital (WDC) is cheapest (Brightstar Lottery (BRSL) 16.9x, Western Digital (WDC) 15.8x, Zebra Technologies (ZBRA) 16.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Western Digital (WDC) grew revenue fastest over the trailing twelve months: Brightstar Lottery (BRSL) +0.7%, Western Digital (WDC) +43.0%, Zebra Technologies (ZBRA) +12.7%.

Which company is more profitable?

Western Digital (WDC) has the highest net margin (Brightstar Lottery (BRSL) 10.0%, Western Digital (WDC) 69.2%, Zebra Technologies (ZBRA) 9.2%). On return on invested capital, Western Digital (WDC) leads (Brightstar Lottery (BRSL) 14.1%, Western Digital (WDC) 53.8%, Zebra Technologies (ZBRA) 10.6%).

Which stock has performed better?

Over the past year Western Digital (WDC) returned the most: Brightstar Lottery (BRSL) -43.9%, Western Digital (WDC) +200.7%, Zebra Technologies (ZBRA) +22.9%. Over five years, Western Digital (WDC) compounded fastest (Brightstar Lottery (BRSL) -20.1%/yr, Western Digital (WDC) +54.5%/yr, Zebra Technologies (ZBRA) -6.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Brightstar Lottery (BRSL) 0.00%, Western Digital (WDC) 0.00%, Zebra Technologies (ZBRA) 0.00%. Brightstar Lottery (BRSL) and Zebra Technologies (ZBRA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Brightstar Lottery (BRSL) has been the steadiest (Brightstar Lottery (BRSL) 32.6%, Western Digital (WDC) 81.3%, Zebra Technologies (ZBRA) 47.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BRSL, WDC and ZBRA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Western Digital (WDC) leads on 9. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.