BROS vs CBRL vs MCD Stock Comparison

Dutch Bros, Cracker Barrel Old Country Store and Mcdonalds Prices as of Oct 27, 2026 Peers: Industry group
BROS Dutch Bros Inc.
$41.63 +9.8% 1M -30.5% 1Y
Market cap
$7.27B
P/E
60.6x
Revenue (TTM)
$1.88B
Div. yield
–
Quick-Service Restaurants Consumer Discretionary
3 wins
MCD Mcdonalds Corp
$249.47 +5.5% 1M -19.5% 1Y
Market cap
$176.54B
P/E
20.1x
Revenue (TTM)
$27.70B
Div. yield
2.98%
Quick-Service Restaurants Consumer Discretionary
8 wins

Head to Head

12 decided of 12

Mcdonalds leads on 8 of the 12 questions below (Mcdonalds 8, Dutch Bros 3, Cracker Barrel Old Country Store 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBROSCBRLMCDLeader
Larger companyMarket capitalisation $7.27B $1.52B $176.54B MCD
Cheaper on earningsLower P/E, profitable companies only 60.6x 48.1x 20.1x MCD
Cheaper on forward earningsLower price / next fiscal year consensus EPS 46.3x 31.9x 18.8x MCD
Faster revenue growthRevenue growth, trailing twelve months +29.6% -4.7% +6.3% BROS
More profitableNet margin, trailing twelve months 4.9% 1.0% 31.7% MCD
Better return on capitalReturn on invested capital 13.2% -1.4% 25.9% MCD
Less leveragedLower net debt / EBITDA -0.2x 2.7x 2.6x BROS
Higher dividend yieldTrailing dividend yield — 1.47% 2.98% MCD
Better 1-year returnPrice return, last 12 months -30.5% +91.8% -19.5% CBRL
Better 5-year returnAnnualised price return, 5 years -9.6%/yr -12.3%/yr +0.3%/yr MCD
Less volatileAnnualised volatility, 1 year 52.2% 57.4% 19.9% MCD
Higher overall scoreMean of the five percentile scores vs peers 60/100 35/100 50/100 BROS

Percentile Scorecard

BROSCBRLMCD

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBROSCBRLMCD
Valuation 14 #43 of 50 59 #21 of 50 18 #41 of 50
Growth 98 #2 of 47 9 #43 of 47 39 #29 of 47
Profitability 51 #23 of 46 38 #29 of 46 100 #1 of 46
Financial Health 78 #12 of 51 38 #32 of 51 44 #29 of 51
Shareholder Returns – 31 #23 of 33 47 #18 of 33
Overall 60 35 50
  • BROS ranked among 53 companies in Restaurants
  • CBRL ranked among 53 companies in Restaurants
  • MCD ranked among 53 companies in Restaurants

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBROSCBRLMCDSPY
1 month +9.8%+31.6%+5.5% -0.2%
3 months -35.6%+26.7%-8.6% +3.9%
6 months -24.8%+121.6%-14.7% +8.2%
Year to date -32.0%+168.5%-18.4% +12.9%
1 year -30.5%+91.8%-19.5% +12.3%
3 years +68.2%+5.5%-2.5% +87.4%
3 years, per year +18.9%+1.8%-0.8% +23.3%
5 years -39.6%-48.2%+1.6% +67.9%
5 years, per year -9.6%-12.3%+0.3% +10.9%
10 years —-48.8%+122.6% +261.1%
10 years, per year —-6.5%+8.3% +13.7%

Risk

MeasureBROSCBRLMCDSPY
Volatility, 1Y 52.2%57.4%19.9% 12.7%
Downside volatility, 1Y 52.8%53.7%20.4% 12.7%
Beta vs S&P 500, 1Y 1.230.35-0.01 1.00
Return / volatility, 1Y -0.581.60-0.98 0.97
Max drawdown, 5Y -70.1%-83.2%-32.3% -25.4%
From 52-week high -43.2%-1.2%-26.9% -1.2%
52-week high $73.35$69.02$341.06 $779.14
52-week low $37.26$25.02$230.86 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBROSCBRLMCD
P/E now vs peer median 60.6xmedian 20.6x 48.1xmedian 20.6x 20.1xmedian 20.6x
P/S now vs peer median 3.9xmedian 1.2x 0.5xmedian 1.2x 6.4xmedian 1.2x
EV/EBITDA now vs peer median 22.9xmedian 13.3x 16.1xmedian 13.3x 14.3xmedian 13.3x
P/FCF now vs peer median 96.7xmedian 17.3x 17.2xmedian 17.3x 23.9xmedian 17.3x
P/B now vs peer median 7.5xmedian 3.1x 3.2xmedian 3.1x -172.6xmedian 3.1x
PEG now vs peer median 0.04median 1.07 -1.51median 1.07 4.68median 1.07

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBROSCBRLMCD
Revenue $1.88B $3.32B $27.70B
Gross profit $472.44M $2.29B $24.86B
Operating income $180.15M -$12.47M $12.80B
Net income $131.71M $31.68M $8.79B
Free cash flow $75.23M $88.42M $7.39B
EPS (diluted) $0.69 $1.40 $12.36
Cash & equivalents $268.62M $36.54M $822.00M
Total debt $198.48M $1.91B $162.65B
Shares (diluted) 134.77M 22.55M 711.10M
Enterprise value $6.38B $1.44B $171.36B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBROSCBRLMCD
P/E 60.6x 48.1x 20.1x
P/FCF 96.7x 17.2x 23.9x
P/Operating cash flow 19.9x 7.4x 15.6x
P/S 3.9x 0.5x 6.4x
P/B 7.5x 3.2x -172.6x
P/Tangible book 7.5x 3.2x -172.6x
EV/EBITDA 22.9x 16.1x 14.3x
EV/EBIT 40.0x -146.3x 16.8x
EV/Revenue 3.8x 0.5x 7.8x
EV/FCF 95.7x 20.6x 29.2x
EV/Operating cash flow 19.7x 8.8x 19.0x
PEG (3Y EPS CAGR) 0.04 -1.51 4.68

Growth

14 metrics
MetricBROSCBRLMCD
Revenue growth (1Y) 29.6% -4.7% 6.3%
Revenue CAGR (3Y) 30.5% -1.2% 4.6%
Gross profit growth (1Y) 21.8% -4.6% 5.3%
Gross profit CAGR (3Y) 28.6% -0.3% 4.8%
Operating income growth (1Y) 34.4% -122.7% 7.3%
Operating income CAGR (3Y) 85.3% -28.1% 5.2%
Net income growth (1Y) 48.1% -31.7% 4.7%
Net income CAGR (3Y) 466.1% -31.6% 3.2%
EPS growth (1Y) 51.9% -31.9% 5.7%
EPS CAGR (3Y) 1,479% -31.9% 4.3%
Operating cash flow growth (1Y) 34.2% -5.8% 15.8%
Operating cash flow CAGR (3Y) 60.2% -6.3% 9.1%
Free cash flow growth (1Y) 3.2% 48.0% 18.0%
Free cash flow CAGR (3Y) 38.2% -10.5% 8.3%

Profitability

14 metrics
MetricBROSCBRLMCD
Gross margin 25.1% 69.1% 89.7%
EBITDA margin 16.7% 3.4% 54.4%
Operating margin 9.6% -0.4% 46.2%
Pretax margin 8.4% 0.6% 40.4%
Net margin 4.9% 1.0% 31.7%
FCF margin 4.0% 2.7% 26.7%
Operating cash flow margin 19.4% 6.2% 40.9%
Return on equity 13.9% 6.7% –
Return on assets 4.1% 1.5% 14.6%
Return on invested capital 13.2% -1.4% 25.9%
Return on capital employed 6.0% -0.8% 22.9%
Asset turnover 0.6x 1.6x 0.5x
Cash conversion (OCF / net income) 2.8x 6.5x 1.3x
Stock comp / revenue 1.1% 0.3% 0.6%

Financial Health

11 metrics
MetricBROSCBRLMCD
Debt / assets 5.9% 16.7% 66.5%
Debt / equity 0.2x 0.7x -39.0x
Net debt / EBITDA -0.2x 2.7x 2.6x
Debt / FCF 2.6x 3.8x 5.4x
Liabilities / assets 71.1% 76.4% 101.7%
Equity / assets 28.9% 23.6% -1.7%
Interest coverage – – 7.9x
Current ratio 1.4x 0.6x 1.1x
Quick ratio 1.1x 0.2x 0.8x
Cash ratio 1.0x 0.1x 0.2x
Altman Z-score 2.65 2.41 4.59

Shareholder Returns

7 metrics
MetricBROSCBRLMCD
Dividend yield – 1.5% 3.0%
Net buyback yield – – 1.2%
Shareholder yield – 1.5% 4.2%
Payout ratio (earnings) – 73.1% 59.5%
Payout ratio (FCF) – 26.2% 70.8%
Dividend growth (1Y) – 0.2% 4.6%
Dividend CAGR (3Y) – -41.6% 6.3%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBROSCBRLMCD
Forward P/E 46.3xFY2026 31.9xFY2027 18.8xFY2026
EPS, next fiscal year $0.90FY2026 $2.14FY2027 $13.24FY2026
EPS growth, next FY +18.4%FY2026 +167.5%FY2027 +8.5%FY2026
EPS growth, the year after +36.7% +5.6% +6.8%
Revenue, next fiscal year $2.03BFY2026 $3.54BFY2027 $29.23BFY2026
Revenue growth, next FY +23.8%FY2026 +6.6%FY2027 +8.7%FY2026
Revenue growth, the year after +25.1% -8.3% -4.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBROSCBRLMCD
Held by institutions 94.6% 100.0% 74.2%
Institutions holding 555 270 3,475
Change in shares held, QoQ -1.1% +12.2% +0.4%
Institutions buying 290 150 1,535
Institutions selling 164 69 1,486
Buyers to sellers 1.77 2.17 1.03

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BROSCBRLMCD
BROS 1.00 0.36 0.19
CBRL 0.36 1.00 0.15
MCD 0.19 0.15 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BROS, CBRL and MCD?

Mcdonalds (MCD) is the largest by market capitalisation: Dutch Bros (BROS) $7.27B, Cracker Barrel Old Country Store (CBRL) $1.52B, Mcdonalds (MCD) $176.54B.

Which stock is cheaper, BROS, CBRL and MCD?

Mcdonalds (MCD) trades on the lowest price-to-earnings ratio (Dutch Bros (BROS) 60.6x, Cracker Barrel Old Country Store (CBRL) 48.1x, Mcdonalds (MCD) 20.1x). On next year's consensus earnings, Mcdonalds (MCD) is cheapest (Dutch Bros (BROS) 46.3x, Cracker Barrel Old Country Store (CBRL) 31.9x, Mcdonalds (MCD) 18.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Dutch Bros (BROS) grew revenue fastest over the trailing twelve months: Dutch Bros (BROS) +29.6%, Cracker Barrel Old Country Store (CBRL) -4.7%, Mcdonalds (MCD) +6.3%.

Which company is more profitable?

Mcdonalds (MCD) has the highest net margin (Dutch Bros (BROS) 4.9%, Cracker Barrel Old Country Store (CBRL) 1.0%, Mcdonalds (MCD) 31.7%). On return on invested capital, Mcdonalds (MCD) leads (Dutch Bros (BROS) 13.2%, Cracker Barrel Old Country Store (CBRL) -1.4%, Mcdonalds (MCD) 25.9%).

Which stock has performed better?

Over the past year Cracker Barrel Old Country Store (CBRL) returned the most: Dutch Bros (BROS) -30.5%, Cracker Barrel Old Country Store (CBRL) +91.8%, Mcdonalds (MCD) -19.5%. Over five years, Mcdonalds (MCD) compounded fastest (Dutch Bros (BROS) -9.6%/yr, Cracker Barrel Old Country Store (CBRL) -12.3%/yr, Mcdonalds (MCD) +0.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Mcdonalds (MCD) has the highest dividend yield: Cracker Barrel Old Country Store (CBRL) 1.47%, Mcdonalds (MCD) 2.98%. Dutch Bros (BROS) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Mcdonalds (MCD) has been the steadiest (Dutch Bros (BROS) 52.2%, Cracker Barrel Old Country Store (CBRL) 57.4%, Mcdonalds (MCD) 19.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BROS, CBRL and MCD?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Mcdonalds (MCD) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.