BRO vs AON vs WTW Stock Comparison

Brown & Brown, Aon and Willis Towers Watson Prices as of Oct 26, 2026 Peers: Industry group
BRO Brown & Brown, Inc.
$71.25 +17.1% 1M -19.0% 1Y
Market cap
$22.23B
P/E
18.3x
Revenue (TTM)
$6.91B
Div. yield
–
Insurance Brokers Financial Services
1 win
AON Aon plc
$302.08 +8.7% 1M -10.6% 1Y
Market cap
$64.63B
P/E
16.5x
Revenue (TTM)
$17.58B
Div. yield
0.01%
Insurance Brokers Financial Services
5 wins
WTW Willis Towers Watson Plc
$324.67 +10.4% 1M -1.1% 1Y
Market cap
$30.05B
P/E
19.2x
Revenue (TTM)
$10.10B
Div. yield
0.01%
Insurance Brokers Financial Services
6 wins

Head to Head

12 decided of 12

Willis Towers Watson leads on 6 of the 12 questions below (Willis Towers Watson 6, Aon 5, Brown & Brown 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBROAONWTWLeader
Larger companyMarket capitalisation $22.23B $64.63B $30.05B AON
Cheaper on earningsLower P/E, profitable companies only 18.3x 16.5x 19.2x AON
Cheaper on forward earningsLower price / next fiscal year consensus EPS 16.6x 16.6x 15.9x WTW
Faster revenue growthRevenue growth, trailing twelve months +26.1% +4.9% +3.0% BRO
More profitableNet margin, trailing twelve months 17.6% 22.3% 15.5% AON
Better return on capitalReturn on invested capital 7.6% 14.8% 12.5% AON
Less leveragedLower net debt / EBITDA 2.4x 2.5x 1.8x WTW
Higher dividend yieldTrailing dividend yield 0.00% 0.01% 0.01% WTW
Better 1-year returnPrice return, last 12 months -19.0% -10.6% -1.1% WTW
Better 5-year returnAnnualised price return, 5 years +2.6%/yr -1.0%/yr +6.2%/yr WTW
Less volatileAnnualised volatility, 1 year 32.5% 29.2% 31.8% AON
Higher overall scoreMean of the five percentile scores vs peers 41/100 39/100 44/100 WTW

Percentile Scorecard

BROAONWTW

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBROAONWTW
Valuation 19 #97 of 119 11 #106 of 119 17 #99 of 119
Growth 61 #46 of 115 42 #67 of 115 74 #31 of 115
Profitability 63 #43 of 113 85 #18 of 113 70 #35 of 113
Financial Health 31 #79 of 114 5 #108 of 114 23 #88 of 114
Shareholder Returns 31 #74 of 107 54 #50 of 107 36 #69 of 107
Overall 41 39 44
  • BRO ranked among 126 companies in Insurance
  • AON ranked among 126 companies in Insurance
  • WTW ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBROAONWTWSPY
1 month +17.1%+8.7%+10.4% -0.8%
3 months +2.3%-17.7%+7.3% +3.5%
6 months +7.8%-6.7%+12.2% +7.0%
Year to date -10.6%-14.4%-1.2% +12.2%
1 year -19.0%-10.6%-1.1% +13.0%
3 years +5.4%-1.6%+41.8% +86.3%
3 years, per year +1.8%-0.5%+12.4% +23.1%
5 years +13.7%-4.7%+35.1% +68.6%
5 years, per year +2.6%-1.0%+6.2% +11.0%
10 years +288.3%+179.2%+157.4% +258.0%
10 years, per year +14.5%+10.8%+9.9% +13.6%

Risk

MeasureBROAONWTWSPY
Volatility, 1Y 32.5%29.2%31.8% 12.7%
Downside volatility, 1Y 32.7%31.0%33.5% 12.7%
Beta vs S&P 500, 1Y -0.43-0.31-0.18 1.00
Return / volatility, 1Y -0.59-0.36-0.04 1.02
Max drawdown, 5Y -56.3%-34.2%-30.8% -25.4%
From 52-week high -18.8%-20.7%-7.4% -1.8%
52-week high $87.76$381.11$350.75 $779.14
52-week low $54.38$269.45$242.12 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBROAONWTW
P/E now vs peer median 19.2xmedian 10.6x 16.5xmedian 10.6x 19.5xmedian 10.6x
P/S now vs peer median 3.4xmedian 1.4x 3.6xmedian 1.4x 3.0xmedian 1.4x
EV/EBITDA now vs peer median 11.1xmedian 7.6x 14.0xmedian 7.6x 13.1xmedian 7.6x
P/FCF now vs peer median 15.9xmedian 8.6x 19.7xmedian 8.6x 17.9xmedian 8.6x
P/B now vs peer median 1.9xmedian 1.5x 6.6xmedian 1.5x 3.9xmedian 1.5x
PEG now vs peer median 1.66median 0.52 1.35median 0.52 1.06median 0.52

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBROAONWTW
Revenue $6.91B $17.58B $10.10B
Operating income – $4.65B $2.25B
Net income $1.23B $3.99B $1.58B
Free cash flow $1.49B $3.25B $1.69B
EPS (diluted) $3.69 $18.30 $16.65
Cash & equivalents $1.10B $1.06B $1.63B
Total debt $7.76B $14.97B $6.53B
Shares (diluted) 330.00M 213.90M 94.00M
Enterprise value $18.13B $57.85B $21.46B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBROAONWTW
P/E 19.2x 16.5x 19.5x
P/FCF 15.9x 19.7x 17.9x
P/Operating cash flow 14.9x 18.1x 15.7x
P/S 3.4x 3.6x 3.0x
P/B 1.9x 6.6x 3.9x
P/Tangible book 2.9x 15.9x 4.8x
EV/EBITDA 11.1x 14.0x 13.1x
EV/EBIT 15.5x 16.7x 15.6x
EV/Revenue 4.4x 4.4x 3.5x
EV/FCF 20.4x 23.9x 20.7x
EV/Operating cash flow 19.1x 22.0x 18.2x
PEG (3Y EPS CAGR) 1.66 1.35 1.06

Growth

14 metrics
MetricBROAONWTW
Revenue growth (1Y) 26.1% 4.9% 3.0%
Revenue CAGR (3Y) 18.7% 10.9% 3.6%
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) – 15.4% 140.2%
Operating income CAGR (3Y) – 5.9% 20.3%
Net income growth (1Y) 21.5% 49.7% 972.1%
Net income CAGR (3Y) 17.9% 13.4% 13.2%
EPS growth (1Y) 22.7% 52.8% 1,115%
EPS CAGR (3Y) 11.6% 12.2% 18.3%
Operating cash flow growth (1Y) 15.9% 12.1% 36.7%
Operating cash flow CAGR (3Y) 17.2% 3.1% 25.0%
Free cash flow growth (1Y) 14.5% 11.5% 43.3%
Free cash flow CAGR (3Y) 17.1% 3.3% 26.9%

Profitability

14 metrics
MetricBROAONWTW
Gross margin – – –
EBITDA margin 39.6% 31.6% 26.4%
Operating margin – 26.5% 22.2%
Pretax margin 22.5% 28.9% 19.8%
Net margin 17.6% 22.3% 15.5%
FCF margin 21.5% 18.5% 16.7%
Operating cash flow margin 22.9% 20.1% 19.0%
Return on equity 9.7% 40.6% 19.9%
Return on assets 4.1% 7.6% 5.2%
Return on invested capital 7.6% 14.8% 12.5%
Return on capital employed 8.7% 18.5% 15.1%
Asset turnover 0.2x 0.3x 0.3x
Cash conversion (OCF / net income) 1.3x 0.9x 1.2x
Stock comp / revenue 1.3% 2.1% 1.9%

Financial Health

11 metrics
MetricBROAONWTW
Debt / assets 26.3% 28.1% 21.4%
Debt / equity 0.6x 1.5x 0.8x
Net debt / EBITDA 2.4x 2.5x 1.8x
Debt / FCF 5.2x 4.6x 3.9x
Liabilities / assets 57.2% 81.8% 74.6%
Equity / assets 42.8% 18.2% 25.4%
Interest coverage 4.9x 6.2x 7.9x
Current ratio 1.1x 1.0x 1.1x
Quick ratio 0.2x 0.3x 0.3x
Cash ratio 0.2x 0.0x 0.1x
Altman Z-score 1.71 1.52 1.39

Shareholder Returns

7 metrics
MetricBROAONWTW
Dividend yield 0.9% 1.0% 1.2%
Net buyback yield 3.4% 2.4% 5.6%
Shareholder yield 4.3% 3.4% 6.8%
Payout ratio (earnings) – 16.5% 22.7%
Payout ratio (FCF) – 20.3% 21.1%
Dividend growth (1Y) – 9.5% 0.0%
Dividend CAGR (3Y) – 11.5% 0.0%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBROAONWTW
Forward P/E 16.6xFY2026 16.6xFY2026 15.9xFY2026
EPS, next fiscal year $4.30FY2026 $18.15FY2026 $20.42FY2026
EPS growth, next FY +0.9%FY2026 +6.3%FY2026 +19.6%FY2026
EPS growth, the year after +18.8% +8.1% +8.1%
Revenue, next fiscal year $7.37BFY2026 $19.12BFY2026 $10.10BFY2026
Revenue growth, next FY +25.0%FY2026 +11.3%FY2026 +4.1%FY2026
Revenue growth, the year after -4.2% +8.7% +16.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBROAONWTW
Held by institutions 84.6% 90.5% 97.1%
Institutions holding 807 1,254 692
Change in shares held, QoQ +1.1% +3.1% +0.8%
Institutions buying 438 603 314
Institutions selling 273 448 280
Buyers to sellers 1.60 1.35 1.12

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BROAONWTW
BRO 1.00 0.74 0.66
AON 0.74 1.00 0.70
WTW 0.66 0.70 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BRO, AON and WTW?

Aon (AON) is the largest by market capitalisation: Brown & Brown (BRO) $22.23B, Aon (AON) $64.63B, Willis Towers Watson (WTW) $30.05B.

Which stock is cheaper, BRO, AON and WTW?

Aon (AON) trades on the lowest price-to-earnings ratio (Brown & Brown (BRO) 18.3x, Aon (AON) 16.5x, Willis Towers Watson (WTW) 19.2x). On next year's consensus earnings, Willis Towers Watson (WTW) is cheapest (Brown & Brown (BRO) 16.6x, Aon (AON) 16.6x, Willis Towers Watson (WTW) 15.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Brown & Brown (BRO) grew revenue fastest over the trailing twelve months: Brown & Brown (BRO) +26.1%, Aon (AON) +4.9%, Willis Towers Watson (WTW) +3.0%.

Which company is more profitable?

Aon (AON) has the highest net margin (Brown & Brown (BRO) 17.6%, Aon (AON) 22.3%, Willis Towers Watson (WTW) 15.5%). On return on invested capital, Aon (AON) leads (Brown & Brown (BRO) 7.6%, Aon (AON) 14.8%, Willis Towers Watson (WTW) 12.5%).

Which stock has performed better?

Over the past year Willis Towers Watson (WTW) returned the most: Brown & Brown (BRO) -19.0%, Aon (AON) -10.6%, Willis Towers Watson (WTW) -1.1%. Over five years, Willis Towers Watson (WTW) compounded fastest (Brown & Brown (BRO) +2.6%/yr, Aon (AON) -1.0%/yr, Willis Towers Watson (WTW) +6.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Willis Towers Watson (WTW) has the highest dividend yield: Brown & Brown (BRO) 0.00%, Aon (AON) 0.01%, Willis Towers Watson (WTW) 0.01%. Brown & Brown (BRO) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Aon (AON) has been the steadiest (Brown & Brown (BRO) 32.5%, Aon (AON) 29.2%, Willis Towers Watson (WTW) 31.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BRO, AON and WTW?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Willis Towers Watson (WTW) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.