BKNG vs YMM vs BABA Stock Comparison

Booking Holdings, Full Truck Alliance and Alibaba Group Holding Prices as of Oct 27, 2026 Peers: Industry group
BKNG Booking Holdings Inc.
$150.14 -8.4% 1M -28.6% 1Y
Market cap
$112.81B
P/E
16.0x
Revenue (TTM)
$28.24B
Div. yield
1.09%
Digital Marketplaces Technology
5 wins
BABA Alibaba Group Holding Ltd
$100.23 -8.7% 1M -44.1% 1Y
Market cap
$232.79B
P/E
22.1x
Revenue (TTM)
$150.46B
Div. yield
1.05%
Digital Marketplaces Technology
1 win

Head to Head

11 decided of 12

Full Truck Alliance leads on 5 of the 12 questions below (Full Truck Alliance 5, Booking Holdings 5, Alibaba Group Holding 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBKNGYMMBABALeader
Larger companyMarket capitalisation $112.81B $8.76B $232.79B BABA
Cheaper on earningsLower P/E, profitable companies only 16.0x 14.4x 22.1x YMM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.8x 11.2x 14.3x YMM
Faster revenue growthRevenue growth, trailing twelve months +12.9% — +8.1% BKNG
More profitableNet margin, trailing twelve months 25.5% — 7.0% BKNG
Better return on capitalReturn on invested capital 75.5% — 2.4% BKNG
Less leveragedLower net debt / EBITDA 0.3x — — –
Higher dividend yieldTrailing dividend yield 1.09% 2.85% 1.05% YMM
Better 1-year returnPrice return, last 12 months -28.6% -36.8% -44.1% BKNG
Better 5-year returnAnnualised price return, 5 years +9.1%/yr -10.6%/yr -10.0%/yr BKNG
Less volatileAnnualised volatility, 1 year 38.0% 36.3% 40.3% YMM
Higher overall scoreMean of the five percentile scores vs peers 61/100 74/100 46/100 YMM

Percentile Scorecard

BKNGYMMBABA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBKNGYMMBABA
Valuation 66 #57 of 167 84 #28 of 167 68 #55 of 167
Growth 38 #95 of 153 76 #38 of 153 17 #127 of 153
Profitability 99 #2 of 153 69 #48 of 153 54 #71 of 153
Financial Health 41 #106 of 179 94 #11 of 179 59 #74 of 179
Shareholder Returns 61 #37 of 94 50 #48 of 94 30 #66 of 94
Overall 61 74 46
  • BKNG ranked among 185 companies in Internet Platforms
  • YMM ranked among 185 companies in Internet Platforms
  • BABA ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBKNGYMMBABASPY
1 month -8.4%+3.6%-8.7% -0.2%
3 months -24.7%-9.6%-13.0% +3.9%
6 months -13.4%-2.8%-23.4% +8.2%
Year to date -29.9%-21.6%-31.6% +12.9%
1 year -28.6%-36.8%-44.1% +12.3%
3 years +36.7%+16.2%+21.0% +87.4%
3 years, per year +11.0%+5.1%+6.6% +23.3%
5 years +54.5%-42.9%-41.0% +67.9%
5 years, per year +9.1%-10.6%-10.0% +10.9%
10 years +156.6%—-2.1% +261.1%
10 years, per year +9.9%—-0.2% +13.7%

Risk

MeasureBKNGYMMBABASPY
Volatility, 1Y 38.0%36.3%40.3% 12.7%
Downside volatility, 1Y 38.1%40.4%35.9% 12.7%
Beta vs S&P 500, 1Y 0.841.131.11 1.00
Return / volatility, 1Y -0.75-1.01-1.10 0.97
Max drawdown, 5Y -39.5%-71.8%-62.9% -25.4%
From 52-week high -31.7%-36.8%-44.3% -1.2%
52-week high $219.68$13.30$179.97 $779.14
52-week low $150.14$7.54$94.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBKNGYMMBABA
P/E now vs peer median 16.0xmedian 17.3x 14.4xmedian 17.3x 22.1xmedian 17.3x
P/S now vs peer median 4.0xmedian 1.4x —median 1.4x 1.5xmedian 1.4x
EV/EBITDA now vs peer median 11.7xmedian 14.2x —median 14.2x —median 14.2x
P/FCF now vs peer median 11.8xmedian 11.5x 8.7xmedian 11.5x 7.0xmedian 11.5x
P/B now vs peer median -10.5xmedian 1.8x 1.5xmedian 1.8x 1.4xmedian 1.8x
PEG now vs peer median -0.28median 0.40 0.36median 0.40 -15.35median 0.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBKNGYMMBABA
Revenue $28.24B – $150.46B
Gross profit – – $57.45B
Operating income $9.28B $620.89M $4.39B
Net income $7.21B $671.27M $10.08B
Free cash flow $9.54B $1.00B $33.19B
R&D – $145.15M $10.68B
EPS (diluted) $9.36 $0.58 $4.38
Cash & equivalents $17.21B $1.00B $21.06B
Total debt $20.18B – $83.76B
Shares (diluted) 770.00M 1.05B 2.40B
Enterprise value $45.86B -$1.94B $54.86B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBKNGYMMBABA
P/E 16.0x 14.4x 22.1x
P/FCF 11.8x 8.7x 7.0x
P/Operating cash flow 11.4x 9.1x 20.6x
P/S 4.0x – 1.5x
P/B -10.5x 1.5x 1.4x
P/Tangible book -9.7x 1.5x 1.4x
EV/EBITDA 11.7x – –
EV/EBIT 12.5x 8.5x 48.0x
EV/Revenue 4.1x – 1.4x
EV/FCF 12.1x 5.3x 6.3x
EV/Operating cash flow 11.7x 5.5x 18.6x
PEG (3Y EPS CAGR) -0.28 0.36 -15.35

Growth

14 metrics
MetricBKNGYMMBABA
Revenue growth (1Y) 12.9% – 8.1%
Revenue CAGR (3Y) 13.4% – 5.6%
Gross profit growth (1Y) – – 0.2%
Gross profit CAGR (3Y) – – 6.5%
Operating income growth (1Y) 12.9% 13.3% -77.5%
Operating income CAGR (3Y) 15.3% 90.8% -35.9%
Net income growth (1Y) 49.8% 21.4% -50.0%
Net income CAGR (3Y) 17.4% 59.4% -3.6%
EPS growth (1Y) -93.7% 4.3% -47.9%
EPS CAGR (3Y) -57.3% 40.4% -1.4%
Operating cash flow growth (1Y) 2.9% – -45.8%
Operating cash flow CAGR (3Y) 13.2% – -27.8%
Free cash flow growth (1Y) 3.2% – -8.5%
Free cash flow CAGR (3Y) 13.9% – -0.6%

Profitability

14 metrics
MetricBKNGYMMBABA
Gross margin – – 38.2%
EBITDA margin 34.9% – –
Operating margin 32.9% – 2.9%
Pretax margin 32.9% – 9.7%
Net margin 25.5% – 7.0%
FCF margin 33.8% – 22.1%
Operating cash flow margin 34.9% – 7.5%
Return on equity – 10.3% 6.2%
Return on assets 25.1% 9.3% 3.6%
Return on invested capital 75.5% – 2.4%
Return on capital employed 121.7% 10.2% 2.1%
Asset turnover 1.0x – 0.5x
Cash conversion (OCF / net income) 1.4x 1.4x 1.1x
Stock comp / revenue 2.1% – 1.1%

Financial Health

11 metrics
MetricBKNGYMMBABA
Debt / assets 68.0% – 7.5%
Debt / equity -1.9x – 0.1x
Net debt / EBITDA 0.3x – –
Debt / FCF 2.1x – 0.6x
Liabilities / assets 136.3% 10.4% 43.6%
Equity / assets -36.3% 89.6% 56.4%
Interest coverage 8.4x – 3.2x
Current ratio 1.1x 8.0x 1.4x
Quick ratio 1.0x 6.6x 0.6x
Cash ratio 0.8x 6.6x 0.6x
Altman Z-score 5.77 – 2.30

Shareholder Returns

7 metrics
MetricBKNGYMMBABA
Dividend yield 1.1% 2.9% 1.0%
Net buyback yield 9.3% – –
Shareholder yield 10.4% 2.9% 1.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBKNGYMMBABA
Forward P/E 13.8xFY2026 11.2xFY2026 14.3xFY2026
EPS, next fiscal year $10.90FY2026 $0.75FY2026 $7.02FY2026
EPS growth, next FY +19.5%FY2026 +15.4%FY2026 +80.9%FY2026
EPS growth, the year after +16.7% +6.7% +22.8%
Revenue, next fiscal year $27.56BFY2026 $1.97BFY2026 $174.00BFY2026
Revenue growth, next FY +2.4%FY2026 +10.0%FY2026 +17.3%FY2026
Revenue growth, the year after +11.4% -4.1% +14.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBKNGYMMBABA
Held by institutions 92.9% 71.1% 10.1%
Institutions holding 1,916 247 1,218
Change in shares held, QoQ -9.6% +3.0% -5.4%
Institutions buying 892 168 555
Institutions selling 828 58 421
Buyers to sellers 1.08 2.90 1.32

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BKNGYMMBABA
BKNG 1.00 0.20 0.08
YMM 0.20 1.00 0.38
BABA 0.08 0.38 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BKNG, YMM and BABA?

Alibaba Group Holding (BABA) is the largest by market capitalisation: Booking Holdings (BKNG) $112.81B, Full Truck Alliance (YMM) $8.76B, Alibaba Group Holding (BABA) $232.79B.

Which stock is cheaper, BKNG, YMM and BABA?

Full Truck Alliance (YMM) trades on the lowest price-to-earnings ratio (Booking Holdings (BKNG) 16.0x, Full Truck Alliance (YMM) 14.4x, Alibaba Group Holding (BABA) 22.1x). On next year's consensus earnings, Full Truck Alliance (YMM) is cheapest (Booking Holdings (BKNG) 13.8x, Full Truck Alliance (YMM) 11.2x, Alibaba Group Holding (BABA) 14.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Booking Holdings (BKNG) grew revenue fastest over the trailing twelve months: Booking Holdings (BKNG) +12.9%, Alibaba Group Holding (BABA) +8.1%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Booking Holdings (BKNG) 25.5%, Alibaba Group Holding (BABA) 7.0%). On return on invested capital, Booking Holdings (BKNG) leads (Booking Holdings (BKNG) 75.5%, Alibaba Group Holding (BABA) 2.4%).

Which stock has performed better?

Over the past year Booking Holdings (BKNG) returned the most: Booking Holdings (BKNG) -28.6%, Full Truck Alliance (YMM) -36.8%, Alibaba Group Holding (BABA) -44.1%. Over five years, Booking Holdings (BKNG) compounded fastest (Booking Holdings (BKNG) +9.1%/yr, Full Truck Alliance (YMM) -10.6%/yr, Alibaba Group Holding (BABA) -10.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Full Truck Alliance (YMM) has the highest dividend yield: Booking Holdings (BKNG) 1.09%, Full Truck Alliance (YMM) 2.85%, Alibaba Group Holding (BABA) 1.05%.

Which stock is riskier?

By one-year price volatility, Full Truck Alliance (YMM) has been the steadiest (Booking Holdings (BKNG) 38.0%, Full Truck Alliance (YMM) 36.3%, Alibaba Group Holding (BABA) 40.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BKNG, YMM and BABA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Full Truck Alliance (YMM) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.