BKNG vs TCOM vs UAL Stock Comparison

Booking Holdings, Trip.com and United Airlines Holdings Prices as of Oct 27, 2026 Peers: Industry group
BKNG Booking Holdings Inc.
$150.14 -8.4% 1M -28.6% 1Y
Market cap
$112.81B
P/E
16.0x
Revenue (TTM)
$28.24B
Div. yield
1.09%
Digital Marketplaces Technology
3 wins
TCOM Trip.com Group Ltd
$39.59 +0.4% 1M -46.3% 1Y
Market cap
$25.72B
P/E
7.6x
Revenue (TTM)
$9.45B
Div. yield
–
Travel Services Consumer Discretionary
6 wins

Head to Head

11 decided of 12

Trip.com leads on 6 of the 12 questions below (Trip.com 6, Booking Holdings 3, United Airlines Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBKNGTCOMUALLeader
Larger companyMarket capitalisation $112.81B $25.72B $34.02B BKNG
Cheaper on earningsLower P/E, profitable companies only 16.0x 7.6x 9.5x TCOM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.8x 10.9x 14.9x TCOM
Faster revenue growthRevenue growth, trailing twelve months +12.9% +18.1% +12.3% TCOM
More profitableNet margin, trailing twelve months 25.5% 36.1% 5.5% TCOM
Better return on capitalReturn on invested capital 75.5% 5.3% 8.9% BKNG
Less leveragedLower net debt / EBITDA 0.3x — 1.5x BKNG
Higher dividend yieldTrailing dividend yield 1.09% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -28.6% -46.3% +6.0% UAL
Better 5-year returnAnnualised price return, 5 years +9.1%/yr +6.5%/yr +17.9%/yr UAL
Less volatileAnnualised volatility, 1 year 38.0% 36.2% 48.2% TCOM
Higher overall scoreMean of the five percentile scores vs peers 61/100 83/100 48/100 TCOM

Percentile Scorecard

BKNGTCOMUAL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBKNGTCOMUAL
Valuation 66 #57 of 167 93 #3 of 28 74 #36 of 136
Growth 38 #95 of 153 79 #6 of 25 48 #64 of 121
Profitability 99 #2 of 153 67 #9 of 25 48 #60 of 115
Financial Health 41 #106 of 179 93 #3 of 30 21 #113 of 143
Shareholder Returns 61 #37 of 94 – –
Overall 61 83 48
  • BKNG ranked among 185 companies in Internet Platforms
  • TCOM ranked among 31 companies in Travel and Lodging
  • UAL ranked among 150 companies in Transportation

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBKNGTCOMUALSPY
1 month -8.4%+0.4%-8.1% -0.2%
3 months -24.7%-12.6%-15.4% +3.9%
6 months -13.4%-24.4%+15.8% +8.2%
Year to date -29.9%-44.9%-6.4% +12.9%
1 year -28.6%-46.3%+6.0% +12.3%
3 years +36.7%+12.1%+208.9% +87.4%
3 years, per year +11.0%+3.9%+45.7% +23.3%
5 years +54.5%+37.1%+127.6% +67.9%
5 years, per year +9.1%+6.5%+17.9% +10.9%
10 years +156.6%-12.9%+92.4% +261.1%
10 years, per year +9.9%-1.4%+6.8% +13.7%

Risk

MeasureBKNGTCOMUALSPY
Volatility, 1Y 38.0%36.2%48.2% 12.7%
Downside volatility, 1Y 38.1%42.9%44.1% 12.7%
Beta vs S&P 500, 1Y 0.840.582.24 1.00
Return / volatility, 1Y -0.75-1.280.12 0.97
Max drawdown, 5Y -39.5%-51.9%-49.2% -25.4%
From 52-week high -31.7%-49.9%-23.1% -1.2%
52-week high $219.68$78.96$136.11 $779.14
52-week low $150.14$37.96$85.21 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBKNGTCOMUAL
P/E now vs peer median 16.0xmedian 17.3x 7.6xmedian 18.1x 9.5xmedian 16.3x
P/S now vs peer median 4.0xmedian 1.4x 2.7xmedian 1.5x 0.5xmedian 1.0x
EV/EBITDA now vs peer median 11.7xmedian 14.2x —median 14.0x 5.7xmedian 8.7x
P/FCF now vs peer median 11.8xmedian 11.5x —median 16.1x 30.5xmedian 11.4x
P/B now vs peer median -10.5xmedian 1.8x 1.1xmedian 2.5x 1.9xmedian 1.2x
PEG now vs peer median -0.28median 0.40 0.15median 0.30 1.15median 0.82

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBKNGTCOMUAL
Revenue $28.24B $9.45B $65.55B
Gross profit – $7.55B –
Operating income $9.28B $1.50B $4.92B
Net income $7.21B $3.42B $3.58B
Free cash flow $9.54B – $1.12B
R&D – $2.30B –
EPS (diluted) $9.36 $4.88 $10.93
Cash & equivalents $17.21B $8.26B $6.65B
Total debt $20.18B $18.23B $26.40B
Shares (diluted) 770.00M 698.38M 327.40M
Enterprise value $45.86B -$19.08B -$23.68B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBKNGTCOMUAL
P/E 16.0x 7.6x 9.5x
P/FCF 11.8x – 30.5x
P/Operating cash flow 11.4x – 4.2x
P/S 4.0x 2.7x 0.5x
P/B -10.5x 1.1x 1.9x
P/Tangible book -9.7x 1.2x 2.3x
EV/EBITDA 11.7x – 5.7x
EV/EBIT 12.5x 11.9x 9.3x
EV/Revenue 4.1x 1.9x 0.7x
EV/FCF 12.1x – 41.0x
EV/Operating cash flow 11.7x – 5.6x
PEG (3Y EPS CAGR) -0.28 0.15 1.15

Growth

14 metrics
MetricBKNGTCOMUAL
Revenue growth (1Y) 12.9% 18.1% 12.3%
Revenue CAGR (3Y) 13.4% 27.2% 7.7%
Gross profit growth (1Y) – 16.9% –
Gross profit CAGR (3Y) – 40.9% –
Operating income growth (1Y) 12.9% -28.2% 1.9%
Operating income CAGR (3Y) 15.3% 42.4% 2.4%
Net income growth (1Y) 49.8% 34.1% 8.6%
Net income CAGR (3Y) 17.4% 54.9% 7.7%
EPS growth (1Y) -93.7% 33.2% 8.4%
EPS CAGR (3Y) -57.3% 51.8% 8.3%
Operating cash flow growth (1Y) 2.9% – -12.9%
Operating cash flow CAGR (3Y) 13.2% – -3.1%
Free cash flow growth (1Y) 3.2% – -69.9%
Free cash flow CAGR (3Y) 13.9% – -5.8%

Profitability

14 metrics
MetricBKNGTCOMUAL
Gross margin – 80.0% –
EBITDA margin 34.9% – 12.2%
Operating margin 32.9% 15.9% 7.5%
Pretax margin 32.9% 45.7% 6.9%
Net margin 25.5% 36.1% 5.5%
FCF margin 33.8% – 1.7%
Operating cash flow margin 34.9% – 12.4%
Return on equity – 14.3% 20.8%
Return on assets 25.1% 8.9% 4.2%
Return on invested capital 75.5% 5.3% 8.9%
Return on capital employed 121.7% 6.1% 8.5%
Asset turnover 1.0x 0.2x 0.8x
Cash conversion (OCF / net income) 1.4x – 2.3x
Stock comp / revenue 2.1% – –

Financial Health

11 metrics
MetricBKNGTCOMUAL
Debt / assets 68.0% 10.2% 31.0%
Debt / equity -1.9x 0.2x 1.5x
Net debt / EBITDA 0.3x – 1.5x
Debt / FCF 2.1x – 23.7x
Liabilities / assets 136.3% 38.0% 79.1%
Equity / assets -36.3% 62.0% 20.9%
Interest coverage 8.4x 19.8x 3.6x
Current ratio 1.1x 1.3x 0.8x
Quick ratio 1.0x 1.0x 0.6x
Cash ratio 0.8x 0.9x 0.6x
Altman Z-score 5.77 – 1.38

Shareholder Returns

7 metrics
MetricBKNGTCOMUAL
Dividend yield 1.1% – –
Net buyback yield 9.3% – –
Shareholder yield 10.4% 0.0% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBKNGTCOMUAL
Forward P/E 13.8xFY2026 10.9xFY2026 14.9xFY2026
EPS, next fiscal year $10.90FY2026 $3.64FY2026 $7.04FY2026
EPS growth, next FY +19.5%FY2026 -44.2%FY2026 -33.7%FY2026
EPS growth, the year after +16.7% +17.0% +75.0%
Revenue, next fiscal year $27.56BFY2026 $9.46BFY2026 $66.54BFY2026
Revenue growth, next FY +2.4%FY2026 +6.0%FY2026 +12.6%FY2026
Revenue growth, the year after +11.4% +20.9% +13.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBKNGTCOMUAL
Held by institutions 92.9% 23.0% 89.6%
Institutions holding 1,916 319 1,066
Change in shares held, QoQ -9.6% +1.2% +2.4%
Institutions buying 892 152 568
Institutions selling 828 119 341
Buyers to sellers 1.08 1.28 1.67

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BKNGTCOMUAL
BKNG 1.00 0.28 0.36
TCOM 0.28 1.00 0.14
UAL 0.36 0.14 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BKNG, TCOM and UAL?

Booking Holdings (BKNG) is the largest by market capitalisation: Booking Holdings (BKNG) $112.81B, Trip.com (TCOM) $25.72B, United Airlines Holdings (UAL) $34.02B.

Which stock is cheaper, BKNG, TCOM and UAL?

Trip.com (TCOM) trades on the lowest price-to-earnings ratio (Booking Holdings (BKNG) 16.0x, Trip.com (TCOM) 7.6x, United Airlines Holdings (UAL) 9.5x). On next year's consensus earnings, Trip.com (TCOM) is cheapest (Booking Holdings (BKNG) 13.8x, Trip.com (TCOM) 10.9x, United Airlines Holdings (UAL) 14.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Trip.com (TCOM) grew revenue fastest over the trailing twelve months: Booking Holdings (BKNG) +12.9%, Trip.com (TCOM) +18.1%, United Airlines Holdings (UAL) +12.3%.

Which company is more profitable?

Trip.com (TCOM) has the highest net margin (Booking Holdings (BKNG) 25.5%, Trip.com (TCOM) 36.1%, United Airlines Holdings (UAL) 5.5%). On return on invested capital, Booking Holdings (BKNG) leads (Booking Holdings (BKNG) 75.5%, Trip.com (TCOM) 5.3%, United Airlines Holdings (UAL) 8.9%).

Which stock has performed better?

Over the past year United Airlines Holdings (UAL) returned the most: Booking Holdings (BKNG) -28.6%, Trip.com (TCOM) -46.3%, United Airlines Holdings (UAL) +6.0%. Over five years, United Airlines Holdings (UAL) compounded fastest (Booking Holdings (BKNG) +9.1%/yr, Trip.com (TCOM) +6.5%/yr, United Airlines Holdings (UAL) +17.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Booking Holdings (BKNG) 1.09%, Trip.com (TCOM) 0.00%, United Airlines Holdings (UAL) 0.00%. Trip.com (TCOM) and United Airlines Holdings (UAL) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Trip.com (TCOM) has been the steadiest (Booking Holdings (BKNG) 38.0%, Trip.com (TCOM) 36.2%, United Airlines Holdings (UAL) 48.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BKNG, TCOM and UAL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Trip.com (TCOM) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.